Kutengesa imhizha yakasiyana chaizvo. Pakati payo, kutengesa chero basa rekambani inobatanidzwa nekutenga kana kutengesa purojekiti kana basa. Vatengesi vanogona kushanda kumakambani makuru kana maduku sevanenge vari mumba-vadzidzisi vekutengesa kana, kushanda kune imwe yezviuru zvemakambani ekudhinda munyika yose. Chinangwa ndechekuisa pfungwa kune vateereri vese kuburikidza kushandisa zvinyorwa, kuiswa kwekugadzirisa kunosimudzira chimiro chechigadzirwa, zvibvumirano zvechiremba, kushandisa shanduro dzevanhu pamwe nemavhidhiyo kana mapikicha anonyengedza, uye huwandu hwehuwandu hwemashoko.
Kunyangwe basa duku rekunyora tsamba yekukutendai kana kutamba gorofu nemunhu anotarisira muteresi anowira muchikwata chekutengesa.
A Marketing Marketing Inokuchengetedza Kusvikira Mutambo
Dhidhiyo yekudhinda inofanirwa kuve-inayo kune vese vadzidzisi vekutengesa nokuti kune dzakawanda tsanangudzo dzekutengesera yaunofanira kunzwisisa kuti ibudirire. Uyezve, mazwi akawanda ane kusiyana uye mazwi matsva anowedzerwa zuva roga roga uye zvakakosha kugara ikozvino. Iyi glosisi yekudhinda inoshanda sekutengeserana kwekutengesera uye inopa tsanangudzo-yakadzama, tsanangudzo, zvinyorwa, uye mienzaniso. Sezvaunofamba nenyaya, ramba uri mupfungwa kuti nguva yekudhinda inosvika nemibvunzo inotevera mupfungwa:
- Inguva ipi yekudhinda?
- Zita rekutengesa rinorevei?
- Sei zvakakosha kune vadzidzisi vekutengesa?
- Kune mazwi akadaro ekutsvaga anowirirana neshoko iroro iro vatengesi vanofanira kuziva?
- Pane mienzaniso inobatsira inobatsira pakunzwisisa nguva yekutsvaga here?
A
Accordion Insert
Ad Copy
Advertising Allowance
Advertising Budget
Advertising Elasticity
Advertising Plan
Advertising Research
Ad Specialty
Advertorial
Kubatana
Affiliate Marketing
Affiliate Directory
Affiliate Network
Agency Commission
B
Banner Ad
Mutengo
Brand Identity
Brand Image
Brand Manager
Bhizimisi-ku-Bhizimisi Kutengeswa
C
Mashoko
Kadhi yeKadhi
Channel Distribution
Circulation
Classified Advertising
Kuenzanisa Kuparidzira
Pambiso-yakagadzirwa Pricing
Cooperative Advertising
Copyright
Corrective Advertising
Mari Yekubatsira
Mutengo Nekuongorora
Mutengo Nehutano Pakati (CPP)
Mutengo Wezviuru Zviuru (CPM)
Counter Advertising
Creative Strategy
Zvisikwa
D
DAGMAR
Zuva-Pashure Pokuyeuka Test
Kutaura Kunonyengera
Demographics
Tsamba Mharidzo
Direct Marketing
Tora Mhinduro
E
Earned Rate
Eighty-Twenty Rule
End-User
Nguva Yakafanana
Kuchengetedza
Eye Tracking
F
FCC
Fixed-Sum-Per-Unit Method
Flat Rate
Flighting
Tarisa Gulu Hurukuro
Zvikamu zvina
FTC
Nzvimbo Yese
Full-Service Agency
G
Galvanometer Test
Generic Brand
Vateresi Vakawanda
Zviito Zvikuru
Gross Rating Points (GRPs)
H
Dare reHurarchy-Of-Effects Theory
Kubata Simba
Holdover Vadience
Horizontal Discount
Horizontal Publications
House Agency
Ini
Image Advertising
In-Pack Premium
Industrial Advertising
Infomercial
Kubatanidzwa Kwekutengesa Kukurukurirana (IMC)
J
Jingle
Jumble Display
K
Keeper
Chinobudirira Kubudirira Kwezvinhu
L
Siya-shure
Lifestyle Segmentation
List Broker
Murasi Mutungamiriri
Kuvimbika Index
M
Macromarketing
Marginal Analysis
Purogiramu yePashamba
Market Segmentation
Market share
Marketing Firm
Marketing Mix
Marketing Research
Kuda Zvinhu
Media Strategy
Chikonzero Chotsvakurudzo
N
NAD
Narrowcasting
National Brand
Vazhinji Vasingaverengwi Vateereri
Nominal Scale
Marketing Marketing
Maitiro
O
Zvinangwa
Kucherechedza
On-pack (On-pack Premium)
P
Parity Products
Patronage Motives
Payment Threshold
Akawana Market
Per Kuongorora
Njodzi inonzwisisika
Percent-of-Sales Method
Kunyengetedza Nzira
Mari inogona kuitika
Kusiyana kweMikirwo
Maitiro Oupenyu Purogiramu
Product Positioning
Kukurudzira
Promotional Mix
Psychological Segmentation
Psychographics
Publicity
Pupilometrics
Q
Ongororo Inobatsira
Quality Control
Kuongororwa Ongororo
Questionnaire
R
Range
Verengai Kadhi
Reach
Reference Group
Referral Premium
S
Kutengesa Maonero
Slogan
Strategic Market Planning
Subliminal Perception
T
Tag line
Vatereri vakanangwa
Target Market
Target Market Identification
U
Yakasiyana-siyana Kutengesa Kugadziriswa
V
Maitiro uye Upenyu (VALS) Ongororo
Motokari
Vertical Publications
Chiratidzo
W
Shoko reMouth Advertising
Pfeka kunze
Shoko Painting