Chii chinonzi Direct Mail Marketing?

Tsanangudzo ye Direct Direct uye Mashandisiro Aungashandisa kuKusika Bhizimisi reMusha

Kutumira mail ndeyorudzi rwekutengesa zvakananga umo mabhizinesi anotumira tsamba, mapepadidhi kana zvimwe zvigadzirwa zvekugadzira kare, zvemazuva ano kana zvingava vatengi kana vatengi. Kutungamira mishandirapamwe yemesheni kunogona kutarisirwa kune mutengi kana bhizinesi kana maviri. Mune zviitiko zvakawanda, tsamba iyi inotungamirirwa kune chinangwa chevanhu (kureva varidzi vemusha) kana nzvimbo yemisika (kureva imwe nzvimbo yakatarisana). Muzviitiko zvakawanda, kuwanda kana kutumira tsamba, asi unogona kutumira mail yakananga mumaduku maduku pamwe chete.

Pros of Direct Mail:

• Kubudirira pakuwana mhinduro kana zvakanyorwa zvakanyatsoratidzwa uye zvinotaura zvakananga kumakambani ako.
• Bhuku rekunyora mabhidha rinodhura zvishoma kudarika mail nguva dzose.
• Migumisiro inogona kutevedzwa.

Cons of Direct Mail:

• Vashandi vakawanda vanokanda zvinhu zvakananga nekutumira zvinhu se "mail isina basa" vasina kuverenga.
• Mhinduro dzemhinduro dzinowanzopfuura pane dzimwe nzira dzakatengesa dzekutengesa.
• Zvinonyanya kukosha kana tsamba iyi isingatungamiri kune zvabuda.

Nzira Dzokushandisa Direct Mail muBhizimisi reMunyika

Kazhinji, vanhu vanofunga chete maererano nekutumira matanho pavanenge vachinyatsoongorora mail. Asi kune nzira dzakasiyana-siyana dzebhizimisi rekushandisa dzingashandisa tsamba yakananga kuwana vatengi kana vatengi:

1. Catalogue yezvigadzirwa nemishando: Rega tarisiro kuona zvose zvaunofanira kupa nekuvatumira bhuku kana mazita ezvamunopa. Funga uchisanganisira chikwata (# 2) kuvakurudzira kuti vatenge.
2. Dhauriro uye mazano: Pane kungotumira kadhi kana tsamba inoshandisa chigadzirwa chako kana basa, wadii kusanganisa chimwe chinhu chakadai seperesenti kubva kune vatengi vekutanga. Vanhu vakaita sechinhu chakanaka uye inzira yakanaka yekukwevera tarisiro yekudzidza zvakawanda nezvebhizimisi renyu.

1. Zvinhu zvinobatsira kana mazano: Realtors kazhinji vanotumira vatengi vavo nevatengi makamende uye mapeji. Vanhu vanogamuchira zvinhu izvi vachavachengetedza nokuti vanopa chimwe chinhu chinobatsira kana chakanaka, uye chinochengetedza zita reAtortor mupfungwa dzavo nokuti vanoyeuchidzwa nguva imwe neimwe nguva iyo tarisiro inoreva kalendari kana mapeji. Iwe unogona kuita zvakafanana. Ingova nechokwadi chokuti izvo zvamunotumira ndezvimwe vanhu vangada kuchengeta uye zvinoenderana nebhizimisi renyu.

1. Zviyeuchidzo : Maererano nechigadzirwa chako kana kushanda, zvingava zvinobatsira kutumira vatengi vako uye zviyeuchidzo zvevatengi. Semuenzaniso, kana iwe une bhizimisi rekugadzirira mitero, unogona kutumira zviyeuchidzo kubva munaDecember pamusoro pekubviswa kwekutora gore risati rapera kana kuonekwa kune vashandi vebhizimisi pamusoro pokuwana W-2s uye 1099s kunze kwekupedzisira kwaJanuary.
2. Samples: Kana iri mari isingabvumirwi, wadii kutumira kutumira mhando yako yezvigadzirwa kana kupa shana yekusununguka kuna ani zvake anotarisa kune tsamba yako? Vanhu vanoda kugamuchira zvinhu zvepachena uye kuedza mishonga vasati vatenga. Kuvatumira muenzaniso kunopa vose vari vaviri.
3. Zviziviso: Kana uri kutanga chigadzirwa chitsva kana basa, rega vatengi vako varipo uye vatengi, uye tarisiro inoziva nezvazvo. Zvakare, ino inguva yakakodzera yekubatanidza kuderedzwa kuvakurudzira kuti vaone chigadzirwa chitsva kana basa.
4. Mharidzo: Kunyange zvazvo mabhuku e-mail ari iyo nzira inotengeswa zvikuru yekupa ruzivo nguva dzose kune yakanyorwa, zvinyorwa zvemashoko uye zvinyorwa zvinogona kubudirira zvakare. Nayo unogona kubatanidza mazano mazhinji pamusoro apa akadai seurongwa hwezvigadzirwa kana mabasa, zvidzidzo, mazano anobatsira, uye zviziviso.

Nzira yekushandisa Direct Mail muBhizimisi Raunogara

1. Sarudza pane chinangwa chako. Chii chaunoda kuti vanhu vaite kana vawana tsamba yako? Raira? Dana kuti ubvunze?

1. Sarudza rudzi rwekutumira iwe uchatumira. Mapcoccard isingadhuri, asiwo ane mhedzisiro yehuwandu hwemashoko iwe ungaisa pavari. Panguva imwecheteyo, kadikiti inogona kuva nemukana wakanaka wekuverengwa kunze kwetsamba inoda kuti mupiro aivhure kuti aone zviri mukati.
2. Ita yako tsamba. Kubudirira kwemashumo anonyatsoda kunoda kugadzira mumiriri ane simba. Kuti uite izvozvo, unoda kunzwisisa copywriting . Hazvina kukwana kuudza vanhu nezvebhizimisi rako. Pane iwe unofanirwa kuvanyengedza nokutaura kune zvavanoda uye kupa kuti uve mhinduro kumatambudziko avo. Iwe unobvumirwa kuisa mavara pamusvipiti, saka usakanganwa kuisa shoko rinonyengera vanhu kuti vashandure tsamba yako.
3. Ita kuti tsamba yako yakanyatsogadzirwa uye yakadhindwa. Kwete mazwi chete, asi maitiro aanoiswa sei kune tsamba yako, uye mifananidzo yaunoshandisa inoita mutsauko pamusoro pokunge maverengi ari kuverengwa. Inobhadhara kuti iite iyo nemumwe munhu anoziva pamusoro pekutumira tsamba.

1. Zivai mararamiro enyu. Ndiani achange ari kugamuchira tsamba yako? Uri kutaurirana nevashambadzi vekare, tarisiro yemazuva ano kana kutumira tsamba inotonhorera kubva kune yakatengwa tsamba yakanyorwa? Kana ukaronga kutenga ronga, ita tsvakurudzo yako usati washandisa chero mari kuti uone kuti yakagadziriswa uye yehuwandu hwemhando. Uyezve, tevera mitemo yemuridzi wekutumira. Semuenzaniso, vazhinji vanongodaro "kubhadhara" iwe mazita ekutumira kamwe chete. Nzira imwe chete yekuwedzera nhengo dzemutsara kumutsara wako wekusingaperi ndeyekuti ivo vanopindura paunotumira tsamba.
2. Taura nehofisi yako yepahofisi yekushandisa pamusoro pekushandisa tsamba yakawanda, iyo ndiyo nzira shoma yekutumira tsamba yakananga. Nezvo zvakati, enveloppe yakanyanyisa inowanzove yakasununguka yakawanda kupfuura yevhopu yevhosi yakawanda.
3. Ita muedzo wekutumira kwako. Nokuti inodhura, haudi kutumira tsamba yako kutumira mazita ose kana zvisiri kuzopa mhinduro. Kutumira zvishoma kuedza runokubvumira kuti uone kana ichibudirira mukuwana mhinduro uye mukana wekudzigadzirisa kuti uvandudze mhinduro.
4. Gadzirira kutumira kwako kuti utumire uye utore kuhofisi yako yepahofisi.
5. Teerera mhinduro uye kuverenga ROI yako kuti uone kana mail yakananga ihwo hunobudirira hwekutengesa mubhizimisi rako rekumba.

Yakapedzwa muna February 2018 naLeslie Truex