Business Business

Complete Guide ku Email Marketing

Nezvenhau dzose dziri pasi pe Twitter, Facebook, uye Instagram - kwete kutaura nezvekushambadzira kwemafoni kumafoni efoni - zviri kuedza kufunga kuti vatengesi vepaIndaneti havafaniri kushandisa email kutengesa. Vamwe pundits vanoti kunyange kutengesa email kwakawa munzira.

Asi ivo vave vachitaura izvozvo kweanopfuura gumi, zvino.

Ichokwadi ndeyekuti, kutengesa ma-email -iyo inonyanya kutumira mail inowanikwa munguva yeInternet - inofanira kunge iine chikamu chikuru chemabhizimusi eInternet, nekuda kwechikonzero chakajeka icho chiri kuchiri kubudirira .

Zvechokwadi, 82 kubva muzana yeB2B neB2C makambani anoshandisa mairi ekutengeserana, maererano nekambani yemurindi Ascend2. Uye nechikonzero chakanaka:

• Maererano neCampaign Monitor, email inowanikwa katanhatu kuti inyore pane tweet.
• McKinsey inoti email inonyanya kubudirira kupfuura Facebook kana Twitter pakudzoka kwevatengi vatsva-zvinenge makumi mana zvakapfuura zvakanyanya pane izvozvo.
• Direct Marketing Association data inoratidza kuti email yekutengesa ine yepamusoro-shanduko yekutengesa (66 muzana) pazvinosvika pakutengesa kubva kunekutengesa mharidzo - kupfuura zvemagariro evanhu, mail yakananga, uye dzimwe nzira.

Wakaona email kutengesa kare. Funga pamusoro paunotenga chimwe chinhu pane mutengesi wepaIndaneti. Nguva pfupi mushure mekuraira kwako, unotanga kugamuchira maimeri pamusoro pekuuya kwekutengesa uye kukurudzirwa kwezvinhu zvakafanana, zvakakodzera?

Kana kuti zvichida waive uchiverenga blog pamusoro pekutsvaga uye wakaona chikwata ichipa mharidzo yepachena pane imwe nzvimbo yekutamba, pamwe chete neshizha remashoko remazuva ose risina mari pamusika wekutengesa. Iwe wakavapa email yako kero uye pasina nguva wakatanga kuwana mharidzo kubva kwavari mubhokisi rako.

Izvo zviri zviviri zvezviuru zve nzira dzinoita makambani kuita bhizinesi paIndaneti kushandisa shandisi ye email.

Hungu, zvose izvozvi zvitsva zvemasangano uye magetsi ekutengesa zvakakosha. Uye vanogona kunge vari chikamu chekutengesa kwako - zvirokwazvo, vanofanirwa uye vanogona kushanda pamwechete. Asi email yekutengesa kune chimwe chinhu chavasingakwanise kuita, uye ndicho chikonzero chinofanira kuva chikamu chikuru chebhizimisi rako.

Sei Kutumira Imekuro yeMabasa?

Vazhinji vevashanyi vepawebsite havana kugadzirira "kuvhomora mutambo" uye vanozotenga pavanotanga kushanyira webhusaiti yako kana e-commerce store. Imeyero yekutengesa inokubatsira kuti uite ukama kuitira kuti tarisiro ifike pakuziva, se, nekuvimba newe.

Inodzidza navo nechinangwa chako (s) kana mazano (s).

Chikamu chakakosha chegadziriro iyi ndechekuti iwe unofanira kupa ruzivo rwakasununguka ruzivo. Iwe haugoni kungovatumira kutengesa kunopa nguva yose. Iwe unofanirwa kuzviisa iwe seanyanzvi munharaunda yako uye kuratidza muverengi kuti iwe wakasiyana sei uye uri nani kudarika makwikwi ako. Iwe unogona kurega unhu hwako huchipinda muno, huchakugadzirisa iwe kubva kune dzimwe makambani mune imwechete kana niches yakafanana.

Ichi ndicho chikonzero "kutenga" email mazita evanhu vasina kukwana haisi pfungwa yakanaka. Izvozvo zvinogona kukuita iwe kuti uve "spam" uye, kana zvishoma, iwe hauzoratidziwe nokuti vanhu ivavo havana kumbobvira vatinyorera kuti iwe uite. Sei vachifanira kuverenga emaimeri enyu kana vasingakuzivi?

Pane kudaro, zvakanakisa kukura iwe tsamba ye email yako kubva pasi, nekuti unoziva mavhesi emaemail - iwe wakagadzira mutevedzeri wezera rako. Uye apo vanhu ivavo vanopinda, vanodaro nokuti vanofarira zvaunofanirwa kupa.

Kubva paIndaneti-Kuenda Kunotengesa: Iko Email Marketing Works

Ngatitenderei kuburikidza nekutengesa kwemaimeri.

Chimwe chezvinhu zvokutanga zvaunofanira kuita ndotanga kuvaka sarudzo yako yevanyori ve email uye kuisa sarudzo munzvimbo kuitira kuti unogona kuwedzera vatsva vatsva nguva dzose. Hongu, izvozvo zvingaita sekutyisa. Asi iwe unogona kuita izvi, uye, kakawanda, haufaniri kushandisa mari yakawanda, kana iripo, mari.

Iwe unogona kuva nechikwata kana kutumira pa Facebook , mubhadharo we-pa-click-click, mureza webhani, video pa YouTube .... Chero zvazviri, iwe uchava nemashoko anokumanikidza, echokwadi, anokurudzira tarisiro yekutengesa unhu yako kuti uwane mamwe mashoko. Inowanzobatsira kubatanidza nguva shoma yenguva yeimwe rudzi, kuumba kukurumidza. Iwe unofanirwa kuisa chibatanidzi pane chero marudziro ad adoshandisa.

Pavanenge vakananga pachibvumirano, vanoendeswa kune peji yepamusoro ine kopi yakasimba inoratidza zvikomborero zvakakura zvechigadzirwa kana basa rako. Ratidza tariro iyo upenyu hwavo huchachinja sei. Iwe unoda peji iyi yekugara, iyo inonziwo peji yekunyorera kana peji peji, kuti ive shoma uye kusvika pane. (Zvinogoneka, zvechokwadi, kungovatumira kune webhusaiti yako yepamusoro.Asi zvinogona kuvhiringidza nezvose zvakabatana nemapeji akasiyana.

Ne peji rekugara kune mharidzo imwe chete uye chimwe chinhu chingafanira kutora: tumirai email yako.)

Bhokisi rinosanganisira maawa e-mail uye zita rinofanira kuva rakakurumbira peji - nechinhu chakaita sebhokisi guru rinoti Sign Up. Iwe haudi kuti vashanyi vako varasikirwa nazvo.

Iwe unogona kunge uine zviratidzo zvakawanda - taura, imwe iri pasi peji rako rekutsvaga - asi imwechete inofanira kuva "pamusoro pepfudzi" saka tariro haifaniri kupfuurira pasi kuti iione. Nyanzvi dzakawanda dzinoti nzvimbo yakanakisisa yepachikwangwani bhokisi iri pedyo nepamusoro kwepamusoro kwekona peji.

Kuita kuti vanhu vanyatsopinda mubvunzo, zvakakosha kuti uvape imwe rudzi rwebhonasi yakasununguka, sebhuku rebook, kupinda kune webinar, kana chero ipi zvayo inofadza inogona kuvapa iyo inowirirana nebhizimisi rako. Asi iwe haufaniri kuvhara chigadziko chako kuti uise bhonasi iyi pamwechete. Iwe unogona kuunganidza pamwe kupfuura mapepa emabhulogi mune imwe PDF, semuenzaniso.

Kana vachinge vatyoresa, munotumira vatsva venyu vatsva tsamba yekutanga yekutanga nemashoko ekufambisa kwebhonasi kana kuti yakabatanidzwa.

Izvi zvinoitwa zviri nyore mu email yako system. Iyi mhando ye email inonzi autoresponder.

Iye zvino vari pamba rako uye iwe unogona kutanga kutengesa kwavari nemwoyo wose.

Kushandisa Automated Email Marketing Systems

Zvakakosha kucherechedza kuti iwe hausi kuzounganidza mazita kana kutumira mairi nemaoko, imwe email pane imwe nguva. Iwe munguva pfupi iwe uchanetseka nemhepo! Iwe unogona kushandisa maitiro akaita seConstant Contact , Get Response, AWeber , uye Campaign Monitor kuti uchengetedze mazita emaimeri uye utambanudze maimeri ako. Zvirongwa zvakadai izvi zvinogonawo kutarisa zvinotungamirira, kusarudza-muzvikwereti , kutengesa, mahara akazaruka, kutengesa-kuburikidza nemitengo uye mamwe matanho anokosha.

Zvakakosha kucherechedza kuti maitiro aya anoita kuti basa rako rive nyore nyore kwazvo kuburikidza nekugadzira. Vatungamiri vanogona kunyoresa, kuwedzerwa kune zvakarongwa, kutanga kutora emaimeri, kunyange kutengesa ... Zvose paunenge uchirara. Nezvo maitiro, unogona kutumira email imwechete kune zviuru zvevanhu panguva imwe chete, zvayo. Iwe unogona kukwanisa kuisa purogiramu ye emaimeri inopera kwemavhiki kana kupfuura pane imwe nguva. Iwe unogona kutumira mameseji maune kana iwe uchida kumhanya mishandirapamwe kana kutumira mharidzo phiri.

Kune rimwe rutsigiro rwekukwanisa kusvika kuvanhu vakawanda zvakadaro zvakanyatsobudirira: Kwose kukanganisa kwaunoita kunowedzera nezviuru, uye zvinogona kureva boka revakarashika vakarasika kana kurasika kutengesa. Saka iva nechokwadi kuti email ndiyo nzira yaunoda nayo usati warova Send! Tsvaga zvinyorwa, iva nechokwadi chokuti ruzivo rwakarurama, uye hukama kune chero ipi zvayo inotengesa inopa basa.

Iwe unogona kazhinji kuita chiyero kutumira kune iwe pachako kuti uone kuti zvinhu zvose zvakanaka kuti uende. Uye kunyange kana iwe uine zvinhu zvose zvakagadzirwa kwevhiki, inobhadhara kutarisa kamwechete kamwe kwenguva pfupi kuti uone kuti zvinhu zvose zviri kufamba zvakanaka.

Zvaunofanira Kuteerera Ezvo Zvinyorwa Zako

Kana uchinge uine mutungamiri wako pane yako, iwe unowanzovatumira mutsara wema email kuti uzive iwe. Uye, nokuti iwe unoda kurova apo dare iri kupisa uye ivo vanofarira zvipfeko zvenyu, munogonawo kusanganisira zvimwe zvipo zvezvinhu zvakadhura zvinhu.

Nyaya idzi dzeemaimeri dzinowanzoti gauntlet. Zvakare, zvose zvinotumirwa zvisiri nyore. Uye zvese zvitsva zvitsva zvinodarika.

A gauntlet inogona kunge iri maeameri matatu, mashanu, 10 ... Chero mabasa kana niche yako nebhizimisi. Ratidza kuti zvakanakirei iwe kuburikidza nekuedzwa. Kana vachinge vayambuka gauntlet, vatungamiri venyu vanowanikwa kuwandu hwemaawa enyu ega. Iwe unofanirwa kunge uine purogiramu isingagumi, kutumira kuzere panguva imwe chete, kazhinji zuva nezuva (kunyange iwe ungasarudza purogiramu isingawanzoitiki).

Pane nzira dzakasiyana dzekutengesa kune vateereri vatsva ne email, uye vose vane nzvimbo yavo mune imwe nzira yekutengesa email:

• Email newsletters yakazara nezvinhu zvinobatsira.
• Maminiti madiki, anokurumidza-ku-kuverenga. Yeuka, vanhu vakabatikana uye vanowana ma email akawanda zuva roga roga!
• Kushamwaridzana kwevhidhiyo nehuwandu hunoshanda
• Zviziviso zvekugadzirwa kwemagetsi.
• Indaneti nhau yako.
• Sales inopa.

Zvamunotumira zvinofanira kuve kusanganiswa kwebatsiri "mharidzo" zvakagadzirwa nekutengesa zvinotengeswa, zvigadzirwa zvekugadzirwa, zvibatanidzwa zvekubatana, uye zvakafanana.

Nyaya yehurukuro iri nyore kuisa pamwechete. Zvinogona kunge iwe kutora pane mamiriro ako mumabhizimusi ako, kana mazita epamusoro gumi maitiro akanaka pane niche yako. Kana uri mu niche yekurasikirwa kwemaima, izvo zvinogona kureva kudya uye mazano ekurovedza muviri. Nyaya inokurudzira yeimwe yekare yako vatengi ingashanda, zvakare.

Iwe unowana pfungwa. Izvozvi ruzivo rusununguko rworudzi rwe "tease" yemari yako yakabhadharwa. Kuti uwane nyaya yakazara, sekutaura, inofanirwa kuva mubhadharo wepamutengi. Ndicho chikonzero iwe unokanda mune zvekutengeserana mune emaimeri yako zvakare - kuti uvape nzira yekutenga pavanenge vachifadzwa nezvezvinhu zvenyu uye bhizinesi renyu.

Kutendesa Imeyili Yako Inotungamirira Mumiko Anokosha

Kungosayina, vanhu vakanyoresa mazita enyu emazita ehurumende, anonzi "mazita" (kubhadhara kubva kune tsamba chaiyo) kana kutungamirira, vakaratidza kufarira mune zvauri kupa. Izvi zvinoita kuti zvive zvinokosha. Iwe unoda kubata iro mazita mazita zvakanaka, uye usapotsa mukana wekuita kuti chido ichocho chiite kutengesa.

Bheji yako yakanakisisa ndeyokupa mutengo wekutengesa kudhura pakutanga. Izvi zvinozivikanwa semugumo wepamberi. Ipapo iwe unogona kutanga kupa vatengi vemidziyo yakaderera iyo yakashambadza-yakagadzirwa michina.

Vanhu vashomanana vari muzorongwa vachatenga "zvinodhura" michina. Asi pfungwa ndeyokuti, kuburikidza nezita rako kuunganidza / mutungamiri wechizvarwa (kazhinji kfupi kuderedzwa kutungamirira gomu) maitiro, iwe uchange uchigara uchiunza mazita matsva pane rako. Kunze kweavo, imwe yezana inotenga. Chikamu chediki chichatenga zvigadzirwa zvepamusoro. Uye vaduku muzana vanozotenga zvipo zvenyu zvinodhura. Funga nezvavo se "marwenga" mumusidho. Unoda kukudziridza vatengi vako vekupedzisira kuburikidza nekupa michina yakanaka uye basa guru revatengi. Ivo VIPs.

Uyewo zvinokosha pakukura kwebhizimisi rako ndechekuti iwe unowedzera kuwedzera vatengi vatsva. Ndizvo zvichakurira mari yako uye kuita bhizinesi rako ribatsire. Iwe haugoni kumisa kuumba mutsva mutsva, nokuti mutungamiri wakare uchawa kubva pakurongwa kana kutanga kutora ma email yako ... uye vazhinji havazombotenga. Saka ndicho chinhu chinokosha kuti usarega kuti urongwa hwako huve nesimba: Chengetedza hutsva nehuwandu hwemashoko matsva, avo vose vanogona kutenga vatengi.

Kutengesa Email Maitiro Akanakisisa: Nzira Yokukudziridza Mafaro Ako

Mumazuva ekare e "Wild West" mazuva ekutengesa kwemaimeri, unogona kutumira chero chero mharidzo uye kuita mari. Asi sezvo email yekutengesa yakakura uye ikava yakanyanyisa, saizvozvo vateereri. Uye iwe unofanirwa kuchengeta izvozvo mupfungwa sezvaunogadzirira mishandirapikisi ye email.

Heano dzimwe nzira dzakanakisisa dzekukwevera purogiramu kubva pane e-mail list:

• Shandisai mitambo yezvidzidzo dzinobata pfungwa uye kumanikidza muverengi kuti atore.
• Tsvagodzwa. Iwe hausi kuda kuonekwa se spam uye zvino wakarambidzwa (yese yebasa remiyili, seGmail kana Hotmail, ine nzira yekuita izvi). Muma email yako yekutanga kune avo, tumira mirayiridzo kumubhadhari kukuwedzera iwe kune mazita ema emailer anovimbika.
• Bhinda mukutengesa zvinopa nehuwandu hunobatsira - haugoni kumisa zuva rose.
• Tsvaga nguva dzakanakisisa dzezuva kuti utumire mharidzo kune yako rondedzero - sarudza nekuongorora izvo zvikamu zvako zvakasununguka ndezvenguva dzakasiyana, zvino thanya nemunhu anokunda.
• Usarega kurega mafoni. 56 kubva muzana emaimeri ose anoshandiswa pane zvigadzirwa zvemagetsi, maererano neTtmus Email Analytics. Saka zvakakosha kuti emaimeri ako ave mobile-friendly! Iyi ndiyo nzira inokosha mumapurogiramu akawanda ekutumira maimi email angashandisa.

Kuburikidza neizvi zvose, itai zvakanaka basa rekutengesa. Ita kuti chokwadi michina, ingava yemuviri kana yedijitori, inopihwa panguva. Pindura mibvunzo yevatengi panguva yakakodzera. Kana mutengi achiunza dambudziko, edza kuzvigadzirisa.

Kutora Yako Kubudisa Imeyeri kuMugovera Unotevera

Iwe ungangodaro uri kutora mune dzimwe mari yakanaka kubva kune yako email-marketing-based bhizinesi uchishandisa nzira dziri pamusoro apa. Asi pane nzira dzekuvandudza zviwanikwa zvako.

Iwe haufaniri kuisa mushandirapamwe kamwechete uye zvakare kuedza kuitendera kuti iende nokusingaperi. Iwe hauzive kuti kana kopi yako, chipo chako, kana chigadzirwa chako chinongomira kugoverana nemusika. Saka kiyi ndiyo nguva dzose kuedza kuva nekuvandudza, izvo zvaunoita kuburikidza nekuedza.

• Muedzo nokupa kopi yakasiyana mumitambo yekutungamira zvizvarwa uye pane peji rekutsvaga.
• Ipa mabhonasi akasiyana-siyana ekunyora kwaunonyora.
• Shandura mutengo wezvibereko zvaunopa mukutengesa mashoko.
• Edza kuparidzira nenzira dzakasiyana nenzira dzakasiyana-siyana.

Nokuda kwemigumisiro inobudirira uye inogadziriswa, iwe unofanira kuita mhinduro dzeA / B, iyo inoedza maviri (kana kupfuura) nzira dzakasiyana. Semuenzaniso, unogona kutumira hafu yewongororodza imwe mutsara wechidzidzo, uye imwe yenyaya yekuenderera kune imwe hafu. Iwe unogona zvakare A / B kuongedza nzira mbiri nekatsinhanisi kadiki yezvenyu, ipapo tumira hurukuro yekukunda kune mamwe ose ehurongwa.

Nemhaka yokuti iwe uri kuedza kuedza kwakanyanya, kutevera kunokosha. Iwe unofanirwa kuziva nguva dzose:

• Vanhu vangani vanoshanyira peji rako
• Vangani vevanhu ivavo vanopinda
• Vanhu vangani vanovhura maimeri enyu
• Vanhu vangani vanotenga
• Zvingani zita rega rega pane rako rakatenga
• Ivhareji yeupenyu hunokosha (iyo vanhu vakawanda vanotenga sei pavanenge mazita enyu)

Your Next Steps

Kuti ave nechokwadi, ichi chinhu chakawanda chingaitora. Email marketing ine zvakawanda zvokufambisa zvikamu. Asi pamwoyo mavo nderimwe nzira iri nyore.

Saka tanga zvishoma. Gadzira mamwe mapurogiramu e-mail ekutanga kuita zvinyorwa mukunyora kopi, kuisa mapeji ekumisa, kushandisa shanduro dzemamiririri ega, kuongororwa kwekupa, uye kugadzira zvigadziro kuumba ukama nematarisiro ako nevatengi.

Nokufamba kwenguva, uchawana ruzivo uye unyanzvi hunoshanda kuitira kuti utore tsamba yako yebhizimisi yekutsvaga kune imwe inotevera .