Nzira Yokugadzira Sei Perfect Media Pitch?

Nzira Yokuwana Media Inobatsira Sei Kusimudzira Pamba Yebhizimisi Yako?

Kutengesa ndezvekutora bhizinesi rekumba pamberi pevamwe. Inogona kuva nguva inopedza uye inodhura, asi imwe yenzira dzakanakisisa dzakasarudzwa, iyo zvakare inosvika pakuve yakasununguka, iri kuonekwa seyanyanzvi mune zvenhau. Kunyange zvakadaro, kune vose vanogona kuwana kubva kumagetsi ekubudisa nhau, kutora vatapi venhau nevatori vekucherechedza inonetsa.

Chimwe chinonyanya kusarudzwa ndechokushandisa Rubatsiro Re Reporter Out (HARO) , umo iwe unopindura kune zvikumbiro zvevhidhiyo zvevatenzi uye nyanzvi.

Asi kunyange zvakadaro, iwe unoda kutora chimiro chekunamira kuti uonekwe. Uyezve, panogona kunge kune zvinyorwa zvemashoko zvinotarira vateereri vako vasingashandisi mushumo weHARO kuti vakumbire zvigadzirwa, kana zvakadaro, unoda kutonhora.

Vanyori venhau nevarimi vanogamuchira mapeji akawanda pazuva, zvinoreva kuti vanogona kukanganisa avo vasingavafariri. Kuti urege kubvisa bhatani kana tsvina inogona, heano mazano ekugadzira yakanaka yevhidhiyo.

Pamberi Pakuita Izvo

Kunyora chirevo chokuti vatapi venhau nevarimi vanopindura zvinotora tsvakurudzo uye kuronga, kusanganisira:

1. Ita mhando yehurukuro dzaunogona kuvhara. Vanhu veMedia vanoda mazano uye zvigadzirwa. Ipa kwavari kuburikidza nekupa nyaya chaiyo iwe uri nyanzvi mune. Itai kuti nyaya yako ive yakakosha uye inozivikanwa. Paunopinza pfungwa yako, enda kusvika pakupa musoro. Somuenzaniso, muchengeti webhuku anogona kuisa "10 Zvinokanganisa Mhuri Mhuri Kuita Pamitero Yadzo" munguva yemutero. Paunenge uchingotanga pfungwa imwe chete kune imwe nhau yezvinobudiswa panguva imwe chete, haina kukuvadza kuva nerwendo, saka iwe unogara uine chimwe chinhu chinosvika kune vevhidhiyo pamusoro.

1. Tsvakurudza izvo zvakanakisa zvinotarisirwa zvemashoko zvepfungwa yako. Iwe hausi kutumira kutumira kwako willy nilly. Pane kudaro, iwe unoda kuziva mhizha inotakura musoro wako uye inopedzwa nemusika wako. Semuenzaniso, kana iwe uri chivako chinenge chiri mubatsiri, nzvimbo dzako dzakanaka dzekutengeserana dzakabatana neimba chaiyo uye inotarisira Realtors. Ziva zvinhu zvakasiyana-siyana, kubva kusangano remashumo nemagazini (paIndaneti uye panze), kumitambo yepa terevhizheni uye mavhidhiocasts, kune redhiyo uye podcasts. Kunyange zvazvo zvakakosha kuti usvike kune hurukuro yezvinobudisa nhau, usabvisa zviduku, kunyanya kana dzakanyanya kutarirwa. Iwe unogona kuwana mhinduro iri nani kuva paTaltor Real Success Tips podcast pane mune imwe nyaya pamusoro pewebsite yenyika.

1. Dzidza nezvevhidhiyo yaunoda kuisa. Kungofanana nekunyorera zvinyorwa zvako zvekutsvaga , kupinza mhizha inofanira kuendeswa. Kuti uite izvozvo, unoda kuziva zvishoma pamusoro pavo. Zvimwe zvinhu zvekutarisa zvinosanganisira, ndeupi mutori wenhau kana muveki anoisa hurukuro yako, zvipi zvinyorwa kana zviratidzo zvavakaita munguva ichangopfuura (kuti vadzivise kupinza chimwe chinhu chavakanga vaita), inzwi rezvakagadzirwa, uye misika inosvika (inofanira kunge yakafanana iyo yamunoda kusvika). Uyezve, ona kana ine mitemo yakananga yekuendesa nyaya pfungwa.
2. Gadzira template kuti ishande kubva. Paunenge uchitaura kuti iwe unomira kune imwe nhau, kune ruzivo ruchaonekwa mune imwe neimwe. Kuva ne template yaunosongedza tweak imwe neimwe yakakurumidza uye iri nyore pane kuinyora zvose kubva pakutanga. (Ona pasi apa kuti chii chinopinda mumatope ako).

Kunyora uye Kuendesa Mberi Yako

Iye zvino zvaunoziva pfungwa dzaunoda kumisa uye kune waunoda kuvadzikisa, inguva yekutanga kunyora. Heino nzira:

1. Taurai nzvimbo yako kune mumwe mutori wenhau kana mukoti, kana iwe uchikwanisa kuiwana. Unopedza nguva shomanana uchivhima zita racho. Imwe iyo yakanyorerwa munhu wakarurama ichawana zvakanyanya kupfuura kuva nezita risina kururama kana rechimiro "Zvaunogona Kufunga nezvazvo."

1. Tevera mitsva inotungamirirwa nemichina . Kana nhepfenyuro yemutambo ine mirairo yekuisa pasi, iva nechokwadi chekuti ita zvavanotaura. Hazvina mhosva kuti pfungwa yako inotyisa sei, kana iwe usingatumi mukutumira kwako nenzira yakarurama, inenge isingafurwi.
2. Ratidza kuti iwe unoziva zviripo. Zvinogona kuonekwa sevasingadiwi, asi chaizvoizvo, kurega mutori wenhau kana muvezi kuti azive kuti waverenga kana kutarisa zvimwe zvezvakagadzikana, uye kupindura pamusoro pazvo kunowedzera kunaka kunogona kuwedzera mukana wekuita kwako kuverenga.
3. Tarisa pane zvaunofanira kupa. Vazhinji vevatengesi vanotungamirira kune zvakanyanya zvikuru pamusoro pavo, asi mabhizimisi vangada kuziva kuti munogona kuvabatsira sei; iyo yekare inosangana vs. inobatsira inotonga. Yeuka, zvinyorwa zvemasvikiro zvinoda nyaya, saka ita kuti, kwete yebhizimisi rako.
4. Itai kuti basa rekubudisa nhau rive nyore. Izvo zvishoma zvitsvakurudzo mutori wenhau kana muveki anofanira kuita, zviri nani. Itai zvinhu zvose zvinokosha pamwe chete nemichina yekutsigira pfungwa yako.

1. Iva nehanya uye uite. Apo iwe unoda kuva unyanzvi, haudi kuve uchibvunda.
2. Iva kwenguva pfupi uye kusvika pane imwe pfungwa. Vanyori venhau nevarimi havana nguva yakawanda yekuverenga mapako. Chero chipi zvacho chinodhakwa nepamusoro chinowanzobviswa.
3. Itaiwo ruzivo rwekuti ungapinda sei mukutaurirana newe. Kunyange zvazvo nzvimbo yako icharatidza mu email iyo mutori wenhau / mugadziri anogona kugunzva mhinduro, tipei email yako kana zvakadaro. Uyewo shandisa nhamba yako yefoni, webhusaiti uye hutano hwemagariro evanhu.
4. Fomesa yako pitch. Shandisa mavara (kwete HTML), zvinyorwa zvemasimboti uye mafomatiro kuti urege kudzima yako kuratidzira up jumbled uye kusagadziriswa kwebhokisi rekubudisa email.
5. Tumira mapurisa ako kune mumwe mutori wenhau kana kuti mugadziri pane imwe nhau. Misa kutumira pfungwa yako kumunyori wega wega akanyorwa mumutsara wemagazini inozogumbura vatori venhau. Vanhu ava vanoshanda pamwe chete, saka vanozoziva kuti iwe wakazvitumira kune vose. Nezvo zvakataurwa, iwe unogona kutumira mamiriro akafanana kune dzimwe nzvimbo dzemashoko panguva imwechete.
6. Follow up . Apa ndipo apo vanhu vazhinji vanorasikirwa nemikana yakawanda yeP PR nemashumo. Kana vatapi venhau / varairi vakaita semafungiro ako, vanogona kupindura pakarepo, asi kazhinji, pfungwa yako inoponeswa asi kwete kupindurwa. Vanhu veMedhia vakabatikana zvikuru, uye saka zviri kwauri kuti uite maererano. Icho chinyengeri ndechokuita nenzira nenzira isingavadzvinyiriri. Chimirira vhiki mbiri kana zvakadaro, uye uzonyorera email yekutsvaga ichikumbira kana vakagamuchira chimiro uye kana vachida mamwe mashoko. Iwe unogona kudana, iyo inogona kuva yakabudirira zvikuru, asi zvakare, kurumidza uye pfupi pafoni. Chero chii chaunoita, ingoitevera pane imwe yako kamwe chete. Pane kudaro, unogona kuisa pfungwa yakasiyana zvachose.

Kana nhepfenyuro yekubatsira iwe, ita nechokwadi chokuti iwe unyanzvi uye wakagadzirirwa kubvunzurudzwa. Mushure memubvunzurudzo, tumira iwe email yekutenda uye wobva wawedzera chinyorwa kune rako rega revhidhi rutsva runyorwa pamwe nemashoko (musoro uye zuva) webvunzurudzo. Pane imwe nguva mubvunzurudzo / mhepo, igoverenge nevanonyora mabhadharo enyu uye nezvemagariro evanhu.