Makore gumi nemapfumbamwe adarika, ndakatanga bhizimisi rangu rekutanga paIndaneti mukirasi yangu dorm room. Kubva ipapo, ndakaita kudarika $ 100 mamiriyoni mukutengesa paIndaneti. Apo vanhu vanondibvunza kuti nhamba yeiyo yeiyo inokosha pakubudirira kwangu, ndine mhinduro imwechete: yangu email list.
Ndiyo mhinduro yangu makore gumi apfuura uye ichiri mhinduro yangu nhasi.
Hongu, pane zvakawanda zvehupfumi nezvemagariro evanhu. Facebook, YouTube, Twitter uye dzimwe nhepfenyuro dzevhidhiyo dzakagadzirisa nzira yatinotaura nayo paIndaneti. Zvose zvinoshamisa, uye ini ndinozvishandisa mubhizinesi rangu.
Zvisinei, kusvikira nhasi, email yekutengesa ndiyo nhamba yangu imwe yerudzi rwemari. Ndizvo zvinondibvumira kuti ndigare ndine mamiriyoni emadhora ekutanga. Ndiyo nheyo dze "Circle of Profit" yangu.
Izvi zvinoramba zvichiri kuramba zvichishungurudza uye zvakanyanya sezvinoitika nguva. Kudzidza mushure mekudzidza kunoratidza kuti email yekutengeserana inopa ROI yakakura yezvinhu zvose zvekutengeserana kwemaInternet; kudzoka muvhareji we $ 38 ye $ 1 inoshandiswa. Nepo iwe uchifanira kugara uchitarisa nzira itsva dzevhidhiyo usakanganwa nzira dzakaedza uye dzechokwadi.
Handizvo chete ini ndinopa simba rekutengesa email. Vakawanda vanobudirira muzvitengesi vemuInternet vaizokuudzai nyaya yakafanana. Imeyili ndiyo nheyo yebhizimisi ravo rekuInternet. Maererano neAscend2, 82% emakambani avakabvunzurudza vanoshandisa maimeri ekutengesa.
Kubudisa mitambo yezvemagariro evanhu inowira pasi zvakaderera pa 67%. Kunyange nezvose zvitsva zvemasangano ehurumende, email yekutengesa ichiri mambo wekutengeserana kwemaInternet.
Muchikamu chino, ndichaenda kuzarura zvikonzero zvishanu nei kutengesa email kuchikosha mukukura bhizinesi rako. Ndicho chikonzero nei ndinotenda makore gumi kubva ikozvino zvichienda mberi, email inenge ichinyanya kushandiswa kwekutengeserana kwepaIndaneti.
Iwe uri kusiya mari patafura kana iwe usingashandisi ma-email kutengesa.
Zvichienderana: Sei Unofanirwa Kushandisa Imeyero Kutengesa MuBhizimisi Rako
1. Munhu wese anoramba achichechedza maEndaneti
Chikonzero chekutanga chiri nyore: munhu wose anoongorora email. 91% yevashambadzi veUnited States vanoshandisa email zuva rega rega. Chaizvoizvo, ndicho chinhu chokutanga vanhu vakawanda vanoita pakutanga kwezuva rimwe nerimwe. Kana vamwe vanhu vasina kukwanisa kutarisa email yavo, havazozivi kuti vangaitei ivo pachavo mushure mekunge vamuka!
Chikonzero chiri nyore: email ndiyo nzira inobatsira yekukurukura nevanhu. Vanhu vazhinji havatumi basa ravo pamwe chete navo Facebook mharidzo - vanotumira emails. Apo Amazon inotakura chigadzirwa, havatumi tweet, vanotumira email. Vanhu vanowana ruzivo, zvinyorwa nezvimwe kuburikidza ne email.
Hapana chiratidzo chekushandura chero nguva pfupi. Somugumisiro, iwe uchagara uine mukana wekuisa shoko rako pamberi pevanhu kuburikidza ne email.
Zvimwe zvikonzero zvataurwa pamusoro apa ndeimwe zvikonzero zvinokosha zvemaimeri zvinoparadzanisa dzimwe nzira dzose, dzakadai semagariro evanhu. Vanhu vazhinji vanojaira kushandisa email sebhizimisi uye zvinyorwa zvekutengeserana, zvakasiyana nemagariro evanhu.
Zvichienderana: Sei Ungasimbisa Mazano Anogutsa Anotengesa
2. MaMedia Media Anowedzera Simba neIndaneti
Ndinoda huwandu hwemagariro evanhu.
Kubvira pakatanga bhuti rangu uye Facebook fan peji, ndakaputirwa nemhinduro. Zvinyorwa zvangu zvebhuku zvinowanikwa zvakanyanya uye zvakagoverwa; Facebook yangu fan page inondipa mukana wakaoma wekubatana nevandinyorera nenzira itsva.
Izvo zvose zvakashandurwa mune mari yakawanda.
Zvisinei, apo huwandu hwemagariro evanhu hwakanga huri hukuru, hunongoshanda chete nokuti ndinohushandisa pamwe chete nekutumira email.
Ichi chikonzero ndechokuti huwandu hwangu hwemagariro evanhu uye mazita e-mail vanofambidzana. Iwe unokwanisa kuita kuti email yako vabhadhare inofara nekubatanidza kune chimwe chikamu chezvinhu zviri mumasangano ehupfumi, uye iwe unokwanisa kushandisa masangano evanhu kuti uite mutsva mutsva yemakero ako emaimeri.
Ndicho chikonzero ini ndinokurudzira zvikuru kuti vatengesi vekutsvaga vane mazita e-mail uye vane hutano hwakanaka hwehuwandu hwevanhu. Kana iwe unogona kungosarudza chete, zvakadaro, ndinokurudzira kutenga mari yekutanga mune imwe nhamba ye email nokuti iyo ndiyo nzira yakasimba zvikuru yekuvaka vateereri uye kutora shoko rako kunze.
Iyi inguva inowanzokanganwa mukana nevatengesi vekuIndaneti, vachishandisa nzira dzakasiyana dzekuyambuka dzinosimudzira. Kana uchangotora mutsvairi we email, unofanira kuvakoka kuti vafarire peji yako Facebook. Wanyora zvinyorwa zvitsva zvebhuku? Shandisa vhidhiyo kuitira kuti uzive vateveri vako uye udzokere kwavari zvakare. Nguva dzose kupikiswa kwemuchinjikwa kunokupa mikana yakawanda yekusvika kune vateereri vako uye kugara uchigara pamberi pavo.
Related: Ungashandura sei Facebook Fans uye Vateereri muEngress Subscribers
3. Ucharamba Uine Radar Yomunyori Wako
Zvemagariro ezvehutano zvakanaka zvekutaurirana nevanhu apo ivo vane chido pamusoro penyu. Zvisinei, nokuti Facebook inosvina nzvimbo uye iwe unoda kushanda nesimba mukushanyira blog, vanyori vako havazooni nguva dzose zvitsva zvaunoita pamapuratifomu.
Imeyili inonyanyisa. Munhu wese anoongorora email. Mamwe maeiri ega wamunotumira achaonekwa pamberi pevanyori vako. Zvose zvavanoda kuita ndezvivhura. Ndizvo.
Izvozvo zvinoreva kuti iwe unogara uine radar. Dzinogara dzichipiwa nemikana yekuverenga mharidzo yako, iyo inokupa mikana yakawanda yekuita zvekutengesa.
Izvi zvinowedzera kuipa uye kuipa. Nhepfenyuro dzezvemagariro ehurumende dziri kuwedzera kuvapa-kutamba uye nzira dzekusununguka dzekushamwaridzana kwemashoko ezvehuwandu dziri kuve zvishoma uye zvishoma. Email marketing, sezvo musoro wenyaya yavo inoratidza, ichiri mambo.
Zvimwe: Kuwedzera Kwakawedzerwa Tariro uye Kutengeswa neExpress Marketing
4. Unogona Kubhadhara Mari Nekutsvaga Zvimedu Zvishomanana
Paunenge uine mazita e-mail, une simba rekuita mari nechokuita pane bhatani. Ndine mazana ezviuru zvevanhu pane mutsamba yangu ye email. Kana ini ndichida kuita mari, zvose zvandinofanira kuita ndezvekutumira email yekutumira kune vandinyoresa. Rimwe rutivi rwemuzana ravo ruchazotenga, uye ini ndichawana kuwedzera mune mari.
Nepo iwe unogona kuita izvi pane imwe nzvimbo pamasangano ehupfumi evanhu se Twitter ne Facebook, haugoni kuwana zvakanakisisa zvemigumisiro. Nemhaka yemafuta avo, imwe chete yezana yevateereri vako pazvivako iyo ichaona kunyange shoko rako. Kutendeuka kwako kuwanda kuchave kwakakwirira ne email. Maererano neCampaign Monitor, email ndeyekuti 6x inowanzoita kudarika kupfuura tweet.
Chero bedzi iwe ukavaka ukama hwakanaka nehuwandu hwemashoko e-mail, ivo vachafara kuwana zvinyorwa izvozvo.
Rimwe remashoko angu aidiwa naJohn Lennon nderokuti wakati, "Nhasi, ngatinyorwe dziva rekugezera.", Kurondedzera kukwanisa kwake kunyora rwiyo kuti awane mari. Izvozvowo ndezvechokwadi nekutumira maimeri. Iwe unogona kunyora email, shandisa bhodhi kutumira, uye ugoita mari paunoda.
Zvichienderana: Nzira Yokuita Email Automation Work yeBhizinesi Rako
5. Unogona Kuisa Mharidzo Yako Kuvatengi Vako
Chimwe chezvinhu zvakanakisisa pamusoro pekutengesa email ndekwanisi yekutsvaga vatengi vako. Vatengi vako vanobudisa zvavanoda nezvinyorwa zvema-mail vanovhura mhando dzezvibatanidza zvavanosarudza. Ne deta iyi, iwe unogona kugovera mavoti emaimeri ako mumapoka akasiyana. Iwe unogona kutumira ma-mail akafanirwa kune zvaanoda uye zvinoda zvezvikamu zvakasiyana.
Iwe haugone kuita izvi nemamwe marudzi ehupfumi. Chero chipi zvacho chemashoko aunonyora pa Facebook chichabuda kune vose vese vese. Chero zvese tweet iwe uchatumira zvichaenda kune vateveri vako ve Twitter. Chero chipi zvacho chinyorwa chemashoko chakasimudza iwe chinowanikwa kune vose vanoverenga bhurogi rako.
Imeyili haifaniri izvozvo. Iwe unogona kunge wakanyanyogadzirisa maune emaimeri ako, izvo zvinoita kuti uve nzira yakanakisisa yekuendesa shoko rako. Izvi zvinoshandura pakuita kutengeserana kunobudirira. Maererano neMarketer, ma-mail anotengesa kutengesa 3x kakawanda semasangano evanhu.
Kana iwe usingashandisi muteereri wepaimeri kuti uchengetedze mazita ako e-mail uye uchishandisa chikamu, kutarisa, uye kuisa vanyori vako zvichienderana nezvinodiwa uye maitiro apo iwe uri kusiya zvakawanda zvingaita mari patafura.
Zvichienderana: Nzira yekuwedzera mari kubva kune yako iripo maEngress Subscribers
Tora Bhizimisi Rako Kudivi Rinotevera Ne Email Marketing
Sezvaunogona kuona, email yekutengesa chinhu chine simba yekuwedzera bhizinesi rako rekuInternet. Kunyange nehuwandu hwemagariro evanhu, ndinoramba ndichitenda zvakasimba kuti kutengesa email ndiyo mambo. Ndicho chikonzero ichi chiri pakati pebhuku rangu The Circle of Profit , iyo inoratidzira nhanho-ne-nhepfenyuro yandaimboshandisa kuvaka yangu $ 10 mamiriyoni / gore rebhizimisi.
Ini ndinofungidzira izvi zvichave zviri izvo zvichipfuurira mberi zvakare. Imeyili haisi kubuda musimboti. Kana iwe uchida kubudirira zvechokwadi paIndaneti, saka iwe unoda kudzidza hutengi hwekutsvaga uye uhuise kune yakanaka yebhizimisi yemuenzaniso.
Editor's Note: Anik Singal, nheyo uye Mukuru weGurukota reLurn, Inc., inowanzotaridzirwa seimwe yezvinobudirira zvakanyanya kudhinda vatengesi vekudhinda. Zvimwe zvaanoita zvinosanganisira kubatsira-kubudisa zvinogadzirwa zvekugadzira, kuvaka backends uye funnels, nyaya yekudhinda, yekutsvaga injini yekugadzirisa, kushamwaridzana kwekutengesa uye kushandiswa kwebhizimisi kutarisana.
Onawo: Usati Usayina Kubasa rekuThengisa Email kusvikira Waverenga Izvi