Mashoko ekutsvaga-mazano ekutsvaga anoshandiswa kuparidzira paGoogle uye nepamusoro peGoogle Search Network. Zvinyorwa zvinowanikwa mumapeji ekutsvaga. Paunoita kutsvaga paGoogle uye ona zviziviso zviri pamusoro peji kana mune dzimwe nzvimbo; idzi ndiAdwords ads apo vamwe vashambadziri vari kubhadhara kuonekwa.
Nhare yeGoogle inosanganisira nzvimbo dzekutsvaga seAOL uye Ask.com pamwe chete. Zvitsva zvinoratidzwa kana zvichikonzerwa nemibvunzo yekutsvaga. Kana tsvakurudzo yekutsvaga inosanganisira mazwi emazwi awakanyatsotsanangura pamushandirapamwe wako, mvumo yako inogona kuratidzira muchikamu cheSponsored Links.
Pfungwa huru ndeyokuti kana mumwe munhu achitsvaga Google nemamwe mazwi makuru, unogona kubhadhara kuti matanho ako aonekwe. Somuenzaniso, kana uri mumusika wegorofu; apo mumwe munhu achitsvaga Google kuti "nzira yekuvandudza gorofu rangu", unogona kuita kuti mvumo yako ione pamwe nemigumisiro yekutsvaga.
Kusarudza mazwi akakodzera uye akakodzera zvakakosha pakugadzirisa zvakakosha keyword-targeted campaign. Kushandisa Google's keyword tool kunogona kubatsira kuziva zvimwe, mazwi akakodzera anowedzera kuwedzera pane yako. Mukuwedzera, Google yakawedzerwa izwi rekodhi rinoenderana nekombiyuta inogona kubvumira dhidhiro yako kuratidzira zvichienderana nekukwirirana kwakafanana kwemashoko ekutsvaga mutsva inogona kunge isinganyatsofananisi mazwi ako ezvakataurwa.
Iwe unogona kuona kuti Google Adwords ndiyo imwe yenzira dzakawanda dzekutungamirira motokari kuwebsite yako .
01 - Kusarudza Sei Zvinyorwa Zvitsva Zvitsva uye Webhudhiro Yenyaya
Kwete chete iwe unogona kusarudza mazwi ausingadi kubhadhara kuitira kuti matanho ako aone apo vanhu vanoita Google kutsvaga, asi iwe unogonawo kusarudza nzira yavakaita nayo kutsvaga. Unoda kuti matanho ako aonekwe chete kana akanyora mutsara chaiyo kana iwe unoda kuratidza chikwata chako kana vakanyora mutsara wekutsvaga unosanganisira chero kusanganiswa kwemashoko mawakasarudza.
Ngatitarisei pane izvi zvingasarudzwa.
Match Mature
Ichi ndicho chisarudzo chekutsvaga. Kana mazwi ako ezvinyorwa akabatanidza mazwi akazara kana mazwi akadai sehofisi , mabhuku ako anogona kuoneka apo vashandisi vachitsvaga hofisi nemugove , mune chero kurongeka, uye zvichida pamwe nemamwe mazwi. Somuenzaniso, mvumo yako inogona kuonekwa yekutenga zvipo zvehofisi uye hofisi dzehofisi asi kwete zvivako zvehofisi . Zvinyorwa zvako zvinogonawo kuonekwa pane zvakasiyana-siyana zvemashoko ako ezvinyorwa uye zvakawanda, uyewo mamwe mazwi akafanana akafanana nemitsara. Misangano yakakurumbira kazhinji inenge isinganzwisisiki pane yakarurama kana mutsara maitiro uye inogona kuguma neCTR yakaderera nokuti mamwe maonero anoshandiswa.
Zvinyorwa zvako zvichaonekwa kakawanda nechisarudzo ichi asi hazvizogoni kuwana yakawanda yekutsinhanisa.
Pfupisa Match
Kana iwe ukapinza shoko rako rechikwereti muzvinyorwa zvinyorwa (" zvivigiro zvehofisi ") chiyeuchidzo chako chichaonekwa kana munhu achitsvaga mutsara wemafisi emahofisi , muchirongwa ichi, uye zvichida nemamwe mazwi mubvunzo rekutsvaga. Muchiitiko ichi, kutsvaga kunogonawo kuva nemamwe mazwi chero bedzi iyo inosanganisira izwi chaiyo rawakataura. Somuenzaniso, mvumo yako inogona kuonekwa nokuti mibvunzo inotenga zvivigiro zvehofisi uye hofisi yepahofisi yekutengesa asi kwete zvigadzirwa zvehofisi .
Iwe uchawana zvishomanana zvinotengeswa zvinoratidzwa neizvi kunze kwekukwikwidzana, asi zviziviso zvichave zvakakosha uye zvinotarirwa kutsvaga.
Zvakanaka Match
Kana iwe ukakomberedza mazwi ako echikwereti - [ mahofisi ehofisi ] - matangazo ako achaonekwa apo vashandisi vachitsvaga mutsara chaiwo wehofisi yepahofisi , mune urongwa uhwu, uye pasina chero mamwe mazwi mubvunzo rekutsvaga. Semuenzaniso, chikwata chako hachizoratidzi nokuda kwekutsvaga mahofisi ehofisi yekutengesa. Kunyange zvazvo iwe usingagamuchiri zvinyorwa zvakawanda, iwe unogona kunge uine CTR yakakwirira, nekuda kwekutsvaga kwayo.
Negative Keyword
Aya mazwi makuru anotora matanho ako asingatauri, kunyange kana mamwe mazwi ekutsvaga kutsvaga mhinduro. Kuti ujekese izwi risina kunaka, isa chiratidzo chisina kunaka (-) pamberi peshoko rinokosha. Somuenzaniso, unogona kuwedzera izwi risina kunaka- rakashandiswa , saka chiyeuchidzo chako hachizoonekwi kana munhu anoshandisa mahofisi ehofisi akashandiswa .
Iyi inzira yakanaka yekuita kuti matanho ako arege kuratidzwa nekutsvaga kusina kukodzera kune zvaunopa uye kusakosha mamwe marudzi ekutsvaga.
Kungoziva nyore nyore kubhadhara-per-click zvinyorwa zvitsva zvakadai sezvizvi zvinogona kuva musiyano pakati pekubudirira uye kusabudirira kushambadzira mishandirapamwe.
02 - Yenyu yeCCC (Kushandisa-Kushanda-Kera) Mutengo inotsanangurwa neKudiwa Kwehutano
Mashoko ezvinyorwa-anotarirwa nemakambani anotongwa paCCC (mari-per-click). Iwe unongomanikidzwa chete kana mumwe munhu achitsinhanisa pachikwata chako uye anotorwa kune peji yako yekunyorera . Purogiramu yeCCC inobva pane yako yakawanda CPC bhizimisi (iyo iwe unoda kubhadhara pafoni imwe neimwe) pamwe neGoogle mukati mekutsvaga zvinyorwa zvemashoko makuru. Haisi iwe chete unogadzirisa huwandu hwePCC yako, asi iwe unosarudza pahuwandu hwemajeri ezuva rimwe nerimwe, saka hauzombopedzi zvakawanda kupfuura iwe. Kana wambopedza bhajeti yako yezuva iro, matangazo ako haazovipo kusvikira mangwana acho.
Google inosarudza purogiramu yako yeCCC uye kuti matanho ako akakuratidza sei nekuverenga Chikwata cheMutengo uye Rank Rank
Iko yehutano yakakonzerwa nehuwandu hwezvikonzero, kusanganisira kuti zvakakosha sei mvumo yako yechiratidzo ndeye mazwi awakasarudza, hutano hwebhuku rako rekugadzirisa, uye yako CTR iripo (clickthrough rate). CTR ndiyo chikamu chekutsvaga chaunowana kana ad yako ichiratidzwa. Iyo inoratidzirwa nokugovana nhamba yekutsvaga nekutora (kanani kazhinji kadhi yako yakaratidzwa). A CTR yakakwirira inoratidza kuti mvumo yako yakakosha uye inofadza kune vashandisi, uye inobhadharwa neAkan Quality Score iyo inoderedza CPC yako mari uye inopa chikwata chepamusoro.
Uchishandisa yako Quality Score, Google inopa huwandu hwePCC bhidhiyo yekutendera kwako. Kana yako yepamusoro CPC yebhadhiro isiri pasi peiyo inogoverwa purogiramu yeCCC, zita rako rekutsvaga richagadziriswa. Iwe unogona kunge uchida kuisa bhidhiro yakakwirira kana kusimudza yako Quality Score nokusika chiyeuchidzo chakanaka uye uchishandisa mamwe mazwi makuru akakodzera kuisa mukana weCTR.
The Quality Score ndiyo nzira yakasimba yekuita kuti vatengi veGoogle vaone chete zvivako zvakakosha zvakapiwa mukana wevashandisi kune avo uye vanopa mubairo wacho mutengesi nemitengo yakaderera yekuve yakanyatsotarisana nematengo avo.
A Quality Quality Score ndeimwe yenzira dzaunogona kuvandudza yako-pay-per-click ad performance .
03 - Mhinduro Yako Yokuratidza Nzvimbo Yakatarirwa ne Rank Rank
Iyo Rank Inotora chikwata chako chigaro. Iyo yakakwirira iyo Rank Rank, iyo yakakwirira ad yako icharatidza. Inotaridzirwa nokuwedzera yako yakawanda CPC bhadha uye Quality Score. Izvi zvinoreva kuti kana uine uwandu hwakanaka hweChipiri, unogona kuwedzera Rank yako Nhamba nekuisa bhidhiro yakakwirira. Nenzira iyi, Google inopa zvikwereti zvakanakisa zvekutengesa nechepasi CPC mutengo, uye inoita kuderera kwekutengeserana kunodhura zvakanyanya kune imwe nzvimbo yemudiwa.
Iko Rank Inoratidzirwa kune rimwe nerimwe shoko rimwechete, uye rakarongedzwa nguva dzose kana kutsvaga kuchiitwa. Chimbo chekutsvaga kweTraffic muGoogle mumatambo ekuchengetedza makambani achakupa kukosheswa kwechinzvimbo chekutengesa kwako kunogona kuonekwa.
Zvakare, kune chinokurudzira iwe kuti uve nechinangwa chekutsvaga kwako. Ndiani asingadi kuti zvikwata zvavo zvive zvakakwirira pakuisa nekubhadhara mari shoma panguva imwe chete?
Kuziva aya mazano eGoogle Adwords mazano uye matanho anogona kuderedza zvikuru kutengesa kwako.
04 - Kuisa Zvido Zvako pa Contextually Relevant Websites
Mukuwedzera kuneGoogle.com neGoogle Search Network, mashoko ako ezvinyorwa-zvakananga zvinowanikwa paGoogle Content Network, zvakare. Nepo tsvakurudzo dzekutsvaga dzicharatidza chete mazwi enyu ezvinyorwa kana mamwe mazwi makuru ari chikamu chekutsvaga kwekutsvaga kwevashandisi, zvinyorwa zvemashoko zvinounza matanho ako kana peji ine zvinyorwa zvakakosha zvakanyanya kune matangazo ako. Izvi zvinonziwo kutengeserana kwemashoko. Google inotsvaga zvinyorwa, musoro, mavara, uye mutauro we peji, uye kushumira zviziviso zvinowirirana. Google ichagadzirisa zvakananga matanho ako, uye inogara ichinyorwa sekutsvaga / chengetani. Nyora zvinyorwa zvigovera chikwata chechikwata uye kusvika kune dzimwe mimwe mitatu mumasayiti ezviri mukati.
Iwe wakasarudza kupinda muhutano wehutano nekusafa. Iwe unogona kusarudza kusarudza kunze nekushandura mararamiro muakaunti yako. Iwe unogonawo kugadzira bhidhiyo yakasiyana yezvitsva zvinowanikwa pane zvinyorwa zvemashoko. Kuti uwedzere kubudirira, funga kugadzira pakaparadzanisa mapurogiramu ekutsvaga uye zvigadzirwa mitambo.
Iyo purogiramu yeCCC inogona kusiyanisa pakati pekutsvaga nehupenyu hwemasayithi Nhamba yeGoogle yekutengesa inoderedza mari yekutsinhanisa kubva kune zvivako zvinoratidzwa kune dzimwe nzvimbo dzekudhikidzirwa dzinoratidzwa kuva nechezasi kutendeuka kwezvikwata pane zvitsva mumapeji ekutsvaga. Uyewo, CTR pane yehutano network haigone kuchinja pahuwandu hweudhedhi yako pane zvitsva zvekutsvakurudza. Iko CTR yakashambadzirwa yekutengeswa kwemashoko mu akaunti yako inongoratidzira tsvakurudzo yekutsvaga. Nokuti chikwata chePCC chinopesana pakati pekutsvaga nehuwandu hwemasayiti, chiziviso chekinyorwa chisingawirirani nechepakati CPC chikwata chemasayiti ekutsvaga chingave chichishanda pane zvinyorwa zvinoenderana nechepasi shoma yePCC bhidhiyo.
Kushandisa zviziviso panzvimbo dzepaGoogle pamwe chete zvinogona kunge zvisingadhuri. Kana iwe uri kungotanga uye usati wakagadzirira kuisa muGoogle Adwords unogona kuedza dzimwe nzira idzi kududzira bhizinesi rako pane mari shoma .
05 - Chengetedza uye Kuvandudza Kuwedzera Migumisiro Yemakambani Aunoita Mamiriro Ezvinhu
Shandisa zvishandiso zvakapiwa neAdWords kuti uwane zvakanyanya kubva mumakambani ako. Iwe unogona kutora matanho ako kune chero mutauro uye nzvimbo pasi rose. AdWords inopawo zvirongwa zvebhajheji zuva rega rega kubva pane zvinyorwa zvekare zvinyorwa zvemashoko mamwechete kana mamwechete.
Iwe unogona kusarudza pakati pematauriro maviri ekutakura. Nhamba yekuendesa icharatidza matanho zvakafanana munguva yakareba (kuitira kuti usashandise bhadha yako yose pakutanga kwezuva). Kukurumidza kuendesa kunounza matanho ako nokukurumidza sezvaunogona kana ukasarudza kuongorora kuti nokukurumidza bhajeti yako inopera sei.
Pano panewo maitiro maviri ekushandira kushandiswa. Kugadzirisa kucharatidza zviri nani kuita zvivako kakawanda, asi kuchinjwa kuchavaratidza zvakafanana. Nzira yechipiri ndiyo yakanakisisa yekushandisa kuedza matanho akasiyana-siyana nepamusoro-soro kutendeuka.
Chengetedza mitsva yakasiyana-siyana uye kutarisa kuchinja sezvo iwe uchiedza kunze kwezvikwata zvakasiyana-siyana zvemashamba, mazwi makuru, mabhizimusi, mabhizimusi ezuva nezuva, nezvimwe zvinosarudzwa.
Yakagadziriswa neIndaneti Bhizimusi / Nyanzvi Yokugara Brian T. Edmondson