Kana Iwe Uine Kuvapo KwepaIndaneti, Unogona Kubatsirwa Kubva Kwairi.
Kana iwe uine webhusaiti, bhajiti kana chero rumwe rudzi rwekuvapo paInternet, ipapo Google ine mari yekukupa. Inonzi Google Adsense, uye iyo chirongwa chinoita kuti munhu wose akunde.
Vatengi vanowana vatengi vatsva kana kutengesa kuburikidza neprogram yeAdwords. Google inowana mari yekushandira iyo zvivako. Uye iwe unowana mari apo vanhu vanobvira pavari. Unoshandisa sei cha-ching?
Google Adsense: The Basics
Uchishandisa Indaneti yekutsvaga teknolojia, Google ichashambadzira mazai pamapeji ewebhu anowanikwa pane zvimwe zvinhu zvepeji yewebhu.
Nemuenzaniso, kana mumwe munhu ari pane peji yepamusoro inofukidza gurumende yegorofu yakapfuura, Google ichashambadzira zvikwata zvegorofu mabhizimisi kana zvigaro zvegorofu. Kana iwe uine nzvimbo iyo, iwe unobhadharwa nguva dzose kana mumwe munhu achitsvaga pachikwata ichi. Kwete zvakare kushungurudza. Izvi zvinowanzozonzi CPC (Mari Inoshandiswa Pose) kushambadzira.
Idzo Zvikomborero Zvikuru zveGoogle Ads
Iwe unogona kusati wambocherechedza mabhanner adhangidzo zvakare. Sangano reInternet-savvy, tadzidza kuvanatsa kunze. Panewo mabhanner filtering software inowanika nokuti mabhendi anotsvaga anogona kutyisa kwazvo, uye izvozvo zvinogona kukuvadza tsamba yako yekuverenga webhusaiti. Asi Google Adsense yakasiyana:
- Google Ads Ads is less intrusive, saka havagodhi vanhu
- Izvo zvinyorwa zvinoreva RELATIVE, uye naizvozvo zvine zvakanyanya
- Vanhu vanovimba neGoogle Ads nokuti vanhu vanovimba neGoogle
- Iko muenzaniso wokubhadhara unopa uye wakavimbika
- Zvinokwanisika kuita hupenyu hwakanaka kubva kuGoogle Ads
Icho chikonzero chokupedzisira chakakosha. Unogadzira sei mararamiro kubva kuGoogle Ads?
Zvakanaka, nekubatanidzwa kwakarurama kwemotokari, zvinyorwa, uye vashandisi, unogona kuita zviuru zvemadhora mwedzi mumwe chete.
Kuita Google Adsense Kuwana
Ngatinyatsojeka. Iwe haugone kutarisira kukanda Google Ads pawebsite yako, kugara kumashure, kurega, uye kuona mari iri mukati. Haiti kushanda saizvozvo. Kungofanana nechinhu chipi nechipi mubhizinesi, zvinotora nguva yekutsvaga nguva yako kuti uwane kudzoka kwaunogona kubhengisa.
Kuti unzwisise kugadzirisa kwekuita mari, unofanirwa kuziva nzira inokosha iyo Adsense inoshanda.
Iyo inoshanda sei
Ngatiti iwe iye zvino une blog kana webhusaiti iyo inowana vaeni 100 000 mwedzi umwe chete. Iyo inopfuura mamirioni 1 gore negore. Inonzwika sechinhu chingaita kuti uwane mari, chakanaka? Zvakanaka, chimbofunga izvi:
- Iwe une 100,000 zvakashambadzira zvido (maonero)
- Iwe une CTR (chengeta kuburikidza nehuwandu) ye1%, iyo yakazara
- 1% ye100,000 = 1000
- Kana iCCC (mari inoshandiswa pafoni imwe neimwe) yemudhi ye $ 0.01, unoita $ 10
- Kana iyo CPC (mari inoshandiswa pafoni imwe neimwe) yemudhi ye $ 1.00, unoita $ 1000
Pane musiyano mukuru pakati pezviviri, uye zviri pachena, matanho akawanda haabhadhari pa $ 1 / click rate. Izvo zvakajeka uye zvakapararira shoko guru rekutsvaga (izvo ndizvo zvinoita kuti ad adzore), pasi pe CPC. Uye iyo ndiyo nhau iwe unogona kushandisa.
Zvaunogona Kuita Kuti Uwedzere Adsense Inowanikwa
Kunyangwe iwe uchida kuita mari kubva pa blog kana webhusaiti iwe wave uine, kana iwe unoda kuumba bhulo nechinangwa chekuita mari yeAd Adsense, pane nzira dzakawanda iwe unogona kuwedzera mari yako:
- Shandisa SEO (Tsvaga Engine Optimization) kunyora kuti kuwedzere mazwi makuru muhutano hwako.
- Nyora zvakawanda. Kunyanya iwe unyore pamusoro pehurukuro yako, mamwe mazwi makuru aunayo kuGoogle kutsvaga nekudyisa zvizivo.
- Nyora kakawanda. Zvimwe zvizhinji zvine zvinhu zvose, uye zvinokurumidza zviri nani.
- Post inobatsira, yakarurama zvakagadzirwa. Paunotumira marara akazadzwa nemashoko makuru ayo zvakaoma kuverenga uye haadzose vanhu zvakare. Iwe unoda kuti nzvimbo yako ive yakasimba, kuitira kuti iite magwara.
- Tsvaga niche. Kutaura nezvebhora ndizvo zvakanaka uye zvakanaka, asi zviuru zvevanhu vari kuzviita. Asi mafirimu soundtrack masangano, iyo imwe nyaya.
- Usasvike motokari yakaipa zvikuru. Zviri nyore kupfuura iwe waifunga kuti uite zvakawanda motokari, asi kana usina kukodzera, zvinoreva ipapo kuti uverenge zvaunenge uchitaura, zvino zvichave zviri nyore pani. Icho chinokanganisawo CTR yako.
- Ita kushandisa Google Analytics. Google inokupa zvishandiso, pasina, kuita purofiti.
- Funga zvakasiyana. Usangonyora zvinyorwa zvekare zvakashata zvinowanikwa nevamwe vose. Iva nekutora kutsva paMad Men? Wakave nechero iri nani pakubata? PlentyofFish.com, inowana mari inopfuura $ 300,000 mwedzi mumwe nomumwe! Asi haisi kungopiwa chete. Iwe unofanirwa kuzviwana. Zvino enda, ita kubudirira.
Kutarisana Nenyaya YeCompetitor Ads
Chimwe chezvinhu zvikuru zvaunotarisana nazvo paunotanga kushambadzira zvivako panzvimbo yako ndeyomupikisano. Zvichienderana nerudzi rwewebsite yaunotanga, unogona kuona kuti matanho anotanga kushandiswa ari mumakwikwi chaiyo neyeuri kutengesa, kana kupa. Semuenzaniso, kana iwe une nzvimbo yakatsaurirwa kubvisa kutumira chimwe chigadzirwa, zvichida Disney mapikicha kana kuti snowglobes, iwe unogona kuona kamwe-kamwe matangazo kune izvozvi zvinotungamirira vatenzi vako kubva panzvimbo yako. Izvi hazvina kunaka kwebhizimisi.
Pane chinhu chingaitwa pamusoro peizvi? Zvakanaka, hongu. Google yakatarisira iyi nyaya yacho, uye naizvozvo inokubvumira kubvisa zvinhu kubva kune mazana makumi maviri nemaviri eEvhangeri. Zvisinei, zvinyanyisa kuziva kuti ndiani anovhara kusvikira watanga kuona izvo zvivako zvichiratidza. Kunyanya kuipa, iwe unogona kusamboona zviratidzo izvi, nekuda kweAstenseense iyo inoshumira pamusoro pezviri.
Uyezve, sevashandisi veAdenseti, haugoni kuvhara pazvibatanidza izvi zvakananga kuti uone kuti matanho ari kuendeswa kupi. Iko kukanganisa zvakajeka kwemitemo yekushandisa Adsense, asi iwe unogona kunyora pakudhidhi, kana iwe uine mukana wekuzviona, uye uone hukama / URL kuti udzivise. Zvakare, izvi zvose zvinotenderera pane zvishoma.
Zvichida nzira yakanakisisa yokugadzira urongwa ndeyekutsvaga Google nezvemhando yemishonga kana mashizha mauri kutengesa, uye ona mabhuku makumi mashanu akasiyana siyana anouya. Iyi ndiyo nzira yakanaka yekudzivirira matanho ekutsvaga kubva kune nzvimbo dziri pachena mukukwikwidzana newe.