Shandisa Maitiro Ako mashanu Purogiramu Yokudhinda
Chirongwa cheShanu chekutsvaga kwekutsvaga kwekutsvaga paIndaneti chinotevera, chakagadzirwa nematambudziko ekutsvaga nekutengeserana kwekambani pamabhizimisi maduku Nokuita chimwe nechimwe chezviito, iwe uchakurumidza kusimbisa hurongwa hwekutengeserana hwekutsvaga hunogona kushandiswa pakarepo uye kutanga kutanga kukohwa kutengesa kubudirira.
Danho 1 - Tsanangura Mutengi Wako
Kutsanangurira mutengi wako kunokosha sekujekesa zvigadzirwa zvako kana kutumidza bhizinesi rako . Kana iwe usati waita urongwa hwekutengeserana mukati meurongwa hwebhizimisi rako, iwe unofanirwa kuita chiito ichi. ( Onai nzira yekuumba chirongwa chakakwana chekutsvaga , kubva kuUtengeserana Kwekutsvaga Zvokutengeswa kuburikidza nekutengeserana nekugadziridza kuronga.) Uye kana uri kutangira kubva kune imwe yeruzhinji uye unoda kunyora urongwa hwebhizimisi , iri Bhizinesi reBusiness Outline richakutungamirira kuburikidza nhanho yekuita danho.)
Kana iwe wakatove wakatsanangura yako yakakodzera mutengi mubhizinesi rebhizimisi rako, unogona kuyambukira mberi kusvika kuChitatu 2.
Chiito:
Pindura mibvunzo iyi sekuvimbika sezvaunogona. Mune mamwe mazwi, usatora zvaunotarisira kana kuti tariro kune iyo. Chii chako chakakwana, mutengi akasimba chaizvoizvo?
- Ndiwo wangu akakwanisa mutengi murume kana mukadzi here?
- Ko, mutengi wangu akakwana anobuda kunze kwemba kana mumba?
- Chii chingaitwa nebasa rangu rekutengesa - mutungamiri, maneja, mushandi, mutengesi , kugara-kumba-mubereki , nezvimwewo.
- Ndeipi iyo mambure emhuri yemukana wekambani yangu yakakwana?
- Ndeupi mudzidzi wezvidzidzo wandinotenga mutengi wangu?
- Ko wangu akakwana muchengeti ane nzvimbo mune mari yaanoshandisa mari yehupatimho yemugove wangu / basa pane imwe nguva, nguva nenguva kana nguva dzose?
- Ko vatengi vangu vakakwana vanoshandisa chigadzirwa / basa rangu - vanozvitengera ivo pachavo kana sechipo here?
- Ko, mutengi wangu akakwana anopedza zvakawanda, zvimwe kana nguva shoma paIndaneti?
- Ndekupi mutengi wangu akakwana anotarisa chigadzirwa / basa rangu? Zvose zviri paIndaneti uye munzvimbo dzenyama?
Kana uchinge wakanyora izvi, unofanirwa kuva nemufananidzo wakanaka wekutanga kutarisa kuisa mharidzo yako uye kuti unyore sei kopi yako yemashoko.
Danho 2 - Sarudza Zvaunoda
Zvino, uri kugovera kupi matanho ako? Iko kurongedzwa kushanda kune nzvimbo dzakasiyana siyana uye nzvimbo dzinowanzotarirwa nevatengi vako ndiyo inonyanya kushandiswa mukutsvaga. Kana iwe uchionekwa munzvimbo dzakawanda kuonekwa kwako uye kuchengetedzwa kwemashoko kwakasimba zvikuru.
Nzvimbo dzekuwedzera dzinogona kubatsira kupfuura-dzinokurudzira kune vashanyi vako, avo vachazokuonai ipapo, vachapa zvakanyanya kusimbisa kwemashoko ako. Nguva yezororo nzvimbo dzinokurudzirwa zvakanaka inzvimbo dzakanakisisa dzekufunga.
Pay-Per-Click (PPC) kushambadzira ndeimwe kufunga pamusoro pekutengesera kwako. Kana iwe uri mutsva kuPPC, tumira kune nzvimbo dzinokubvumira kugadzirisa miganhu pamashandisirwo ezuva nezuva.
Google AdWords muenzaniso wakanaka. Izvi zvichakubatsirawo kuti uedze uye uone mazwi makuru anoshanda kuburikidza nekubhadhara zvakanyanya kuhuwandu hwePP campaign.
Zvadaro kune mazamu ehupfumi emagetsi; vose vanozivikanwa vanogovera ivo pachavo pikicha zvino. Ona:
Facebook Ad Basics
Advertising pa Instagram
Pinterest Ads: A Simple Guide (Hootsuite)
Tanga neAngland Ads
Tanga Nayo LinkedIn Ads
Paunenge uchitarisa webhusaiti , social media network kana pepanhau rekutsvaga kwako, tarisa zvinhu zvakadai semotokari, kutsvaga injini kugadziriswa, kunze kwekubatanidza (kuti nzvimbo dzakawanda dzinosangana nei), huwandu hwezvinobudiswa uye mhando dzemashoko anowanikwa munezvino macheza.
- Kune vakawanda vakwikwidzana venyu vekare here?
- Iko kushambadzira kwekubatanidza kwebhizimisi rako here?
- Iko kushambadza zvachose kusina kufananidzwa nebhizimisi rako uye kune nzira yakatarwa yepaiti?
Izvi zvose zvinyorwa zvekuyera zvakakosha zvakakwana zvemashoko ako kumigwagwa yepaiti.
Nokuda kwekusarudza zvakanakisisa zvehupenyu hwemashupu mapurisa ekuzivisa zvivako zvako uye / kana maitirwo, ona Sei Kugadzira Social Media Plan .
Chengetedza Kuchinja Kwako Kutengesa
Kutendeuka mazinga ndiyo chinhu chinokosha chokuyera. Zvamunoda kuita ndezvokuti chii chaunoda kuenzanisa pamushandirapamwe wako. Icho chinotengeswa here? Newsletter vabhadhare? Zvinyorwa zve e-book yako yekusununguka?
A kutendeuka chiyero ndiyo nhamba yekudarika-kuburikidza iyo inotora kuti uwane chinangwa chako. Saka kana peji yako iine 1000 hits, 14 kukwidza uye kutengeswa kumwe chete pazuva, kutendeuka kwako muzana 1:14 kana 7.1%. Mune mamwe mazwi, 7.1% yemakwikwi ari kuunza kutengeswa munguva ino.
Dzochera kutarisa kwekutendeuka kwemitengo yako kukurumidza kukuudza zvinoshanda uye zvisingaiti. Usanonoka kutora kana kuchinja matanho ako kana zvichidiwa. Iyi ndiyo nzira inogara ichifamba kusvikira iwe uchiwana zvakanakisisa zvakakwana. Yeuka zvakare, chirevo chinogona kushanda zvakanaka panzvimbo imwe asi kwete mune imwe.
Chiito:
Dhinda spreadsheet kana kuti gwaro raunopinda munzvimbo dzose nenzvimbo dziri kuongororwa mumushandirapamwe wako wekutengesa muInternet.
Danho 3 - Budget
Kunyange zvazvo vamwe vachifunga kuti izvi zvinofanira kuva danho rekutanga, chaizvoizvo unogona kuvandudza bhajeti yepurogiramu yako yekutengeserana paIndaneti apo iwe une pfungwa yakanaka yemari inoshandiswa. Izvo zvinogona kungoitwa chete kana iwe wanyatsoona zvinangwa zvako.
Iwe zvichida uchitova nemafungiro mupfungwa dzekuti iwe unogona kushandisa zvakadini, saka dzokera kumakambani ako ekudhinda mapepa uye zvachose mari yezvinhu zvose zvinoshandiswa zvaungada kuita. Mikana ndeyekuti iyo yose ichadarika yako yose yekushandisa muganhu.
Chiito:
Iye zvino famba nenyaya iyo uye ugoita kuti zvivako zvive zvakakosha pane zvamunofunga kuti iwe uchawana zvakanyanya kutsvaga nemigumisiro inoenderana nebhajhini yako. Tungamira vamwe kune imwe nzvimbo. Yeuka, sezvo zvivako zvinotanga kudhonza mumigumisiro iwe unogona kugara uchidzoka uye uwedzere mutsvaga wako kubva pakurongedza.
Kana iwe uri mubhadharo-per-click advertising, chengetedza zuva rega rega kwevhiki yekutanga kana zvakadaro uye chengetedza zvawanikwa kuti uone kuti uri kuripa mhinduro.
Usakanganwa kutarisa s swaps uye kubhadhara sechikamu chekubhadhara kwako uye kubhengisa bhajeti. Nzvimbo dzakawanda dzinogona kuparadzanisa pepanhau rekutengesa kana mabhendi matanho ekuiswa panzvimbo yakafanana panzvimbo yako. Hazvomboiti kutambudzika kubvunza.
Nhanho 4 - Kugadzira Zvaunenge Waita
Kutengeswa kwepaIndaneti kunoshanda zvakanaka apo iwe unongotarisa pane chimwe chete kana zvinhu zviviri. Iwe unogona kuva nezvinhu zvakasiyana-siyana asi sarudza imwechete kana maviri zvinhu zviri vatengesi vakanaka uye une chikumbiro chakasimba pamakambani ako anotarirwa pamushandirapamwe wako wokutsvaga.
Zvadaro zvibvunze, "Ndiri kutengesa" chii? Hazvisi zvachose chigadzirwa kana basa. Iwe uri kutengesa kubatsirwa, chimwe chinhu chinonyora pasi pahutano hwemanzwiro. Kana iwe uri kutengesa hove tsvimbo, somuenzaniso, uri kutengesa kufara kwekubudirira kuendesa iyo nyoni iri mugungwa. Kana uri kutengesa zvizoro, uri kutengesa kunaka.
Masoja anonyanya kubudirira anoshandisa mazwi ane chokuita nemutengi. Shandisa Iwe uye Wako uye usamboisa pfungwa pamusoro pangu, Izvo, Yedu, Yangu kana Isu. Ita mazwi mashoma emanzwiro akabatanidzwa nechigadzirwa - kunakidza, kunyaradza, kufara, kukurudzira, kukwezva-uye kushandisa imwe yeiyo mudivi.
Mabhuroti uyewo inobudirira yekutengesa chinhu. Zvinogona kuongororwa nyore nyore kana manyozha kana ne-automatic shopping cart system. Shandisa nheyo dzakasiyana siyana kune nzvimbo dzakasiyana-siyana dzekutengesa uye iwe uchakurumidzira kuona kuti ndeipi iyo inonyatsoteerera.
Chiito:
Gadzira zvinyorwa zveshoko pane chimwe chinhu mumushandirapamwe wako wekutsvaga kweInternet, uchiita nechokwadi kuti urove zvishoma kusvika kune zvitatu zvinowanikwa mumashoko. Nyora zvinyorwa zvinowanzomhanya makiromita makumi matanhatu akaenzana nemiganhu 3, 5, 7 kana 10 yakareba.
Kana uchinge watora zvinyorwa zvemashoko, enda nepabhenner yako inventory. Iwe unofanirwa kuidzokorora navo neehovha chaiyo mharidzo? Mifananidzo yose ine yeAt tag yakakodzera here? Icho chinonyatsonyatsogadziridzwa zvakakura pakukura (pasi pe20-50kb) nekugadzirisa (72dpi)?
Kana uri kusika zviziviso zvemasangano ehupfumi, sarudza kana kuumba mapikicha akakodzera uye iva nechokwadi chokuti mumwe nomumwe anokodzera zvinodikanwa nehuwandu hwemagariro evanhu panzvimbo iyo ichaiswa.
Nhanho 5 - Kuchengeta & Kuchengeta Zvido Zvako
Kuchengetedza uye kuita zvinoenderana nekubudirira kwepurogiramu yako kunokosha pakuchengetedza mushandirapamwe unobudirira wokutsvaga. Kubva pane zvinyorwa zvewebhuku rewebsite kune mapazi ePPC, kune nzira dzakawanda dzekuziva kuti chii chiri kushanda uye chisingaiti. Nokuteerera iwe unodzidza zvakawanda pamusoro pekutengesa kwako uye kuti ungaita sei kuti zvive nemigumisiro yakanaka.
Kuchengetedza matanho kunosanganisira kushandisa mahwendefa chaiwo kana kutengesa mabhidha kune imwe nzvimbo yekutsvaga, kugadzira mapeji ega ega ewebsite yako yega yega, nekushandisa basa rinobatsira kuita basa.
Iko kune zvigadzirwa zvekuchengetedza mazano anobatsira iwe kutarisa kushandiswa kwehutano, zvakadai seGoogle DFP Small Business, hurumende yekusununguka iyo iri nyore kushandisa uye inopa simba rekutsvakurudza kushambadzira nekusigirwa. Dzimwe nzvimbo, dzakadai sepa Facebook, dzinopa mitsva yavo.
Chiito:
Pazuva nezuva kwemavhiki maviri ekutanga, dzokera mhinduro dzemigumisiro yako yakasiyana-siyana. Uzvinyore mune rako rekutevera pepa uye tarisa chero maitiro kana mapeti. Ndezvipi zvirikuita, kupi uye nei? Kana vamwe vasingashandisi, vatsiva ivo nevamwe avo variko kana kuti edza mumwe kubva pakuronga kwako.
Kana ukangotarisa muitiro wekudzokorora uye kutungamirirwa kwehutungamiri iwe uchaziva zviri nani iwe kazhinji unoda kuongorora kushambadzira kwako.
Mushandirapamwe Unobatsira Wokutengeserana Haufaniri Kuva Wakawedzerwa kana Wakaoma
Kubudirira pamakambani emakambani ekudhinda kunogona kusvika kune rimwe bhizinesi, zvisinei kuti bhajeti yako chii. Nokutevera matanho mashanu ekutanga uye nekuzviisa kune zvinotevera, iwe unogona kugadzira mari inoshandiswa pakushanda pamwe nekudzoka kwakanyanya kwekutsvaga.