Musiki weMeineke Discount Mufflers franchise system
Samuel Washington "Sam" Meineke ndomumwe muAmerica uye mubhizinesi anonyanya kuzivikanwa nekugadzira motokari yekugadzirisa franchise Meineke Discount Mufflers. Zita rekambani rakashandurwa muna 2004 kuna Meineke Car Care. Sam uyewo akazosimbisa Sachigaro weInternational Franchise Association Board of Directors.
Sam Meineke akaberekerwa mumhuri yekudyidzana muIdabel, Oklahoma musi waMarch 19, 1931, uye akagara mune imwe imba duku yebhokisi isina zvishandiso.
Vakarima maekare zana uye vakararama chikamu chetatu chezvavaigona kukura. Muridzi weimba akawana zororo.
Pakazosvika 1939 munin'ina wake nehanzvadzi mbiri vakange varoora ndokuenda, asi Sam akapfuurira kubatsira vabereki vake manyore eminda yekotoni vaivimba nehupenyu hwavo.
Munguva iyi yekudarika-makore emakore, Sam akavakurudzirwa kuita kuti kurota kwake kuzadzike. Amai vake vaigara vachinyora matambudziko avo uye vakamira muupenyu. Ikoko kwakanga kusina mari yakakwana yokubhadhara rendi uye kubudiswa, uye chete nenguo pamasana avo, nguva dzose yakanga yava pedyo. Izvi zvakagadzirisa zvikuru Sam.
"Kwaiva kutaura kwaMama nguva dzose pamusoro pokudzingwa kunze kwakandipa dambudziko guru rekusachengeteka uye kuda kwangu kuva nemusha wangu rimwe zuva. Momma vakatitaurira sevarombo, asi hazvina kundirova kusvikira ndaenda chikoro ndikaona vamwe vana vachidya kudya kwemazuva akanaka. Zvose zvandaiva nazvo zvakanga zviri chibage uye imwe nyama yakaomeswa, yakaputirwa muchigamba chemucheka kana pepanhau. "
Sezvaaishanda mazuva manomwe pavhiki muminda yekotoni, Sam akazove yeramangwana. "Sevanhu vakabudirira, ndakaverenga pamusoro pekuchikoro - Henry Ford naAndirene Carnegie - Ndaizoita chimwe chinhu. Chaizvoizvo chii, ndakanga ndisingazivi. "
Mukutsvaga mikana iri nani, mhuri yeMeineke yakasiya mitsva yeRed River nekotoni yekumaodzanyemba kweAklahoma ndokutamira kuPasadena, Texas, iyo inonyanya kushandiswa mumhizha ye petrochemical munguva yeHondo Yenyika II.
"Sezvakafanana nemhuri yaJoad mubazi ra [John] Steinbeck dzeHasha , zvinhu zvedu, zvose zvataive nazvo, zvakange zvichinyanya kutengesa pamotokari yakare yakasakara, iyo yakavhuvhuta kakawanda munguva yerwendo."
Apo baba vake vakawana basa muchiteshi chengarava, Sam aiziva kuti vakanga vatamira munyika: "Imba yedu yairenda yakanga yakafanana neimba yamambo, ine magetsi, pombi dzemvura uye - chishamiso chezvishamiso zvose - firiji."
Sam akatanga kushanda pakarepo: kuchera mashizha, kuendesa teregiramu, kushanda kune vashandi vekuvaka, kushanda paimba yemagadziro, nekushanda semubatsiri paEater Capitori. Pazera remakore gumi nematanhatu, Sam akagadzirisa dhipatimendi yepende muchitoro chakazara. "Muridzi, Mr. McMasters, munhu muduku, murume munyoro, akazova mudzidzisi wangu, achindidzidzisa kuti ndingatora sei zvikamu uye purogiramu yemiganhu. Ndakanga ndatsunga kuenda mberi. "
Sam akapedza chikoro kubva kuPasadena High School, kirasi ye1949, uye akaramba achishanda zvakaoma sekudzidzira millwright, asi akaora mwoyo. Mushure mematambudziko mazhinji, akasimuka kuti awane bhizinesi raizomuisa munzira yake kubudirira. Asati asvika pamakore makumi maviri nerimwe, Sam akatenga bhizimusi rake pachake.
Muna 1951 Sam akabhadharwa madhora 2 400 echiteshi chebasa, achishandisa mari yaakachengetedza sekubhadhara.
Akamanikidza muridzi wacho kuti amurega achibhadhara zororo gare gare. "Ndiyo chikonzero chikuru chandakatenga; yakanga iri chinhu chandaigona kutenga. Ndakanga ndisingazivi zviri nani. Mushure mokunge ndapinda imomo uye ndakatanga kudzidza kuti nyika chaiye yakanga yakaita sei, yakatanga kuedza mangwanani ini chaiva nebhizimisi chaireva. "
Meineke akazviwana ari murume wechina mumakore maviri achiedza kuita kuti nzvimbo yacho ibudirire. Muridzi wacho haana kufunga kuti Meineke anogona kuzviita zvakare. "Handimbofi ndakakanganwa iye achindiudza, 'Handizivi kuti sei ndiri kukutengesa iwe. Iwe hausi kuzozviita, '"Meineke anoyeuka. Kwemwedzi mitanhatu, Meineke akarwisana pamwe chete, asingakwanisi kugadzirisa.
Zvino rimwe zuva mumwe mutengi akauya, akakumbira mari inodhaka yemadhora, uye Meineke akasarudza kuchenesa shanduro yake zvakare. Pakanga pane chimwe chinhu mukati megirazi, saka Meineke akakwira mucheto chepamberi kuti aichenese.
Mutengi uyu akafadzwa zvikuru nekuedza kwaSam kuti akakumbira kuzadza uye Meineke akaziva kuti mari shoma shoma yaizobhadhara. "Saka, uyo anotevera mutengi akauya-handina kukwanisa kumuitira zvakakwana. Ndakabvisa pasi pake, ndakashambidza motokari yake kwaari. Yakanga isiri nguva refu kusvikira ndakatengesa vatengi musi weChishanu manheru apo vakabhadharwa. Pandakamuka pa4 AM kuenda kunoshanda, ndinotanga kuzvitaurira ndikati, 'Izvi zvinova zuva rakanaka' uye rambai iro rutsva rekufunga sezvandakawana mumotokari yangu uye nemusi iwoyo. Iwe unofanirwa kuzvirumbidza kuti ubudirire, uchifungidzira. "Basa raMeineke rakaoma uye basa rakakwirira rakapedzisira rabhadhara sezvo nhamba yevatengi yakaramba ichiwedzera.
Gore rimwe gare gare, muna 1952, Sam akatora shamwari. "Edward Bass aiva nechiteshi chebasa kudarika guta. Taienda kuchikoro pamwe chete. Akanga ari mukirasi mberi uye ndaiziva kuti aiva murume akanaka uye taive nezvakawanda zvakafanana. "
Vakagovana kufara uye kurwadziwa kwebhizimisi rebasa rebasa, kubvisa kukakavara nokutaurirana. "Tose tiri vaviri, panguva ino, tinosvika pakugumisa kuti hatizombofi takazadzisa zvinangwa zvedu mubhizimisi rebasa, naizvozvo takatanga kutaura pamusoro pokubatanidza mari yedu, tichienda mune imwe nzira."
Bass akatengesa nzvimbo yake, akauya naMeineke, uye vakaisa mari yavo yakawanda muzvikwereti zvakasiyana-siyana: "mgozi wekugadzira uranium (takarasikirwa ne $ 2,000), yechipiri chechiteshi, mamwe mavhenekeri, zvikepe zve fiberglass, gumi nemasere-wheeler. Hapana chimwe cheavo vakagadzira mari ... asi isu takaramba tichitsvaga. "
Meineke uye Bass vakadzidza kubva kune rimwe nerimwe bhizinesi rakakundikana vasati vaona kubudirira. "Zvadaro takanyora mubhizinesi ... nechitoro chezvitoro. Yakaita zvakanaka zvokuti takazarura wechipiri, uye chetatu. Pakupedzisira, taive neBass uye Meineke Auto Parts Stores. "
Apo Sam Meineke uye Edward Bass vaiva vashandi pamwe chete, vakagovana zviitiko zvakawanda uye vakashanda pamwe chete asi, kuna Sam, kuisa bhizinesi rakaratidza kuti rinonakidza pane kuritonga: "Panguva yandakatengesa [Bass naMeineke] kuna Edward, iyo yakanga iri pamusoro pehutungamiri hwebhizimisi. Izvo zvaisanganisira hofisi, vatariri vemabhuku, garaji, vatariri, purogiramu, bhuku rekudzidzisa; Zvose zvaifamba zvakanaka asi zvakange zvichitanga kunge zvisinganyanyi kufarira ini. Takatarisana nezvinetso zvakafanana zuva rega rega. "
Shamba yekutanga yakava mucheka wakaisvonaka wegumi nemaviri Bass neMeineke Auto Parts nzvimbo, uye muna 1970 dzave dzichizivikanwe nzvimbo dzomoto dzezvikamu zvekupa simba.
Varume vacho vakaparadzana pamashoko akanaka. "Ini naEdward tichiri shamwari dzakanakisisa, takangotora kurambana. Asi isu tichiri kuungana pamwechete pane dzimwe nguva uye tinotaura nezvebhizimisi. "
Meineke akabva atanga kutsvaga dambudziko rebhizimisi idzva uye nzira dzakasiyana dzekutsvaga, zvichiita kuti ibhizimisi rive nehupfumi. "Imwe kambani huru yekambani yemuffler muna 1970 yaiva Midas. Pakanga pane zviduku zviduku uye zvinyorwa mu $ 500 kusvika ku $ 1 000. Ndakasarudza chimwe chinhu chingaitwa mukati mekushanda kwepakati uye akazarura dhipatimendi rekutengesa muPasadena rine ma $ 5,000 ekugadzira. "
Zvakaitika kwaari mubhizimisi rebasa uye mubhizimusi dzemabhizimisi akapa Meineke kukwanisa kugadzira zvakagadzirwa zvakanaka mumasitolo. Mukupindura kune zvinodiwa zvebhizimisi remuffler, Meineke akagadzira mabhizimisi ake kuti ashumire vatengi vakakwana mumaawa maviri kana matatu kuti vaone mari uye vaite zvishoma.
Purogiramu yaMeineke yakaramba ichikwikwidza makwikwi ekutengesa, mutengo uye basa. Izvi zvitsva zvakaita kuti kubudirire, uye mukati pemwedzi mitanhatu akanga ane zvitoro zvitatu zvakashanda.
Nguva pfupi mushure mekugadzirwa kwekutengesa kwake kwekutanga mumatoro muna 1971, Meineke akarovera Harold Newell, aimbova maneja wemabasa naAAMCO Transmissions. Meineke akabva apfuurira kukudziridza pfungwa yeMeineke Discount Muffler kuva inobatsira uye yakatsvakwa zvikuru inotengeswa iyo yakabva yava inozivikanwa yepasi rose brand.
Meineke Discount Mufflers akaberekerwa pamutemo, uye franchise yokutanga yakatengeswa muna 1972. Meineke akaramba achishanda nesimba mubhizinesi rake. Aiva nezvitoro gumi, achiedza zvose zvitsva zvake mazano asati aendesa kune ma franchisees.
Jeanne Kennedy, mukadzi wokutanga mutengesi weMeineke Discount Muffler shop, akapinda mubhizinesi muna 1973. Aiva nebhizimisi rakakura uye aitsvaga mhuri yebhizimisi apo murume wake, mwanakomana, vanasikana vaviri, uye vamu-mhandara vaigona shandisa.
"Takanga tiri wechitanhatu Meineke franchise munyika. Patakazarura shopu yedu yokutanga, Sam Meineke akabuda uye akatibatsira kuti tigadzirise zvinhu. Sam vanhu vakanaka vanhu, uye kwete varume vazhinji vanobudirira vanochengetedza izvozvo. "
Chido chakasimba cheMeineke chekubudirira, nebasa rake pakuvandudza purogiramu yake, yakabatsira mafranchisees kuti abudirire. Kutanga, akavaka nzvimbo yekuchengetera mabhuku ake, akabva atanga kunyatsogadziriswa kwekutengesa kune mabhizimisi ake. Kunyatsogadzirisa uye kutendeuka kuongorora kwaiva chinhu chikuru chekutonga mari yakawanda.
Mukuwedzera, Meineke akawana mabhizimisi ake ari pedyo nemakwikwi (Midas) sezvinobvira. Nechinangwa chake chekufambisa, chinobatsira, akakwanisa kukura ichochi nokukurumidza uye akafuridzirwa nevanokwanisa kutenga franchisees vanoda kudzidza zvakawanda pamusoro pechiratidzo. Kubudirira kwepurogiramu yeMeineke nekutarisa kwakaratidza muzvitoro zvake. Pakati pezana rokutanga rokutengesa, zviviri chete zvakakundikana.
"Nenguva yandakazopinda mukutengesa, ndakanga ndine ruzivo rwakakwana mukushanda nekugadzirisa bhizinesi randingakwanisa kubatsira ma franchisees angu, izvo zvandaifarira chaizvo. Purogiramu yangu yaiva yakadai zvokuti ndakachema zvikanganiso zvakawanda. Ndakanga ndine mukana wekupinda mubhizinesi pazera remakore makumi maviri nerimwe, ndakadzidza kubva pane zvandakakanganisa uye kukundikana, icho chikamu chebhizimisi chii. Uyezve, ndakange ndichikurudzirwa. Ndakanga ndine simba rakawanda. Kugadzirisa kukanganisa, zvinodhura nguva, mari, kana zvose. Yangu yaigara iri nguva dzose, asi ini ndiri plodder uye ndakaramba ndichifambira mberi. Ndakakwanisa kuzadzisa zvinangwa zvangu uye kuita kuti kurota kwangu kuzadziswe nebasa rakaoma, kutsungirira uye kudzidza ruzivo rwebhizimisi. Izwi reMeineke rakazova bhizimisi rakakura. Kunyanya kufambisa mari, icho ndicho chinhu chinonakidza chandakaita. Handifungi kuti ndichazombotarisa. "
Kunyange zvazvo Meineke akatengesa mazita ake franchise uye kupera kwekuchengetedza kweimba makore mashomanana adarika, anozvikudza zvikuru chimiro cheMeineke ichiri kubudirira, munyika yose inozivikanwa uye inobatsira franchise.
Nhasi, Sam Meineke anofarira nguva nemudzimai wake Sadye, mhuri yake, uye anoenderera mberi kushanda nesimba uye kutarisira masimba ake akasiyana-siyana. Haasi imwe yekugara yakanyarara, iye nguva dzose anotarisa matambudziko mubhizimisi renyika.
Zvizhinji nekuda kwezvinyorwa zvenhoroondo iyi: Ken Walker, Sam Meineke, Catherine E. Haney, naGreg Johnson, January 21, 2015.
Kuti uwane mamwe mashoko pamusoro peIFA nekutengeserana kwevanhu vose, shanyira website yeIFA pane franchise.org.