Nekutengesa , kukundikana kwebhizimisi ravo kunoreva zvinopfuura kungorasikirwa kwekutsvaga kwavo. Zvinogona kureva kurasikirwa kwehupenyu hwavo. Kukundikana kunounza nayo yose miitiro yekunzwa kurasikirwa kusanganisira kunyadziswa, kusabatsirwa, uye kutsamwa. Pasinei nokuti zvakakodzera here, zvimwe zvekutsamwa kwevashandi vanofunga kuti zvichazoendeswa kune franchisor uye zvingaguma nemhosva.
Mune mamwe maitiro makuru ekutsvaga, kurasikirwa kwenzvimbo imwe chete kunogona kunge isina kusimba zvokuti ichaenda zvisingatarisirwi, panguva imwechete mumaduku maduku kurasikirwa kwechikwereti chimwe chete kunogona kuparadza. Kukundikana kwechikwereti chimwe chete hakuzovi kunzwika nenzira imwechete yega yega franchisor sezvinongoita zvekutengesa. Izvo zvakaoma kuenzanisa kurasikirwa kwemadzimambo, chido chekutaura kusina kunaka muChikamu 20 chebhuku rekuzarura uye kusavhiringidzwa kusinganzwisisi kuti chii chinotora franchise.
Asi kukanganisa kwebhizimisi kunowanzoitika, kunyange mukutsvaga. Uye, ani naani anotarisira kuti kuburikidza nokuva franchisee vanobvisa njodzi yekukundikana hakusi kwechokwadi.
Kukundikana Kwemari
Izvo hazvina matanho anovimbika ekuderera kwechikwata. Zvizhinji zvekutsvaga pamusoro pekubudirira kwechifambiso iwe wawana unotsanangurwa ndeyekare uye hauna kururama, uye hapana munhu ari kutora chikwereti anofanira kunge achivaudza.
Zvizhinji zvezvidzidzo pamusoro pekubudirira kwekutambira mukutengesa kunosanganisira chete avo vanofambisi vehurumende panguva iyoyo varipo, uye vafambisi vezvibvumirano zvisina kumbobvira vasina kuverengwa. Kunyange iyo SBA yakawanda mazana ayo mamwe mazita haasi chiratidzo chakanaka chekubudirira kana kukundikana mukutsvaga kana.
Kuti kuwedzere dambudziko racho, hakuna munhu akambosvika ane tsanangudzo yepasi rose inogamuchirwa yekutengeserana kwekodzero.
Vamwe vanokwidza mari vangangobata pamba kana vakasarudza kutsvaga basa idzva. Kune rumwe rutivi, pane zvimwe zvidzidzo, kubhadhara mari inosara iyo franchise system isati yasvika kwekuguma kwezwi haina kuverengwa sekukundikana, nokuti vakatengesa bhizinesi uye nzvimbo yakanga isati yavhara mikova yayo. Dzidziso iri kuenderera mberi ipapo ndeyokuti kana masuo ehurukuro yacho asina kumbovharwa zvachose, uye bhizinesi racho rakaendeswa kumudzidzi mutsva, zvino bhizinesi harina kunyatsokundikana. Uye nepo kuwedzerwa kunowanzova kudarika kushambadzira kwekubudirira kwekushanda uye kubhadhara komuridzi, zvinogonawo kunge zviri pasi pedenga kutengeswa kwenzvimbo inoramba ichirasikirwa nemari.
Pasinei nechikonzero chacho uye pasinei nokuti kurasikirwa kwechiremba kuri mune imwe nharo yekutengeserana kwebhizimisi yevhizimusi, kurasikirwa kweimwe nzvimbo inoshandiswa nefranchisee inofanira kuonekwa nekufunganya nefranchisor. Iyowo mukana wekutanga kunzwisisa zvikonzero zvekukundikana uye kutora matanho anodiwa kuti uvandudze kushandiswa kwechirongwa chekushanda.
Zvinokonzera Kusakundikana
Apo vazhinji vezvikwata zvepa franchisee vari kuita zvakanaka, kukundikana kwekodzero ipi zvayo kunokonzerwa nehutungamiri hwebhizimisi pa unit unit.
Kukundikana kutarisira zvakanaka uye kushanda chero bhizimisi chero ipi zvayo zvinokonzera kukanganisa kwebhizimisi, uye mukushambadzira, apo franchisor haina simba rekutarisira zuva nezuva kwebhizimisi rebhigisi, kazhinji kazhinji franchisor inogona kuita kudzivisa. Paunoongorora chikonzero chekukundikana kwebhizimisi zhinji, mbeu yekuparadzwa kwavo inogonawo kuwanikwa mumisarudzo yakaitwa musati bhizinesi risati razaruka. Kunyoresa sarudzo kusarudzwa, kusina kukwana kushanda mari uye mari, uye kukweretesa kwemari chikoro chekushumira zvinongova zvikonzero zvishomanana zvekuvhura kwekutadza.
Asi iwe haugoni kufuratira chokwadi chokuti franchisor yakatora uye yakagamuchira chikwereti kupinda muhurongwa. Vakadzidzisa kubhadhara, vakabvumidza nzvimbo yavo, vakagadziridza uye vachivandudza mararamiro ehurumende, vakapa chibhadharo nekusigirwa kunotsigirwa, vakagadzirisa zvikwereti nemabasa ayo franchise aizotengesa, kazhinji anonyatsotsanangura kugovera, uye akagadzira hurongwa hwekutengesa hunoshandiswa nefranchisee.
Hapana chimwe chezvizvi chinoratidza mufananidzo wekuti franchisor ndiye ane mhosva yekukundikana kwechiremba sezvo franchisor isingashandisi bhizinesi nokuda kwekutengesa; iyo ndiyo mutoro wefranchisi chete. Asi kunzwisisa kuti sei chikwata chakakundikana ndicho chaicho chechirechirori. Kana mumwe munhu asingakwanisi kuita chimwe chinhu, anofanira kushandisa kukanganisa kwechiremba semukana wekuvandudza mararamiro ekutsvaga uye kutsvaga nzira dzokuderedza mukana wekuti zvichaitika mune ramangwana.
Kusarudza Pakaitika Zvinhu Zvakaipa
VaFranchisis vanofanira kufambisa sei kuongorora kwekutsvaga kwekutsvaga kwefranchisee?
- Dzokera kune franchisee yekutsvaga faira uye utarise chikumbiro. Dai avo vanotarisira franchisee vaizosangana nemamiriro ako epanguva yevaya vanogona kutengesa franchisees here? Wakavatengesa franchise kana iwe wakasarudza ivo sechisimba?
- Tarisa pane mari yefranchise. Vakanga vabvumirwa kutora chikwereti chakawanda chakapiwa mari inotarisirwa here? Waive iwe ruzivo pamusoro pekufungidzirwa kwekamuri yemari inoyerera yakajeka panguva iyoyo here? Ndizvo zvaunoziva zviri nani nhasi?
- Kunzwisisa kuti nzira yako yekushandira inoshanda sei. Kana iwe uine mari yakawanda yekutsvaga vatengesi, shandisa masangano ekubhadhara mari yekutengesa, kana iri kushandisa sangano rinomiririra sarudzo, pane here kuwirirana pakati pekukundikana kwefranchisee uye ndiani akaunza franchise muhurongwa? Uri kutevera rudzi urwu rwemashoko here? Kana kuwirirana kuripo, unofanira kuwana chikonzero. Chinangwa chako ndechokuti uve nehupfumi hwekushambadzira, uye kana mumwe wevashandi vako vekutsvaga ane chikwata chakakosha chekutsvaga, unoda kunzwisisa nei.
- Dzokororai basa reranchisee uye reraibhurari yako yekukurukura navo. Tarisa mharidzo yemunda wako, zvirongwa zvezviito, tsamba, e-mail uye matanda efoni, uye unzwisise nyaya dzaive mumutambo apo kubhadhara kwaive kushanda. Yenyu yakagadzirisa sei magazini imwe neimwe? Wakaita zvakakwana here, uye pane dzimwe nzira dzakasiyana dzinowanika? Vako vashandi vemunharaunda vakarovedzwa uye vane ruzivo mubhizinesi ravari kupa mazano pamusoro? Vari kushanyira kana kushanda nefranchisees purogiramu yakakodzera here, kana kuti vari kushanyira marikisese yose yakatarwa pane imwe nhamba yehanzvadzi inotungamirirwa?
- Taura neboka rako revatungamiri uye tora maonero avo pamusoro pekutengesa. Ndezvipi zvinetso zvakatarisana nekutengesa, uye ivo vakagadzirisa nyaya idzodzo uye kubhadhara zvakakodzera here? Bvunzurudza hurumende uye vashandi vemumunda vaishanda nefranchise. Vanogona kunge vaine kunzwisisa kwakanakisisa kwezvakaitika uye vanogona kubata zvimwe zvekugadzirisa.
- Iva nemubvunzurudzo wokubuda nehurukuro-asi tanga utaura neye gweta rako, sezvo mamwe masayendisiti anonetseka pamusoro pekubuda kubvunzurudzo. Asi yeuka kuti kunyange zvazvo basa remurairi wako richikutungamirira pane nyaya dzepamutemo uye kupa mazano ekukubatsira kuderedza ngozi dzepamutemo, ndiro basa rako kugadzirisa mararamiro. Kubuda mabvunzurudzo zvinokosha, uye kana zvisingasviki hurukuro dzinonakidza, uye zvingatove nedzimwe nengozi pamutemo pane imwe nguva, mairi franchisees aripo angave nemaonero akasiyana siyana aunofanira kunzwa. Nhaurirano yakanyatsogadziriswa yakabvunzurudzwa inokosha.
- Kurukura kukanganisa nedzimwe ruzivo ruzivo pamusoro pebhizimisi rebranchise uyezve, mushure mokutaura nezano renyu rezvemitemo, funga kushandisa yako franchisee zano rekupa mazano sechikamu chekuongorora kwako kwehurumende.
Kana uchinge wawana ruzivo rwaunoda kuti unzwisise nei chibhadharo chakakundikana, sarudza nguva paunotevera musangano wekutungamira kana kuronga musangano kuti ugovererwa boka rako pane zvawakadzidza. Zvinokosha kuti iwe uwane mhedzisiro yakatendeseka pamusoro pokuti nei kutengesa kusakundikana. Kurukurai nzira dzekuvandudza hurongwa hwekugadzirisa zvirongwa zvingadai zvakadzivirira kana kuderedzera mukana wekukundikana kwefranchisee. Tora uwandu hwechinetso kana ndiko ndiko kutsvakurudza kwako kwakakutora iwe, uye dzidza. Tora hupfumi hwehupfumi hwega roga sehunokosha, uye utore matanho aya anodiwa kuti utarise chero upi zvake hwekukanganisa kwaunosvhura.
Dzimwe nguva kuwanda kwekutengeserana kwekutengesa uye kushandiswa kwepamusoro kusinganisi chiratidzo chezvaungatarisira - chirongwa chikuru chechirwere. Dzimwe nguva, nehurongwa hutsva, hunogona kuratidza chete boka guru rekutsvaga mari.
Purofreeor yose inofanira kugara ichiongorora mahofisi avo pasi-line. VaFranchisor vanofanira kunzwisisa kana vashandi vavo vari kuwana kuwana kudzoka pakudyara kwavo uye vane kukwana kwakakwana kwemari kuti vashumire chikwereti chavo. Pachirongwa chekuita, vafrancisor vanofanira kufungisisa kana mari dzavo dzichiwana mari yakakwana yekuwana mararamiro uye kutarisira mhuri dzavo. Kunzwisisa kana hurongwa hwako huri kutarisana nemitemo yevatengesi hunokosha, asi ndizvo zvinotaridzika kana iri kusangana nechivimbiso chayo chechipiri kune ma franchisees.
Kukundikana kweFranchisee kunowanzoitika nokukurumidza. Nguva dzose chengetedza unit unit, kunzwisisa kutendeseka kuti nei zvikwata zvinokundikana, uye zvino kugadzirisa kuhutano hwako kunokosha. Kuti uwane hupenyu husingaperi hunodiwa iwe unoda kutora matanho panguva yakafanira kudzivirira kukanganisa kweunhengo.
One More Thing ...
Chimwe chekupedzisira, asi chinonyanya kukosha. Kutengesa kunowanzotsanangurwa se "imba yegirazi" - franchise imwe neimwe inotarisa kuti vanofambisa mari vanobata sei mimwe mamiriro ezvinhu kana kutarisana nezvinetso pavanouya. Hapana chimwe chinonzwisisika kune dzimwe franchisees pane kunzwisisa zvaunoshanda neumwe wevamwe vafranchise kana ivo vari pavanenge vasina simba.
Franchisees iripo inofanira kurapwa nekuremekedzwa. Pose pazvinenge zvichibvira, vafrancisors vanofanira kubatsira franchisee iripo kuti ibve bhizinesi ravo nehuwandu hwehutano hwavakagadzira mumabhizimisi avo vasati vapera kana kupera. Chinangwa chekuvandudza mararamiro ehurukuro eve franchisee aripo achabhadhara zvikamu zvekuti iwe unotaridzirwa sei nedzimwe shanisheni muhurongwa uye uchabvumira franchise iripo, kunyange mumamiriro ezvinhu akaipa, kutarisa urongwa hwako nenzira yakanaka.