Kuenzanisa bhizimusi rako rinogona kuva nzira yakabudirira zvikuru yekuwedzera kana iwe ukatora nguva yako wozviita zvakanaka. Kunyange zvazvo iwe uchiva mutengesi unogona kutora mari yakawanda, iyo inotarisirwa kuti ikure ruzhinji rwezvikwata zvakatsinhanisa hazviperi kwauri kupfuura kuwana nhamba imwe chete yezvikwata zvine kambani.
Ichazotora Nguva Yakadini?
Tichifunga kuti bhizinesi rako rakagadzirira kutengesa, kubva panguva yaunosarudza kuti kutengesa kwekodzero kwakakonzera kambani yako, unofanirwa kutarisira kuti zvinotora mwedzi mina kusvika kuishanu usati wakwanise kutanga kupa franchise.
Zvichienderana neunenge uripo uye mazimisi mauri kuronga kupa zvipfeko kana iwe uchida kubhadharira mari yako mune imwe yenyika idzodzo nehurumende franchise regulator, nepo sangano riri mumaoko emavoti ane gweta rakakosha hairi rakaoma, kuronga pane imwe mwedzi. Mutemo, kana wapedza magwaro ako edzimhosva , iwe uri mutengesi.
Kunyangwe nedzimwe sangano nebasa rezvemitemo riri shure kwako, uye iwe wakapedza chirongwa chekuregererwa kwechirongwa, kana zvichidiwa, nenzira inobatsira, kune zvakawanda zvokuita usati wazviti iwe franchisor chaiye. Kuti uve muchengeti chaiye, iwe kutanga unoda kupiwa mari.
Tichifunga kuti iwe wakangwara (uye zviri pamutemo) wakaisa pombi purogiramu panguva yawakanga urikudzidzira iwe franchise system uye uine mutsara wevanhu vakagadzirira, vanoda uye vanogona kuva vashandisi, iwe uchatanga kutanga ugovapa iyo inoda kubhadhara pachena zvinyorwa .
Kana kupiwa kwechibharo chako kuchimanikidzira, uye avo vanotarisira franchisees vanhu vamunoda sevashandisi, pamwero vanofungidzira kuti muchavhara kutengeswa kwenyu kwekutanga kwemazuva makumi maviri nemaviri. Kunyange zvakadaro, apo iwe unogona kunge wakasaina chibvumirano chekutengesa uye wakagamuchira mubhadharo wemari yako yekutanga franchise, kuva mutambo franchisor uchatora nguva yakawanda.
VaFranchisors, mushure mezvose, vabvumidza mabhizimisi avo uye maitiro ekushandira kune vashandi vebhizimisi vanoshumira vatengi pasi pemakiti enyu. Sezvo kutengesa kwako kusina kuvhura bhizimisi ravo kuti vashumire vatengi, hausiko ikozvino.
Kana pfungwa yako ichitsvaga mutengesi kuti awane nzvimbo yakakodzera ozoikurira pane zvaunofanirwa, unogona kutarisira, pavhareji, kuti nzvimbo yavo ichava yakagadzirira kuvhura mumazuva anenge 180 kusvika 210. Munguva iyo nguva iwe uri kuenda uchishandisa nguva yako nekutora mari yako mukurovedza, rubatsiro rwekutsvaga nzvimbo, kubatsirwa kwokuzarura, nekupa rubatsiro rwavanoda kuti vatange bhizinesi ravo. Chero bedzi pavanenge vakazaruka uye vatengi vanotanga kugara vaine nzvimbo iyo franchisee inotanga kukubhadharai pfuma yenyu pane zvekutengesa. Apo kutengesa kwako kwabudirira kubuvhura bhizinesi ravo, ikozvino nenzira inoshanda iwe wakagadzirisa chinangwa chako uye iwe chaizvoizvo uri muchechi. Yange yava mazuva anenge 450 kusvika ku510 kubvira pawakatanga nzira.
Kukwezva Zvichida Ma Franchisees
Mazuva mazana mana kusvika ku510 anoratidzika seenguva refu. Ndizvo. Zvisinei, funga izvi kunze kwenguva yakashandiswa mukugadzirisa uye kupedzisa kutanga kushandiswa kwekutengesa, nguva inoshandiswa yakafanana nekuzarura nzvimbo itsva yekambani.
Kusiyana ndeyekuti munguva iyoyo kana iwe wakakwanisa kukwevera kune avo vakatarisa mafranchisees , unogona kunge uine nzvimbo dzakawanda pasi pekusimudzirwa, uye iwe hauna kushandisa mari yakafanana yevanhu kana mari yemari kuti uzarure nhamba yakafanana yenzvimbo. Iye zvino iwe uri munzvimbo yekutanga kufara kuva franchisor.
Iwe wakwezva ma franchisees akakodzera ari kuzarura nzvimbo dzinonzi branded uye uchishandisa yako yekushandisa system zvakakodzera. Tariro, ivo vari kutanga kuve nekurarama zvakanaka vachishandisa maraka enyu uye rubatsiro rwenyu, vakakubhadharai mari yavo yokutanga yemari, uye vari kukutumirai mari yavo yokubhadhara . Iko mari inotora nguva ichapedza mari yako yekuva franchisor. Chinhu chinokosha chokufungisisa ndechokuti nzvimbo idzi dzakavhurwa nekuda kwekutsvaga kwefranchisee uye kuvimba kwavo mauri sechiremba.
Iwe hauna kuisa pangozi chero ipi zvayo mukuvhura mabhizinesi iwayo, hauna kurerutsa iwe uri wega yako franchise system, uye hauna kutora chero chikwereti chekubhadhara, kushanda, nezvimwewo.
Mafambisi enyu ekutanga franchisees angangodaro vanhu vangave mave mawana. Kazhinji, franchisees yako yokutanga ichava vatengi vezvimbo dzako dziripo. Vanhu vanowanzoda kuisa mari muzvikwata zvavanoziva uye kuvimba. Kutengesa, pamusana waro, kunoshandiswa mupfungwa.
Zvisinei, ngatitarisei nezvechokwadi chekuti apo mafranchisi enyu ekutanga angave ari kuita bhadharo yavo zvichienderana nemufaro wekubatanidza brand yako uye nekuda kwehupenyu hwavo sevatengi vako, boka rinotevera revatengesi vefranchisee vari kudzidza nezvewe nenzira yakasiyana . Zvichida, kutengesa kwako uye kuparidzirwa pamusoro pehurumende yako yehurumende ndizvo zvinozovaendesa kumba kwako.
Uine boka rekutanga refranchisees, iwe wakavimba nekuvimba kwavo mauri mukuvhara kutengeswa kwechiremba. Zvisinei, chikamu chechipiri chemadhorochise chichaongorora kukoshesa kwako mukana pane mamwe mashoko ane chinangwa. Zvakanyatsogadziriswa zvakasununguka franchises zviri kuitika, iwe unosangana zvakanakisisa sei nezvipikirwa zvako kwavari , kangani iwe unotaurirana navo, kuti iwe unotungamira sei uye unonzwisisa uine ukama hwako navo - kuti uri kuita sei sechiremba - zvichava sei yemamangwana ako ehurumende achakuongororai uye achaita sarudzo yavo. Kuve franchisor yakakura hakusi kungova mutengesi mukuru wemikana yekubhadhara. VaFranchisees vanoda mabhizimisi anokwanisa kuva nemikana yehupfumi yakasimba. Kana ma franchisees enyu ekutanga asiri kubudirira, kuunganidza mamwe franchise ichave pedyo neasingabviri.
Ngatiti iwe uri franchisor uye ma franchisees ako epakutanga haasi kungoita zvakanaka mune zvemari, ivo vanofungawo kuti iwe neboka rako vanokudzwa. Mune mamiriro ezvinhu, kubhadhara vashandisi vatsva hakusi kwakaoma. Zvisinei, iwe unowedzera sei mari itsva inenge yakagadzirirwa pane nzira yako yekutsvaga iyo inofanira kuve yakagadzirwa zvichienderana nemafungiro ehurumende yako. Pasinei nokuti iwe unotengesa zvikwereti zvako zvakananga kana kuburikidza nedare rechitatu rezvekwereti, kuva nekunzwisisa zvakajeka kuti ndiani franchise yako uye zvavari kutsvaga mukana webhizimisi richava mutsauko pakati pekuita zvakawanda zvekutungamirira nekuvhara zvakawanda franchise sales.
Multi-Unit Development
Mariji yega yega yega ichava ne-single unit franchise chipo, asi kuzarura nekugadzirisa hurongwa hwevadzidzisi vemunhu mumwe nomumwe kungasave iwe zvauri kuronga. Kana iwe unotarirwa franchisee iwe unyanzvi hwekugadzirisa zvinhu , saka zvinokosha kuti sarudzo yekubhadhara kwako iko kuitwe nenzira iyo inofadza kukirasi iyoyo yevatengesi. Kutora kunyange kuvhara kwakadzika muku kunzwisisa iyo inotarisira franchisee, sei iwe unogadzira chipo chako chekushandira mari yekodzero yekutsvaga uye / kana kuti franchise yekutsvaga, inofanira kunge yakasiyana. Kuva nemari yekutanga uye yekuenderera mberi uye yehutano humwe hwehutsigiro hwebasa uye zvinotarisirwa kune kirasi rimwe nerimwe rekutengesa hazvina musoro mupfungwa dzemazuva ano.
Kusarudza zvisati zvaitika iwe waunoda sezvo kutengesa kwako kunokosha. Kana mushure mokunge sarudzo iyoyo yaitwa iwe unogona kugadzira chipo chako chekubhadharira zvakakodzera uye uve nekodzero yebhizimisi yakakodzera ichakubvumira kuti uwedzere kukwezva uye kuwedzera yako franchise system sezvawakaronga.
Kutengesa Nzira yeFrench Franchise System
Iwe unofanirwa kuve nechokwadi kuti kupa mari yako, zvibvumirano zvako zvepamutemo, mari yako, uye sangano rako rekusigira zviri muhutano nehutano hwako hwekutengesa kana iwe uchida kuwana mhinduro dzawakaronga. Kuzadzisa zviitiko izvozvo hazvisi zvakaoma, asi hazvikwanisi kuitwa mufashoni yemuilerplate. Zvinotora fungiro, uye iyo yakadzika yebhizimisi yekugadzirisa haisi chimwe chinhu chaunofanira kutarisira kugamuchira kunyange kubva kune avo vane zvipo vane chiremera chechiranchise (iyo haisi iyo basa ravo ) kana kubva pakushanda neimwe yefranchise pakatengesa zvigadzirwa (izvo hazvisi mu wheelhouse). Kutengesa kunoshandiswa nemabhizimisi anopfuura mazana matatu nhasi, uye kunyange vafambisi vehurumende vari mubazi rimwechete vanoshandisa nzira dzakasiyana-siyana kuti vawane mari yekutsvaga zvichienderana nehupfumi hwebhizimisi ravo, tsika yavo sesangano, hukuru hwavo, mararamiro ekushanda, chinangwa chekutengesa, nezvimwewo.
Iwe unotengesa kune unotarisira franchisee "kwavari." Kutengeswa haisi nzira yekuparadzanisa. Kune vamwe vanotsvaga franchisee, vatungamiri zvizvarwa zvemashoko, franchise magazini, vatengesi, uye mabhizimisi vanobudirira. Kune vamwe, mabhizimisi makuru emabhizimisi uye mabhizimisi ezvokutengesera ndezvekuti vachaparadzira sei shoko pamusoro pemukana. Pano pane zviziviso zvemashoko ako zvakasarudzwa, sei SEO yako hurongwa yakagadzirwa uye inourawa, uye paunoshandisa zviwanikwa zvako zvekutengesa zvose zvinoda kuti iwe uri kuedza kusvika kupi. Kunyangwe apo iwe unowedzera mahofisi ekutsvaga marenchisee, chii chiri kupiwa kune imwechete-unit franchise kana imwe yemamwe mapoka ezvitoro zvingangodaro zviri kutarisa zvinoda kunyatsonyorwa, uye nzira yekushandira inoparadzaniswa.