Izvo zvakasiyana-siyana zvekutsinhanisa mari
Zvakakosha kunzwisisa; kutanga, kuti kutengesa kunongova nzira yekuwedzera nekupararira. Vagadziri vanoshandisa kushandisa franchising kuti vauye nemishonga yavo kuti vatengese vachishandisa "kutorwa" kumvura yakadzika pasi - iyo inonzi Traditional Franchising. Zvimwe makambani, saMcDonald's kana Marriott, vanoshandisa kutengesa kuwedzera marongerwo avo nekubvumira vamwe kutumira michina yavo nemabasa kuvanhu uye, zvakasiyana neChechi yeFranchising, vanotsanangurawo nzira yekuendesa iyo franchise inofanirwa kutevera - inonzi Bhizimusi Format Kutengesa.
MuChechi Kushambadzira chigadzirwa chakagadzirwa ndicho chinonyanya kukwidza mari; muBusiness Format Kutengesa, sangano rekubudisa chigadzirwa kana basa rinotora nzvimbo yepamusoro.
Ukama hwekutsvaga hunoenderana nechibvumirano pakati pe franchisor uye franchisee; hukama hwakanyatsotsanangurwa muchibvumirano cheFranchise , mamwe malayisensi, uye mune mamwe magwaro, kunyanya kushandiswa kweMabasa ekushandisa. Kutengesa hakusi kubatana. Hapana hukama hwekutenda pakati pefranchisee uye franchisor. A franchisor uye franchisee vanogovera mararamiro anozivikanwa; kunyange zvazvo vakanyatsopindirana nemumwe, kune mabhizimisi akazvimirira ayo ari mumabhizimisi akasiyana. Mutengesi anotengesa mishonga nemasitirwo sezvinotsanangurwa nefranchisor; iyo franchisor iri mubhizinesi yekukura, kuchengetedza nekusigira mari yavo yehurumende.
Kuenzanisa kunogona kuva nzira yakanaka yekuva muridzi wemabhizimisi, uye kune mikana yakasiyana-siyana inowanika.
Sezvaunotanga kutsvaga kana kuva franchisor kana franchisee, zvakakosha kuti iwe unzwisise zvakasiyana-siyana zvezvivakwa zvinoshandiswa mukutsvaga nhasi.
Single-Unit Franchises
Chimwechete-chikwata kana chakananga-unit franchise ndiyo iyo franchisee inotengesa mune kodzero yekushanda imwe nzvimbo kana bhizinesi rebhizimisi.
Iyi ndiyo yekare yekare uye iyo yakajeka yehutano hwekutsvaga.
Kupa uye kushanda imwe nzvimbo yakabhadharwa ndiyo yakatanga "mama uye pop" shanduro yakashandiswa mukushambadzira uye, kusvikira munguva pfupi yapfuura, ndiyo yaive yakawanda kupfuura yehukama huripo.
Kunyange zvazvo kusina-unit unit franchising kuchiri nyore uye inogona kuva nzira inoshamisa yekuisa mari mubhizinesi rega, ine ine utera hwevashandi vehurumende:
- Sezvo nzvimbo imwe neimwe inoda kutengesa kutsva, franchise system kukura inogona kuva shomanana kudarika multi-unit franchising, uye mari yekupa rubatsiro kuchikwereti chechikwereti inogona kuva inodhura nokuti chikwata chimwe nechimwe chinofanira kutsigirwa mumwe nomumwe.
- Kune dzimwe franchise yekushanda pamwe chete, uye avo vanotengesa mari vanogona kunge vasina mari shoma uye vanonyanya kunetseka kutora matambudziko ebhizimisi pane huwandu hwakawanda hwemazana franchisees.
Multi-Unit kana Area Developers
Multi-unit unit development is very common today in franchising. Inofungidzirwa kuti dzinopfuura makumi mashanu kubva kune makumi mashanu kubva kune dzimwe nzvimbo dzakabhadharwa dzinowanikwa nevanhu vane nzvimbo dzinopfuura imwe.
Multi-unit unit developers vanopiwa kodzero uye nechisungo chekuisa nhamba yenzvimbo, panguva yakatarwa yenguva, uye kazhinji mundima yakatsanangurwa yenharaunda. Kubudirira kwezvikwata zvakawanda zvakasiyana kubva kune imwechete-unit franchisee inogona kuwana dzimwe nzvimbo; kunze kwekusayina chibvumirano chekutengesa, ma-unit unit franchisees isayina chibvumirano chekuvandudza pakutanga kwehukama.
Chibvumirano chekusimudzira nzvimbo chinopa kodzero uye inosungirwa kuzarura nzvimbo dzakawanda, uye inosungira franchisor kuvabvumira kupedzisa hurongwa hwekuvandudza. Purofisi imwe neimwe yakasimbiswa ne-multi-unit developer ichava neyoyo yakagadzikana yekutengeserana kwechibvumirano, sezvo chibvumirano chekusimudzira hachisi chibvumirano chechirongwa.
Kana mumiririri wezvikwata zvekutengesa asingakwanisi kusangana nehurongwa hwavo hwokufambisa, franchisor ane kodzero yekuregesa chibvumirano chekusimbisa uye kuchengetedza nzvimbo yekusimudzira nzvimbo iyo inobhadharwa kusvika mberi kune franchisor. Kazhinji kacho nyanzvi yekugadzirisa zvigadziri yemitambo icharamba ichibvumirwa kuramba ichishanda semukana wepa franchisee nzvimbo dzavakagadza, chero bedzi dzichienderana nezvibvumirano zvebumbiro. Mumatunhu akawanda akawanda ekugadzirisa zvibvumirano musununguri achabhadhara mari yechikwereti mari yekodzero dzakapiwa muchibvumirano chekusimbisa; iyo mari inowanzoshandiswa pane pro-rata hwaro kune mari yekubhadhara imwe neimwe inouya yakakodzera.
Urwu hukama hweukama hunogona kuva nezvikomborero zvakanyanya kune vose franchisor uye multi-unit franchisee:
- Sezvo musununguri ari kuvhura nzvimbo inopfuura imwe chete, mari yekuti franchisor iwane franchisees yakaderera pane imwe yega yega.
- Nemhaka yokuti pane vashoma vashandisi vekushandira, mari imwechete yehutori yekushumira mamiriyoni akawanda franchisee inowanzoperera pane imwe yega yega.
- Izvo zvinotengeswa zvinowanzoita kuti franchisor ive nehuwandu hwekutonga uye hwakarongwa kukura.
- Mutambi wezvikwata zvakawanda anogona kukwanisa kukurumidza kukoka pamusika kupfuura iyo franchisor inogona kuita pane imwechete-unit.
- Vakawanda-vese vanosimbisa vanogona kukwanisa kuchinja vashandi pakati penzvimbo pavanenge vachidiwa, zvichiita kuti kushandiswa kwakanaka kwevashandi, uye vagozokwanisa kusanganisa mamwe mabasa akaita sekuumba kambani yekuita kuti bhizinesi rive rakanaka uye kuderedza mari yekushanda.
- Vakawanda-unhu vanovandudza vanogona kuunganidza kushambadzira kuchengetedza pamutengo wezvinhu uye kutakura, uye vanogona kuva neimba yepamusoro yekuderedza nzvimbo dzavo dzekutengesa nzvimbo.
Tenzi Franchising
A master franchise relationship inogona kutarisa yakafanana neyinshi-unit unit development but asi ine kusiyana kwakasiyana. Pasi pechibvumirano chechirume franchise, kunze kwekuva nekodzero uye kusungirwa kuzarura nekushanda nzvimbo dzakawanda munzvimbo yakatsanangurwa, tenzi franchisee anewo kodzero uye ane kodzero yekupa uye kutengesa franchises kune vamwe vanhu vanotarisa kuti vave vashandi the system. Tenzi franchisee anova franchisor mumisika yavo.
Tenzi franchisee anowanzodikanwa kuti ave uye aite nharaunda imwe chete kana mbiri mairi asi angabvumidzwa kutengesa mauniti aya kune vashandi vatsva pane imwe nguva panguva kana vakasarudza kuzviita.
Apo tenzi franchisee anoratidza chibvumirano chekutengesa chikwata, vanowanzobhadhara chikwereti chechibhadharo chechibhadha kune franchisor uye vozogadzirisa chikwereti chechirunisi kubva kune imwe franchise inoshandiswa muhurongwa hwavo. Madzimambo anounganidza uye iyo unit franchise mari yavanenge vapa inowanzogoverwa ne franchisor; chikamu chinogona kusiyana.
Pamhando dzose dzemhando dzekutsvaga hukama, hutano hwepamberi hukama hwakaoma kwazvo, nekuda kwechibvumirano, uye nemitemo yesungano iyo inowanzova nemamwe mabasa ekugoverwa mukutsigira chikwata franchisee.
Chengetani imwe neimwe franchisee ichadiwa kuti igadzirire yavo yekutsvaga kuzarura Dhipatimendi, uye kana iri mune imwe nyika inoda kubhadhara kana kuisa, inosangana nezvinodiwa zvakare.
Mudzidzisi kutengesa hazvizivikanwi zvikuru muUnited States nhasi kupfuura zvaive mumakore akapfuura; zvisinei, ichi chichiri nzira yakakurumbira yakashandiswa nevashandi veUnited States vachipinda mune dzimwe nyika.
Dare Representatives
Imwe nzvimbo inomiririra ukama inotarisa zvikuru semudzidzisi franchise ukama, nechisarudzo chikuru. Mumiririri wemunharaunda haapindi mune chero chibvumirano ne unit unit franchisees. Sangano re franchisees rinopinda chibvumirano chekutengesa neche franchisor zvakananga.
Mumiririri wemunharaunda iyi, muzvokwadi, ndiye chete akatumirwa franchise mutengesi uyewo akatumirwa munharaunda munhu anotarisira franchisor mune imwe nzvimbo. Mumiririri wemunharaunda anobhadhara franchisor mubhadharo wekupinda muukama uye zvikamu ne franchisor mari yekubhadhara uye mari yebhadharo inobhadharwa nevanotengesa munharaunda yavo. Mumiririri wemunharaunda anopa ma franchisees munharaunda yavo vamwe kuzarura uye kuramba vachitsigirwa uye, kufanana nehanzvadzi franchise, zvimwe zvekutsigirwa kwakapiwa kunogona kugoverwa ne franchisor.
Sezvo ne-multi-unit and master franchise relationships, mumiririri wemunharaunda anobvumirana kuisa nhamba yakaderera yezvikwata, panguva yakatarwa, mundima yakatsanangurwa. Kusiyana pakati pekambani yekuwana franchise ukama uye mumiririri wenharaunda ndeyokuti master master franchisee anoratidza chibvumirano nega-sub-franchisee, apo mumiriri wemunzvimbo haaiti. Mumiririri wemunharaundawo haafaniri kuumba kana kubhadhara ivo pachavo Kutsanangura Kuzarura Nyaya .
Zvimwewo Franchise Options
Kune dzimwe dzimba dzekutengesa dzinoshandiswa zvishoma nezvishoma mukutengesa:
- Kutendeuka franchise ukama hwakasimbiswa nehuripo hufambisi akazvimiririra, mubhizimisi rimwechete sehurumende, iyo inobvuma kusayina chibvumirano chekutengesa uye kushandura bhizinesi ravo muchikwereti.
- Nzvimbo dzisiri dzetsika ndiyo iyo inowanzowanikwa munzvimbo dzakawanda dzinounganidza dzakadai sezvikwata zvepamusoro, zviteshi zvezvitima, zvipatara, makorojiji, mitambo yemitambo, ballparks, matare ezvokudya, zvivako zvepamusoro mumapaki, nezvimwe. Iyi ndiyo mhando yenzvimbo iyo vatengesi vese vanogadzirwa nemamwe mabasa ari munzvimbo yekuchengetedza: vanhu vashomanana vanoenda kumutambo webhomba kuti vatenge imbwa inopisa, asi kune imbwa dzakawanda dzinopisa dzinotengeswa munguva yemutambo webhola. Zvakare zvinosanganiswa mune izvi zvakagadziriswa nzvimbo dzakadai sedzimba dzekutengesa uye guru-box retailers.
Franchises iripo: Imwe nzira yekuva franchise iyo ini pachedu ndiri kuda kutenga nzvimbo iripo kubva kune franchisor kana imwe yefranchises avo vanoda kubuda. Pane hutano hwakasiyana-siyana kutenga "kushandisa" franchise:
- Iwe uri mubhizimisi nokukurumidza, nokuti haufaniri kuwana nzvimbo kana basa kuburikidza nekuvaka nekudzidzira bhizinesi.
- Bhizimusi rekubhadhara kunogona kuva nyore nokuti bhizinesi ratove rava kukwira uye rinoshanda.
- Iyo franchisor kana muridzi iye zvino angave achida kukubatsira kuti uwane mari panzvimbo yacho.
- Mutengesi anogona kukurudzirwa kusiya bhizinesi.
- Uri kutenga bhizinesi riri kushanda ikozvino, rine vatengi vemazuva ano, uye rine mari yakasimbiswa inoyerera.
- Iwe unoziva kuti kushanda kwebasa chii uye kunogona kusimbisa iwe wekutsvaga nekuita zvisarudzo pane zvokwadi panzvimbo yekuongororwa.
- Iko kunogona kunge kune vadzidzisi vakadzidziswa uye vatungamiri.
Kana uchitenga franchise iripo, iwe unofanirwa kuitisa chikonzero chekushingaira kwakakodzera ; iwe haugari kutenga chibhadharo kana chikoro chepakutanga chisingakwanisi kuita kuti nzvimbo yacho iende uye nzvimbo yacho haisi iyo yepamusoro yehupfumi. Aya "mikana" inoda kuongororwa zvakanyatsonaka. Usafungidzira kuti iwe unyanzvi kana kuti unoshanda nani pane franchise iripo. Uyewo, iva nechokwadi chokuti mari yehurumende yaunobatanidzwa hauna huwandu hwehuwandu hwekutora, sezvo iyo inogona kuratidza kuti urongwa hunotipa mukana muduku wekubudirira. Paunenge uchitarisa franchise iripo, nguva dzose bvunza kuti vangani vatenzi vashandura basa musati mataurirana mutengo wekutenga kana kusaina chero chibvumirano.