Mukana wakaisvonaka unogona kuoneka wakaoma
VaFranchisor vachitsvaga kukura kuburikidza nekuwedzera kwenyika vanotarisana nekusarudza kupi kuisa mari yavo - mari, vanhu uye nguva. Mikana inofanirwa kuiswa mberi, uye kune nguva yakawanda tradeoff pakati penzvimbo iyo franchisor inoona mukana mukuru, uye apo mari inotambira mberi inotungamira uye inokumbira kuunza chirevo kumusika wavo. Zvinogona kuva kuedza kurega kupinda mune izvo zvinoonekwa sematengesi akaoma kune izvo zviri, munguva pfupi, pfupi nyore mari.
Kunyange zvazvo United States inopa mukana mukuru, pakutanga kuona mumusika kunogona kuonekwa basa rinotyisa pamativi maviri. Imwe ndiyo yakakura uye yakaoma yemusika pachayo, uye wechipiri ndiyo inonzwisisika yakaoma yekuteerera neHurumende neHurumende zvido zvepamutemo uye mukurumbira wevaAmerica seboka rinotarisana nevanhu. Zvose izvi zvinogona kukundwa.
Mushandi Wemagetsi Akanyora uye Akanyora
Sevanhu veAmerica, isu tinowanzotora zvishoma kubhadharo yedu yakanaka mukuva nesimba (kunyange munguva dzakaoma dzehupfumi) hupfumi hunotengeswa. Nehuwandu hwevanhu vakadzidza uye vane ruzivo rwekuverenga, isu tiri nyika inopa misika yevatengi nehupamhi hwemari yakachengetedzwa. Kuwedzera (uye zvinokosha kune avo vanoda kuunza pfungwa itsva), takaratidza chido chakakura chekuedza uye kugamuchira zvishandiso zvitsva nemishandira. Tinogara tichitsvaga vatengi vanogona kudarika zvatinotarisira, tichiita kuti misika itsva inopinda inogona.
Nharaunda yedu inonyanya kuiswa (81.4%) mumaguta uye ine marudzi akasiyana uye ezvitendero.
Muhuwandu hwehuwandu hwemamiriyoni 313 mamiriyoni, kupindira kwezvenzvimbo dzekutengeswa kwechirongwa kunenge kuchiri pasi, uye nehuwandu hwemagetsi evanhu 379 nzvimbo dzakapoteredzwa kumunhu mumwe nomumwe munyika yose.
NeVanhu Vepamusoro-soro | |||
State | Nzvimbo | Population | Per Capita |
California | 82 739 | 38041 430 | 460 |
Texas | 66,355 | 26059 203 | 393 |
New York | 34 467 | 19,570 261 | 568 |
Florida | 49424 | 19 315 568 | 391 |
Illinois | 36,106 | 12 875 255 | 357 |
Pennsylvania | 29,514 | 12 763 536 | 432 |
Ohio | 31,336 | 11 544 225 | 368 |
Jojiya | 32,546 | 9 919 945 | 305 |
Michigan | 24,458 | 9 883 340 | 404 |
North Carolina | 26219 | 9 752 077 | 372 |
Pasi pevagari vepasi | |||
State | Nzvimbo | Population | Per Capita |
Wyoming | 1,782 | 576 412 | 323 |
Vermont | 2,134 | 626 011 | 293 |
North Dakota | 1,878 | 699 628 | 373 |
Alaska | 1,990 | 731 449 | 368 |
South Dakota | 2,300 | 833 354 | 362 |
Delaware | 2,220 | 917,092 | 413 |
Rhode Island | 2,422 | 1,050 292 | 434 |
Montana | 2,974 | 1,005,141 | 338 |
Maine | 3,674 | 1,329,192 | 362 |
Hawaii | 2,800 | 1,392,313 | 497 |
Mamiriro ehurumende nechepasi-pasi-inotungamira kupinda Iowa, ane nzvimbo 262 franchised munhu wese.
Iko kushandiswa kwekutengesa kunopa rubatsiro ruchiwedzera kune vatengi munyika yose, uye US inenge iine mari jewel (zvichida zvinyorwa zvishoma nezvishoma) zvinoita kuti zvive nzvimbo inonakidza yekuwedzera. Kune vashandi vezvechirwere chekune imwe nyika, kukwezva kwechikwata chakasimba chiripo che franchisee, nekugamuchirwa kwekuwedzerwa kwemamiriyoni ehurumende , kunogonesa kukurumidza kukurumidza kwekuzivikanwa kwechigarire, kushaya mashoma, uye kuderedza zvigadziro zvekuchengetedza zvayo. Guta rekuwedzera kwefranchise inenge iri nyore kuwana muUnited States kupfuura kune imwe nzvimbo, uye masangano emari anowanikwa mukukweretesa kune franchisees.
Mukuwedzera, zvikwereti zvekubhadhara chikwereti zvakapiwa kuburikidza neSBA (US Small Business Administration) zvinogadzira nzira yekuwana mari yevashandi vanogona kunge iri nyore, zvichienzanisa namikana mune dzimwe nyika dzakawanda.
Zvinowanzovhundutsa zvekuwedzera kuUnited States
Munguva ichangopfuura ndakataura nevateereri vezvechiremba vanoziva zvekune dzimwe nyika, vachikurukura nezvezvirongwa zvavo zvekuwedzera kuUnited States uye kuona kwavo matambudziko pamberi pavo. Mumwe nomumwe wavo ainge aine nzvimbo dzakapoteredzwa munyika dzisiri kunze kweimba yavo. Kune chikamu chikuru, ava vafambisi vehurumende vari kunyanya kusununguka nehurumende yepamutemo mune dzimwe nyika, sezvo mitemo yekuzivisa inova yakawanda zvikuru munyika yose. Mashoko uye nzira dzekuwedzera dzinoshandiswa pakugadzira dzimba dzavo nedzimwe misika dzenyika zvinowanzoshandurwa nyore nyore kune nyika inotevera yavakasarudza kupinda.
Ichocho ndechokuti, chokwadi, hachisi chokwadi pavanopinda muUnited States.
Kunyanya kutaurwa kunetseka pamusoro pokuuya kuUnited States kwaiva kutya. Kunyange zvazvo veUnited States vane chivimbiso chikuru chechiratidzo chavo, vanoziva kuti isu hatisi rudzi rusinganzwisisiki, uye kusasiyana kwedu uye ukuru hwacho hunotyisa. Pane pfungwa inoratidzwa nevakawanda kuti kukura kwedu kune vakawanda muvatengi uye mabhizinesi zvingagadzirisa zvipingamupinyi zvingasave zvichida kutarisa kune imwe nzvimbo. Vamwe vashomanana vakataura nezvemaonero edu ekugadzirisa nyaya shomanana nemhosva, uye vashoma vaive vane ruzivo pamusoro pezvakaitika iye zvino vaifunga nezvekutsvaga kwemasangano emabasa ekutsvaga kutengesa uye vakataura nezviito zveNLRB , CFA, nevamwe mukufambisa kugadzirisa nyaya idzva kusanganisira kuwedzerwa kwebasa rekushanda uye maitiro, zvikwereti zvinogadziriswa kune nzvimbo dzinowanikwa kune maketani anoshanda kune dzimwe nzvimbo, basa rakabatana, uye mitemo yehukama yakarongwa. Zvisinei, chinonyanya kukosha kwavo, zvinoshamisa, vachiri kufunga kwavo kuti chirongwa chekuronga muUnited Stares nekutengeserana kwedu kusati kwasvika, kubhadhara mune dzimwe nyika, uye mitemo yakasiyana yakaoma, uye kuti mari yekuteerera munguva uye madhora zvinopesvedzera high.
Zvakaoma pamusoro kunopikisa kuti kune nyika inonzi inotenda mune mari yepamusi yemari, tinopa mufananidzo kune dzimwe nyika dzese kuti vashandi vehurumende vari muUnited States vanoda kudonha kuburikidza nehupfumi hwehurumende uye zvinoda, uye kakawanda kupi iyo matambudziko haisi yunifomu kubva kuhurumende kuenda kune imwe nyika. Zvisinei, zvinonyatsojeka nokuti tine mararamiro emusika wekusununguka, anotsigirwa nehurongwa hwakarongedzerwa hwakarongeka hunobatanidza nevanokudzwa uye vane ruzivo mazano nevadzidzisi vezvemitemo, izvo zvinoita kuti kutengesa kuUnited States kuve nekubudirira kwakanaka nyaya. Pasina mubvunzo, mari inogona kunge iri yakakwirira kupinda muUnited States, asi kubva pane zvakaitika, izvo zvinowedzera mari hazvirevi kunyanya kana zvichienzaniswa nemukana.
Mitemo yeFranchise muUnited States inotarisana nechinangwa chokuti franchisor, mune zvimwe zvisinganzwisisiki zvakakwana, inogona kusarudza nzira dzayo yekuwedzera uye inogona kuzvitsanangura zvisingatauri zvinyorwa zvekupa mari yechipo. Mutemo weFranchise wange uri mvumo yekugamuchirwa kwayo muUnited States, nokuti yakadzika midzi yekutanga kutengeswa kuzarura kune zvingakwanisi zvekutengesa zvakapiwa nenzira yakarongeka, uye yakabvisa zvakanyanyisa tsika dzekubiridzira dzakaitika zvisati zvaitika chirongwa chinogamuchirwa. Mikana inokwanisika yekuwana mari inogamuchira mvumo yepa franchisor kupa zvakanaka nguva isati yasvika yekuita mari yavo yekutsvaga mari, uye inopiwa nguva yekuita zvakakodzera kushingaira kwakakodzera pane mukana weva franchisor.
Nhema yeKuronga Kunzwisisa
IUnited States inzvimbo yakasimbiswa inotengeswa yevatengi inotsvaga uye inotora zvigadzirwa zvitsva, mazano, uye pfungwa. Izvi zvakanyatsojeka nokuti tine chitubu chakadaro chinorondedzerwa uye chakarongeka chirongwa che (kwete chokwadi chakakwana) chinoita kuti United States imwe yemisika inonyoresa kupinda mune zvekunze-vanobva kune vanoripisheni. Pfungwa yekutonga kunyanzvi ndeyechokwadi-inogona kunge yakasiyana nedzimwe nyika inowanikwa kunze kwenyika. Kunyange zvazvo hurongwa hwedu hunogona kuuya nehumwe huwandu hwekutengesa uye kunonoka, kana uchienzaniswa nekukwanisa kwemusika, mari yezvekuwedzera inenge iri duku. Izvo chaizvoizvo nekuda kwekutarisirwa kwekutarisirwa uye kufanirwa kwekutsvaga kuti vafrancisors nevanotengesa mari vanobudirira muUnited States. Kukwevedza kwemusika weU.S. kunokonzerwa neku:
- Simba rakagamuchirwa nevatengi vemagariro
- Mukurusa uye mune ruzivo rwekutengesa mari pamusika
- Kuchenesa, zvakanaka-defined franchise uye bhizimisi rekuita
- Kuwana mari uye mari yekubhadhara
- Nzira dzakatsanangurwa zvakanaka dzekutora franchisees
- Kuwedzerwa nhamba yezvikwata zvakasiyana-siyana / maonero akawanda ezvitoro
- Chinokosha chekuchengetedzwa kwebasa
- Mitemo uye yakaderera kudzivirira kune imwe nyika inopinda mari
- Chinonyanya kukosha kukwanisa kukwanisa
- Simba uye kuvandudza hupfumi
- Inzvimbo inoshandiswa yebasa rekushanda uye ruzivo
- Chirungu ndicho mutauro unonyanya kushandiswa
Kuronga Kupinda Kwako Kwemusika
Kuwedzerwa kwekodzero dzematare kwaiva chechipiri kunonyanya kutaurwa pamusoro pekuita bhizimisi muUnited States. Kunyange zvazvo franchisee / franchisor mhosva dzisiri dzisina kujairika, mhirizhonga yose muUnited States inongowanikwa zvishoma pane iyo yakawanikwa muUnited Less than 30% yevashandi vehurumende vanoita nharo yekuzivisa mumabhuku avo ekuzarura, uye mazhinji acho anowanikwa mune franchise systems. Yakabatana nekutanga kutengesa kuronga hurongwa uye kuenderera mberi kwehutano huri nani mukushanda nefranchisees, muyero wekutonga muhurumende yeUnited States inoderera zvakanakira kuongorora ukuru wepamusika yemisika.
Kunyange zvakadaro, sechinhu chipi zvacho chitsva, kukanganisa kufunga kuti, sechirwere chekune dzimwe nyika, iwe unogona kungoshandura zvipupuriro zvako zviripo zvepamutemo kuitira kuti uite zvinodiwa zvepamutemo zveUnited States uye upiwe. Pasinei nokuti nzvimbo yako yakabhadhara iripi uye mune mairi nyika yauri kuronga kuwedzera, iwe uchiri kuda kuronga maruva yako kupinda. Izvi zvinoda kuongorora mukati mazvo simba rako uye unyanzvi, kunzwisisa kana michina yako nemasangano zvichasangana nevatengi vekuda, uye iwe uchakwanisa here kubatsigira zvakakwana sangano rako rekutengesa kuti uwane zvido zvako zvemari nezvimwe.
- Wakagadzirira kuwedzera here, uye iwe une mari inodikanwa uye yevanhu here?
- Iwe une zvaunotarisira nguva yenguva nemari inotora kupinda mumusika, uye ROI yako mumazuva ekutanga here?
- Iko yako yakagadzirwa neketani, IT, uye mapurogiramu ePOS akakwana kuzadzisa zvinangwa zvako zvekuwedzera?
- Iwe une zvigadziro zvekutungamira hurongwa hwekutengesa hwakakwana kuti uise mararamiro ako uye unovaka vateveri vakavimbika here?
- Pane kune mushamba webhizimisi rako, uye iwe unobatsira here pamusoro pemakwikwi akasimbiswa semutengo wekutengesa uyewo seyo franchise system?
- Ndezvipi zvinoshandiswa kune zvipo zvako zve "retail" uye "franchise" zvichadikanwa kuti iwe uwane makwikwi, uye, izvo zvinochinja zvinogamuchirwa kwauri here?
- Chinonyanya kukosha , iwe iwe uye franchisee yako ungagamuchira kudzoka kunogamuchirwa kwekutsvaga mune imwe nguva yakagamuchirwa here?
Pane boka rezvinyorwa zvegranular uye zvigadziro zvinodiwa apo iwe unopinda mumusika chero upi zvawo.
- Kusarudzwa kwemusika unobva mumutauro, tsika, tsika, chikamu chemazana, tsika yevatengi, kutengesa kwekutenga, nezvimwewo.
- Zvichida kana kwete pane dzimba rakakosha uye rakakwana rebasa rinowanika, uye unyanzvi hwako pakupa ruzivo nekusigirwa kune ma franchisees
- Iko kukwanisa kwako kuongorora zvakakwana franchisee kushanda uye kusimbisa mararamiro ako
- Nzvimbo yako yekutengesa uye kugovera mari uye zvigone; kukanganisa kwekutumira, mabasa, nezvimwewo pane zvinyorwa zvinoshandiswa uye mutengo
- Zvisarudzo pamusoro pechigadzirwa, pfungwa, maitiro ekushanda, kushambadzira uye kutengesa, nzvimbo uye kugadziriswa kwekugadzirisa
- Unit economics kusanganisira yekusimudzira mari, nguva, nguva, uye nzira dzekutengesa
- Kusarudza chimiro chakanaka chekupa mari yekutsvaga, uye mafranchise anonyatsokodzera kutsigira zvido zvako - single-unit operators, vatambi vemuzvikwata-siyana (mapoka emari, vashandi vanofambisa, kutendeuka, mafranchise mazano, masimba franchisees, vamiririri vemunharaunda, nezvimwewo)
- Kuchengetedzwa kweimwe nzira nzira dzekugovera
- Kuwanika uye nzira dzokukwevera nhamba yakakwana yefranchise inokosha kuti uwane kushorwa kwako zvakanyanya
- Unyanzvi hwekambani yako yekutungamirira nekuzvipira mukuita sarudzo yako
Kusarudza Simba reFranchise
Kune nzira dzakasiyana-siyana dzevafriji vakashandisa pakupinda muUnited States; vakawanda vanobva kune dzimwe nyika vanobva kune dzimwe nyika vanobva kune dzimwe nyika vanowanzoita kuti vaone kuti kupa mabhiza franchise ndiyo nzira yakakodzera kwavari. Zvisinei, kusarudza nzira yakarurama yokupinda uye kutsigira kunoda kufungisisa nekuongorora. Mudzidzisi wekutengesa uye nzvimbo dzomumiririri yemunharaunda dzinoshandiswa kune dzimwe nyika dzinowanzogamuchirwa nevatori vehurumende muUnited States, uye kugadzirisa kutsva kwechikwama chako kunoda kuongororwa kukuru kwezvimwe nzira.
Saka unotangira kupi? Kunyange zvazvo chikamu chiri chikuru, matanho aidiwa kupinda mumusika weU.S. yakafanana iwe waungashandisa mukuongorora chero misika. Munzvimbo yakadaro yakavharidzirwa sezvinobvumirwa nenyaya ino, zvakanakisisa zvandinogona kukupa iwe nderwendo rwematanho, rimwe nerimwe rinonyatsoda tsanangudzo yakazara.
- Unganidza kukwikwidza kwako uye usanzwisise chete mukana weUnited States, asi misika imwechete mukati meUnited States yakakodzera zvakakodzera marashi yako. Ita urongwa hwokuisa mararamiro ako munzvimbo (kana) iyo ichava nyore nyore kuwana kugamuchirwa, kuvaka maitiro akaoma, uye kuronga kuwedzera kubva kune zvidzidzo izvi.
- Unganidza vashandi vako vekunze, kusanganisira vashandi vako vekutsvaga mari uye magweta, uye tanga matanho ekugadzirisa yako franchise mukana.
- Simbisa zvinangwa zvehurongwa hwako muUnited States. Iva nechokwadi chokuti boka rako rekutungamirira rinenge riri mubhokisi se, uye chero kukura kwenyika dzose, zvingatora nguva yakawanda uye / kana mari yakawanda kudarika pakutanga yaitarisira.
- Gadzirai mari yehupfumi yenyu yehurumende uye fambisai kudzokorora kwemukati kwemaikwanisi enyu ezvino munzvimbo dzakakosha kuti musarudze kana iwe wakagadzirira kukura muUnited States
- Ita nzvimbo yekutanga yeUnited States kana maviri (yakananga kana kuti isina kurongeka), kana kuti uone kana iwe unogona kubudirira kupinda mumusika usina US prototype yakazaruka uye inoshandiswa uye wozoongorora uye kuongororai maitiro ako ekutanga maitiro.
- Ita zvigadziriswa zvekutsvaga kwako zvinoda.
- Sarudza kuti zvakadini zvehutano hwako huripo huripo uye hune simba hunogona kushandiswa kuUnited States. Iwe unoda hofisi muUnited States - kana kwete pakarepo, zvino rini?
- Gadzira uye udzike mazwi epa US yako franchise kupa:
- Sangano raro rakanaka uye mazwi ekupa kwako
- Tora muenzaniso wezvoupfumi hwechinangwa chekutengesa mari, kusanganisira mari, ye franchisor uye yega yega inotengeswa motokari (isina-unit, multi-unit, developer, etc.) kuti igoverwe
- Kurukura neauntian yako uye vateresi vezvemitero vanogadzira svondo reUnited States sa franchisor uye kana kudzorerazve mari kana kuishandisa muUnited States kutsigira mari yako nekutengesa mari yekutsvaga
- Iva nechokwadi chekuti iko kwekutengeserako kwekuSouth America kwasvika
- Ita kuti uwane franchise uye zvimwe zvinotarisirwa nemutemo nemudzidzisi wako wepamutemo weUnited States, kusanganisira kuumba yako franchisor entity uye, sezvinoda, kuva nemitemo yemari yakaongororwa
- Shandura maitiro ako emabhuku uye mapurogiramu ekudzidzisa.
- Sarudza zvaunoda kuti vanhu vaite, uye tanga matanho ekubatana nevashandi vanoita mari.
- Sarudza yako franchisee yokutengesa zano nemaitiro - kutengesa mukati, vatengesi, nezvimwe.
- Ziva uye kuisa maitiro ekutonga kwako.
Resources for Professional Franchising Advisors
Chimwe chinhu chikuru kune avo vanoda kutsvaga muUnited States ndechokuti simba rakagamuchirwa mutengi kugamuchira mabhizimusi mabhizimisi rakasimudzira pfungwa dzinopfuura 3 000 dzakasiyana-siyana, uye iyo nhamba ye pfungwa dzakagadziriswa dzakapa boka rakanyatsogadzirirwa vashandi vane ruzivo kubva kune varairi kune vanyori, vanyori kune avo vanotarisira, uye kushambadzira uye makambani ehukama hwevanhu, vanogona kupa rubatsiro rwekutsvaga mari yekutsvaga, kusimbisa uye kugadzirisa zvakakosha zvekutengeserana. Kupinda mumusika weUnited States ungasave wakakodzera kufamba kwekambani imwe neimwe, asi chikonzero chekusauya kuUnited States inofanira kunge yakakonzerwa nezvikonzero zvakasimba zvebhizimusi - hapana chikonzero chekugara kure nekuda kwekutya.