Iyo Mutengo Wokutengesera Unogona Kukura Kumba Yako Yepanhau

Mazano ekubudirira kweMutengo Wemakambani mukukurudzira Bhizimisi Rako Renyu

Makore mashomanana apfuura, nyaya yekudhinda inobatanidza kunyora uye kuisa zvinyorwa zvekudzokorora pane zvinyorwa zvinyorwa uye sangano rekubatanidza. Munguva iyi, kuva nemashoko ako kuonekwa kune mamwe mawebsite kwaive kubatsiri kwete kungoisa pachena kune vateereri pane dzimwe nzvimbo asi mune yekutsvaga injini (SEO) zvakare.

Mumakore mashomanana apfuura, kubudirira kweshoko rekutengesa sezvarondedzerwa pamusoro apa rakaderera.

Kune mumwe, vanhu vakawanda vachishandisa nzira iyi vakanyora zvisiri izvo. Vanhu vanoda zvikamu zvemasayiti avo vakatanga kutarisa kune imwe nzvimbo. Chechipiri, Google yakachinja mbiri iyo yakakanganisa kugadzirwa kwezvinhu. Imwe, yakarongedza imwe nzvimbo neyenyaya, asi haingatauri zvakaenzana nenyaya imwe chete (chepidhi zvayo) pane imwe nzvimbo.

Zvadaro kwakauya purogiramu yeGoogle Panda, iyo yakarongedza mawebhusayithi iyo inoonekwa seine hutsika hwakanaka kana zvisiri izvo zvine chokuita nazvo. Chinangwa chacho chaiva kubvisa zvisingabatsiri spammy SEO nyaya mukuda kwehuwandu hwehutano. Izvo, zvakare, yakagadzirisa nyaya yekutsvaga uye kugadzirisa kwevashandi kwekuvakira pakuvaka backlinks ye SEO, sezvo vadzimai vakawanda vewebhu websaiti vakamira vachishandisa zvimwe zvevanhu kana kuti vari kuwedzera pasina-kutevera chirevo (code yakawedzerwa kuhutano inoudza Google kuti irege kuteerera link) kuti urege kurangwa neGoogle.

Zvose hazvina kurasikirwa kunyange. Kugovera zvisikwa zvakasiyana-siyana kune mamwe mawebhusayithi zvinogona kushanda sechinhu chekutengesa.

Zvinogona kana kuti hazvigoni kuvandudza SEO yako, asi inogona kukuwana iwe nebhizimisi rako rekugara pamberi pemusika mutsva.

Matanho kuChinyorwa Chekutengeserana KweBhizinesi Rokusimudzira

Kana yaitwa zvakanaka, nyaya yekudhinda inogona kuva nzira yakanakisisa, asi isingadhuri yekusimudzira bhizimusi rako rekumba. Heano matanho ekuita chiitiko chekugadzira basa iwe.

1. Tsvakurudzo mablog uye mawebhusayithi mumakambani ako anotarirwa anoda zvigadzirwa. Kunyange zvazvo nzvimbo yacho isingafaniri kunge iri mumichero yako, inofanira kuverengwa nemusika wako uye pfungwa yako yenyaya inofanira kuva yakakodzera nzvimbo. Funga kutanga kutarisa iwe pazvikwereti zvinobhadhara freelance articles (hapana chikonzero chekusabhadharwa nokuda kwekuedza kwako), asi usatora kunze kupa chikamu chako chesununguko.
2. Tsvaga ruzivo rwekutsvaga pamusoro pemikana yekunyora yevatenzi. Mabhurogi akawanda uye mawebhusayithi ane ruzivo runoti, "Bhuti kwatiri," "Nyora kwatiri," "Mirayiridzo," kana chimwe chinhu chakafanana. Verenga iyi mashoko zvakanyatsonaka. Kukundikana kutevera mazano kuchaita kuti nyaya yako irambe.
3. Kana paine pasina mirayiridzo, nyora mumiriri webasa. Vakawanda mabhuku uye mabhizimusi vanobvumirwa kune vashandi, asi vangave vasina ruzivo rwepawebsite yavo. Tumira Imeyili kwavari uye mubvunze kana vakatora zvinyorwa. Iva akajeka uye zvakananga mumatomu ako. Usangoti iwe unyore mune niche imwe chete. Pane kudaro, shandisai pfungwa dzakasanangana kana zvinyorwa zvinyorwa. Uyezve, regai muridzi wacho azive nezvako uye kuti sei iwe uri nyanzvi yekunyora pamusoro pehurukuro.
4. Isai chikamu chenyu pamitemo ye site. Nzvimbo dzakawanda dzemajw.org hadzidi zvinyorwa. Vamwe havadi kushamwaridzana mukati memashoko asi vachagamuchira imwe kana kupfuura muhupenyu hwako pakuguma kwechikamu chako.

1. Nyora bio inonyengedza iyo inofarira vaverengi kuongorora bhizimusi rako rekumba. Kana iwe uine hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hupi hunoendesa kune email yako? Somuenzaniso, Sally Sue ndiye ane Acme Home Business. Tora ruzivo rwake rwekusununguka nekushanyira Sallywebsite.com.
2. Kurudzirai nyaya yako kana yakabudiswa. Pane zvikonzero zvinoverengeka chikwata chekutsvaga chinokunda-kukunda iwe uye muridzi wepaiti anobudisa chikamu chako. Iwe unoratidzika sewe nyanzvi pamberi pevateereri vepaiti, pamwe pamwe ugoverana pane zvemasitirwo ezvehuwandu hwemasayithi, uye zvichida, iyo mutsamba ye email. Muridzi wepaiti anowana huwandu hwehutano hwakanaka, pamwe chete inogona kumira pamberi pevateereri vako kana iwe uchigovana nayo pane zvemashoko ezvehupenyu kana kuti chinyorwa pane peji yako yepaiti yepaiti. Pane tarisiro nevanowanzoita vashandisi kuti iwe unokurudzira nyaya iyo yakatumirwa.

Mutengo Marketing Marketing Tips

Kana uchitumira zvinyorwa zvekutumira pane mamwe mabhuku kana mawebhusayithi, iva nechokwadi chokuti ndeve:

1) Kusava nechokuita panzvimbo yaunotumira nyaya yacho. Muridzi wepaiti haadi kuda kumhanya nyaya yacho kana ichionekwa kune imwe nzvimbo. Kunyange zvazvo Google isingagoni kutora zvinyorwa zvinyorwa, haisi kuenda kune zvinyorwa zvakanaka zvinoratidza pane dzimwe nzvimbo. Nokuti iyo chinyorwa chinofanira kukoshesa muridzi wepaiti, zvinyorwa zvinofanira kuva zvepakutanga.

2) Mhando yepamusoro isingateereri SEO, asi haisi yega, inopesana ne SEO kana. Tsvaga injini ndeyomugwagwa unobudirira, saka nyaya yako inofanira kufunga nezvemashoko ezvimwe uye dzimwe nzira dzekunyora dze SEO . Kunyange zvakadaro, chinhu chikuru chinonyanya kukosha kana kunyora chinhu chisinganyanyi kukosha hachizogadziri zvakanaka. Uyezve, inowanikwa mune imwe nyaya iyo Google isingafungi kuti yakakodzera nesaiti, inogona kutungamirira kune chirango pamagumo ako.

Yakavandudzwa 2016 naLeslie Truex