The Why and How To Measure Social Media Engagement
Nezviitiko zvayo zvevhiki nevhiki pamusoro pehuwandu hwemagariro evanhu, iwe uchawana pfungwa dzakananga pamusoro pehutano hwako hwemagariro evanhu, uye haufaniri kusimudza munwe kuti uwane.
Sei Kunzwisisa Rwendo Rwenyu Runokosha?
Kuyera iwe mutengesi wako kunokupa mhinduro pamusoro pekuti kutengesa kwako uye webhusaiti inoita sei. Paunoshandisa sarudzo kana ruzhinji rwemaitiro, deta yako ichakuudza kuti basa rako rakashanda zvakadini. Uine ruzivo urwu, unogona kuramba uchiita shanduko dzinofadza dzinotungamirira motokari yako uye muteveri unofarira kumusoro, pane kupfura zvisizvo uye achitarisira kuti zvakanakisisa.
Somuenzaniso, kana uchitanga kubatanidza rudzi rutsva rwehuwandu , unogona kushandisa ruzivo urwu kuti uone ruzivo rwaro kune vateereri vako. Inowedzera your website traffic? Inoita kuti uwedzere kusvika kwako uye kuwedzera nhamba yako yevateveri ? Kana ikadaro, unogona kuwedzera kuwanda kwezvinhu zvitsva zvakatumirwa. Kana zvisingaiti, iwe unogona kuisa zvinyorwa zvayo, zvezvipfeko izvo nzira yekugadzira kune chimwe chinhu.
Pakupedzisira, kuongorora deta yako kunobatsira kuisa pfungwa pane izvo zvinoshanda kuitira kuti iwe ugone kuchengetedza nguva nemari nekubvisa izvo zvisingaiti.
Zvimwe zvemasangano ezvehupfumi zvinopa ruzivo uye zvinyorwa, asi kazhinji chete kana iwe uchivandudza kuenda kubhadharo yavo yekubhadhara. Pane kudaro, unogona kushandisa Google Analytics pachena kuti uwane ruzivo rwaunoda pamusoro pehutano hwako hwemagariro evanhu, uye mamwe mabasa ekudhinda ari kushanda.
Metric kunzwisisa
Kana uchinge wapinda muGoogle Analytics, kune nhamba yezviitiko zvakakosha zvevateereri zvaunogona kutora.
Social Traffic Share
Chokutanga, chengetedza "Kutenga" tab uye tora pa "Overview." Pano, iwe uchaona kuputsika kwemashoko makuru ekutengesa kunzvimbo yako, kusanganisira vashandi vevanhu. Izvi zvichakubatsira kuti unzwisise kukosha kwehuwandu hwemagariro evanhu ari kuunza vashanyi panzvimbo yako, kunyanya kuenzaniswa nedzimwe nzira. Sezvaunowedzera kuedza kwako, unofanira kuona nhamba iyi yevashanyi ichikura nekufamba kwenguva.
Platform Share
Kubva pane zvakanyorwa pasi pe "Acquisition" tab, unogona kubhadhara pane mumwe munhu wepaguru platform link (kureva Facebook), kuti utarise hutano hwevanhu hunovhuniwa nehuwandu hwemotokari. Iyi nzvimbo ichakubatsira kuti unzwisise kuti ndeipi yenzvimbo dzako dzepamagariro dzinofanirwa kuunza inonyanya kutengesa kunzvimbo yako. Iwe unogona zvakare kubvunzurudza matetriki akaita sendima yepamuti itsva, kubhadhara kwezinga, uye kuperera kwemazuva ekutsvaga kutsvaga chikwata chinounza motokari yakakosha zvikuru-iyo motokari inogona kutungamirira kukutengesa kana kugadzira mari kamwechete pawebsite.
Mapeji ekutumira
Kubva ku "Kuwana" tab, chengetedza ku "Social" uye chengeta pa "Mapeji Anotumira." Pano, uchawana mapeji anonyanya kufarira kubva kune vateereri vako.
Izvi zvinonyanya kukosha kana iwe nguva dzose uchibatanidza zvinyorwa zvitsva kubva panzvimbo yako yepaiti nokuti iwe uchakwanisa kuona zvikamu zvepi uye izvo zvinogadzirwa zvinokonzera chikamu chikuru chetiroti.
Kune dzimwe mhando dzakawanda dzemishumo unogona kuunza mukati meGoogle Analytics, asi izvi zvitatu zvinonyanya kukosha pakunzwisisa maitiro ehutano mumagariro evanhu vako. Iwe unogonawo kugadzirisa kumishumo nekuwedzera kana kubvisa zvinyorwa zvemashoko, kana kugadzirisa nguva yakaratidzwa mumashoko ekuverenga.
Kugadzira Mushumo Wevhiki Nevhiki
Kana wangoenda kuchikwangwani unoda kugadziriswa zvigadziriswa nguva dzose, iwe unogona kuisa automated reporting. Gadzira mushumo nemashoko aunoda pane zvekare, ipapo enda pane "Imeyili" bhokisi pedyo nepamusoro peji.
Pano, iwe uchakwanisa kuisa mhando dzakasiyana siyana dzinosanganisira:
- Iro kerodi ye email apo iwe unoda kuti ripoti ritumire
- Nyaya yehurukuro yekubata iwe
- Iyo faira yepeji yehupoti-PDF inowanzoshanda zvakanaka
- Kakawanda iyo iyo mharidzo inotumirwa-munyaya ino, vhiki nevhiki ichava yakanaka, asi iwe unogona kugara uchichinja izvo zvichibva pane zvaunoda iwe pachako
Ramba uri mupfungwa iwe unogona kuisa iyo inozvipira yekupa mamiririri akawanda-saka kana pane mitero yakawanda yaunoda kutarisa, unogona kuva nemishumo pane dzose dzakatumirwa mairi kune iwe nguva dzose.
Tanga kuunganidza mapepa aya uye kuenzanisa zviwanikwa zvako vhiki mushure mevhiki. Sezvaunoshandura maitiro ako aripo uye wobva wawedzera matsva mukushambadzira kwako, iwe uchawana pfungwa yakanaka yekuti maitiro anobata zvakanakisisa pakukwezva vese vanogona kuterera vateereri. Chakavanzika chekufambidzana nehuwandu hwemagariro evanhu ndiko kuedza uye kukanganisa, saka shandisa mitsara iyi sechinangwa chezvikonzero zvezvisarudzo zvako, uye ita twak nguva dzose uye zvigadziriswe zvekuti nguva dzose uvandudze mushandirapamwe wako.
NezveMunyori:
Larry Alton ndiye munyori wekuzvimiririra uyo ane zvinyorwa zvakataurwa muHuffingtonPost.com uye Entrepreneur.com.