Nzira Yokuunganidza Uye Inotsanangurira Website Analytics yeInde Yenyu Yepamusoro

Nzira Yokusimudza Nayo Kubatsirwa Kwaunoita Ne Data

Inonyanya kutaura izwi rebhizimisi izwi "guru data." Makambani makuru anoshandisa mari yakawanda pakuunganidza dhebha uye kubhadhara vaongorori kuti vatsve uye vaudze zvarinoreva. Zvinosuruvarisa, kune mabhizimisi maduku uye emisha-based, akasungirirwa kuti awane mari uye nguva, kuunganidza deta uye kuongororwa kunowanzosiyiwa pamusana wemoto. Zvisinei, kuunganidza uye kududzira dhesikiti yakabatana nebhizimisi rako rekumba kunogona kuita mutsauko pakati pekuve nebhizimisi rakaoma kana imwe inobatsira zvikuru.

Nhasi pane dzakawanda zvekushandisa uye zvisingabhadhari zvekubatsira iwe kuunganidza dhesi yebhizimisi rako. Nokunyatsoronga kuongorora zvishomanana zvemashoko pamusoro pebhizimisi rako, unogona kuita zvisarudzo zvinochengetedza bhizimisi rako mumatema.

Chii Chinonzi Web Analytics?

Tisati taenda mune zvishandiso uye sei-zvekuunganidza deta, heino zveruzhinji pamusoro peii uye nei zvewebhu web analytics.

Webwebhenekeri inosanganisira matanho matatu:

1. Kuunganidza dhesi pamusoro pebhizimisi rako
2. Kuongorora dheta nekuita zvisarudzo zvichienderana nezvazviri kukuudza
3. Kushandura kuchinja kana mazano ekuvandudza bhizinesi rako kubva pakutsvakurudza kwedata

Nei Uchifanira Kuunganidza Nyaya

Icho chinangwa chikuru pakuunganidza deta ndekuita kuti bhizinesi rako ribudirire zvakanyanya uye rinobatsira. Sezvo muridzi webhizimisi pamba, iwe unongova nenguva yakawandisa nemari kuti uite bhizinesi rako. Iwe hausi kuda kuparadza kana pamabasa asina kukupa mhinduro yaunoda. Dhiyabhorosi inopa iwe nitty gritty tsanangudzo kuitira kuti ugone kutarisa nguva yako uye zvigadziro pamabasa anoita kuti uwedzere kutungamira, kutengesa, uye purofiti.

Ndezvipi Dhezi Unofanira Kuunganidza?

Kune matani e data iwe unogona kuunganidza pamusoro pebhizimisi rako rekumba, asi kana iwe uri munhu mumwe chete kuratidzira, iwe unogona kunge uine nguva shoma uye zvinhu zvishoma. Nyaya inonyanya kukosha yaunofanira kuunganidza inosanganisira:

Website Data:

1. Vashanyi Vanoshamisa: Nhamba yevanhu vamunoshanyira nzvimbo yenyu. Iyi haisi iyo nhamba yose yekushanyira, asi panzvimbo yehuwandu hwevanhu. Somuenzaniso, kana mushanyi A anoshanyira nzvimbo yako katatu uye mushanyi B anouya pawebsite yako 1 nguva, ndiko 2 kushanyira kwakasiyana (A naB).

1. Zvirondedzero: Kuziva kuti vashanyi vako vanokuwana sei zvakakosha mukusimbisa hurongwa hwako hwokudhinda . Zvinyorwa zvinokuudza kubva pane vashanyi vako vauya, kusanganisira kutsvaga, mitambo yehupfumi, uye mamwe mawebsite.
2. Mashoko ekuti: Haisi chete iyo mashoko ezvinyorwa zvinokuudza kuti mashoko nemishandisirwo inoshandiswa nevanhu kuti vawane webhusaiti yako, asi zvakare, izvo zvavari kufarira. Izvi zvinonyanya kubatsira kana une bhizinesi rinosanganisira mhando dzakasiyana dzemashoko kana subtopics, se inogona kukuudza kuti unofanira kupedza nguva yakawanda sei.
3. MaPamusoro Pamusoro: Sezvakaita mazwi makuru, kuziva mapeji gumi kana kuti mapeji vanhu vanoshanyira pawebsite yako vachakupa ruzivo rwekuti mararamiro ako anotengesa anonyanyofarira.
4. Avhareji Nguva Yepamusoro: Ichi chiratidzo chinoratidza kuti vanhu havasi ivo vanopedza ruzivo rwauri kupa. Kana vakangova pawebsite kwemasvondo mashomanana, uye ipapo chengetedza kune imwe nzvimbo, ivo havasi kunyatsotora zvauri kupa.
5. Mapeji Okubuda: Izvi zvinogona kukupa ruzivo pamusoro pemapeji aunoda kuti uite panzvimbo yako. Nepo iwe unogona kutarisira nhamba yakakwirira yekubuda kubva peji yekupedzisira yehurongwa hwehurongwa, kana iwe une mamwe mapeji ane nhamba dzakakwirira dzekubuda, iwe unofanirwa kushanda pakuvandudza iwo kuchengetedza mushanyi. Izvi zvinosanganisira iwe Wekutenderera peji kubva kune email kunyorera kana fomu yekuraira, uko iwe unogona kutamisa vanhu kune zvimwe zvinyorwa pawebsite yako.

1. Bounce Rate: Kubhadharwa kwechidimbu kwakasiyana nemapeji ekubuda mune kuti kunetseka kunobva kune mumwe munhu anoshanyira nzvimbo yacho uye nokukurumidza asiya. Inowanzova chiratidzo chokuti muenzi haana kuwana zvaaida.
2. Kushandura Mutengo: Ichi ndicho chimwe chezvinhu zvakakosha zvikuru zve data kuti uwane sezvo inokuudza kuti iwe unokwanisa sei kunyengedza vanhu kuti vaite chimwe chinhu panzvimbo yako yepaiti, zvisinei kuti ndiyo yekuraira chigadzirwa chako, chengetai kudivi rako re email, tsvakurudzo, kana kuona imwe peji. Izvi zvingava rubatsiro rukuru pakuziva kana kuti kwete here kudana-ku-kushanda kuri kushanda.

Nzira Yokuunganidza Sei Data Data

Pane zvakawanda zvigadzirwa zvekuunganidza zvinyorwa zvakanyorwa pamusoro pewebsite yako. Yakawanda yebhundaneti inopa zvikwereti pawebsite yako yekushanda. Google Analytics kuburikidza neGoogle Console inopa hutano hwakasimba, husununguko, kunyange zvazvo inoda kuti vamwe vateerere.

Kuburikidza neGoogle Analytics unogona kugadzirisa zvinangwa uye zviri nani kutendeuka kutendeuka pane mamwe mapeji ewebsite yako.

Email List Data:

1. Rongedza Kukura: Kunyange neine huru, iwe unoda kuramba uchinge uchitengesa vatsva vatsva. Kuwanda kwevanhu vari pamba yenyu, vanhu vakawanda vaunoziva nezvebhizimisi renyu. Asi zvakare, kune kurasikirwa kwechisiko kwezvido uye vanyori kune yako email list, uye iwe unoda kuramba uchikurudzira runyora rwako kuti uite kune avo vasingabvumiri.
2. Open Rate: Nepo clickthrough rate (ona pasi apa) ndechimwe chizaruriro chezvinyorwa, ruzivo rwako rwakasununguka rinogona kukupa pfungwa yekuti zvakanaka email yako nyaya dzinowanikwa sei.
3. Clickthrough Rate: The clickthrough rate inokuudza kuti vangani vakatsinhira pane imwe kana kuti mamwe mazano mu email yako. Iko haisi kungokuudza chete kubudirira kwehuwandu hwemashoko ako emajeri, asiwo kunogona kukubatsira kuti uone kuti ipi yepi yeiyo email inonyanya kunaka apo kuita A / B kuparadzanisa kuedza . Uyezve, inogona kupa chiratidzo chevanyori vanofarira.
4. Kushandura Mutengo: Sakafanana nekushandurwa kwechirongwa pane webhusaiti yako, mutengo wekutendeuka mu email ndiyo chiyero chevanyori vako vakanyora pachibvumirano uye vakapedzisa chiito, sekurayira, kuzadza tsvakurudzo, kana rimwe basa.
5. Bounce Rate: Kusiyana nematricrics webhusaiti, kubhadhara kwekutsvaga mu email ndiyo yeji yeiyo email isina kuendeswa kumutsidziri. Kubvisa kunononoka kunowanzoitika kwenguva pfupi, uye zvinokonzerwa nemamwe marudzi e server segitch. Pakupedzisira email iyi inowanikwa mune zvinyoro zvishoma. A bounce rakaoma inoratidza kuti email haipo.
6. Usazvinyora Zero: Uchagara uine vanhu vasingabvumiri, saka haudi kutyisa nguva imwe neimwe kana mumwe munhu achichechecheza kusabvumirana. Zvisinei, kana iwe uine kubuda kwemashoko kubva pane rako pakutuma mushure mekutumira email, ichi chiratidzo chokuti chimwe chinhu hachina kunaka.
7. Dzokera Pakutengesa (ROI): Kufanana nedzimwewo mari, iwe unoda kuve nechokwadi kuti email inoshumira chinangwa chayo. Iwe hausi kuda kushandisa mari pamakambani ekutengesa kana zvisiri kukubatsira kuti uwane mari pakupedzisira.

Nzira Yokuunganidza Nayo Data Data

Tsamba yako yeurusi rwemashoko inofanira kugovera zvakawanda zvemashoko epasiro akapiwa pamusoro apa, zvakadai sekuzaruka uye kuwedzera mazinga. Zvinoita kuti iwe unofanirwa kubhadhara zvishoma kuti uwane zvakadzama data. Mune zvimwe zviitiko, unogona kuwana nhamba dzakasvibira uye shandisa calculator yako kuti uone mazinga.

Social Media Data

1. Nhamba yevateveri: Kunyange zvazvo nhamba iyi isiri yakakosha sezvaisimbova, ichiri chiratidzo chekugona kusvika, uye naizvozvo chimwe chinhu chokuona. Kufanana nehuwandu hwemashoko e-mail, nhamba yako yevateveri inofanira kuramba ichikura pakuderera.
2. Kuita mhiko: Icho chiratidzo chekubata kwako. Vanhu vari kufarira, kupindura, kana kugovera zvauri kuverenga here? Apa ndipo pane iwe unoda kubhadhara kune maitiro ehupfambidzani anowana mhinduro yakawanda. Unoita vateveri vako semavhidhiyo akawanda kupfuura zvinyorwa zvese?
3. Migwagwa: Vanhu vari kushandisa zvibatanidza mumasangano enyu ezvehuwandu kuti vashanyire webhusaiti yenyu? Iyi ruzivo inowanikwawo muwebsite yako yekuongorora.
4. Kuzivikanwa: Nhepfenyuro yevanhu ndeye nzira yakanakisisa yekuziva izvo vamwe vari kutaura pamusoro pako nebhizimisi rako, uye kupindura maererano.

Nzira Yokuunganidza Sei MaMedia Media Data

Zvizhinji zvemashoko ezvehupfumi zvikamu zvinopa data, kunyanya kana une bhazinesi rebhizimisi. Google Analytics inopa data yakabatana nemasangano evanhu , zvakare. Kana ukashandisa rubatsiro rwemagariro evanhu, akadai seHootsuite, inogona kupa ruzivo zvakare, kunyange zvazvo yakafanana neyamerica, iwe unogona kubhadhara zvishoma kuti uwane.

Zvimwe Dhesi Unogona Kuunganidza

Mazano aya nepamusoro apa anopa mavambo makuru ekunzwisisa zvinoshanda uye kusashanda mubhizinesi rako. Asi iwe unogona kuwana zvakanyanyisa pakunzwisisa kwaunowana mari yako kubva kuburikidza nekushandiswa kwekodhi yekodhi yekodhi, nekuwedzera kero kukutengeserana kwako uye kubudiswa kwezvikwata zvinoratidza nzvimbo yekutsvaga. Semuenzaniso, kana iwe uine hukama hwehutano mumaketeni ako anotungamira , unogona kushandisa imwe code inoratidza kuti kutumirwa kwakauya kubva pane zvakananga mumutsetse wakakosha. Iwe unogona kukopa peji rako rekutengesa rinoshandisa nzira imwechete.

Iwe unogona kushandisa idzi maikodhi anokosha chero iwe waunopa chikwata, kusanganisira:

• Nzvimbo dzakananga pane webhusaiti yako, yakadai sedare rezasi, zvinyorwa, musoro, nezvimwewo.
• Email
• Lead magnet
• Zvemagariro evanhu

Kugadzira kodeti iwe unoda kushandisa UTM parameter, izvo zviduku zvinyorwa zvinyorwa zvinowedzera kusvika pakuguma kwe URL. NeweUTM code iwe unogona kutevera:

• Campaigns (iyo yose mukutsvaga mutsva)
• Chitubu (uko magwagwa ari kuuya kubva)
• Pakati pepakati (kutengeserana kwemashamba kufanana nemagariro evanhu)
• Zviripo (iyo inoshandiswa inoshandiswa pamushandirapamwe, wakadai sebarindi)
• Mhedziso (chii chinyorwa chinoshandiswa munyaya yechikwata chePPC )

Iwe haufaniri kushandisa zvese izvi ma code mumatanho ose. Asi kana uine zvakawanda zvingasarudzwa zvekubva kune mutungamiri kana kutengesa, zvinogona kubatsira kuti uone kuti yakabva kupi.

Semuenzaniso, ngatiti iwe unoda kukurudzira chimwe chekubatanidza kugoverwa kwekutsvaga uye urikugadzirira mushandirapamwe wakatarisana nawo unosanganisira nyaya pawebsite yako, pamwe nekubatanidza mubharabha rako. Kunyanya, iwe unomhanya pamwe chete nemuiti wako mu email yako, iyo inobatanidza mumashoko e-email yako, uyewo mune chikwata. Kana iwe ukaita zvakawanda zvekutengesa, iwe ungaziva sei kuti zvibatanidza ndezvipi zvakaendesa kutengesa? Iwe unogona kushandisa nheyo dzinotevera kuti uratidze zvipi zvidzitiro zvinodhonza chitima kune chipo:

• Chinyorwa code: www.yourwebsite.com/longformarticle ? Utm_campaign = affproduct1 & content = post
• Sidebar code: www.yourwebsite.com/longformarticle ? Utm_campaign = affproduct1 & content = sidebar
• Mutsamba wemutauro weEndaneti : www.affiliatelink.com? Utm_campaign = affproduct1 & medium = email & content = message
• E-mail ad code 2: www.affiliatelink.com? Utm_campaign = affproduct1 & medium = email & content = ad

Tsamba idzi dzepawebsite dzakanyorwa kuti dzititaurire kuti chii (campaign 1) uye kupi pane peji rekubatanidza kwakabva kune (post kana musoro). Muma email, isu takaratidza kuti ichiri chikwata chema affproduct1, asi kupa chinyorwa (email) uye zvinyorwa zvakatiudza kuti chii chinowanikwa mumeriyuta yakatumira yakasimba (mharidzo kana chirevo).

Nekubatana nemakodhi, purogiramu yekubatana kazhinji ine zvigadziriro zvekugadzira kutevera kwakakosha kwako. Kune chero humwe hukama hwaunoda kutarisa, unogona kushandisa URL yekuchepesa sebhaibheri kana Bit.ly kana URL inovaka iyo Google URL Builder, iyo iwe unogona kutora muGoogle Analytics.

Nzira Yokushandisa Nayo Data Yakabatanidzwa

Zvino sezvo iwe une deta, zvinorevei uye unoitei nazvo? Data yako inobatsira bhizinesi rako chete kana iwe uchiongorora nekuita zvisarudzo zvichienderana nezvaunokuudza.

1. Ndezvipi zvinangwa zvako? Usati wagona kududzira uye kupindura pamigumisiro yako ye data, iwe unotanga kujekesa pane zvinangwa zvako. Data yako yakagadzirirwa kukuudza kana uri kuwana mhinduro, asi inogona kungopindura mubvunzo iwoyo kana iwe uchiziva kuti zvii zvaunoda. Ndezvipi zvinangwa zvako zvewebsite yako (Dzimwe nzira? Ndezvipi zvawatsvaga mune mitsva yako ye email? Ndezvipi zvinangwa zvako pane zvekugarisana nevamwe?
2. Ipa nhamba kune zvinangwa zvako. "Zvimwe" haisi chinangwa chikuru. Kana iwe mutengesi unobva kubva 1000 pazuva kusvika 1001 pazuva, ndiyo "yakawanda" asi zvichida kwete zvawaireva. Panzvimbo pezvo vane zvinangwa zvakananga, zvakadai sevane 10 000 vashanyi pamwedzi, 1 000 vatsva vamiririri vemuMwedzi mwedzi, nezvimwewo.
3. Unganidza mashoko anobatsira kuti uone kana iwe uri kusangana nezvinangwa zvako, uye kana zvakadaro, zvipi zvinyorwa zviri kushanda uye kwete kushanda kuti uwane mhinduro dzako. Somuenzaniso, unogona kuwana kuti uri kutengesa kutengesa kubva kune email kune varaidzo. Iwe unogona kuwana peji rako rePinterest riri kutyaira kupfuura traffic kupfuura Twitter kana Facebook.
4. Chengetedza imwe dhesi iri pamusoro apa kuti ikubatsire kunzwisisa chinyorwa chose chebhizimisi rako. Semuenzaniso, iwe unogona kunge uchizadzisa zvinangwa zvako, asi unoona iwe une purogiramu yakakwirira yewebsite yako. Kuchengeta izvozvo, unogona kukwanisa kudarika zvinangwa zvako.
5. Unganidza uye uongorore data yako kamwe chete pamwedzi. Funga kuchengeta spreadsheet yezvinhu zvose zvinokosha zvaunoda kutevera. Izvi zvinokubvumira kuti urege kungoziva chete kana uri kusangana nezvinangwa zvako mwedzi nemwedzi, asi zvakare, unogona kuona mufananidzo mukuru wega roga roga negore.

Izvi zvose zvingaratidzika semabasa akawanda, kunyanya kusika mumwe munhu anotengesa mazano. Zvisinei, kana iwe uchifunga kuti nguva ndeyemari, kuongorora deta, kuunganidza, uye kuongorora kunogona kukuchengetedza nguva nekuwedzera mari yako kuburikidza nekukubatsira kuti unzwisise zvinoshanda zvakakubatsira mukusangana nezvinangwa zvebhizimusi rako.