Chii chinonzi Call To Action uye Ndinogadzira Sei?

Tsanangudzo yeMapfungwa ekugadzira Chikumbiro Chinoita Kuita

Chikumbiro chekuita (CTA) chirevo chakagadzirirwa kuwana mhinduro pakarepo kubva kumunhu kuverenga kana kuinzwa. Iyo inoshandiswa mubhizinesi sechikamu chekambani yekutsvaga kuitira kuti misika yako yakananga iite maererano nekuita. Inowanzoshandiswa pamagumo, kana dzimwe nguva, inotengeswa (kureva tsamba yokutengeserana) kubvumira vashandi kana vatengi vanoziva kuti vangaitei kana vachida pane zvaunopa.

Vakawanda vatsva vebhizimisi vepamba vanobva kumapurisa kuenda kune chimwe chinhu kunze kwezvinhu zvavo zvokutengeserana kana kuti nzvimbo dzekutengesa kazhinji nokuda kwechimwe chezvikonzero zviviri:

1) kutenda kuti tariro yave ichiziva kuti chii chavanofanira kuita kana vachida kudzidza zvakawanda, kana

2) kunetseka kunoshevedza kuita chiito kunopesana.

Pasinei nechikonzero chacho, kusiya CTAs kunogona kureva kurasikirwa nemari. Kudanwa kuita chiito kunokosha pakurongedza tarisiro kune imwe danho rinotevera rekutengesa kana kushandiswa kwekutengesa.

Ndeipi Dzimba Dzokushandisa Dzinoshandiswa?

Kushandiswa kunonyanya kushandiswa kwekuita chiito kunekutengesa, zvakadai se "Tenga ikozvino!" Zvisinei, kutengeswa haisi iyo chete nzvimbo inoshevedzwa kugadzirisa inogona kubatsira. Kunyanya kana uine chinhu chakakwirira chezvinhu kana basa, umo zvingatora nguva kukurudzira mumwe munhu kutenga, kudanidzira kune chiito icho chinoshanda semarabara emugwagwa kunotengesa kunogona kubatsira. Somuenzaniso, "Dana iko zvino kuti uone kusununguka."

Chikumbiro chekuita chinogona kushandiswa pakuvaka yako email list ("Tumirai mushumo wakasununguka iye zvino"), kuwedzera mararamiro enyu ehupfumi anotevera ("Tsvaga mamwe mazano nemakononi nokutevera kwatiri pa Facebook!), Chengeta vaverengi panzvimbo yako yepaiti ( "Tora pano kuti uverenge zvakawanda pamusoro ...") nezvimwe zvakawanda.

Chiito Chinoitwa Kuita Mifananidzo:

Danidzira kune mazwi ekuita shanduro shandisa maitiro echiito, se:

Imwe nzira inobatsira yekuita kuti vanhu vatore chiito pakarepo ndeyekuwedzera manzwiro ekukurumidzira uye kutya kutya. Semuyenzaniso:

Kugadzira Kudana Kuita

Zvakakosha kuti mabhizimisi arege kufungidzira kuti chinangwa chevateereri vanowanzoziva zvinotarisirwa kwavari. Iwe uchawana mitsara yakawanda nekujekesa pamusoro pezvaunotarisira kuita. Iva nechokwadi cheji rimwe nerimwe rewebsite yako, hurukuro yekutengeserana imwe neimwe, uye imwe neimwe yezvinyorwa zvakadhindwa (kureva tsamba yepamutemo kana mabhurocha) ine tsananguro yakajeka uye yakajeka kukumbira kuita. Nokuda kwemanzwiro, chengetedza mabhizinesi akaiswa pasi ekutengeserana zvinhu uye mawebsite kuitira kuti aone kuti anoratidza sei kudana kwavo kuita chiito.

Kudanwa kune basa rekuita zvakanakisisa kana zvisiri zvakaoma. Usaita mikana yako nevatengi uye vatengi vanofambidzana nezera kana kuti vauya nemaputi. Paunenge uchipa sarudzo (kureva "Kudana kana kutumira email kwatiri") zvakanaka, usavapa mikana yakawanda kana kuti zvive zvakaoma kuti vatevere pane zvaunoda kuti vaite.

Pakupedzisira, uve nechinangwa chekupedzisira kune imwe nhare yekuita chiito uye kuti iyo inosvika pakuita sei inogona kufanana nezvimwe zvikamu zveurongwa hwekutsvaga kana kuti uzviise mukutengeserana kwako. Semuenzaniso, iwe unogona kunge uine chiito chekuita kuti uwane freebie nekunyora tsamba ye email yako , iyo ndiyo chinangwa chekutanga.

Asi zvichida iwe unoshandisa iyo mazita e-mail kutumira zvekutengeserana netsamba yekuita chiito "Tenga ikozvino." Iko email kubhadharo ndiyo danho rokutanga mune chinangwa chokupedzisira chekutengesa.

Heano mamwe mazano ekugadzira runhare runoshanda pakuita:

Kana uchiita chidhindwe chakanyorwa kana kugadzira webhusaiti kana kuti mushandirapamwe wekutengesa email , inoratidzirwa kuti iparadzanise kudanidzira kune chiito nekuita kuti iwedzere, uchishandisa ruvara rwakasiyana, uye kurondedzera nemamwe machena.

Usarega kuti irege kurasikirwa mune imwe nzvimbo yekutengesa chinhu kana zvigadzirwa.

Sample Call to Action

Track Results

Kungofanana nedzimwe nzira dzakawanda dzekutengesa, kuongorora nzira dzakasiyana-siyana zvinokurudzira kuti uri kuwana mitsva yakawanda. Izvozvowo ndezvechokwadi kunekufonera kuzviito. Semuenzaniso, unowana mamwe mazaini ekunyora kwemashoko ne "Bhalisa Zvino" kana kuti "Tora Bhuku Rako Rega Huriko Iye zvino?" Edza zvinhu zvakasiyana-siyana, uzvishandise kamwe chete uye uongorore kuona kana imwe inotungamirira kune dzimwe mhinduro uye kutengesa kupfuura imwe.

Yakapedzwa muna October 2017 Leslie Truex