Saka iwe unogona kunge uri kushamisika kana LinkedIn yakagadzirirwa zvakananga kune avo vari mumusika webasa redu, kana iwe - semuridzi webhizimisi-ungashandisa network kuti ikure bhizinesi rako.
Mhinduro shoma ndeyekuti, kana iwe ukatevera mamwe maInternet zvakanaka maitiro emabhizimisi maduku. Usanetseke. Izvo zvinyorwa pasi apa ndezvenguva refu, asi haufaniri kushanda imwe neimwe yeizvi mazano kuti uone kuwedzerwa kwesimba rako rekubatanidza LinkedIn. Sarudza mashoma emafungiro ako aunofarira kutanga, uye wedzera zvimwe kuchanganidzana kwenguva.
Mazano Okuvandudza Pepanhau Rako Rinobudiswa paIndaneti
LinkedIn inopa nzira dzakasiyana-siyana dzekuzviratidza iwe nebhizimisi rako, iyo nzira yekutanga kuva iwe pachako purogiramu yepachena. Nhoroondo yako haisi yega yega kune ani zvake anotsvaga LinkedIn , asiwo avo vanoshandisa mashandisirwo evanhu sekutsvaga seGoogle, Yahoo! uye Bing, ichikupa mukana wekuwedzera nzira itsva yekutsvaga-yerudo yekuzvikurudzira iwe.
Mazano ari pasi apa achabatsira purogiramu yako kubuda mumigumisiro inotsvakurudza inowedzera uye kuwedzera kukwanisa kwako kuwanika paIndaneti.
- Shandisa mufananidzo wemifananidzo: Sarudza mufananidzo wepamusoro wepamusoro. Zvakanaka, izvi zvinoreva hutungamiri headshot, asi kana izvozvo zvisingaitike iva nechokwadi chekuti unoshandisa mufananidzo unotarisa unyanzvi. LinkedIn is definitely not the place for your beach pictures!
- Pedzisa purogiramu yako: Tora nguva yekuzadza purogiramu yako nokuti inobatsira purogiramu yako kuratidzira mumigumisiro yekutsvaga. Kuti upedze purogiramu yako, iva nechokwadi chokuti unowedzera mhizha yako, nzvimbo, ikozvino nzvimbo (ine tsanangudzo), nzvimbo dzakapfuura, dzidzo, kana hutano hutano, zvishoma makumi mashanu ekubatana uye, hongu, mufananidzo wako wep profile.
- Chirongwa chidimbu chemasimba: Nyora chidimbu chinonyatsocherechedza paunenge uchigovera chirevo chako chekutsvaga. Tarisa pane izvo zvinokusiyanisa iwe uye zvinokuita kuti udzike kubva kune vezera rako.
- Tongedza URL yako: Ita URL yakagadzirwa nehuwandu yevanhu inowedzera bhizimisi rako rega kana rebhizimusi. URL yako inogona kuva ne 5-30 tsamba kana nhamba, saka tanga kugadzira uye tanga URL iri nyore kukuyeuka.
- Itai kuti ive yega: Paunotanga kukoka kushamwaridzana nevamwe vanhu, tora maminetsi mashomanana kuti ushandise imwe neimwe ye LinkedIn yako mhinduro. Izvi zvichaita kuti hukama hwako huwedzere huno uye huri pasi pemutambo wenhamba.
- Shandisa zvibvumirano: Chengetedza unyanzvi hupi huri kuratidza pane peji yako nekuchinja urongwa, kubvisa unyanzvi husingadikanwi, kuvanza zvikamu uye kubvisa kubvumirana kubva kune vashandisi vakakodzera sezvazvakakodzera.
- Tsvaga mukana wekubatanidza: Tarisai kuti ndiani ari kutarisa purogiramu yako kuitira kuti awane zvingava zvitsva. Kana nhoroondo yako yakagadzirirwa kuhuruzhinji, vamwe vachakwanisa kuona paunotarisa pamapato avo zvakare.
- Enda auto-posting: Hausi zvinhu zvose zvaunotumira pa Twitter kana Facebook zvakakodzera LinkedIn. Dzivisa muedzo wekudyisa zvinyorwa kubva kune dzimwe nzvimbo dzekugara panzvimbo yepaji yako ye LinkedIn.
- Shandisa mazano: Kumbirai vatengi venyu mazano pa LinkedIn. Izvi zvipupuriro zvinoshanda sezwi rine simba rekutumira muromo iyo munhu wose anoshanyira peji yako anogona kuona.
- Tumira InMail: Shandisa mumiririri wega wega unonzi InMail kuti ubatane nehengo dze LinkedIn dzisiri mumutambo wako. Aya mazwi ehutano uye ehutano evanhu anouya ne 100% kubhadhara uye inzira yakanaka yekubatanidza nevanhu vatsva.
- Shingairira paInternet: Kana uine bhizinesi rebhizimisi rekunze, shandisa peji yako LinkedIn sekubudisa pepanhau rebhizimisi renyu rebhizimisi. Iwe unogona kunyange kuparidzira zvinyorwa zvemarefu kwenguva pfupi peji rako re LinkedIn kana wandiwedzera bhulogi rako uye iwe unoparidzira unyanzvi.
Mazano Okuvandudza Your LinkedIn Company Page
A LinkedIn Company Page ndiyo iyo vatengesi vemabhizimisi maduku vanogona kuratidzira kambani yavo, michina nemashandiro, mikana yebasa nezvimwe, uye inzira yakanaka yekubatana nevateereri vako. Maererano neDaily LinkedIn, nhengo dzinenge makumi mashanu kubva muzana dzinotengwa kubva kune imwe kambani yavanosangana nayo pa Linkedin.
Kana uchinge waumba Kambani Peji, chero nhengo ye LinkedIn inogona kutevera Peji yako kuitira kuti ione kushandiswa kwePeji mumabasa avo. Izvi zvakasiyana kubva pane zvaunofunga uye nzira yakanaka yekusvika kune vatengi vakawanda vanofunga nezvekutengeserana. Irozano iri pasi apa richakubatsira kuti uwedzere kambani yeNhamba Yenyu.
- Shandisa Home tab: Shandisa zvakanakisisa paImba yako tab, iyo inokupa mukana wekupa mufananidzo webhizimisi rako. Iyi ndiyo nzvimbo paunogona kutanga nhoroondo iyo inotungamirira vatenzi kuburikidza nezvose zve peji rako.
- Wedzera mifananidzo: Zvifananidzo zvine simba rokugadzirisa zvakanyanya kupfuura zvinyorwa chete, asi unoda kuve nechokwadi kuti uri kushandisa mifananidzo yakarurama. Mifananidzo yako yebhanhire iri papeji yako inonyanya kukosha. Usapotsa mukana uyu wekuita kuti unzwe.
- Post zvinyorwa: Shandisa zvinyorwa paIkambani yeNyika iyo inotarisa pahukama hwehukama. Izvo zvakanakisisa zvinyorwa ndezvechokwadi, zvakakosha uye zvishoma.
- Edzai zvinhu zvakabhadharwa: Shandura zvinyorwa zvako mumari yakabhadharwa kuti uwane maziso akawanda pairi. Shandisa mifananidzo kana vhidhiyo kuti uwedzere kubatanidzwa, uye shingairira kupa izvo vateereri vako vachakoshesa, zvakadai sekupa mazano, dzidzo, mazano kana zvimwe zvinonakidza.
- Shandisa mazwi ekushandisa: Shandisa zvakananga SEO keywords muK Company peji yako yehutano uye mune zvinyorwa zvako kuti uone kuti inouya mumitsva yekutsvaga. Iyi inogona kuva nzira ine simba yekukura peji yako inotevera.
- Cross link: Bhinda Company yako Peji kune webhusaiti yako yebhizimusi uye bhuroti, uye pamwe chete, kuti uyambuke-kukurudzira uye kubatsira zvose zvekuchengetedza kwako paIndaneti zviri nyore kuwana. Iwe unogona kuwedzera bhote raRate pane webhusaiti yako kuitira kuti zvive nyore kune nzvimbo dzevashanyi kuti vagoita newe pa LinkedIn.
- Post jobs: Kana uine mikana yebasa mukati mekambani yako, shandisa tab Careers kusvika kune mamiriyoni evanotsvaka basa vachishandisa LinkedIn.
- Gadzira chiratidziro: Ita Peji yeChencase yekuwedzera Company yako Page. Nechigamba chikuru chegamba uye maviri-colon design, iwe unogona kuumba peji rekubatanidza rinotarisa pane chimwe chinhu chekambani yako. Iwe unogona kuumba kusvika paZvino 10 Zvichenyuzo zveKeji yako Page.
- Itai izvi: Simudzirai Kambani yeNzvimbo mune dzimwe nzvimbo, zvakadai sewebsite yako, shona yeimeri, mabhuku uye mabhizinesi ako. Itai kuti zvive zvakajairika kuwedzera kambani yenyu yeNyika kunzvimbo chero ipi zvayo inokurudzira mamwe mawemagariro evanhu.
- Zivisai: Funga kushandisa LinkedIn Ads kukurudzira mikana yebasa, mishonga, uye mabasa, kana zviitiko zvauri kuronga mubhizinesi rako.
- Shandisa maitiro: Ongorora uye shandisa analytics inouya neKambani yako Page. Iwe unogona kuona dhidhiro pamusoro pekuvandudza kwako, vateveri, nevashanyi kuti vaone kuti vateereri vako vari kuita sei nejiji rako, uye ugovandudza sarudzo yako munguva.
Mazano Okushandisa LinkedIn Groups Zvimwe Zvakanaka
Iko kune ikozvino inopfuura mamiriyoni maviri LinkedIn Groups, inopa nzvimbo dzinotarisa nyaya dzekugovera zvayo, kuwana mhinduro, zvinyorwa, uye kuona mabasa, kuita bhizinesi shamwari, uye kuzvisimbisa ivo semabhizimisi evhizimusi. LinkedIn Groups inopa mukana mukuru kune vadzidzisi vemabhizimisi maduku kuumba hutano hutsva, kusimbisa mazita avo uye kukurudzira zvishandiso nemishandiro avo.
- Sarudza mapoka ako nekuchenjera: Iwe unogumira pakusangana nemapoka makumi mashanu pa LinkedIn, uye izvi zvinogona kuva zvakaoma nevakawanda kuti vasarudze kubva. Pakusarudza mapoka ako, tsvaga mapoka makuru uye ave nehutano hwehutano.
- Edzai nguva dzose: Tsvaga mikana yekupa hurukuro muhurukuro, share relevant content uye kuyananirana nevamwe nhengo.
- Kuteerera mitemo: Tevedzera mitemo yeboka iyo inogadzirirwa neimba yega yega yega kuti ione kuti haubvisi kubva muboka, kurasikirwa mukana wekutaura nevatengi vese nevashandi pamwe navo.
- Usapindira-kukurudzira: Tarisa pakunamatira nekuvakwa kwehukama, kwete kukurudzira bhizinesi rako. Chengetedza mazano ako ekutsvaga paIkambani yako, uye shandisa maboka maererano nezvose zvavanenge vauririrwa - zvakanakira kukurukurirana.
- Shandisa zviratidzo: Enda mberi kwemashoko ekukurukurirana nekuwedzera mifananidzo, infographics, downloads, mavhidhiyo nezvimwe zvine chokuita nehurukuro yako yeboka.
- Wedzera kukosha: Shandisa ruzivo rwako mumapoka kuburikidza nekupindura mibvunzo, kugovera pakukurukura nekukoka kukurukurirana. Kukurukurirana kunowedzera kunoitika, kana iwe uchinge waisa nheyo dzehukama.
- Kutanga kuwirirana: Paunotanga kuenderera mberi nekukurukurirana nevanhu vari mumapoka ako, tumira zvikumbiro kuti ubatane pa LinkedIn kuti uwedzere marara ako.
- Tanga boka rako pachako: Kumbira vashandi pamwe navo kuti vabatane newe muhurukuro dzakakosha kune chinangwa chevateereri. Sezvo muridzi weboka, iwe uchava nemukana wekutora ruzivo rwakanyanya ruzivo runobatsira bhizinesi rako.
Sezvandambotaura pamusoro apa haufaniri kutora pfungwa imwe neimwe ye pfungwa idzi nokukurumidza kuona kuchinja nenzira iyo bhizinesi rako rinogona kubatsirwa kubva kuInternIn. Tanga nevamwe vashoma, saka wedzera zvakare apo iwe unowedzera kuwanzoshandisa kushandisa platform. Kana wangoziva mazano aya, tora LinkedIn Small Business Marketing Playbook nenzira dzakawanda dzokushandisa LinkedIn mukusimudzira bhizinesi rako duku.