Tsvaga Engine Optimization Tutorial

Ita-It-Iwe pachayo SEO Mazano

Tsvaga injini iyi inonakidza mhando yekuwana vaenzi kune webhusaiti yako. Zvinosuruvarisa, kubatsira mitsva yekutsvaga kuwana uye kutarisa webhusaiti yako kuti iiswe mukati maro mazita ari akaoma. Kufanana nemaitiro mazhinji eIndaneti, kune matanho nemabasa aunogona kushandisa kuti uvandudze zviwanikwa zvako. Zvisinei, zvakafanana nekutengeserana kwemashoko evanhu, iwe unogona kupedza nguva yakawandisa pakutsvaga injini yekugadzirisa.

Heano mazano pamusoro pekuwana iwe webhusaiti yako yakaonekwa mune zvinjini kutsvaga, pasina kushandisa nguva yakawanda.

Chii Chinotsvaga Engine Optimization (SEO)?

Tsvaga injini optimization (SEO) ndiyo inoshandiswa nevaiti webhusaiti kushandisa rubatsiro rwekutsvaga injini kuwana, kuratidzira, uye kutarisa mapeji avo ewebhu, achitarisika kupfuura mawekwikwi ewebsite. Nepo kune dzakawanda zvinotsvaga injini dzaunogona kuisa pazviri, kusanganisira Bing ne Yahoo, huwandu hweInternet search (80%) hunoitwa kuburikidza neGoogle. Semugumisiro, mazano akawanda e SEO waunosangana nawo anotarirwa kuonekwa uye kuongororwa neGoogle.

Uyezve, mabasa akaitwa kuti awedzere kutsvaga injini yakatarwa inotarirwa kune zvakasikwa kana zvakasikwa. Zvinokwanisika kubhadhara mukana wekuonekwa wakakwirira mumitsva yekutsvaga injini kuburikidza nePay Per Click (PPC) mitsva inoshambadzira , yakadai seGoogle AdWords , zvisinei, izvi hazvidi kuti maitiro eSeO asarudzwa mune iyi tutori.

Pane kudaro, nyaya iyi inonyanya kutsvaga pakutsvakurudza kwehupenyu nechinangwa chekutora iwe webhusaiti yako yakaiswa mumatunhu gumi ekutsvaga kwemashoko ako anotsvaga. Pane zvakawanda zvingabatsire kune zvakasikwa zviripo pamusoro pezvikwereti zvakabhadhara kusanganisira:

• Vashandi vanosarudza kuwanikwa kwehupenyu kune zvikwereti zvinowanikwa.
• Organic ranking is free.

The Science of SEO

Dzimwe nguva kuwaniswa paGoogle inonzwa se rocket science, kunyanya sezvo iyo Google inosarudza kunyora nzvimbo yako yakavakirwa kubva pane zvigadziriswe zvinowanzochinja. Izvi zvinoda kuti uchengetedze pamitemo yemazuva ano uye maitiro. Semuenzaniso, muna 2015 Google yakasarudza kuti ichange ichitarisa zvakananga kune dzimwe nzvimbo dzaive dzakashamwaridzana-famba sezvo vanhu vakawanda vari kushandisa zvinofoni. Kunyanya ichangopfuura, Google yakawedzera chiziviso mu browser yeChrome kuti ione kana site yakachengeteka ne SSL kana kwete (FireFox ine chinhu ichi) uye ichiisanganisira sechikamu chekuenzanisa. Iko kushandurwa kunomanikidza vadzidzisi vekuda vanoda kugara vakanyatsotsvaga paGoogle kuti vavandudze nzvimbo dzavo kuti vateerere uye kuwedzera zvivako zveSSSL (izvi zvinonyanya kukosha kune nzvimbo dzinogamuchira mari).

Nezvo zvakati, SEO haifaniri kunge ichikurira. Kunzwisisa zvidzidzo zvekuti Google nedzimwe injini dzekushanda zvinogona sei kuita kuti zvive nyore kubatsira Google kukubatsira.

Chii chinotsvaga Engines Tarisa Paunenge Uchishandisa Site Yako

Kwemakore, SEO yakave yakanyanyobatanidzwa sezvo kutsvaga injini yakagadziridza zvimwe zvinhu kuti yakaratidza sei nzvimbo. Somuenzaniso, pakutanga kwema 2000, kungova nezita peji sechikamu che URL kwakawedzera kukanganisa kwekutsvaga (panzvimbo ye www.yoursite.com/page1 site yaiva newww.yoursite.com/titleofpage).

Sezvo Indaneti yakakura, kuunza kurongeka uye zvivimbiso zvakavimbika zvakava zvakaoma zvikuru. Kune vazhinji vanoita webhusaiti vanoshandisa maitiro mashoma kumutambo. Dambudziko neizvi nderekuti raireva kutsvaga injini dzakanga dzisingabviri zvinyorwa zvekutsvaga kwewebhu zvaitsvaga. Google inonyanya kuve ichirwisana ichi chakakonzerwa nevanotsvaga webhu, asi zvakaoma kune vadzidzisi vewebhu.

Nhasi, nokunzwisisa zvinonzi neGoogle uye zvinoda, zvinogona kuenda nenzira yakareba yekuvandudza SEO yako. Heino nheyo huru yezvinhu zvinotarirwa neGoogle kuti uone nzvimbo yako.

1. Nguva yakareba paIndaneti. Nzvimbo itsva dzave nenguva yakaoma neSeO nokuti kune kukwikwidza kwakawanda uye nokuti Google inofarira nzvimbo nehupenyu hwakanaka pane zvitsva zvitsva.
2. Mashoko . Apo tsvakurudzo dzinoshanyira nzvimbo yako dzinoshandisa peji peji uye meta ruzivo kuti udzidze kuti chii. Vanhu pavanoshandisa aya mazwi ekushandisa mujini yavo, vanoziva kuti vanotora peji yako semugumisiro. Izvozvo zvinoreva kuti zvakakosha kuti iwe uzive kuti ndezvipi mazwi nemitsara yako yemusika inoshandiswa pakutsvaga injini. Iwe unogona kuita izvi kuburikidza nekutsvakurudza kwemashoko . Itai mazwi ezvinyorwa muwebsite yenyu uye peji yepaji, mune meta tags (keywords, tsanangudzo), uye mune zvinyorwa betsera injini dzekutsvaga kunzwisisa kuti peji iri chii. Zvisinei, zvakakosha kuti usapfuura kushandisa mazwi emazwi, kana zvingafunga kuti uri kuedza kunyengedza urongwa. Kana izwi guru richiuya zvakanyanya, funga kushandiswa kwemashoko.

1. Kubudiswa kwemashoko. Tsvaga injini dzinofanirwa kuona zvikwiriso kune dzimwe nzvimbo uye pamwe mukati mewebsite yako (kureva kubatanidza kune zvimwe zvayo uri pawebsite yako).
2. Incoming links. Izvi zvinosangana newebsite yako kubva kune dzimwe nzvimbo. Zvemagariro evanhu vanogona kubatsira zvikuru mune izvi, asi zvakare, kuva nedzimwe nzvimbo dzakanaka dzine chokuita nehupenyu hwako hunoenda nenzira yakareba yekuvandudza mararamiro ako. Tsvaga injini dzichakutonga nekambani yaunoramba uchiita, saka chinangwa chako ndechokuti uve nehutano hwakanaka uye hunobuda huno.
3. Responsive web design. Nokuti vanhu vakawanda vanoshandisa foni kana mahwendefa kuti vaende paIndaneti, Google ikozvino yakasanganisira kushamwaridzana neshamwari seimwe yemamiriro ezvinhu iyo inotarisa painoisa nzvimbo.
4. Chengetedzo. Nezvose zvinonyanya kushandisa malware nemavhidhiyo paIndaneti, Google yakasarudza kuisa kuchengeteka seimwe yezvinhu zviri pawebhu webhusaiti. Izvi zvinosanganisira nyaya mbiri dzinokosha: Imwe ndiyo certificate yeSSS inotaurwa kare. Imwe ndeyekusimudzira webhusaiti yako uye sevhavharidziro zvisingasviki uye pasina ruswere. Iwe unotanga kushamiswa kuti ingani mabhoti ari kutengesa kune mawebhusayithi achitsvaga kushaya simba. Google ichakukwevera kunze kwemigumisiro yekutsvaga kana webhusaiti yako ichinetsa (kunyange iwe unogona kukumbira kuti udzoke zvakare kana iwe uchichenesa nzvimbo yako).

10 Mishonga yeMabasa yeSeO

Iye zvino kuti iwe unoziva zvimwe zvekutsvaga injini paunosarudza kuti iwe unyore uye utaridzire sei nzvimbo yako, hezvino mabasa gumi aunoita kuti uvandudze tsvaga yako yekutsvaga kuti uwedzere ruzivo uye zvikwereti.

• DIY SEO Chidimbu 1: Sarudza mazwi akarurama
• DIY SEO Chipiri 2: Sarudza zita rakakodzera rechivako
• DIY SEO Chirongwa chechitatu: Shandisa mazita ekunyora mazita uye mafaira
• DIY SEO Chidzidzo 4: Shandisa mazwi ako ezvinyorwa mumatunhu epaji rako
• DIY SEO Chirongwa chechipiri: Shandisa shoko rekutanga rekushandisa pakushamba kwako
• DIY SEO Chidzidzo 6: Shandisai chinhu chinokosha chinyorwa - dzokera kakawanda
• DIY SEO Chibvumirano che 7: Ita zvinyorwa zvikamu zveMETA Tsanangudzo yako
• DIY SEO Tip 8: Yakachengetedzeka yakakwirira inoshamwaridzana
• DIY SEO Chidzidzo 9: Shandisa shoko rekutanga (kwete "chino apa") mumasangano ako
• DIY SEO Chimbo 10: Ita mapepa enzvimbo

Nepo kune dzimwe nzira dzehutsika hwehutano hwe SEO huchashandiswa kusimbisa nzvimbo yako, mazano gumi gumi nemaviri eSeO anoumba hwaro hwekutsvaga injini yekudzidzira tutori kuti iwe uende munzira yakarurama. Kunyange eCommerce nedzimwe nzvimbo dzinotungamirirwa nehuwandu hwehutungamiri hwehutano, hunogona kuumba maitiro ayo SEO, hunogona kubatsirwa nekutevera mazano aya. Uye, kana mazwi ako akakwikwidzana zvikuru, iwe ungasambokwanise kutarisa mumatunhu gumi ekutsvakurudza, asi iwe uchakwira mune zvekutsvaga uye iwe unofanirwa kuwana mvumo kune site yako pakusimuka.

Unofanira Kuda SEO Pro?

Hapana mubvunzo kuti maitiro, kana kuti "chichena chena" yekutsvaga injini yekugadzirisa zvakasimba inogona kushamisa zvishamiso zvewebsite yekutengesa. Zvisinei, kutsvaga injini yakakosha haisi chimwe chinhu chaunopedza nokusingaperi. Tsvaga injini inogara ichitsvaga uye ichishandura mawebhusayithi, izvo zvinoreva kuti unogona kuve yakarongedzwa kumusoro 10 nhasi, uye pane peji 3 yemigumisi mangwana. Somuridzi webhizimisi pamba pari bhajami, kuchengetedza mari yeEOO yakasimba haigoni kuitika, kunze kwekuti iwe uchitendesa chete kune zvinotsvaga zvekufamba kwepamigwagwa (zvausingafaniri kuita). Zvisinei, kubhadhara unyanzvi kuti uwane nzvimbo yako yekutsvaga injini, paunenge uchigadzirisa kwenguva refu, ungave wakakosha.

Kushivirira uye Kushivirira Ndezviito zveOO

Ramba uchifunga kuti SEO inotora nguva. Iwe hauzooni hunovandudzika nekutevera mazano mune iyi tutori usiku huno, saka usaora mwoyo kana motokari yako isingasvetuki mudenga pakarepo. Uye, usatarisira kushandisa iyi yekutsvaga injini optimization tutorial tips kamwe uye zvino kukanganwa pamusoro pavo. Ita tsika yekuchengetedza mazano aya e SEO mupfungwa pose paunoshandisa webhusaiti yako, enda kuburikidza nekugadzirisa zvakare, kana kuronga nzvimbo itsva. Uyewo, kuzivikanwa kwemashoko makuru uye kukwikwidzana kunochinja kwenguva, saka dzokerazve mazwi ako ezvinyorwa nguva nenguva kuti uone kana vachiri kukwevera motokari.

Pakupedzisira, chengetedza kuongorora kwako kuti udzidze kuti vanhu vari kuwana sei nzvimbo yako, mavara avanoda zvakanakisisa, uye mazwi api aunoshandisa, kuitira kuti ugone kushandura SEO yako kune izvo zvinoshanda.

Tsvaga Engine Optimization Tutorial uye Mufananidzo Mukuru

Tsvaga injini yekugadzirisa inongova imwe chidimbu chegadziriro yakakura yezvigadziro zvaungashandisa mukusimudzira bhizinesi rako paIndaneti. Ita hurongwa hwekutsvaga hunosanganisira nzira dzakasiyana-siyana dzokusvika pamusika wako. Kana iwe uri mubhajheti, kune mamwe mazvisarudzo ekutengeserana asingabhadhari pamwe neSeO yaunogona kuita.