Top 10 Search Engine Ranking Factors

by Gregory Go

Zvinhu zvinokosha zvikuru zvinobatsira kutsvaga kutsvaga injini rankings

Tsvaga injini yekugadzirisa zvinhu ndeimwe yevanonyatsochengetedzwa zvakavanzika mubhizinesi rekuInternet. Google nedzimwe injini dzekutsvaga hazvibudise zvakananga kuti vanofananidza sei mapepa ewebhu mumigumisiro yekutsvaga, nokuti izvozvo zvingatungamirira kumitambo yakawanda yehutano uye kubudisa michero isingabatsiri.

Nenzira yakanaka, haufaniri kuziva kuti Google inotanga sei kutsvaga injini yekutsvaga iwe pachako. Kune mhizha rose revashandi vane maitiro akanaka ekutsvakurudza kwejini injini inoshanda zvichienderana nezvakaitika zviitiko zvavo.

Zvichiri nani, huchenjeri hwavo pamwe chete hwave huchiunganidzwa uye hwakabudiswa neSeOmoz, SEO consultancy uye webhusaiti. Iyo huru 37 search engine optimization ( SEO ) vashandi vakabvunzwa kuronga 50+ zvinhu zvinokanganisa webhusaiti yekutsvaga injini yekuisa .

Hezvino pane zvakanakisisa zvinokonzera tsvina yako yekutsvaga: (Tinoenda pane imwe neimwe zvakaderera pasi apa.)

Keyword Use in Tag Tag
Anchor Text yeInbound Links
Global Link Nhamba yeSite
Age of Site
Link kuonekwa mukati meSite Internal Link Link
Nyaya yepamusoro Yehutano hweInbound Links kune Site
Link Link yeSite mu Topical Community
Keyword Kushandisa muMutsetse
Global Link Nhamba yeIndaneti
Kukurukurirana kwemashoko ekubatanidza Peji

Heino imwe neimwe yepamusoro gumi yekutsvaga injenhe yezvinhu, uye zvinonzwisisika zvitsanangudzo uye mabasa anokwanisa kuita nhasi.

1. Keyword Kushandisa muTe Tag

Mumagariro eLaymen: Sanganisirai tsvakiridzo yekutsvaga mauri kutsvaga mubhuku rako rekutsvaga peji rewebhu.

Kana iwe uine nguva yekuita SEO imwe chete chiito pane iwebsite yako, tora nguva yekuumba mazita akanaka.
- Christine Churchill

Musoro wezita (kana kuti "meta title") ndiwo mashoko anowanikwa kumusoro kwewindo re browser yako. Funga nezvazvo sechinyorwa chewebhu. Nyaya ye meta ndiyo iyo inoratidzirwa sekubatanidzwa mumigumisiro yekutsvaga.

Mutsamba ye HTML, meta musoro ndiwo mutsara pakati pe tags. Semuenzaniso, nheyo ye meta yechinyorwa ichi inoratidzika seyiyi mu HTML code: </p> <blockquote> <title> Kuvandudza Search Engine Rankings - Top 10 Mazano Okuvandudza Injini Engine Rankings </ title> </blockquote><p> <strong>Zvaunoita:</strong> Shandisa tsvakiridzo dzemashoko uri kutarisa mune imwe tsamba yepaji yepaji yepaji yepaji. Iva nemusoro wakagadzirwa peji rimwe nerimwe; usasvike uye ushandise zita rimwechete reji rega rega pawebsite yako. </p> <p> Kana uine <a href="https://sn.unitinal.com/zvinhu-zvitanhatu-zvinokosha-pakuronga-bhuku-rinobudirira/">bhurocha</a> rewareware rakagadzirirwa neWebunikoni, kana iwe uchipa mugadziri wako rugwaro rwepaji rimwe nerimwe, unofanirawo kupa chinyorwa chetsika peji rimwe nerimwe. </p> <p> Nevashandi veShokoPress, unogona kuisa All-in-One SEO Pack plugin. Iyo inokubvumira kuti uchinje mutemo wezita wega yega yega blog. </p> <h3> 2. Anchor Text of Inbound Links </h3><p> <strong>Mumagariro e Laymen:</strong> Kana dzimwe nzvimbo dzepaIndaneti dzichibatanidza ma webpages ako, dzinotsanangura sei chibatanidzo? </p> <blockquote> Nhoroondo yeAnchor yekubatanidza kwakadzama ndeimwe yeongororo yakajeka kune mumwe munhu angaita pamusoro pekuti nzvimbo yako / peji iri 'pamusoro'. <br> - Mike McDonald </blockquote><p> Nheyo <a href="https://sn.unitinal.com/tsvaga-engine-optimization-tutorial/">yechechi</a> ndiyo inoratidzika, yechiratidzo chekubatanidza. (Mumutsetse wokupedzisira, mazwi "text anchor" ndiwo mashoko anchor ekubatanidza.) </p> <p> Tichitarisa kuti mamwe mawebsite anobatanidza sei iwe (kureva., Izvo zvavanoshandisa pamashoko ekugadzirisa) anoudza Google kuti vanhu vari kutsanangura sei zviri mukati mako. </p> <p> <strong>Zvaunofunga:</strong> Paunotumira mawemamwe mamwe mawebhusayithi kuti usimudzire zvaunenge uchitaura, taura mazwi ako anchored anchor kana vakasarudza kubatanidza newebsite yako. Iwe hausi kuzogara uchiwana zvaunokumbira, asi hazvina kumbokuvadza kubvunza. Uye kune mubairo mukuru kana iwe ukwanisa kuwana dzimwe nzvimbo kuti ushandise mazwi ekutsvaga wauri kutarisa paanosangana newe. </p> <p> Sarudza magwaro anchoti anobatsira iwe webhusaiti / peji rako kutarisa zviri nani pane zvawakakosha mazwi makuru. Semuenzaniso, dai ndaizobvunza kubatana kwechigwaro chino, ndingadai ndakakumbira rutsigiro rwekunyorera rinoti chimwe chinhu se "Top 10 Search Engine Ranking Factors". Iko kunyoresa zvinyorwa kunotsvaga kutsvaga injini iyo hubatanisi hunoenda peji pamusoro pe "search engine ranking" - the search keywords kuti ndinoda kuti nyaya ino ive yakakurumbira. </p> <p> Icho chirevo chekunyorera chiri nani pane "chinhu chinotyisa zvikuru chakambonyorwa". </p> <p> Kunyange zvazvo zvingava zvinonakidza kuona kuti zvinyorwa zveanchor zvinowedzera kudii kubva kune vafambi vevanhu, hapana mubvunzo kuti mashoko e-key-rich yemagwaro ekugadzirisa aizobatsira iri nyaya yacho mumigumisiro yekutsvaga zvinopfuura zvinyorwa-zvinyorwa zvishoma. </p> <h3> 3. Global Link Nhamba yeSiteti </h3><p> <strong>Mumagariro eLaymen:</strong> Ndeapi mamwe mawebhusayithi ari kuendesa kusiti yako? </p> <blockquote> Ini ndiri mutendi akasimba kuti nzvimbo dzekushandiswa kwose kunowanikwa zvakanyanya. <br> - Neil Patel </blockquote><p> Munowanzo, hukama hunowedzera kune webhusaiti yako, zviri nani kwauri. Zvose zvakanyanyobatanidzwa i "voti" yewebsite yako. Kana akawanda mawebsite akabatanidza kwauri, injini yekutsvaga inogumisa kuti vanhu vakawanda vanoona zviri mukati mako zvichibatsira kana zvinonakidza. Izvo zvinoita kuti webpage yako yepamusoro ive yakakwirira pane peji yakafanana nechepamusoro zvisungo zvakasvibiswa. </p> <p> Asi yeuka kuti <em>yakawanda</em> haisi yemutambo wose. Sezvatinoenderera mberi kutarisa pamusoro pekutsvaga 10 tsanangudzo yezvinhu, ona kuti <em>kunaka</em> uye <em>kukosha</em> kwehukama <em>hwakakosha</em> hunobata zvikuru. </p> <p> <strong>Zvaunoita:</strong> Ita chikwata chekugadzirisa - chiito chekuwana hukama hwakawanda hunoenda kune yako yepaiti - chinonyanya chikamu chetsika yako yekutsvaga muIndaneti. </p> <h3> 4. Zera reSite </h3><p> <strong>Mumagariro e Laymen:</strong> Vakuru vewebsite yenyu, zviri nani. </p> <blockquote> Ndinotenda kuti nguva dzose yaive yakakosha uye mukati memakore maviri akapfuura, kukwegura kwakatora zvakakosha pane zvakasarudzwa. <br> - Scottie Claiborne </blockquote><p> Nzvimbo dzakwegura dzine uremu hunopfuura nzvimbo itsva. Nguva ye webusaiti yakaoma kuisa fake. Kunyanya, injini dzekutsvaga dzinofanidza kuti kana nzvimbo yako yakange yave yakapoteredza kwenguva yakareba kudaro, zvichida iri nani kudarika nzvimbo itsva yepaiti. </p> <p> <strong>Zvaunoita:</strong> Tanga nhasi. Iva nemwoyo murefu. Basa rakaoma rauriisa muzvino kuti uwedzere webhusaiti yako hazvikwanisi kutora kusvikira gore rakatevera. Mashoko akanaka ndeokuti mushure megore rinouya, iwe uchava nemuyo pamakwikwi matsva. </p> <h3> 5. Kubatanidza kukoshesa mukati meSite Internal Link Link </h3><p> <strong>Mumagumo eLaymen:</strong> Inonyanya kukosha yewebhu mukati mewebsite yako? </p> <blockquote> Pasina kukodzera kugadzirisa sarudzo, mamwe mapeji angasawanika kukwana zvakakwana. Semuenzaniso, ... masangano anonyatsobva kubva papeji yekumba anowanzoita zvakanaka. <br> - Neil Patel </blockquote><p> Kunyanya iwe unoratidza peji yakasiyana pane yewebsite yako, inowedzera kuwedzera injini dzinozvipa. </p> <p> <strong>Zvaunoita:</strong> Kuratidza zvinyorwa zvako zvakanakisisa kana peji yewebhu iwe unoda kuisa pachena. Isa iri munharaunda yako huru yekutsvaga kana kuisanidza nayo kubva peji rako rekutanga. </p> <h3> 6. Nyaya yepamusoro yeInbound Links kusvika paIndaneti </h3><p> <strong>Mune mitezo ye Laymen:</strong> Nzvimbo dzinobatanidza kwauri dzinobatana nehurukuro yako (uye inowanikwa mazwi makuru) here? Iyo inonyanya kukosha, inowedzera kuwanda kweiyo mazano anopiwa. </p> <blockquote> Ndinofunga, mune chimiro chakakwana, kukosha kwezvinhu. Pasinei neGoogle yave yakaronga kuti ingaikurira sei kana kwete, ini handizivi asi ndinotenda kuti ndicho chinangwa chikuru. Vangave vachiwedzera "kuyerwa" kana kwete, mazano anobatana ndiwo mabhizimisi akanaka uye anobatsira necheji yepamusoro. <br> - Scottie Claiborne </blockquote><blockquote> Vose vavakidzani vako vane zvakasiyana-siyana zvakasiyana-siyana zvemashoko ekubatanidza kubva kune zvakasiyana-siyana zvemashoko ezvinyorwa. Iwe une mhemberero imwechete yeanchor kubva kune yako isina kufanirwa zvinonyadzisira / mapiritsi / casino inoshandisa purazi. Mikana ndeye injini yekutsvaga inogona kukuona pakarepo se 'deviant' kubva pane zvisizvo uye inoshambadzira iwe seine chimiro chisingaiti chekubatanidza. <br> - Lucas Ng (aka shor) </blockquote> Ichi chinhu chakafanana ne # 2 (anchor text of links inbound). Nedzimwe dzimwe nzvimbo dzinobatanidza newe dzinokosha. Somuenzaniso, kana iwe une site ye chess <p> <strong>Zvaunoita:</strong> Relevance issues. Tarisa mazano ako ekuvakisa kune zvivako mukati memutambo wako wepamusoro. </p> <h3> 7. Link Link Popularity yeSite mu Topical Community </h3><p> <strong>Mumagariro eLaymen:</strong> Inzvimbo yakakurumbira ndeyekubatanidza kwauri? </p> <p> Kunyanya kuine niche yako. </p> <blockquote> Niche nzvimbo inogona kunge isisina huwandu hukuru hwehutano asi humwe hukama hunobva kune 'zviremera' munharaunda inowanzokwanisa kuisa nzvimbo yacho pamusoro pezviremera nokuda kwemashoko anoenderana niche. Idzi nzvimbo dzepamusoro dziri kuudza injini dzinotsvakurudza "Hei, tiri kubvumira nzvimbo ino nekuda kweiiche iyi (anchor text) keywords". <br> - Lucas Ng (aka shor) </blockquote><p> <strong>Basa Rako:</strong> Kukwana uye simba rehurumende. For # 6, takati iwe unofanira kufungidzira maitiro ako ekuvakisa kune zvikwangwani mukati memutambo wako wenyaya. Ichi chinoti iwe unofanira kufambisa chivako chako chekubatanidza pakuwana hukama kubva kune <em>chikuru</em> pane nzvimbo dzakakodzera. </p> <h3> 8. Keyword Kushandiswa muMutsetse </h3><p> <strong>Mune mitezo ye Laymen:</strong> Mukati pewebhu webhu / nyaya, kangani uye chii chinyorwa chinokosha kushandiswa? Ndezvipi zvakakosha iyo nyaya yako yekutsvaga mazwi makuru? </p> <blockquote> Zvakakosha kushandura izwi rechirevo chekukosha pane peji iyo inonzwisisika. Sezvo injini dzinowedzera zvakanakisisa, haisi kungofanirwa kunyanya kushandiswa kwemashoko akadai, asi kusanganiswa kwemashoko ose ari papeji inobatsira kuziva kuti peji iri chii. <br> - Scottie Claiborne </blockquote><p> <strong>Zvaunoita:</strong> Shandisa tsvakiridzo keywords nemitsara iwe uri kutarisa mukati peji rako rako kana nyaya .... kana zvine musoro. Usaisa zvinyorwa zvakawanda mumashoko iyoGoogle inokupa mhosva ye keyword stuffing. </p> <h3> 9. Global Link Nhamba yekubatanidza Site </h3><p> <strong>Mumagariro eLaymen:</strong> Links kubva kumawebsite makuru (kureva., Nzvimbo dzine mazamu akawanda akawanda) zvakakosha kupfuura kudyidzana kubva kune zviduku. </p> <blockquote> Ndinoda hukama hunobatanidzwa kune nzvimbo dzakawanda. Ndinofunga kuti pane musiyano mukuru pakati pe PR 6 site ne 20,000 links uye PR 6 ne 500 inbounds. <br> - Roger Montti aka martinibuster </blockquote><p> <strong>Zvaunoita:</strong> Tarisa maitiro ako ekutsvaga pamasikirwo makuru, akawanda ane mazita. Funga nezvazvo nenzira iyi - zviri nani kuwana imwe chikwata kubva kunzvimbo huru (kufanana neA.com.com) pane kuwana 10 mazano kubva pazvikamu gumi zviduku (semablogi evanhu). </p> <h3> 10. Nyaya dzehutano hwehukama hwekubatanidza peji </h3><p> <strong>Mumagariro e Laymen:</strong> Kukosha kwezvinhu zvakakosha. Sangano rinobva kune peji rekutsvaga rinoenderana nehuwandu hwepamusoro peji rako rinokosha kune zvinganobva kune dzimwe nzvimbo, dzisina kufanira. </p> <blockquote> Zvose mazano anobatsira - pachirongwa anobatsira zvakawanda zvizhinji. <br> - Todd Malicoat </blockquote><p> <strong>Zvaunofunga:</strong> Relevance issues (zvakare). Tarisa mazano ako ekuvakisa kune zvivako mukati memichero yako. Uye kana iwe uchigona kuibatsira nenzira yakati, edza kuwana hukama pane dzimwe nzvimbo dzewebhu mukati mesaiti inonyanya kukosha. </p> <h3> Ongorora Nyaya Yakazara </h3><p> Google Search Engine inotsvaga Factors Survey - SEOMoz </p> <p> Migumisiro yeongororo yakazara inofadza zvikuru. Isu takangonyora pasi nehurukuro yedu yepamusoro gumi inonyanya kutsvaga kutsvaga zvinhu. Iyi kuongororwa inomiririra mvumo yepamusoro uye yakakwana ye ruzivo pamusoro peGoogle yekutsvaga sargorithm. (Kunze kwekambani, hongu.) </p> <p> Rand Fishkin, CEO weSeOmoz: </p> <blockquote> Iyi gwaro rinomiririra hutano hunobatana hwevatungamiri 37 munyika ye organic organic engine optimization. Pamwe chete, vakabvumira pane zvinhu zvakasiyana-siyana zvinofungidzirwa kuva nehutano hwehutano hweGoogle (nzira iyo inotsvakurudza injini yekutsvaga). 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