Maketani ekutengesa nevanonyanya kusununguka vezvitendero dzimwe nguva vane zvinyorwa zvezvitendero zvehutano uye zviratidzo zvechitendero.
Dzimwe nguva, zvisinei, iwe unofanirwa kutarisisa kuti uwane humwe hwehutano hwechitendero mukushanda nokuti vazhinji vatengesi vemaketani vanosarudza kuchengetedza zvekunyika uye kusina chikamu chechigadzirwa chemufananidzo. Kunyanya kusimba zvechitendero kungava njodzi yekugumbusa kana kuparadzanisa vatengi vanogamuchira tsika dzakasiyana dzechitendero. Icho chikwata-chikamu chekugoverwa kwemafambiro ayo akawanda ehurumende huru yekuAmerica asingatengi kutora.
Chick-fil-A's Mission yekukudza Mwari
Kufanana neHobby Lobby, Chick-fil-A inochengetedza masuo ezvitoro zvayo zvinovharwa neSvondo nekuda kwezvitendero. Uye sevatungamiri vevamwe vechitendero-vekambani yezvekutengesa, CEO Dan Cathy akasika gakava paakatora chinamato chechitendero pamusoro pezvematongerwe enyika. Cathy akazvidza zvepabonde zvepabonde pamitemo yechitendero uye akaumba zvose hukama hwevanhu uye vanhu vanoshandisa moto.
HE-B's Religious Roots
Apo paakanga ari mutungamiri uye achishingaira kushanda neketani rekudya yeHEB raakatengesa, nheyo dzechitendero dzaWoward E. Butt dzaigona kuonekwa mumitemo yezvitoro zvake zvekutengesa zvakanga zvisingasvwi paSvondo uye hazvina kutengesa doro.
Kunyange zvazvo bhizinesi idzodzo rakashandura makore anoda makumi mana adarika, HEB ichiri kuonekwa sechitendero chekodzero-chinamato zvikuru nokuti inopa zvikamu zvishanu zvezvakatangira kubhadhara kune rudo.
The Hobby Lobby Mission yekukudza Ishe
Hobby muvambi weLobby David Green pachena uye asingatenderi anotungamirira kambani yake kubva pane zvaanotenda zvechiKristu.
The Hobby Lobby mission statement inotarisa zvakananga mazano echiKristu, uye zvakajeka inoda kurongedza vose vanobatana nemitemo yebhaibheri. Green rinoratidza kuzvipira kwake kune bhizimisi rake rechiKristu nekuchengeta zvipfeko zvake zvekutengesa zvakavharwa musi weSvondo. Muna 2012, Green yakavhurawo Freedom of Religion inopomerwa mhosva nehurumende yeUnited States mukupikisa pamusoro pezvinodiwa kuti ipe inshuwarisi yekuvhara "chirongwa chekudzivirira chirwere," izvo zvinopesana nechitendero chake.
Tengesera Kune Vamwe Sezvaunoda JCPenney Kuuya Kune Iwe
Mwanakomana wemushumiri, James Cash Penney akatenda zvakasimba mukuzivikanwa kweThe Golden Rule. Saka hazvishamisi kuti rimwe remabasa ake okutanga ekutengesa rakanga riri semakisiki muchitoro ane zita rimwechete-The Golden Rule. Yaiva kutenda kwake muGold Rule philosophy iyo yakabvumira Penney kuti ibudirire nekambani iyo, uye ikamhanya nokukurumidza kubva ku-stock clerk kuti iwane muridzi-shamwari mukambani iyoyo yekutengesa.
Nokubvuma tsika dzekutendeseka uye kuvimba nevashandi vake vose nevatengi vake, Penney akavaka zvose kuvimbika uye mukurumbira wakanaka , waakashandisa senzvimbo yekukura yake pacheche yezitaake JCPenney akaisa zvipfeko zvekutengesa. Nhasi ketani yeJCPenney haifaniri kuonekwa sangano rechitendero, asi ichi ine nheyo yakasimba yemitemo inotungamirira iyo vashandi kuti vararame uye vashande nemweya weThe Golden Rule iyo yakanyatsotungamirira mutungamiri weJCPenney.
Whole Foods Mission - Kwete Conservative Nor Christian
Whole Foods founder John Mackey haana kudzidza kudzidzazve kana kutengeserana kwebhizimisi mukoroji. Asi Mackey akadzidza uzivi uye chitendero paYunivhesiti yeTexas Austin. Apo pasina humwe hutano hwakanaka hwechitendero mu Whole Foods Company Mission Statement uye Core Values, Mackey inonzi inoshandiswa neBuddhist uye iyo Whole Foods nzira yekuita bhizinesi inowirirana neBuddhist zvitendero.