Kunda Kushinha Nako neTatu-Tiered Sales Strategy
Kutengesa kunoumbwa nemabasa maviri makuru: maitiro uye zano. Kutengesa nzira ndeyokuronga kwekutengesa mabasa: nzira dzekusvika kune vateereri, kukwikwidzana kwezvinhu uye zvishandiswa zviripo. Mazano anosanganisira zuva nezuva-kutengesa: kutarisira, kutengesa nzira, nekutevera.
Mazano ekutengesa anokosha zvikuru asi akaenzana zvakaenzana isarudzo yekutengesa. Zvakanakira zvakanyanya kukumanikidza kusaremekedza:
- Kuwedzera kwekuvhara chiyero kuburikidza nekuziva makombikiti ekutsvaira
- Kuvandudzwa kwekambani kuvimbika kuburikidza nekunzwisisa zvido
- Svetesa mutengo wekutengesa nekunze mazano
- Outsell vakwikwidzi kuburikidza nekupa mhinduro yakanakisisa
Triple-Tiered Sales Strategy
Kuvandudzwa kwemhando ipi zvayo yeurongwa kunotanga nekutsvakurudza. Nzwisiso inowanikwa mukukwikwidza inouya kubva pamusika kwete kubva mupfungwa dzako. Nzira yekushandisa ndiyo iyo ini inonzi "Triple-tiered Sales Strategy." Tarisa kune mutengi wako uye nekunze kwemaitiro pane bhizinesi ravo. Endai kumativi matatu matatu kuti munzwisise vatengi venyu.
Nzira 1: Masangano - Ndeapi masangano anotsvaga mutengi wako ndewe? Bata mutungamiri wehutungamiri uye uise ukama kwete kwekutengesa asi kuti unzwisise zvavanoda.
Nhamba 2: Vatengesi - Tsvaga vasina vhizimisi vanotengesa vanotengesa kune vatengi vako.
Dzidza matambudziko avo uye tsvaga kugadzirisa mazano.
Nzira 3: Vatengesi - Shandisa zvakananga nemutengi wako uye muvabvunze zvavanoda uye kana bhizinesi renyu richigona kupa mhinduro inogoneka.
Muenzaniso wakanakisisa wekugadzira "katatu-tiered-sales strategy" inyaya yekambani yekambani yekuongorora.
Izvo zvakasimba zvakasarudza kutsvaga vanodzvinyiriri vemotokari vanozvimiririra mabhuku ekugadzira.
Mukukwikwidzana kwekambani iyi yakanga iri huru yekambani yekambani. Bhizinesi iri duku rakaenda kune rimwe divi revatyairi vemotokari ndokudzidza kuti chimwe chinhu chaive nechokuita nhengo yavo chaiva kugamuchira mari yemotokari itsva.
Kukurukurirana nevatengesi vemamori, zvakaratidzwa mari inobvumirwa mushure mekunge vatori vemagetsi vapa zvinyorwa zvemari. Mari iyo yaiwanzogadzirirwa nekambani yakawanda yemari yemari iyo inogadza vatariri panguva yavo uye muhofisi yavo.
Zvimwe zvikamu zvepuzzle zvakanga zviri kuuya pamwe chete. Mutengi ndiye aive chigumo chemashoko anokosha. Truckers dzakanga dzavhiringidzika nekushungurudzika kwekushanyira ikambani yekugadzira zvemari nekuda kwe nguva yavanopedza mumugwagwa. Nzira yakanakisisa yekugadzirisa yaiva yekuunza huwandu hwekuita zvekuverenga kune mutengi maererano nemitemo uye nguva.
Sangano duku rekuongororwa rakatsanangura tsanangudzo yakajeka yekutengesa: kupa mu-gwaro rekugadzirisa zvinyorwa zvemari yevatyairi vemotokari vachitsvaka mari kuburikidza nevadziki vemotokari. Vose vatungamiri vanotengesa vaizoendeswa kubva kumutengesi. Iyi sarudzo yaiva yekukunda-kukunda kwechikwata, mutengesi, mutengi uye chekambani yekugadzirisa.
Nheyo yenyaya yacho ndeyokuwana mukana wokukwikwidza kuburikidza nokutarisa kumativi ose e-equation, maitiro uye hurongwa.
Shandisa katatu-tiered approach kuti uwane bhizinesi uye outsell makambani makuru mumusika wako.
Yakarongedzwa naAlyssa Gregory