Kunyange zvazvo tsanangudzo yekubhadhara inogona kusiyanisa nehutano hwehurumende, pasi pe Federal Trade Commission ("FTC Rule") iyo inotsanangura kuenderera mberi muUnited States, hukama hwebhizimisi hunofanirwa seFranchise kana zvitatu zvinosangana:
- Iyo franchisor inobvumira mararamiro ayo , marashiro ebasa, zita rekutengeserana, logo, kana zvimwe zvikwereti zvemari kune franchisee;
- Iyo franchisor ine "simba guru rekushandisa " kana "rubatsiro runobatsira" pamusoro pebhizimisi reranchisee; and
- Mutengesi anopa chikwereti kune franchisor ye $ 500 (gore rimwe nerimwe rakashandurwa) kana musati rapera kana mumwedzi mitanhatu yekuzarura bhizinesi.
The Third Element
Ichi chechitatu chinowanzosangana mune imwe yenzira mbiri, uye kazhinji nzira dzose dziripo. Imwe nzira inogona kuva mutero unoramba uripo iyo franchisee aripa franchisor muhupenyu hwechibvumirano chekutsvaga. Iyo inowanzozonzi seZvikwereti , kana Ramba Rinoenderera mberi, uye inogona kuverengwa nenzira dzakawanda, asi muhuwandu hwemamiriro ega inongova chikamu chemari yakawandisa yemari kana yekodzero. Iyi kubhadhara, pamwe uye kuti inowanzobhadharwa sei (vhiki nevhiki, mwedzi mumwe nomumwe, wega wega, etc.) inoratidzwa mudhipatimendi rekuzarura chiremba .
Franchise Fee
Imwe nzira yekusangana nayo chikonzero chekubhadhara ndiyo Franchise Fee .
Iyo ndiyo tsika yekubhadhara kwekutanga iyo franchise inoita kune franchisor pavanosayina chibvumirano chavo chekutengesa uye kuva franchise. Iyi mari inogona kuva chero mari inopfuura $ 500 (inofanirwa kunge iri pamusoro pe $ 500 kuti iite "chikwereti" chikamu cheFTC Rule) uye inowanzo mu $ 10 000 kusvika ku $ 50,000.Sezvo iri neChechi Inoramba ichienderera mberi, iyo Franchise Fee inobudiswa kumusoro- mberi mukati mehurukuro yekuzivisa chikwata.
Kunyange zvazvo vanhu vakawanda vachienzanisa kubhadhara kweFranchise Fee neyokutanga mazano uye rubatsiro rwakapiwa nefranchisor , iyo haisi iyo mune zvakanyatsogadziriswa zvibvumirano zvekutengesa. Mari yacho inongova mubhadharo wekubatana nehurumende yehurumende pasi pemitemo inosanganiswa nefranchisor uye yakabvumirwa nefranchisee muchibvumirano chechirongwa. Nzira yakanakisisa yekufunga yeFranchise Fee ndeyekufananidza nemari yekutanga inobhadharwa kubatana nekambani yenyika. IFranchise Fee yakafanana nemari yepamusoro yekubatana nekambani yenyika, uye Kuenderera mberi kweNhepfenyuro dzeZvizvarwa zvakakonzerwa nemutengo unoramba uripo kuti ugare uri nhengo. Izvo zvinotarisirwa zvevamwe mapato kune mamwe ose muhurumende yekodzero uye kambani yenyika inotsanangurwa mune zvibvumirano, uye mune chibvumirano chakanaka chekutengeserana, kusarudzwa pakati pebasa nemari inotsanangurwa zvakajeka uye zvakaparadzana zvakaparadzana.
Nhamba iyo franchisor inogadzirisa sezvo mari yavo yeFranchise inopesana kubva kumabhizimusi kuenda kunezibvumirano uye chaizvoizvo mukati mevashandi vehurumende mune imwe yebhizimisi imwechete. Kune chikamu chikuru, mutori wenyika achaisa Franchise Fee pane imwe nzira inozovabatsira kuti vatengese mukana wavo kune vanotarisira franchisees, kubhadhara mishoni kune vanotengesa vatengesi, uye zvino vanovapa zvinhu zvakakosha kuti vape rubatsiro rwekutanga kune franchisees.
Izvi zvinowanzobatanidza kudzidziswa kwekutanga, kushanyira kugamuchira nzvimbo uye kutarisa nzvimbo yekutsvaga nzvimbo yefranchisee, kushambadzira kwokutanga, nekusimbirwa kwekuvhura, pakati pezvimwe zvinodhura.
Mukugadzirisa mari yavo, vafambisi vechibhadharo vanozivawo mari yekutanga inokonzerwa nevanowirirana navo zvakananga uye vamwe vanotarisana nemafambisirwo akafanana emafranchi, uyewo kutarisa kuti vanoda sei kuisa mari yavo mumusika.
Kune vashandisi vatsva vasina kukwanisa kugadzira pipeline yakasimba yevanotarisira franchise apo vanogona kuparadzira mari yavo pane mari zhinji dzepa franchises, iyo yekutanga Franchise Fee ingasave yakakosha purogiramu. Sezvo kutengesa kwehurumende yavo kunowedzera kuzivikanwa uye vane ruzivo rwakawanda rwevashandi vehurumende, vashandi vehurumende vanogona kutanga kutora mari yavo pamusoro pehuwandu huri kukura hwevanokwanisa kutenga mari.
Kubva pane zvinyorwa zvekubhadhara mari, kusvikira franchisor yave yakapa zvese zvayo zvinotsigirwa zvinotsigirwa zvigadziriswa (zvinowanzoratidzwa apo franchise yakazarurirwa bhizinesi), havagoni kuziva Franchise Fee semari inowanikwa.
Kune vakawanda vanotora franchise iyo Franchise Fee yekutanga haina kukwanisika asi, sechinhu chipi nechipi chibvumirano, mari yeFranchise Fee ndeipi chero mapato maviri anobvumirana kuti ave. Kunyatsotarisana kune zvose pamusoro pokudzokorora kusingagumi uye kwakagadzikana, uye kana mumwe franchisee akabhadhara mari yakaderera yeFranchise kupfuura vamwe, inogona kukonzera ukama nedzimwe matambudziko mukati mehurongwa. Murairo wakanaka wekutevera mukugadzirisa mari ndeyekuita kuti hupfumi huri mumamiriro ezvinhu akafanana hunofanira kutarisirwa nenzira imwecheteyo.
Zvisinei, pane mamiriro mashomanana apo vanofambisi vehurumende vanowanzochinja kuwanda kwemari yavo yekutanga Franchise:
- Multi-Unit Development Development : Kana franchisee achibvumirana kuzarura nzvimbo dzakawanda pamusoro pekanguva yenguva yakatsanangurwa, izvi zvinowanzoti chibvumirano chekuvandudza chikwata . Muchibvumirano ichi, hazvisi zvisingazivikanwi kuti vashandi vehurumende vanoderedza Franchise Chee yezvimbo iyo franchisee yakarongerwa kuzarura mushure mekugadzirisa purogiramu. Semuenzaniso, franchisee achadiwa kubhadhara $ 35,000 Franchise Fee yezvikwata zviviri zvekutanga zvinotanga, asi chete $ 30,000 yezvikamu zvitatu kusvika ku5. Izvi zvinoshanda sechirudziro kuti franchisee azarure zvinopfuura imwechete unit. Izvo zviri kuwedzerawo kuwanzana kwema-multi-unit franchisees anoratidza Chibvumirano Chokukuridzira zvakare kubhadhara mari yakaderera yekuenderera mberi kwemadzimambo.
- Kudhinda Mutengo: Kunyange zvazvo zvisiri tepa reFranchise Fee, Mutero Wokutengesa unobhadharwa apo mutengesi anotengesa bhizinesi ravo uye anoendesa kodzero dzavo sechisimba kune imwe sangano. Iyo "franchise" itsva iyo ichabhadhara franchisor Mutengo Wokubhadhara, iyo inowanzove chiyero chakatarwa kana chikamu cheFranchisor yeFranchise Fee iripo.
- Mari Yokuvandudza: Pakupera kwegore rechibvumirano chekutengesa, zvichienderana nekodzero yekodzero yekudzokorora nehukama maererano nemitemo yesangano ravo, vanogona kusarudza kuvandudza ukama nechocho franchisor. Mari yekutanga yavaribhadharira pavanopinda muchibvumirano chemufambisi inowanzonzi seRenewal kana Mutevedzeri Mari. Kufanana nekubhadhara mari, kubhadharwa mari inowanzo mari yakaderera kudarika kutengesa mari itsva.
- Vakambani Club: Vamwe vashandi vehurumende, apo vakatanga kutanga kupa franchises, vanoziva kuti avo vekutanga franchisees vanogona kutarisa mukana wavo zvakasiyana pane zvavanogona kutarisa imwe franchisor yakavakwa. Kuti ukunde chero njodzi inowanikwa yakawedzerwa uye kuisa pombi yekutengeserana kwekutengeserana, iwe nguva nenguva uchaona vafambisi vechibharo vachipa mari shoma pane izvo zvinowanzozonzi "vateki vemakambani." Somuenzaniso, vafambisi vehurumende vanogona kutora mari yavo yeFranchise nokuda kwekutanga kwavo kana kuti franchises gumi, kana kupfuura kakawanda kune avo vanotarisira franchisees vanoisa chibvumirano musati zuva rimwe; sechisungo chekusaina chibvumirano chavanopa chibhadharo chakaderera chechibhadharo kune avo vanovhura franchises. Izvi zvinoderedzwa mari inobudiswa mumapepa avo ekupa, kupa nguva yakajeka kana zvimwe zviyero, uye hazvikwanisi kukonzera matambudziko nefranchisees anonyora gare gare pasi peFranchise Fee yakakwirira.
Kunyange zvazvo kazhinji, zvibvumirano zvekutengesa zvibvumirano zvinotsigira zvibvumirano (hazvisi kutenderwa), kune mitezo yakawanda apo mashoko anogona kutaurirana, uye zvisingawanzowanzo, Franchise Mitero inogona kunge iri mumamiriro ezvinhu akakodzera anowanikwa munyaya inobvumirana.
Mukugadzirisa mari yavo, vafambisi vechibhadharo vanofanirwa kuverenga zvakatarwa zvemari zvekubhadhara mari dzavo uye vanova nechokwadi chokuti hutano hwekudzoka hwakakwanira vose franchisee nehurumende yehurumende yose yakazara kuti vabudirire mhinduro dzinoda mari. Izvozvi, saka, zvinokosha pakuisa mari yekutanga uye inopfuurira iyo vashandi vehurumende vanoongorora zvizere nezvehupfumi hwehukama. Kugadzirisa mari inowanikwa zvikuru kune avo vanopikiswa nemakwikwi zvakananga ndeimwe yenzira dzakawanda uye dzinokuvadza zvakanyanya kune vamwe vashandi vehurumende vanotora uye vanowanzokonzera mumari inenge yakakwirira kwazvo kana yakaderera, zvose zvinogona kukuvadza purogiramu yekutsvaga mari.