Mukutsvaga, pane zvakaitika kare maitiro maviri ehurukuro dzefranchisees: Single Unit uye Multi Unit. Nhoroondo, Single-Unit Franchisees ndiyo yakave nzvimbo yekutengesa. Vanhu, kana kazhinji vaviri vevakaroorana avo vaitarisira kuva nebhizimisi ravo pachavo vanozvimiririra, vaizoita izvo zvingangowanzoenderana nehupenyu hwavo hwekuchengetedza hupenyu mune imwe chikwata chezvitoro. Uyu waiva muenzaniso mukuru wekutengesa kwemazana emakore akanaka makore makumi mashanu apfuura.
Pamakore makumi maviri apfuura, zvisinei, Multi-Unit Franchisee yakawedzera mukukura, simba, uye simba. Kunyanya, kubva pamusika wekutengeserana kwekutsvaga kwekutengeswa kwema2008 kunowanzova nzira yakasimba kune makambani nevamwe vanhu vari kuedza kudzivirira nekukura pfuma yavo. Izvi zvakaita kuti kuve nekugadzirisa kukuru mu-multi-unit unit, uko zvisiri zvisinganzwisisiki kuti Multi-Unit Franchisee ive yekambani yakakura uye ine ruzivo kupfuura iyo franchisor yavari kuita. Asi zvakadaro, kunyange nekukura kweMu -Kunyange Franchisee, Chimwe Chimwe Chikamu Franchisee chinoramba chiri chimiro chezvikwata zvizhinji, zvishoma kusvika zvino.
Single-Unit Franchises
Paunofunga nezvenharaunda yekutsvaga mari, Mutengo Wemumwe Franchisee ndizvo zvaunofunga. A franchisee achaisa mune imwe chikwata chisina chivimbiso kana kutarisira kuti vachazarura chero hupi zvayo mune ramangwana. Uyu ndiwo muenzaniso wakazara wemurume nomudzimai vakasiya Mutemo weAmerica kuitira kuti vave vashandi vavo, kuti vave nebhizimisi ravo pachavo.
Vanowanzowedzera mari yavo yekuchengetedza hupenyu, uye inogona kunge iri mari yakawanda kwazvo, asi iyo inogumira mune zvavanowana kare. Vanogona kunge vane ruzivo rwekuita bhizinesi, kana kuti vangave vasina. Kazhinji basa ravo rekumba rinosanganisira kombiyuta yavo uye zvichida hofisi yeimba.
Pane chibvumirano chimwe chete cheFranchise pakati pe franchisor uye franchisee.
Chimwe Chimwe Chikamu Franchisee kazhinji kacho chichava chinonyanya kushandiswa chechikwata. Kune mamiriro ezvinhu apo imwe-Unit Franchisee inoshandira mukuru wekushandisa kuti atange nzvimbo yake, asi kakawanda kupfuura kwete ivo vari kuisa mari muchikwereti se nzira yavo yeku "kutenga" basa uye nokudaro vacharamba kubhadhara mubhadharo wevashandi .
Kune chero inenge ichangobva kubuda uye inosvika Franchisor (kureva, marati ane zvishomanana kana kunyange zvisati zviripo zvekambani dzinenge dzichangobva kuita chisarudzo chekuwedzera marashi avo nekukweretesa), I-Single Unit Franchisee ichava iyo inotanga sei kuwedzera kwavo. Vazhinji Multi-Unit Franchisees vanoda kumirira kuti vaone kuti An Emperging Franchisor anoshanda sei - hukuru uye hutano hwemaitiro avo ekushanda, kudzidziswa, nekutsigira - vasati vatengesa, uye mumwe munhu anowanzobuda franchisor haasati ane rudzi rwakadaro rwehupfumi kana ruzivo rwekare.
Nhoroondo yekuti, Single-Unit Franchisees yaiwanzopiwa nzvimbo dzakachengetedzwa kana dzakachengetedzwa dzezvikamu zvavo. Izvi zvingareva kuti franchisor yakanga isina zvishoma kana ikagona kuzarura imwe nzvimbo-ingava yekambani kana yekutengesa - mune imwe nzvimbo yakachengetedzwa kana yakachengetedzwa.
Iyi nharaunda dzaiwanzozivikanwa nemiganhu yeguta, zvidimbu zvep zip, mazinga evanhu, kana nharaunda. Nzvimbo 'yega' inonzwika - iyo franchisee's unit ndiyo imwe chete iyo inogona kuvhurwa mundima iyoyo.
Nharaunda 'yakachengetedzwa' inogona kuva nekudzivirirwa kwakasiyana-siyana kwenharaunda yefranchisee, kubva pane imwe nguva iyo yaive nayo chete, kana kudzivirirwa kubva kune franchisor ichikwanisa kugovera michina yezvisikwa munzvimbo dzisingabatsiri mukati memunda, kune franchisor asingakwanisi kuti vawane makwikwi ane nzvimbo munzvimbo iyi yakachengetedzwa.
Nzira iyi ichangobva kuitika, zvisinei, haisi kurega kupa nzvimbo dzakachengetedzwa kana dzakachengetedzwa, uye pane kugadzirisa nharaunda yefranchisee kumasvingo mana echinyorwa chavo. Iyo nharo mukuda kweizvi, muchidimbu, ndeyekuti chinangwa chechirwere chekutsvaga chikwata ndechekudzivirira chechi yose, uye iyo inosanganisira kusaisa nzvimbo dzakaswedana kune mumwe nemumwe kuti zvichange zvisingadikanwi kubatana, sezvo izvo zvingakuvadza brand zvachose.
Multi-Unit Franchises
Multi-Unit Franchisee inhengo yakawedzera pakuzivikanwa, kuwandisa, uye kuchinja mukutsvaga kwemazana emakore mashoma apfuura. Pasi pemuenzaniso uyu, mumwe franchisee ane pachake uye anoshanda zvinopfuura imwechete unit, nenzira yakafanana munzvimbo imwechete yakawanda.
Kune Multi-Unit Franchisee, kune Chibvumirano Chekuvhura Nzvimbo , iyo inotsanangura nhamba yemakamuri iyo Multi-Unit Franchisee ichazarura, panguva ipi, uye munharaunda ipi iyo. Iyi ndima inenge iri nguva dzose yakachengetedzwa, zvichienderana nekutengesa kodzero chero ipi zvayo yezvibvumirano. Ikozvino pane imwe sangano reFranchise pakati pe franchisor uye franchisee kumunhu mumwe nomumwe unovhurwa. Kazhinji pane purogiramu kana nguva yakatarwa umo mumwe munhu wega wega unofanirwa kuzarurirwa pasi peSikontidzi yeChina Developer. Kana iyo purogiramu isingateverwi nehurukuro, vanogona kuisa pangozi yekurasikirwa nekodzero dzavo yekuzarura chero nzvimbo dziri pasi pesungano.
A Multi-Unit Franchisee inogona kunge iri munhu kana vaviri, yakafanana neye Single-Unit Franchisee, asi kakawanda mumakore achangobva kupfuura iyo Multi-Unit Franchisee isangano rayo. Zvizhinji zvekambani dzakadaro dzakasiyana-siyana dzakasiyana-siyana muzvikwata zvavo uye dzinotakura mushure mutsva hwakasimba uye unyanzvi hweimba iyo inokwanisa kushanda zvakajeka vanhu vazhinji kana kunyange mazana emazvimbo pasi pechikwata chechipiri. Makambani akadaro anowanzosiyirwa chete mumari yakagadziriswa uye inopupurirwa yehurumende yehurumende.
Kunyange zvazvo Multi-Unit Franchisee inoda kuti iwe uwedzere huwandu hwekutsinhanisa, inopawo hutano hwakanyanya uye huwandu hunotarisirwa hwekubudirira, sezvo husingatarisi nzvimbo imwe chete kuti ibudirire. Ikoko kunewo mari yakachengetedzwa nekuda kwekubudirira kwekuva neyekutanga kweimba kune nzvimbo dzakawanda. Uyezve, vafrancisor vanogara vachipa mari shoma uye madzimambo emadhora e Multi-Unit Franchisees kuti avanyengere kuti vashandise pane imwe yepamusoro madhora mari pakutanga. Semuenzaniso, vazhinji vanofambisa mari vachatsvaga kuti Multi-Unit Franchisee inopa chikamu chekutanga chebhadharo yebhadharo panzvimbo imwe neimwe inotsanangurwa muchibvumirano chinofanira kuvhurwa. Izvi zvinogona kuonekwa zvakafanana nehomwe, asi chaizvoizvo mari inobhadharwa kuchengetedza iyo inzvimbo dzinotarisa kubva mumusika munguva yeiyo nguva yekufambisa.
Pakupedzisira, zvose zviviri-Single Unit uye Multi-Unit operators vane nzvimbo yavo mukutsvaga. Zvisinei, sezvo kurasikirwa kunoramba kuchipa sarudzo inobatsira nguva dzose yehutano hwepachivande pamwe nemamwe mabhizimisi emari, mabhiriro akawanda e-Multi-Unit Franchisees acharamba achiwedzerwa nhamba yavo uye simba.