Kunyange zvazvo Franchise Yese Iine Chirairo, Haisi Chese Yese Iri Franchise
Chii chinoita kuti reisensi ive mubhadharo muUnited States inotungamirirwa nenotsanangudzo yakagadzwa ne Federal Federal Commission ("FTC Rule") uye nedzimwe nyika dzakagamuchira dzimwe sarudzo.
Pasi peFTC Rule, pane zvitatu zvinowanzodiwa zveti reisiti rinofanira kuonekwa sehotera:
- Bhizinesi rebhigisi rakanyanyobatanidzwa nekambani yefranchisor. Mukutsvaga, franchisor uye imwe neimwe yezvikwereti zvayo iri kugovera chinowanzofanana.
- Iyo franchisor inoshandisa maitiro ekudzivirira kana kupa rubatsiro rwakakosha kune vashandi vekushandira kwekuti vanoshandisa sei chikwata chechirembare mukuita bhizinesi ravo. Sezvo mutengesi ari musununguri akazvimiririra uye kwete mubatanidzi wemubatanidzwa, kazhinji iyo mitemo iri pamusoro pemitemo yemafambisi uye haawedzere kune hupfumi hwevanhu vecherchisee, uyewo haawedzere kune iyo franchisee inotarisira bhizinesi ravo - pasi pekuita zvinodiwa zve mararamiro emitambo - pazuva nezuva zuva.
- Iyo franchisor inogamuchira kubva pamutengo wechibhadharo wekodzero yekodzero yekupinda muhukama uye kushandisa bhizimisi ravo vachishandisa zvikwangwani zvepa franchisor. Mari iyo inogona kuva mari yekutanga , kana inogona kuva mari inopfuurira inopfuura $ 500 (yakarongedzwa gore negore) nemamwe mvumo inopiwa pasi pemutemo.
Dzimwe nyika dzakapfuura zvakare mitemo inotsanangura "chii chinotora mari" uye mitemo iyoyo inogona kuisa mukutsanangurwa kwekutengesa humwe hukama husingasviki neFTC Rule.
Ndiyo yakagadzikana uye yakaoma kwenguva refu yehukama hwebhizimisi
Haisi kubatana, haisi kubatana-kuburitsa kana kubatanidzwa (kunyange zvingave), uye haisi ukama hunobatanidza (kunyange zvazvo zvinogona kunge zvakadaro).
Ivharesi inogadzirisa kodzero uye zvinotarisirwa zvemuiti wekambisi uye welayisense. Pasinei nokuti mapato anotaura sei nezvehukama, hupfumi hwose hunotungamirirwa nemitemo yesungano (kazhinji chibvumirano chakanyorwa) pakati pemubvumirano (franchisor) uye muiti welayisensi (franchisee), uye iyo nyanzvi inonzi "Franchise Agreement".
Sezvakagadzirwa chero ipi zvayo yakagadzirwa zvakanaka, Sangano reFranchise rakagadzirirwa kuenzanisa zvinodikanwa zvefranchisor kuchengetedza zvigadzirwa zvaro zvepfungwa uye kuvimbisa kusagadzikana kwokuti mumwe nomumwe weirivhadziro ake anoshandisa pasi pechirwere. Inofanirawo kuva nechokwadi chokuti kunyange zvazvo hukama hwakabatanidzwa muchibvumirano chakanyorwa, chaireva kupedzisira dzimwe nguva makore anopfuura makumi maviri (kazhinji chibvumirano chaka makore gumi), kuti franchisor inokwanisa kuchinja mararamiro uye mutengi wayo kupa nguva yakareba . Inofanirwa kuve yakagadzirika zvakakwana kubvumira franchisor kuti agadzire chibvumirano kuitira kuti apo vanokwidza mari vari mumamiriro ezvinhu akasiyana vane zvido zvakakodzera, chibvumirano chinogona kuratidza izvo zvisarudzo. Uye inodawo kushanda zvido zvevashandi ekuchengetedza mabhizimisi avo anozvimiririra pane zuva nezuva zuva rinotungamirirwa nezvinodiwa kuti varambe vachisangana nemaitiro emhando.
Yakareba, yakajeka, uye inopiwa kune vanotarisira franchise sechiratidziro kuFranchise Disclosure Document zvakanaka pamberi pe franchisee ichiisina iyo kuve nechokwadi chokuti vane nguva yekudzokorora chibvumirano uye kuwana mazano kubva kumagweta avo nevamwe vadzidzisi.
Kunyatsotarisa ndezvekudzoka kusingaperi, kwakagadzikana kwechivimbiso chekambani yekambani uye inoda kujekesa zviuru uye chimwe chezvisarudzo zvebhizimisi zvinotanga kuumba chero franchise system. Zvakaoma uye mune dzimwe nguva chibvumirano chekubatanidza (kureva chibvumirano chisiri nyore kuchinja). Nemhaka yekuti inofanirwa kuratidza humwe humwe hupiro hwekutengesa uye inofanirwa kuita zvekushandura kwehutano hwehuwandu hwekutsvaga, kuenzanisa imwe chibvumirano chechirongwa chekutsvaga muhurumende chero ipi zvayo inenge yakanganisa yakawanda huru yevashandi vehurumende vanogona kuita.
VaFranchisor vanosarudza kushanda nemagweta uye mari yekutengesa mabhizimisi anocheka makona uye kunyora zvinyorwa zvevamwe vanoisa mari yavo yekutengesa panjodzi.
Nemhaka yehurefu uye kusagadzikana kweChitsinho cheFranchise, magweta akawanda anoziva haazoedza kuisa mukati maro zvibvumirano zvinoshandiswa nehukama huri kusanganisira hutano hwevanhu, zvikwereti, nezvimwe zvinodikanwa zvehukama, uye panzvimbo pacho kune izvo zviri mumagwaro akasiyana.
Zvimwe Zvikamu zveChitsinho cheFranchise
Sezvakaita chero chibvumirano chipi nechipi chakanyorwa, Mutemo waFranchise unoda kutarisana nezvimwe zvinhu zvinokosha zvinosanganisira, asi kwete ku:
- Chirongwa cheHurano. Vose vakapindirana nekontrakiti, huri hwehupfumi hwezvinhu, zvese zvinotarisirwa zvefranchisee kushanda mabhizinesi avo kumitambo yemhando, nezvimwewo.
- Nguva yechipikirwa cheFranchise. Izwi rehukama, kodzero dzevatsigiri vemuFranchisee kupinda muzvibvumirano zvitsva, chido chekuvandudza nzvimbo yefranchisee, nezvimwewo.
- Pakutanga uye Kuenderera Mari. Franchisees anowanzobhadhara mari yekutanga uye yekuenderera kune franchisor yekupinda muhurongwa uye kusara franchisee. Iko kunewo mauto eimwe mapaiti yemari inoiswa mune dzakawanda zvibvumirano. Nzira dzekutengesa mari dzakawanda dzinopawo mubhadharo kuChirangaridzo kana Brand Brand iyo inoshandiswa nefranchisor kuti atengese marashi kuvanhu uye kune zvimwe zvinangwa zvinotsanangurwa.
- Akapiwa Territory. Hasi chipikirwa chose chekutengesa chikwereti chinopa franchisee chikamu chakanaka kana kunyange nzvimbo yakachengetedzwa, uye kuti ndima yakasimbiswa inofanira kutsanangurwa sei. VaFranchisors vanofanirawo kutarisana nekuchengetedzwa kwekodzero dzavo munharaunda yevashandi, kusanganisira dzimwe nzvimbo dzekuparadzira, kutengesa pamusoro peInternet, nezvimwewo.
- Site Selection uye Kubudirira. Franchisees kazhinji vanowana nzvimbo dzavo uye vanovadzidzisa maererano nemafambisiro ehurumende. Basa re franchisor kazhinji kugamuchira nzvimbo inowanikwa ne-franchisee ndokuzobvumira, kusati yatanga, kuti franchisee akavakira nzvimbo yavo kuti asangane nemagadzirirwo uye mamwe mararamiro.
- Pakutanga uye Kudzidzira Kuenderera mberi uye Kutsigirwa. VaFranchisors vanowanzopa rubatsiro rwekugadzirira uye ruchienderera mberi kusanganisira kudzidzisa , masimba uye hurumende yekutsigirwa, kutengesa, kutonga kwehutano, nezvimwewo.
- Kushandisa kweIntellectual Property kusanganisira Trademarks, Patent, Manuals. Sezvo IP yebhadharo yega yega yega inoshandiswa, iyo inoshanduka sezvo sarudzo inoshanduka, chibvumirano chinotsanangura zvinoregererwa kune franchisee, kuti franchisee angashandisa sei IP, uye kodzero dzefranchisor kuchinja hurongwa kuburikidza nekushandura kune bhuku rekushandura rechibvumirano.
- Advertising. Iyo franchisor icharatidza kushandiswa kwayo kwekutsvaga uye chii icho mari yekubhadhara inofanirwa kubhadhara kune iyo mari.
- Inishuwarenzi Inodiwa . Franchise zvibvumirano zvicharondedzera huwandu hwehushuwarisi iyo franchisee inofanirwa kuva nayo musati yatanga uye munguva yechinhu chibvumirano.
- Rekodhi-Kuchengetedza uye Kodzero dzeKubvunzurudza Zvinyorwa zveFranchisee . Iyo franchisor inotsanangura marekodhi ayo anoda zvikwereti zvayo kuti varambe vari muchibvumirano uye mubhuku rebasa, software iyo inobvumirwa kushandisa, kodzero dzayo yekuwana iyo ruzivo kusanganisira paIndaneti kuburikidza neIndaneti, uye kodzero dzayo yekuongorora iyo mashoko kubva panguva nguva.
- Zvose zvakasara . Vamwe vanogona kuidana kuti boilerplate, asi mune zvibvumirano zvakasimbiswa hazviiti. Pakati pezvimwe nyaya dzakawanda dziri muFranchise uye imwe chibvumirano ndivo kodzero dzevatsigiri vefranchise, kusagadziriswa, kugumisa, kubvumirana, kugadzirisa kukakavadzana, kodzero dzekudzosa, kodzero yekuendesa, kodzero dzekutanga kuramba, zvitubu zvekugovera, zvinodiwa zvekutengesa munzvimbo, kutonga mutemo, kusunungurwa, zvivimbiso zvemunhu oga, kugovera zvigadzirwa, nezvimwewo.
Mukukudziridza sarudzo yakakodzera yezvibvumirano zvekutengesa, imwe neimwe yezvinhu zve franchise inoda kuongororwa uye kusarudzwa kwakaitwa. Vasati vadzidza mareji vanotanga kunyora zvibvumirano, zvakakosha kuti franchisor kutanga kutanga chirongwa chebhizimisi, uye zvinhu zvakawanda zvakasarudzwa zvinoitika. Kune vaFranchisor vakawanda zvakakosha kuti kunze kwekushanda nevatongi vematareji vane kodzero, vanotanga kushanda nevanoziva uye vane ruzivo rwevashandi vekutengesa mari mukugadzira basa ravo rekutengesa.