- Kutsigira kunopesana. Maitiro eFranchise haasi fungible, uye rubatsiro rwaunogamuchira runobva pane zvemabhizimisi, ukuru hwema franchisor, hutano hwemari ye franchisor, tsika yehurumende yehurumende, uye makirasi ezvitoro zvinopiwa nefranchisor - pakati pemukuru pane zvimwe zvinhu zvakasiyana nepurofisi imwe neimwe.
- Yakabva pachibvumirano. Iyo franchisor inosungirwa kukupa iwe chete rubatsiro nehutano hwakapiwa mukukudziridza uye zvibvumirano zvekutengesa zvaunosayina. Franchise zvibvumirano zvinogona kunge zviri kudimburirana. Zvisinei, ivo vakanyatsonyorwa zvakanyorwa; iyo franchisee inotarisirwa kuitisa kushingaira kwakakodzera kwebasa rekutengesa rakatsigirwa nematare uye mamwe mashizha; uye iwe une mukana wekutaura nezvekuchinja kana kusarudza kusapinda muhukama. Mikana yematare ekumanikidza kuchinja maererano nemitemo yekubhadhara zvibvumirano haigoni nekuda kwekuti zvibvumirano zvakawanda zvekutengesa zvakanyorwa sei. Iwe haufaniri kutarisira rubatsiro rwepamusoro pane izvo zviri muzvinyorwa zvakanyorwa, uye zvakakosha usati wasayina chero chibvumirano chekushandira mari kuti uverenge uye uone kuti unonzwisisa kuti chii chichakutsigirwa iwe.
Nepo kushandiswa kwechikwata kunopesana, mune zvakawanda zvekutengesa maitiro unofanira kutarisira kugamuchira.
Site Selection uye Kubudirira
Chimwe chezvinhu zvinonyanya kukosha zvekubudirira kwebhizimisi rako chichava nzvimbo yaunosarudza, mumabhizimisi aya apo vatengi vachagara vachiuya kwauri kuzotenga zvigadzirwa zvako nemabasa. Vazhinji vanofambisa mari vachakupai ruzivo pamusoro pemhando yemunzvimbo yaunofanira kutsvaga uye ichakumbira kuti uvape ruzivo pamusoro pewebsite, kusanganisira mari yazvo, vasati vabvuma nzvimbo yawakasarudza.
Asi nekuda kwekuti mutengesi anogamuchira nzvimbo yako yekutengesa hazvireve kuti ivo vanokupai zvipiro zvekuti bhizinesi renyu richabudirira. Vari kungokuudzai kuti nzvimbo yacho inogamuchirwa kwavari.
Iwe kazhinji unotarisirwa kukudziridza nzvimbo yako kuti uwane zvinodiwa nekufambisa kwemasiti nemitemo ye franchisor, kusanganisira sarudzo, marongero, zviratidzo, fesheni, zvigadziro nemichina. Kunyange zvazvo kune nzira dzakasiyana-siyana dzevafambisi vechibharo vanoshandisa, vazhinji vachakupai mararamiro avangatarisira kuti uve neyemagadziri kana muvakidzani wokugadzirisa kuti uwane zvinodiwa munzvimbo yako. Mushure mokubvuma hurongwa hwewebsite yako, ichava mutoro wako kuvaka nzvimbo kune ma franchisor, uyewo kusangana nematunhu emunharaunda. Kazhinji, franchisor ichakupa runyora rwezvinhu zvekushandisa, zvigadziro nezvimwe zvinhu zvaunoda kutenga, uye kazhinji zvinyorwa zvayo zvichange zvishoma. Usati wasvinudza bhizinesi rako, iwe kazhinji unoda kubvumirana nefranchisor kuti kukura kwako kwekugara kwako kunosangana nemitemo yavo.
Initial Training
Kudzidziswa kwokutanga kunogona kuyerwa mumazuva kana mwedzi, uye kazhinji kunosanganisira zvose zvekudzidzira uye nezve--ma-basa yekudzidzira.
Zvinowedzera, vashandi vehurumende vari kupawo maitiro ekugadzirira maitiro akachengetwa paIndranet yavo kana kuti vachida mari yekutsvaga kukwidzidza zvidzidzo uye zvidzidzo zvakaitwa nevanhu vatatu. Kazhinji franchisor inotumirawo nhengo dzevashandi vayo kuti vabatsire mukuvhura kwechikwata chechiremba, nekubatsira mutengesi kudzidzisa vashandi vayo.
Ndivanaani vachazove vakadzidziswa, kusvikira rini iwe uchadzidziswa, dzidzo dzipi dzamuchawana, dzidzo dzamunenge dzichadzidziswa, uye ndiani ari kuitisa dzidzo ichabatanidzwa mubhuku rekuzivisa iro franchisor ichakupa iwe usati waita chengetedza chibvumirano chako chechirwisi.
- Kunyange zvazvo vafrektare vakawanda vanoita mavambo okutanga pahofisi yavo, kazhinji vangave vane dzimwe nzvimbo dzokudzidzisa.
- Kunyange zvazvo mari yekurovedza inowanzobatanidzwa mubhadharo yako yekutengesa mari, inowanzove iwe mutoro wako wokubhadhara kune mafambiro, mahotera, zvokudya, nezvimwe zvinodhura kwauri iwe nevatariri vako nevashandi muchiri kudzidzira.
- Ichava chibatsiro chikuru kwauri kana franchisor ichikubvumira iwe kuunza nhengo dzehutungamiri hwako uye vashandi vanokosha pakudzidzira pakutanga, uye vazhinji vanofambisa mari vanozokubvumira kuti uite saizvozvo. Zvisinei, semamwe mazinga ose ekutsigirwa, zvakakosha kuti iwe utsigire mberi iwe waunobvumirwa kuunza kudzidziswa.
Imwe nzvimbo yekukura zvakakosha ndeyekuti franchisor inokupa sei kurovedzwa pamusoro pokuti ungaramba uchipa sei kurovedza kune vashandi vako . Kana ukaronga kuti mumwe wevatariri vako vatevedzere aite semudzidzisi wevashandi vako, uye chibvumirano chako chekutengeserana hachigadziri chirongwa chekudzidzisa-chekudzidzisa, unofanirwa kukumbira kuti franchisor yako ipe iyo dzidzo kune boka rako rekutungamirira.
Yeuka, vazhinji vefrancisor vanoziva kukosha kwekudzidziswa kwenyu, uye vachatarisa kuona kana uri kutora dzidzo zvakakosha. Iyi ndiyo nyaya yakakosha kune vakawanda vanofambisa mari iyo chibvumirano chako chekutengesa mari chichabvumira franchisor kubvisa ukama kana iwe usingakwanisi kudzidzisa kudzidzisa kugutsikana.
Kuenderera mberi Kudzidzira uye Kubatsirwa
Zvakakosha kuti iwe unzwisise rudzi uye chiyero chekusigirwa kunotsigirwa kwaunogamuchira. Yeuka, iwe hausi kushandira franchisor; iwe uri bhizimisi akazvimiririra ari kushanda pasi peisensi inoda kuti iwe usangane nemafambisi ehurumende. Iwe hausi wekugamuchira rubatsiro chete kubva kune wako franchisor, uye unofanira kugara uchitarisa kuti ndezvipi zvimwe zvingatsigirwa zvaunogona kuwana pane zvekusigirwa iwe unogamuchira kubva pahurumende yehurumende.
Iwe uchazodiwa kuti uite bhizinesi rako kuti uwane mararamiro, mararamiro, uye zvinoshandiswa zviri muhurukuro yekushandiswa kwemashandisirwo uye mamwe mararamiro evhesi. Zvisinei, pane kazhinji hazvizovi nemhando yevanhu inotarisirwa mubhizinesi rako ne franchisor, kunze kwevaya vanoita nehutano hwemhando (magodo emitambo, mvere dzemvere, maziso, kurova, mutauro, nezvimwewo).
Nzira dzekutengesa mari dzakawanda dzichakupa iwe mutariri webatsiro, uyo anowanzove ari kukubatsira kuti uvandudze kushanda kwebhizimisi rako, uyewo kuti uve nechokwadi chokuti uri kuita bhizinesi rako kuti uite mararamiro. Mutungamiri wenyu wemunda haasi mutariri wenyu, uyewo havasi mutariri wevashandi venyu. Ivo ndivo vanogona kukurudzira kubva kune franchisor, uye iwe unofanirwa kuita nguva yekuonana navo pachavo uye kwete kungovaita kuti vasangane neboka rako rekutungamirira.
Mune dzimwe nzvimbo, kusanganisira shanduro yekugovera, rubatsiro rwekutengesa, kudzidzira kushandiswa kwekudzidziswa, zvigadzirwa zvitsva, nemishandiro, nezvimwewo, franchisor inowanzopa rubatsiro kubva kuvakuru vedzimba dzavo. Vazhinji vanofambisa mari vanobatanidza munhare yavo yeIntranet apo iwe uchanakwanisawo kutaurirana nemamwe madhipatimendi muhurongwa, kuti uwane mazano uye kutungamirirwa zvakananga kubva kune vamwe vatengesi.
Vazhinji vanofambisa mari vanozove nemasangano emunharaunda kana masangano nemagungano. Mukuwedzera kukubvumira kuti uwirirane zvakananga nehupfumi hwehupfumi hwehurumende uye vashandi, uye mamwe mafranchise uye vatengesi, izvi zvinowanzova imwe yenzvimbo dzinonyanya kukosha dze franchisor kutumira mashoko matsva uye kudzidziswa. Ita nguva yekushandisa zvidzidzo zvezviitiko zvemuganhu uye masangano kana zvikapiwa.
Marketing uye Advertising
Iwe unofanirwa kutarisira rubatsiro nekutungamirirwa mune rudzi rwekutengesa uye chiziviso chaunofanira kuita apo iwe unotanga kuzarura bhizinesi rako (mutengesi sumo / mukova mukuru). Munguva yekutora mari yako, iwe unogonawo kudiwa kuti uite kutengeserana kwekune imwe nzvimbo kana kuunganidza pamwe chete nedzimwe nzvimbo dzekambani uye nzvimbo dzine kambani munzvimbo yako yemusika. Vazhinji vanofambisa mari vachatodawo kuti iwe ugove nehuwandu hwekutengeserana kana brand fund iyo inoshandiswa kutsigira mapurogiramu ekutsvaga kwehurongwa. Iko mari shoma yaunenge uchida kuisa mukutengesa uye kutengeserana ichajekeswa mumagwaro ekuzivisa uye chibvumirano.
Paunenge uchishanda bhizimusi rakazvimiririra, iwe uri kuita saizvozvo paunenge uchigovera marimi ne franchisor nedzimwe franchisees. Nemhaka yeiyo, matauriro ako anokosha sei kune franchisor uye mamwe mafranchise, uye iwe hauna rusununguko kukura nekushandisa kushambadzira kana kugadzira zvinhu izvo zvisati zvadzokororwa uye zvinogamuchirwa ne-franchisor zvisati zvaitika. Mukuwedzera kune zvakagara zvichigamuchirwa zvokutengeserana, maitiro akawanda ekutsvaga mararamiro achapa nzira yekuti iwe upe zvinhu zvekutengesa iwe unozvigadzirira kuzvigadzirira nokuda kwekubvumirwa kwavo.
Usati wapinda chero franchise system, iva nechokwadi chokuti unonzwisisa kuti ndedzipi mhando dzekutsigirwa iyo franchisor ichakupa iwe. Izvo zvinokosha zvakare, kana uchitaura kune dzimwe franchisi panguva yekushanda kwako kwakakodzera, kuziva kuti inoshanda sei franchisor iri mukupa rubatsiro. Yeuka, kana rubatsiro rwaunotarisira haruna kubatanidzwa muchibvumirano chako chekutengesa, haufaniri kutarisira kuti franchisor igozvipa.