Yekare uye yemazuva ano, injini yemabhizimisi emunharaunda uye akashanda
Kutengesa muUnited States kunodzokera kuna Benjamin Franklin. Ben akatanga shanduro yekudhinda mabhizimusi nemapepanhau muColonies ndokusaina chibvumirano chake chekutanga chekubhadhara mari musi waSeptember 13, 1731, naTomans Whitmarsh nokuda kwechitoro chekudhinda muCharleston, South Carolina. Ben franchise yechitatu yaive naElizabeth Timothy, uyo akabudisa South Carolina Gazette uye anozivikanwa semudzimai wedu wekutanga wepepanhau muparidzi, anoshamisa panguva iyoyo.
Zvakaitwa naBen panguva iyoyo zvakanga zvisina kusiyana nezvinoitwa nevatori vechiremba nhasi. Akapa vadzidzi vake uye vamwe vane mukana wekuita mabhizimisi avo nekuvapa kurovedza, zvigadzirwa, uye zvigadziro zvaidiwa kuti vabudirire vhizimisi bhizinesi. Kufanana nanhasi, kushandiswa kwezuva nezuva kwebhizimisi rakabhadharwa ndiro roga mutoro webhizimisi wemunharaunda, anoratidzwa muchibvumirano chaFranklin naWhitemarsh: "Kuti Bhizinesi rokudhinda uye kurasa basa iro rakadhindwa richava pasi peKutarisira, Kutungamirirwa uye Kutungamirirwa kweainzi Thomas Whitmarsh uye Chikamu chekushanda chakaitwa naye paIndaneti. "
Kutengesa Kunoita Kuti Mutengi Akwanise Kuwana
Mushure meHondo Yenyika II, kutengeserana kwenyika kwakaputika mune hupfumi hweAmerica mushure mekunge mutemo unoshamisa wemutemo unonzi "Lanham Mutemo" wakabvumira kugoverana kwechirwere chero bedzi mutengesi wechikwangwani akadzora kunaka kwezvigadzirwa nemishando iri kuendeswa kune vanhu vose.
Nzira yekutengesa kushandiswa kugadziriswa isingakoshi zvikuru kuvatengi; izvo zvavanoda pavanenge vaita chisarudzo chazvo chekutenga ndechokuti chigadzirwa kana basa ravanotenga kubva kune chero nzvimbo ipi zvayo yakangofanana zvisinei kuti vanozvitenga kubva kupi. Ndiani ane nzvimbo iyo kana kuti anoita bhizinesi pazuva nezuva nezuva hazvina kukosha kumutengi, asi umunharaunda wepanyika ndiyo chokwadi chinokosha chinoparadzanisa hurumende yekodzero kubva kune cousin yekambani.
Kugona kwehurongwa hwekutengesa kukwanisa kuwana huwandu hwepamusoro hwekugutsikana kwevatengi, zvisinei nokuti vatengi vanotengesa uye pasinei nokuti ndiani ane bhizinesi, zvinogona kunge zvinopesanisa vanhu vakawanda kuti vafunge kuti mafranchise emunharaunda ndivo vatungamiriri vemaketani nzvimbo. Kubva muna 1731, vafambisi vechibharo uye vafambisi vechikoro vakadzidza unyanzvi hwekugadzira mabhizimisi emagariro edzigadziro uye ehupfumi kune imwe nzvimbo yakadaro kuti zvimwe takaita basa rakanaka pakugovera marashi. Kwapera nguva iwe uri munzvimbo yakatarisa, tsvaga chiratidzo chinoti "munharaunda yeimba yako uye inoshandiswa." Unogona kunge uri kutengesa mubhizimisi remuvakidzani wako.
Kukurukurirana Kwacho Kukuru Sei?
Iko kune zvingangova 800,000 zvikwata zvepaschise mumapurisa anopfuura 120 anoshandisa vanhu vanopfuura mamiriyoni 9 muUnited States.
Kutengesa ndiro mutongi mukuru wezvikwata zviduku zvisingabatsiri muUnited States uye zvave zviri kwemakumi emakore. Kunyange panguva yekuderera kwemazuva ano, apo mamwe maitiro emabhizimisi akatengesa, kuendesa mari kunoramba kuchiwedzera - kuumba mikana yezvemari kune vashandi vebhizimisi vatsva uye kutungamirira nyika mukugadzirwa kwemabasa.
Kutengesa kwakagadzirisa zvakanakisisa mararamiro edu ehupenyu, uye zvichida kwete zuva richazoenda apo inowanikwa muAmerica haizowani mukana wekutenga kunotengeswa kwemunharaunda. Vashandi vanonzwisisa kuti kunyange zvazvo zvigadzirwa nemishandisirwo zvavanenge vatenga ndezvomukati wepamusoro, varidzi vemabhizimisi vemunharaunda ndivo vavakidzani vavo, vanoenda kune dzimba dzakadaro dzekunamatira, vachitsigira zviitiko zvakafanana zvekugara, vane vana vari mune zvikoro zvakafanana, uye vane hanya nevamwe vanogara pamusoro pehutano hwehupenyu munharaunda yavo.
Bhizinesi rinova sei franchise?
Iko inowanzofambidzana inotanga sebhizimisi duku, mune zvekune imwe nyika iro rakawana kubudirira mune munharaunda yavo. Kazhinji, vanotanga pamugwagwa wokutengesa kana mutengi achivabvunza kuti vanogona sei kuvhura bhizinesi rakafanana; Mubvunzo uyu unowanzoita kuti hurumende inoberekwa patsva. Mumwedzi mishomanana inotevera, vashandi vebhizimusi vomunharaunda vachashanda nemagweta, mazano, mabhengi, mabhengi, web designers nedzimwe nyanzvi kugadzira uye kukudziridza hurongwa hwekutengesa - huwandu hwekutsvaga. Izvi zvinogonawo kuve nengozi, nokuti hapana munhu anogona kugutsikana nehurumende inotanga kubuda iyo ani zvake achazombosarudza kuva franchisee yavo, zvisinei nokuti yakave yakawanda sei mukusimbisa urongwa. Kuvhura chero bhizimusi kune ngozi, uye zvose franchisor uye franchisee ndivo vanotora ngozi.
Kana imwe franchise system yakagadzirira, iyo inowanzobuda franchisor inowanzopedza mwedzi mikutsvaga mukushambadzira nekutengesa kuti iwane mari yavo yekutanga. Kana ivo vane ruzivo, mwedzi mitatu kana mina mushure mokunge vatanga kupa franchise, chibvumirano chavo chokutanga chechikwereti chichasayinwa. Uye kana zvinhu zvose zvichifamba zvakanaka, mamwe mwedzi mapfumbamwe achapfuura musati iwoyo franchisee wokutanga awana nzvimbo yavo yakazaruka uye anotanga kubhadhara franchisor chero mvumo yekupa mvumo.
Mumwe Munhu Anova Sei Franchisee?
Kune franchisee, kusayina chibvumirano chekuregerera ndicho kutanga kwekutanga. Vanotanga nzira yekukwereta mari (kazhinji nokutora chikwereti chechipiri pamusha wavo), vachitarisa nzvimbo yakakodzera, vachitaurirana nechisungo chavo, vachibhadhara mapurani uye vavaki. Izvo zvinosanganisira kugovera nzvimbo yavo neyakakodzera michina uye zvigadziro, kutenga zvigadzirwa uye zvigadziro zvavanoda uyewo kuenda kunekudzidzira kumahofisi e-franchisor, kukwezva vashandi, kudzidzisa avo pachavo vatungamiri nevashandi, uye kutengesa bhizimisi ravo idzva munzvimbo yavo . Vanozviita zvose mutariro uye kutarisira kuti vatengi vachauya nepasuwo ravo. Nomufaro, kugoverana cheki nehurumende inoshandiswa zvinoreva kuti vachawanzova nevatengi avo vatotanga kutsvaga icho chaicho chigadzirwa kana basa kunze kwekuti bhizinesi risati razaruka. Iko kugoverana kwechikwata pakati pemakambani maviri akazvimiririra, pamwe nenharaunda yemunharaunda iri uye pasi pekutungamirirwa kwefranchisee, iyo inoita kuti kutengesa kubudirire saizvozvo.
Franchises NdezveMabhizimisi Akazvimirira
Basa rangu rokutanga raiva mune bhizinesi rega rega, uye vatariri vakawanda vanodzidza basa ravo rekutanga uye unyanzvi hwekugadzirisa kubva kune dzimwe nzvimbo dzekutanga. Kutengesa kwave kuchiva mudzidzisi mukuru muUnited States weyanzvi hwokutengeserana, uye nekuda kweiyo franchises dzakawanda, nhasi ndeyevanhu vakatanga mabasa avo vari kushanda munzvimbo dzekupinda-yepamusoro, pamakoro emakemikari, mumabasa ekufambisa mahara.
Iwe unonzwa nhasi pamusoro peyunivhesiti, vezvematongerwo enyika nevatongi vehurumende vachitaura kuti vashandisi vehurumende uye avo vanofambisa mari vanoita bhizinesi rimwechete uye saka saka zvishoma zvigaro franchisee inofanirwa inofanira kuonekwa sechikamu chekambani huru yeunonisation uye yekuita mabasa. Izvo zvakadai sekutaura kuti muridzi weimba uye muridzi wechivako chacho chikamu chemhuri imwechete sezvo vachigovana kero yakafanana. Izvo zvibvumirano kana vatongi havanyatsonzwisisi kutengesa, kana kuti vanowanzove vachitamba pane vanhu uye kusava nehanya kwevashandi kwekunzwisisa kuti vafambise mberi maitiro avo. Nokuti nhengo dzehutano dzave dziri pakuderera kwemakumi emakumi, zvichiita kuti pfungwa yokuti franchisees uye vafrancisisheni ndeimwe sangano rinokurudzira masangano ehurumende ehurongwa hwehutano (uye rava chikamu chikuru chekurarama kwavo sarudzo). Kugadzirwa kwemabasa ekubhadhara mari muUnited States kwave kuchidzivirirwa nekuda kwekugadzirisa mitemo, zvichikonzera dambudziko rezvemari kune vadzidzisi vane ruzivo rwakanyanya. Kufambira mberi kubatana nekugadzirisa " Kurwisana kwe $ 15 " kunofanirwa kuvhara zvinetso zvepamusoro-kutonga uye kushandurwa kwezvematongerwe enyika kwekutarisa mhinduro dzinoshanda. Chero zvikonzero zvibvumirano zvesangano, vatongi, uye vatongi vanoshandisa mukuedza kudzokorora kufambisa mari, nharo yavo inonzwisisika inopa humwe chokwadi chehukama hwekutengesa.
VaFranchisors uye vafambisi vehurumende ndivo mabhizimisi akazvimiririra avo vanogovera chikwangwani pasi pemvumo yekupa mvumo . Kubva pane maonero anobatsira, basa rekutsvaga mari ndiyo kukura nhamba yavo yekutengeserana uye kutsigira mabhizimisi akabatanidzwa asati asvika uye mushure mekunge avhura. Basa re franchisee nderokushandira zvikwereti zvemashoko ehurumende uye maitirwo emisika yemunharaunda mavo kune hutano hwakanaka sezvinotsanangurwa nefranchisor; iyo franchisee ine simba pamusoro pekutonga kwezuva nezuva kwebhizimisi ravo, kusanganisira vashandi vavo.
Vose franchisor uye franchisee mabhizimisi akazvimiririra-chete kutonga kwechokwadi kuti franchisor ine mari yepamusoro yekutengeserana kwayo inoita kuti hutano hwehutano hwakarongeka hunopiwa kune imwechete yehutano iyo vatengi vanotarisira uye mutemo unoda. Simba rekutengesa chikwereti ndechekuti mumakore makumi maviri akapfuura, tadzidza kugovera marashi uye kuti tibudirire chinangwa chekusimudzira kuchengetedza nekubvumira vanhu vanozvimiririra mabhizimusi kuti vave vavo uye kutarisira bhizinesi, uye mukuzviita vanozvigadzirira pfuma uye inokosha mikana yebasa.
Nzvimbo dzebhizimisi dzakabudirira, dzekune dzimwe nyika nhasi dzakagadzira kukura kubudirira zvikuru mukati mekirasi kupfuura pane chero nguva munhoroondo. Nokuda kwekutengesa, pfuma yepanyika inogadzirwa munzvimbo; basa rakasimba rinoberekwa nekuda kwehutano hwakadzidza muzvigaro zvekutanga izvo zvinogona kuchinja kuhutungamiri kana kunyange kutengesa umwene. Funga kuti kana iwe ukashanda kune kambani isiri-franchised, mukana wekuti iwe unogona kuva nenzvimbo iri pasi peyo marashi ndeye zero. Asi kune vashandi pane nzvimbo yakasununguka, iyo inangwa vavariro inowanikwa zuva rega rega muUnited States.
Chii Chinonzi Franchising?
Iko mukana unoshamisa kana waita zvakanaka. Kune munhu anotarisa kuti aende mukati memapoka ekati, ndiwo mukana wezvisikwa zvepfuma kuburikidza nehuyo hwebhizimisi ravo pachavo. Nokuda kwehuduku hwedu, mukana wekuwana basa rekutanga, kuwana ruzivo kubasa rekushanda, uye vanozvimiririra vakawana mari muhomwe dzavo. Kune vashandi vakwegura kana vane ruzivo mukana wekufambisa unyanzvi hwavo hwekutarisira uye zvichida dzidza zvakakwana kuti utange mabhizinesi avo. Kumutengi, ndicho chivimbo chekuti kana vaita chisarudzo chavo chokutenga, vanogona kuzviita nechivimbo, vachiziva kuti muvakidzani wavo ane bhizinesi.
Saka tora mukana wekunzwisisa kuti kutengesa chii kune zvose. Ndiyo nzira iyo Great American Dream yehupfumi hwebhizimisi hwekuzvimiririra iri kuwanikwa, zuva nezuva, muUnited States.