Zvinhu Zvakasiyana-siyana zveChikoro cheSvondo
- Zvimwe zvitsva zvinongowanikwa kune vatori vechikamu avo vakanyatsozvibhadhara.
- Dare revanhu vose, data risina kufanira inowanikwa kune vose vanobhadhara mari.
- Vadzidzi vanogona kunge vakawedzera mimwe mibvunzo kumibvunzo yekuongorora.
- Vatori vechikamu vangangodaro vakawedzera mamwe mibvunzo kumubvunzurudzo protocol.
- Nzvimbo yekutsvakurudza inogona kunge yakawedzerwa kuisa pfungwa pane dzimwe nyaya.
- Chirongwa chekuenzanisira chingave chave chakawedzerwa kuisa kune vakawanda vakapindura.
Inobatanidza Market Research Firms
Imwe nyanzvi yekutsvakurudza yemusika inobatanidza tsvakurudzo yakabatanidzwa inoita zvinhu zvinovabatsira kuti vaunganidze ruzivo nguva dzose uye vobva vatengesa kuti data uye mitsara yakaitwa kubva pakutsvakurudza kwemashoko aya kune mamwe makambani. Kazhinji, mishumo inobatanidza kutsvakurudza kwemashizha inodhura uye inotengeswa zvakanyanya zvakanyanya zvokuti makambani chete anotenga mitsara. Kazhinji, makambani ekutsvakurudza emusika anonyanya kuisa zvikamu zve data uye zvemakambani ekudzidzira.
- Q Zvikoro Company - Ichi chakasimba chinotevedzera pfungwa dzokuti vatengi vanobata vanopfuura 1700 vanozivikanwa. Kunyange zvazvo izvi zvingaita sechinhu chisina kunaka nokuda kwekutsvakurudza misika - chimwe chinhu icho Magazini yevanhu inogona kuita zvakakwana - kumira kwevanhu vanozivikanwe chinhu chinokosha chemashoko kune kambani iyo painofunga kubhadhara Dhavhidha nokuda kwechikwata chekutengeserana . Mukuwedzera kune vakakurumbira rankings, Q Scores Company inotarisawo manzwiro evatengi uye kukwidza kwevanhu vane cartoon, vanofa vanozivikanwa, uye nyanzvi dzemitambo.
- Nielsen - Zvichida iyo inonyanya kuzivikanwa yemakambani ekutsvakurudza emakambani akabatanidzwa, zvakanyanya ndezvekutarisirwa kwaNielsen kwenguva refu terevhizheni. Mumakore achangobva kupfuura, Nielsen akawedzera kushandiswa kwehutano kune tsvakurudzo yavo yeTV kuburikidza nevatarisiri tweet maonero avo nemashoko kuvatsvakurudzi pavanenge vari kutarisa zviratidzo zvepa terevhizheni.
- Arbitron - Maonero evatengi pamusoro peredhiyo inoratidza iri pakati pekutsvakurudza kwemashamba ekubatanidzwa kunoitwa neArbitron. Kuzivikanwa kweredhiyo kuratidzira kune vateereri zvakaputirwa mumishumo inoparidzirwa kune vhepfenyuro revasarudzo zvisarudzo.
- Kwenharaunda yeChishopheni Chekuita - Ichi chikwata cheCanada chinobatanidza maitiro ekutenga kwevatengi uye kushandiswa kwevhidhiyo nehuwandu hwezvinhu zvinotengeswa pamusika hunoita huwandu, husina kujeka, huwandu hwemashoko kune nhengo dzehutano hwekutsvakurudza boka revanhu.
- Ipsos Reid - Imwe inonyanya kuzivikanwa mune imwe sangano rekutsvakurudza yemusika muCanada, Ipsos Reid inopa nzvimbo nhatu dzekutsvakurudza kwemarike: kushambadzira, kuvimbika, kutengesa, vhidhiyo, nhau dzevanhu, nekuongorora kwekuongorora. Mukuwedzera, Ipsos yakawedzerawo kune nzvimbo yeurouroscience. Bhuku reNew York Times rakanakisa bhuku kubva kuIpsos Loyalty, The Wallet Allocation Rule , rinopa kunzwisisa maonero uye zvikwata zvevatengi.
- C + R Research Services, Inc. - Iri ibasa rekutsvaga rekutsvakurudza ruzivo, rinopa tsvakurudzo yakawanda, maonero akadzika uye yakagadziriswa nevatengi.
- Kuchenesa Nyuchi Dzemabhiza - Imwe nyanzvi yekutsvakurudza iyo inobatsira kugadzirisa kusarudzwa kwepamusoro mune bhizinesi remazuva ano kuburikidza nekuita kuti zvakaoma zvive pachena.
- ChirembaDirectory - Mazano emakambani ekutsvakurudza paDhectorDirectory anopa ruzivo rwevanodarika mazana 700 000 veUnited States.
- Healthcare Research & Analytics (HRA) - Sangano rekutsvakurudza kwemakambani yakazara rinoshandira mumigwagwa yehutano hwehutano nehutano hwakanaka muchipatara.
- Irwin Broh Research - Kubva muna 1971, iyi yemakethe yekutsvakurudza ikambani yakave ichibatsira bhizinesi pfungwa dzevashandi vavo.
- Multi-sponsor Surveys, Inc. - Inopa zvidzidzo zvakabatanidzwa zvakabatanidzwa zvitsvakurudzo kuti zviongorore misika yezvino / yemberi yevatengi uye yebhizimisi-kune-bhizimusi zvigadzirwa nemabasa.
- Strategic Intelligence Research Services (SIRS) - Ichi ndicho chikwidziro chinokonzera kugadziriswa uye chikwata chekutsvakurudza kwemashizha yakazara uye kushandiswa kwekambani.
- Spectrem Group - Ichi chakasimba chinozivikanwa mumhizha yese se "Voice of the Investor." Tine Multi-Client uye Custom Primary Market Research zvigone.
- The Understanding & Insight Group - Iyi kambani yekutsvakurudza yemusika yakatungamirira kukurudzirwa kwevashandi vanopfuura 500-vanoda kuitiswa kubva muna 1999. Chirongwa Chekuita / Nezvokutsvakurudza Ongororo. Hapana mazvikwata anotarisa.
- AutoPacific, Inc. - Company inopa mvumo yekutsvaga uye yekubatanidza kutsvakurudza kwevatengesi dzemotokari, njodzi dzekukwikwidzana uye kutengesa kutengesa.
Sources:
Solomon, MR, Marshall, GW, Stuart, EW, Smith, JB Charlebois, S., & Shah, B. (2013). Kutengesa: Vanhu chaivo, mazvisarudzo chaiwo (4th Canadian ed.). Pearson Canada Inc.
The Greenbook: Mutungamiri weVatengi veKutsvakurudza Kwema Market. (2015). Yakabatanidzwa uye yakabudiswa neChechi yeChechi.