Asi zvakarewo mubvunzo unokosha kubva pane maonero ekutsvakurudza kwakarurama uye kwakakwana. Kana muchengeti wemakethe asingazivi kuti kutsvakurudza kwave kuchiitwa, hazvibviri kuva nechokwadi chekupedzisira mune tsvakurudzo iripo.
Kutsvakurudza kwemashamba kunobva pakutsvaga kwakasimba kwemabhuku.
Secondary research ndeyekuunganidza uye kuongorora kwezvinhu zvakambotanirwa kushumira chimwe chinangwa kunze kwechikonzero chezvino chekutsvakurudza. Nenzira iyi, kutsvakurudza kwechipiri kunopesana nekutsvakurudza kwemasimari pamapepanhau , iyo inonyatsounganidza kuwanikwa kwevanhu kubva kune vamwe kuitira kuti vapindure mubvunzo chaiwo uye mutsva wekutsvakurudza.
Secondary market research inogona kubatsira kuchengetedza zvakasimba zviwanikwa sezvo kubhadhara kwekugadzira nekushandisa kwekutsvakurudza kwakatoitika. Secondary market research inowanzofungidzirwa muzvikamu zvezvikamu zviviri: Mashoko kubva mumitambo yemukati (yakachengetwa nekambani imwe kana sangano), uye ruzivo kubva kune zvinyorwa zvekunze (zvakachengetwa kunze kwebhizimisi, bhizimisi, kana sangano).
Secondary Market Research kubva kuInternal Sources
Secondary data inogona kunge iri "kuvanza pachena" sezvo inogona kuwanikwa mune iripo ikambani yemakambani, mune zvidzidzo zvakambotungamirirwa nekambani, kana nenzira yemhinduro chaiyo kubva kune vanobatana, sevatengi, vatengesi, vatengesi vezvitoro, uye vashandi venguva yakareba vanochengeta chiyeuchidzo chekambani.
Secondary Market Research kubva kunze kweSources
Nyaya zhinji yechipiri inobva kune zvinyorwa zvinowanikwa kune dzimwe nzvimbo, zvakadai mumakambani anozivikanwa, mabhizimusi mabhuku, uye mabhizimisi, mitsva yebhizimisi kubva kumakambani ekutsvakurudza ari oga, hurumende mabhuku uye zvidzidzo, uye tsvakurudzo yakabudiswa nemasangano ezvematongerwo enyika anotarisa munharaunda ye kunyanya indasitiri.
Dambudziko rekushandisa kutsvakurudza kwemashamba ekupedzisira ndeye apo ruzivo rungave ruwanika, rungasave rwuri mufananidzo uyo muchengeti wemusika kana mutengi anoda. Uye kubatanidza ruzivo uye data pamwe chete kubva kune zvinyorwa zvakasiyana zvinogona kutungamirira kusanzwisisiro kana kusarudzo kusina kururama pamusoro pekuwana uye huwandu hwezvakawanikwa.
Apo rudzi urwu rwekusava nechokwadi huripo, kutsvaga uye kutsvakurudza kwakawanda kwemashamba kunogona kuwanikwa kuburikidza nekushandiswa kwekutsvakurudza kwemashamba ekutanga. Kusiyana pakati pekuongorora nekutanga kwemashamba emisika kunotsanangurwa pasi apa:
Primary Market Research
- Zvinogona kuva zvinodhura kuitisa
- Inoshandisa data itsva
- Nyaya zhinji yemazuva ano
- Yakanyatsogadzirwa
- Zvinotarisirwa kuongororo yekuedza
- Nguva inopedza
Secondary Market Research
- Zvimwe mari
- Inoshandisa deta yakatozounganidzwa
- Mashoko kubva pane zvakaitika kare
- Zviri nyore kuwanika
- Kuchengetedza kungave kuri kushayikwa
- Ive nguva inopedza
Secondary Market Research Example
Sangano reNational Consumer Study rakagadzirwa naWeatheran Simmons inobatanidza kutsvakurudza kwekutsvakurudza kunotengeswa kune masangano ekudhinda, mabhuku emakoroji, vatengesi, uye vaparidzi. Dhiyabhorosi ine zvinyorwa zvinodarika 60,000 zvakasiyana-siyana zvekutengeserana kwevanoshandisa maitiro ekushandisa, mabhii 8000, uye zvikamu 450 zvemagetsi. Muzvinyorwa uye zvese zvakasiyana, dhesiyo inogona kupa mutengesi muchengeti nemufananidzo wevatengi vemuzvigadzirwa nemushandisi, zvikamu zvevashandi vanorema, uye kutsvaga zvido zvemashamba emagazini nemitambo yehuterevhizheni.
Mawebhusayithi anobatsira eMakambani Okutsvakurudza
www.proquest.com - Ichi chinyorwa chinopa ruzivo pamusoro pekambani dzinogona kugadziriswa nekambani, nzvimbo, uye ukuru. Izvi zvinoita kuti zvive nyore kuti mutsvakurudzi wemusika akumbire mapepa emakambani, mazita akafanirwa kutumirwa mazita, uye nhepfenyuro yepa telemarketing.
www.lexisnexis.com - Dhiyabhorosi iyi inosanganisira mashoko kubva kuNNN, Dun & Bradstreet, Ipsos, Market Research Intelligence Association, National Public Radio nyora, New York Times , uye TNS (Taylor Nelson, Sofres).
www.marketingpower.com - Iyi ndiyo webhusaiti yeAmerican Marketing Association iyo inopa ruzivo runobatsira kune nhengo pamisoro yehurumende.
Sources:
Solomon, MR, Marshall, GW, Stuart, EW, Smith, JB Charlebois, S., & Shah, B. (2013). Kutengesa: Vanhu chaivo, mazvisarudzo chaiwo (4th Canadian ed.). Pearson Canada Inc.