Kuumba unhu hwakanaka hwomutengesi: nheyo dzepamusoro
Usati watotanga kutengesa chigadzirwa kune vanotengesa vatengi, zvakakosha kutora nguva yekuveza mhando yakakodzera yevatengi vemiti yako.
Nokutsanangura yako yakakodzera mutengi, unogona kutanga kutarisa mapeti angaratidza kuti anobatsira pakutsvaga kutengesa.
Kutanga, vatengi vanogona kuonekwa nemapoka akasiyana-siyana, akadai se:
- preference
- mararamiro
- danho rehupenyu
- chirevo
- chiito
Kufunga pamusoro pevatengi maererano nenzira iyo inomiririrwa nezvikamu zvakasiyana-siyana zvinogona kubatsira. Irosi yekutanga inosanganisira zvikamu zvinowanzoshandiswa pakutsanangura vatengi, zvakadai sehuwandu hwevanhu, huwandu hwehupfumi hwevanhu, uye kushandiswa kwemiti. Chikamu chechipiri chinowedzera pfungwa dzekutanga chekutanga uye dzinosanganisira psychographics, chizvarwa, geography, geodemographics, uye zvinowanikwa zvakawanikwa. Tsanangudzo dzemashoko aya dzinowanikwa pasi apa:
Kuwanda kwevanhu: Maitiro ane chokuita nezera, guta kana dunhu rekugara, zvepabonde, rudzi uye rudzi, nekugadzirwa kweimba.
Socioeconomic: Unhu hwakabatana nemari yemhuri, dzidzo yekuwana, basa, vagari, uye kushamwaridzana nhengo.
Chikwata chehutano / Kushandiswa kweMiti: Mhando dzinobatanidza chigadzirwa chechigadzirwa pamusana pemafambiro avo.
Psychographics: Zvinhumba zvine chokuita nemararamiro, mararamiro ehupenyu, unhu, mafungiro, maonero, uye kunyange kutora maitiro.
Chizvarwa: Zvinhumba zvakabatana nechizvarwa chinonyatsozivikanwa cheboka boka.
Geography: Unhu hune chokuita nenharaunda inoshandiswa nevatengi nekushanda.
Geodemographics: Zvinowanzobatanidza geography uye mazita evanhu vanogona kuungana mumapoka anozivikanwa.
Mitsva Inotsvaga: Zvipo zvakabatana nezvinobatsira zvinoshandiswa nevatengi pavanotenga zvigadzirwa nemabasa.
Vatsvakurudzi vemusika vangava nehuwandu hwemapurogiramu evatengi kana vanogona kushandisa mapepa evatengi vakave vakarongerwa maererano nemaitiro avo akafanana. Makambani ekutsvakurudza emakethe kazhinji anowanzoita kuti vashandi vadzo vashandise zviwanike pamakambani ekutsvakurudza emakethe anobudiswa kune vatengesi vekutsvakurudza misika kumakambani makuru
Mimwe mienzaniso yekutsvakurudza kwemakethe
Nokuwana ruzivo kubva kune vanogona kutengesa, unogona kutanga kutora mufananidzo wakajeka wekuda, kusadikanwa, uye kutenga maitiro. Mimwe mienzaniso yezvikwata zvitsva zvinotengesa makambani ekutsvakurudza anowanzoshandisa anosanganisira:
ABC1 . Sangano rimwe chete rekutsvaga mumakambani ekutsvakurudza kwemakethe rinowanikwa mubasa rebasa reumwe munhu, munhu akasarudzwa semukuru weimba, kana kuti mukuru wekupa mari kune mhuri. Iyi nzira yekubatanidza inowanzonzi ABC1 , iyo iri shorthand yezvikamu zvitatu zvekutanga zvezvemagariro evanhu mune zvematoni.
Kubatana kunotevera:
- A = Mukuru kana mukuru wevatungamiri, hutungamiri, kana unyanzvi
- B = Mutariri wepamusoro, mutungamiri, kana unyanzvi
- C1 = Kutarisira kana mafundisi, uye mutungamiri wechidiki, mutungamiri, kana unyanzvi
- C2 = Bhuku rakashongedzwa nevashandi
- D = Vadzidzisi vese vasina kudzidza
- E = Munhu wose anotsigirwa zvachose nekutsigirwa kwevanhu (chirwere chisingaperi, kusashanda, vakwegura, vakaremara, nezvimwe zvikonzero)
Upenyu uye mamwe mapoka mapoka. Mienzaniso yeiyi inowanzobatanidzwa maererano nekutsvakurudza kwevashandi vemunharaunda kana tsvakurudzo yekuongorora. Nyika dzakasiyana dzakabatanidza zvikamu zvepakati pezvikamu zvehupenyu zveduzhinji. Mutero wakatarwa wemapoka emagariro ehupenyu unoratidzwa pasi apa:
- Pre-Mhuri kana kuti Hapana Mhuri = Vanhu vari pasi pemakore makumi mashanu avo vasiri vabereki.
- Mhuri = Vanhu vezera ripi neripi vane mwana mumwe chete pasi pezera remakore gumi nematanhatu vari pamba.
- Chechitatu = Vanhu vane makore makumi mashanu nemashanu kubva kune makumi matanhatu nemaviri vasina vana vari pasi pemakore gumi nematanhatu vachiri kugara kumba
- Vakarasikirwa = Vanhu vanopfuura makore 65 vasina vana vari pasi pemakore gumi nematanhatu vachiri kugara kumba.
ACORN. Imwe nyanzvi yekutsvakurudza yemusika inoshandisa vatengi vemapoka evanhu vanozivikanwa seAACORN. Nheyo yeAACORN maitiro ndiyo geodemographic segmentation. Zvichivimba nezvenhamba dzekuverenga, kunyanya kwematokisi inoshandisa nzvimbo dzekugara kuti dzigadzire vatengi. Zip codes (mail codes) zvinogona kuenzaniswa neAIDS dzakasiyana siyana. Nokuti vanhu vanogara munharaunda vanofarira kugovana nhamba yakanaka yehutsika, nzira yaAACORN yekugadzirisa vatengi inogona kuva yakasimba kudarika kuwedzera kwechimiro inowanikwa chete maererano nehuwandu hwevanhu, hupfumi, kana hupfumi hwehupfumi. Zvitsva zveAACORN nezvimwe zvikamu zvinosanganiswa zvinotsanangurwa pasi apa:
Kubudirira Kwepfuma - Chikamu 1
- A - Wealthy Executives
- B - Akanaka Grey
- C - Kubudirira Mhuri
Urban Prosperity - Chikamu 2
- D - Prosperous Professionals
- E - Kudzidziswa Urbanites
- F - Aspiring Singles
Off Comfort - Chikamu 3
- G - Kutanga Kubuda
- H - Mhuri Yakachengeteka
- I-Akagara pasi Suburbia
- J-Prudent Pensioners
Zvimwe Zvishoma - Chikamu 4
- K - Asia Communities
- L - Post Industrial Families
- M - Blue Collar Roots
Akaoma Akamanikidzwa - Chikamu 5
- N - Kurwisa Mhuri
- O-Burdened Singles
- P-High Rise Dambudziko
- Q - Inner City Adversary
Kuumba Munhu: The Basics
Kugadzira mufananidzo wevatengi kana persona ibasa rakanyanya nyore kana wanyora ruzivo rwuri pamusoro apa kubva kune avo vangave vatengesi. Mhuri dzinotsanangura zvikamu zvakasiyana-siyana zvinokubvumira kufungidzira munhu anofarira chigadzirwa chako uye kukupa kunzwisisa kwakanakisisa kwezvaizovaita kuti vawane bhizinesi rako. Tanga nyore:
- Rondedzera unyanzvi wako muchengeti (s) uchishandisa zvikwata zvinoratidzwa pamusoro apa uye tanga zita rakanyorwa
- Gadzira purogiramu chaiyo yeboka rimwe nerimwe revatengi rakaratidzwa muzvikwata zvakanyorwa pamusoro apa
- Funga nezvekutengesa maitiro, zvido, uye unhu paunenge uumba mumwe nomumwe
Kana uchinge uine mufananidzo wakajeka wemhando yevatengi bhizinesi rako rinofanira kunge ririkutarisa iwe unogona kugadzira urongwa hwekutengesa. Nhoroondo yako yekambani yemakambani ichakubatsira iwe kuti uone kuti ndiani, kupi uye sei ungasvika kune vangave vatengi vanofarira izvo bhizinesi renyu rinofanira kupa.