Target Marketing (Marketing Target) Inogona Kuve Chinokosha Kukutengesa Kuwedzera
Target Marketing inosanganisira kuputsa misika muzvikamu uye zvino kuisa maitiro ako ekutengeserana pane imwe kana zvishoma mashoma zvikamu zvinoumbwa nevatengi avo vane zvido uye zvido zvinonyanya kufanana nezvakagadzirwa kana zvipo zvebasa. Inogona kuva chinhu chikuru chekukwezva bhizimisi idzva , kuwedzera kutengesa kwako, nekuita bhizinesi rako kubudirira.
Runako hwekutsvaga kutengesa ndeyokuti kuburikidza nekutsvaga kwako kutengesa kumapoka chaiwo evatengi kunoita kuti kukurudzirwa, kutengesa, uye kugoverwa kwezvigadzirwa zvako uye / kana zvibato zviri nyore uye zvinodhura.
Inopa hukuru kune zvose zvekutengesa mabasa ako.
Saka kana, somuenzaniso, bhizimusi rekudya rinopa zvipo zvekuchengetedza mumusha wevatengi, panzvimbo yekuparidzira nepepanhau rinowedzera kune vose, mushure mekutsvaga mararamiro anotarirwa kwebasa ravo, kambani yezvokudya inogona kutarisa mushamba unoda kunyatsojeka mail campaign , a flyer delivery iyo yakangoenda kune vagari mune imwe nzvimbo, kana chikwata che Facebook chakakonzerwa nevashambadziri mune imwe nzvimbo nzvimbo, zvichiwedzera kudzoka kwekutsvaga kwekutsvaga pakushambadzira kwavo-uye kuunza vamwe vatengi.
Nhau dzezvemagariro ehupfumi dzakadai sa Facebook, LinkedIn , Twitter , uye Instagram dzine nzira dzakakosha dzekuti mabhizinesi atarise vashandisi vanobva pamakakatani emakethe. Bhizimusi uye bhizimusi bhizinesi raigona kukonzera kuroorwa nevateveri ve Facebook vane chikwata chekuda mavhiki getaway package, somuenzaniso. LinkedIn inowedzera B2B inotungamirirwa - unogona kutsvaga mabhizinesi nenzira dzakasiyana-siyana dzakadai senhamba yevashandi, mhizha, nzvimbo, nzvimbo.
Kunyange rutivi rwemisika runogona kuitwa nenzira dzakasiyana-siyana, zvichienderana nekuti iwe unoda kudira sei pie, zvitatu zvemavara zvakanyanya ndezvi:
Demographic Segmentation
Kuenzanisa kwevanhu vanoverengeka kwakavakirwa pamatanho akaenzana, akadai se:
- hukama
- age
- mari yepamusoro
- nezvekuroorwa
- dzidzo
- race
- chitendero
Demographic segmentation kazhinji ndiyo inonyanya kukosha yekuziva mararamiro anotarisirwa , zvichiita ruzivo rwehuwandu hwevanhu hunokosha hunokosha kumabhizimisi mazhinji.
Mumwe mutengesi wezvinodhaka, somuenzaniso, angada kutsvaga kushambadzira kwavo zvichienderana nemigumisiro yevarudzo yeGallup, iyo inoratidza kuti doro ndiro soro yekusarudza kune vanhu vari pasi pemakore makumi mashanu (kunyanya muzera remakore 18-34 mararamiro) apo avo vane makore 55 nekuremba vanosarudza waini.
Geographic Segmentation
Geographic segmentation inosanganisira segmenting yemusika kubva panzvimbo. Kerodi dzekumba imwe muenzaniso. Zvisinei, zvichienderana nehuwandu hwebhizimisi rako izvi zvinogona kuitwa ne:
- vavakidzani
- poso / zip code
- nzvimbo yenzvimbo
- guta
- province / state
- nzvimbo
- nyika (kana bhizimisi rako riri munyika yose)
Geographic segmentation inotsigira pfungwa yokuti mapoka evatengi mune imwe nzvimbo inogona kuve nechinangwa chaicho kana zvekushandira; somuenzaniso, kushandiswa kwemasvosheni kunogona kuda kuisa pfungwa dzavo mukutsvaga mune imwe musha kana kugoverwa kunove nehuwandu hwevatana.
Psychographic Segmentation
Psychographic segmentation inoparadzanisa misika inotarisirwa inobva mumagariro ehupfumi nehupfumi, unhu, kana mararamiro anoraramira. Nharaunda yehupfumi nehupfumi yakabva kune avo vakagwinya uye vakadzidza zvikuru kumusoro kune vasina kudzidza uye vasina ruzivo pasi. I-UK-based National Readership Survey inotsanangura zvidzidzo zvevanhu maererano nezvikamu zvinotevera:
| Social Grade | Mamiriro evanhu | Basa |
| A | yakadzika pakati peboka | mukuru wepamusoro, mutungamiri kana unyanzvi |
| B | middle class | mutariri wepakati, mutungamiri kana unyanzvi |
| C1 | akadzika pakati peboka | vatariri kana vafundisi, vatungamiri vaduku, vatungamiri kana vashandi |
| C2 | nyanzvi yekushanda kirasi | nyanzvi yevashandi |
| D | working class | semi uye vasina technic manual workers |
| E | avo vari pasi pasi pekurarama | state pensioners kana chirikadzi (hapana mumwe mupiki), vashandi vasina kukwana kana vakaderera |
Nzira yekuita mararamiro inosanganisira maitiro, zvitendero, zvinodiwa, nezvimwewo. Mienzaniso inosanganisira avo vanosarudza guta kunze kwekugara kumaruwa kana kumugwagwa, kana avo vanofarira zviduku kana vane hanya zvikuru nemamiriro ezvakatipoteredza.
Psychographic segmentation yakavakirwa padzidziso yokuti zvisarudzo izvo vanhu vanozviita pavanenge vatenga zvinhu kana maitiro ndezviratidzo zvemararamiro avanoita kana mararamiro ehupfumi.
Target Marketing Marketing Case - Zvokudya zveMcDonald's
Zvokudya zveMcDonald's ndezvokudya zvekudya zvakanyanya kudarika munyika uye imwe yemuenzaniso wakabudirira zvikuru wevanhu vanofunga nezvekutengesa, vachitarisa zvinhu zvavo zvevana, vechidiki, uye vaduku dzemhuri-dzinogara nekupa "Play Places", wifi yakasununguka, "Happy Meals "iyo inosanganisira maikirwo akadai sevatambi veWalt Disney, uye mishandirapamwe evhangeri nemashoko ekuti" Shandisa Mwana Wako Womukati ". Taratidziro yekutengeserana pamwe chete nemitengo ine utsinye yakaita kuti McDonald's inotora 25% yemugove wekutsvaga kwezvokudya muSouth
Zvisinei, mumakore achangopfuura sezvo zviuru zvemakore zvakapfuura vana vechidiki kuti vave chizvarwa chikuru muAmerica, kutengeswa kweMcDaldald kwave kuri kuderera sekutsanya kwekudya kwemhando yemenyu zvinhu zvakadai seWiki Mac inowanzozivikanwa uye fries ine chido chiduku kune zviuru zvemakore. Mukupindura, McDonald's yakachinja mararamiro avo ekutengesa kutarisa chizvarwa chezviuru zvemakore nekushambadzira kwakatsvaga, mararamiro emhando dzemhando uye upscale coffee products like espressos.
Mamwe mashoko pamusoro peKutengeserana kweTarget
Kana iwe unofarira kutengesa kwekutengesa, danho rokutanga nderokuita tsvakurudzo ichakubatsira iwe kutsanangura uye zero iwe pamusika wako. Nyaya dzinotevera dzichakubatsira iwe kutanga:
Mabhizinesi Anoshandisa Sei Kutsvakurudza Ongororo?
Tsanangurai Target yako Yekutengesa uye Wedzera Kutengesa Kwako
Mawaniro Ekuwana uye Kutengesa Kumakero Ako Akakosha
4 Matanho ekukudziridza hurongwa hwekutengesa
Uyewo anozivikanwa se: Niche marketing .