Kugadzira Simba Rokutengeserana Promos

Kumbani, Mipikisano, uye Sampuli Dzai Sales for Bhizimisi

Ikukurudzira Mamiriro ekutaura kweMusangano wePromosi yakaratidza kuti kuparadzira kwekutsvaga kwaive chikamu chetsika yekutsvaga yekutengesa kwepamusoro pezvikamu zviviri kubva muzvitatu zvemashamba ose. Mutsetse wacho unobhururuka pakati pekutengesa uye kuparadzirwa kwemariji. Izvi zvinoratidza chimiro chakasimba chemabhizimisi anowedzera kudhinda kushambadzira kune yavo yose yekushambadzira bhajeti.

Promotional Marketing

Kukurudzira kwekutengeserana ibhizimisi rekutengeserana kwebhizimisi rakagadzirirwa kukurudzira mutengi kutora matanho ekutenga chisarudzo.

Kukurudzira kukurudzira inzira inosanganisira zvakasiyana-siyana zvinokurudzira zvakadai se:

• Mipikisano: Isu tose tinonakidzwa nekukunda chimwe chinhu pasina rusununguko. Mipikisano inopa motokari inonakidza yekudhura yemabhizimisi maduku kuwana vashandi vatsva uye kujekesa. Iwe haufaniri kumhanyisa mabhiriyoni-dollar giveaway sePepsi, mubayiro wekukosha kune imwe chete yemusika wako .
• Kumbani: Maererano neCMS, mutungamiri anotungamira mushandi wekutengesa, vatengesi vakabudisa 302 mabhiriyoni mapikoni muna 2007, kuwedzera kwe6% pamusoro pegore rapfuura. Inopfuura 76% yehuwandu hwevanhu vanoshandisa mapikoni, maererano nePromtion Marketing Association (PMA) Coupon Council. Mapikoni achiri kushanda uye anopa mari inotengeswa yekutengeserana kwebhizimisi shoma.
• Sampuli: Ita samples risina basa here? Kupa chigadzirwa chako kunze kwekusununguka kunogona kuonekwa sekubatsira kunobatsira asi funga nyaya yaSeth Godin. Mwariin akabudisa bhuku rainzi "The Idea Virus" mugore ra2000. Kusiyana nevamwe vanyori, haana kubhadharisa bhuku racho asi akaripa pachena se e-book. Mumaawa masere anopfuura makumi matatu emakopi 400,000 akadhindwa. Izvi zvakagadzira buzz pamusoro pebhuku uye kunyange zvazvo pasina, vanhu vakatenga bhuku rakaoma; achiita bhuku # # pa Amazon bestseller orodha.

Kuumba Simba Rokusimudzira Kutengesa

Usati watanga mushandirapamwe wokudhinda webhizimisi rebhizimisi rako duku tora nguva yekunyatsoronga zvirongwa uye zvinangwa. Zvibvunze mibvunzo inotevera:

• Uri kuronga kutora mazita semutungamiri kana kuderedza chimwe chinhu semutungamiri we kurashikirwa kuti awane vhesi yakawanda yevatengi? Sarudza chikonzero chekusimudzirwa.

• Ndiani anotsvaga mushandirapamwe wako wokutsvaga? Ndiyo makwikwi emakwikwi ako kana vatengi varipo vasati vatenga kutenga mumwedzi gumi nemaviri ekupedzisira?
• Chii chinokurudzira chinoshanda zvakanaka kune vatengi vako boka? Coupons, sweepstakes kana sampling?
• Chii chinowanikwa bhajeti? Sarudza motokari yekutsvakurudza seyemachete yakananga, email, kana mu-chechi isingazopfuuri bhadharo yekubatsira.
• Iwe unomhanyira kukurudzirwa mukati-musha here kana kukwereta imwe kunze kwesangano rinokurudzira? Sarudza muimba kana iwe uine bhajamiro shoma uye nguva yekudzidza zvakawanda pamusoro pekutsvaga kudhinda.
• Ko bhizimisi rako richagadzirisa sei kana kuparadzira kwemashoko kunobatsira? Sarudza chinangwa chakajeka uye usakanganwa kuenzanisa migumisiro.
• Iwe unokurudzirwa maererano nekuteerera neHurumende neDhechi mitemo. Kukurudzira kukurudzira kukurudzira kunofanira kutevera mutemo. Semuenzaniso, Federal Trade Commission inotaura "apo" kusununguka "kunopa kusungirwa kune kutengeswa kweimwe chigadzirwa, mutengo wemuchina waakatenga haufaniri kuwedzerwa kubva pamutengo wayo wenguva dzose."

Mitikwi chero ipi zvayo kana kuti sweepstakes inopiwa nekambani inoda kutenga kutora haisi pamutemo muUnited States. Tarisa nyika yako kana sangano rehurumende yehurumende kuti uone kuti iwe unoteerera mitemo nemitemo.

Kuenderera mberi kwemari nemakambani maduku uye makuru pamushambadziro wokutsvaga chiratidzo chakajeka chinokurudzira basa. Isa chiziviso chekusimudzira kune bhizinesi rako duku uye uwane kukura kwekutengesa.

Yakarongedzwa naAlyssa Gregory