Nzvimbo Yokutanga Yezvose Zvokutengesa
Iyo Yakashambadzira Kutengesa Kugadziriswa (USP kwenguva pfupi) ndiyo inoisa mishonga yako uye / kana mazano zvakasiyana nemakwikwi ako.
Yakarondedzerwa semutsara mumwe chete unopfupikisa chinokosha chebhizimisi rako, USP inoshanda sechinyorwa chezvinhu zvose zvekutengesa kwako.
Mubvunzo waSpP mhinduro kune vatengi vako ndeyekuti, "Ichi ndicho chikonzero iwe unofanirwa kutenga kubva kwandiri, panzvimbo pemakwikwi angu."
Iyo inobata ndeyokuti, USP yako inofanirawo kupa vashandi venyu vangave neropafadzo chaiyo yavanoona seyakanaka.
Hazvina kukwana kutaura kuti chigadzirwa kana basa rako "rakanaka" kana kuti "rinokosha". Zvisinganzwisisi-kutaura hazvitauri nevatengi vanoda kuziva kuti ruzivo runobatsira ruchashanda sei kwavari.
Ndokusaka kuumba USP usati waunza chigadzirwa kana basa kumusika inzira yakanaka yekugadzirira mberi kana ichatengesa. Kana pasina chinhu chinoisa chigadzirwa chako kana basa kunze kwekukwikwidza, nei munhu angada kuzvitenga? Uye, kunyange kana pane chimwe chinhu chinoita kuti chigadzirwa chako kana basa rive pachena, pane chimwe chinhu icho vatengi vachizoona sechichikosha? Kana zvose zviri zviviri izvi zvisati zvasangana, sei uchipedza nguva yako kana mari kusimbisa chigadzirwa chisingazogoneki pamusika?
Iwe Unofanirwa Kuendesa Mharidzo Yako KuVanhu
Chimwe Chimwe Chinhu Chinotengesa Kutengesa Chimwe chinhu chinonyanya kukosha chigadzirwa chemabhizimisi maduku anomanikidzwa kukwikwidzana nemamwe mabhizimisi maduku uye maketani makuru ezvitoro .
Bhizimisi rako rinogona kunge rine basa rakanakisisa kana chigadzirwa chemiti, asi kunze kwekuti iwe unogona kuwana mharidzo kune vanogona kutenga vatengi havangave nechikonzero chekusarudza bhizinesi rako pamusoro pemupikiswi.
IU USP haisi iyo pfungwa itsva. Yakasikwa neAmerica mukuru wekutengesa Rosser Reeves (1910-984) uyo aidavira kuti chinangwa choga chokutengeserana chaiva kutaurira imwe sangano rekambani yezvigadzirwa kana basa ravo uye kuti chirevo ichi chinofanira kuramba chisina kuchinjwa.
4 Matanho ekugadzira Chimwe Chinhu Chinotengesa Kutengesa
1) Tanga nekuongorora zvipo zvebhizimisi kubva kune maonero emakambani anotarirwa , izvo zvinogona kugoverwa nezvikonzero zvakadai sehutano, makore, mararamiro, mararamiro, chitendero, dzidzo, nezvimwe. Ko mutengi wako anotarisira mutengo wakaderera, unhu huri nani hwevatengi , imwe nzvimbo, zviri nyore, kumba kunounza, nezvimwewo?
2) Zvibvunze, "Ndezvipi izvo chigadzirwa changu kana basa rinopa kuti michina yemakwikwi kana maitirwo asina kupa?" Zvadaro zvibvunze kuti chii chakanaka chinobatsira kune vatengi vako. Kana iwe usingakwanisi kupa mhinduro chaiyo dzemibvunzo iyi mumitsara mishomanana iwe zvichida hausi kuita zvakakwana kusiyanisa mabhizinesi ako kubva kuvakwikwidzi vako mumusika.
3) Zvino, zviise zvose pamwe mumutsara umwe unofungidzirwa zvakakwana kushandiswa sekutengeserana. Semuenzaniso, "Tinoshumira pizza yakawanda isina gluten-musha muguta", kana kuti "Complete auto service iwe unogona kuvimba," kana "Top quality fenisha pamutengo unodhura."
4) Zvadaro, shandisa USP yako mukutsvaga kwako, mune emaimeri yako kune vatengi, pane webhusaiti yako, mumasangano ako ose ezvehupfumi zvakadai sa Facebook , LinkedIn , Twitter , uye Pinterest .
Uyewo, shandisa iyo yekutengesa kwako kwose uye zvigadzirwa zvekutsvaga, chero kupi zvingaita kuti vatengi vangave vakatarisa . Usapotsa kurohwa. Usatsauka.
Zvimwe Zvose Zvinoshamisa Zvokutengesa Zvimwe Muenzaniso
Hallmark: Paunotarisira zvakakwana kutumira zvakanakisisa.
Gwara remugwagwa : Shandisai pasi pe6 magamu emafuta.
The Men's Wearhouse (George Zimmer): Iwe unofarira nzira yaunotarisa-ini ndinovimbisa.
FedEx Corporation: Pazvinenge zvachose, zvakanaka zvinotofanira kusvika ikoko usiku humwe.
Chimwe chezvinhu zvakakurumbira zvinotengeswa zvinotengeswa izvo Rosser Reeves akazvigadzirira ndezvaM & Ms, "Mukaka wekukateti unonyunguduka mumuromo mako, kwete muruoko rwako."