Nhamba Muchengetedzo Inogona Kuva Chinokosha Kubudirira Kwebhizimisi Maduku
Nhamba yemisika yemakambani inotarisirwa, inotarisirwa chikamu chemusika.
Nenzira, naizvozvo, bhizinesi rinotarisa pane niche rinotaura nezvekudiwa kwechigadzirwa kana basa risina kutaridzirwa nevatengi vese. Kugadzira misika yemichero kunokupa mukana wekutengesa zvigadzirwa nemabasa kune rimwe boka iro mamwe mabhizinesi akanganwa. Iwe unogona kufunga nezvekambani yemakambani seboka rinotsanangurwa revanhu vanogona kutenga vatengi vane zvido zvakananga, seboka reboka guru.
Funga nezveboka revatengi vanofarira kutenga zvinhu zvekuchenesa, semuenzaniso. Panzvimbo yekupa maitiro ekuchenesa maitiro, bhizinesi rinogona kugadzira misika yemichero nekutsvaga chikamu chemusika uyu unofarira mapofu ekuchenesa mapofu. Imwe bhizinesi inogona kutora niche yayo mumusika uyu nekunyanya kushandisa kushandiswa kwekugadzirisa zvigadzirwa zvemagariro. Maketani emhando ipi zvayo yakajeka yakakura ine zvikamu zvakawanda zvemashamba emisika - kunyange zvisati zvisizvo zvose zvingave zvikashambadzirwa misika zvichange zvakakodzera kutarisa kubva mune bhizinesi rekuona.
Sei uchifanira kushungurudza kugadzirisa misika yemichero? Nemhaka yekubatsira kukuru kwekunge uripo ikoko; mamwe mabhizimisi maduku angave asingazivi nezvemisika yako yakashambadza, uye mabhizimisi makuru haafaniri kushungurudza nayo. (Cherechedza kuti izvi hazviwanzo nguva yakareba; kana imwe bhizinesi yakagadzira niche inobatsira, vamwe vanowanzotamira mukati uye kana zvichibatsira zvakakwana mabhizimusi makuru achacherechedza.)
Niche inogonawo kushandiswa kugadzira nzvimbo inobvumira bhizinesi kuwedzera zvinhu zvayo mumusika mukuru.
Nenzira yekuisa mari pamusika wezvichemo ndeyokuwana kana kukura niche yemisika inotenga vatengi vanogona kusvika, iyo iri kukura zvakaringana, uye iyo haisi yeye mutengesi mumwe chete atove.
Ona Kuti Ungawana sei uye Udzidze Niche Market kuti uwane mamwe mashoko.
Mienzaniso yeNiche Markets
1) Imwe yemashamba emichero inowedzera ndeyezvokudya zvekudya :
- Chido chakakura chekudya kwechikafu chinokonzera mabhizimisi akawanda kuti azadze niche, kubva kune dzimwe nzvimbo dzakasiyana-siyana zvinokonhorera kune cheeses, sausages, jams uye jellies, kune kofi yekucheka. Mabhizimisi mazhinji ezvokudya akabudirira akatanga bhizimisi semunhu mumwechete makamba emakamuri anoita zvigadzirwa nemaoko.
- Mutengo wemiti yakasarudzwa yakakura yakawedzera 34% gore-kupfuura-gore kubvira muna 2010 kusvika muna 2015, uye kutengesa kwose kunotarisirwa kusvika $ 2.34 mabhiriyoni muUnited States muna 2019 (Packaged Facts report rakanyorwa naWoward Waxman). Mabiko emunharaunda uye zviyo zvekugadzira zvinonyanya kuwanikwa mumagadzirwa e-gluten aripo kwose kwose.
- Zvinhu zvinotengeswa zvinowedzera kuwedzera sezvo vashandi vanonyanya kunetseka pamusoro pehomoni uye zvinouraya zvinoshandiswa mukukura kwezvigadzirwa zvezvokudya zvinowanikwa.
- Zvisikwa zvekudya zvekudya zvakadai seMakwenzi Akanaka anobvumira vatengi kutengesa paIndaneti nezvezvibereko zvitsva, hove, nyama uye mishonga yemakaka (yakawanikwa kubva kumapurazi emunharaunda). Dzimba-ne-musuo kubhadhara kusununguka kunopiwa.
- Matori anokosha ezvokudya ari kuwedzera kukurumbira kune vatengi vanoda chimwe chinhu kunze kwechikafu chezvokudya zvinokurumidza kudya zvakadai sejiggers, fries, uye imbwa dzinopisa. Yakabudirira zvikuru Clover Truck yeBoston, MA inotakura motokari yemamori inopa mamiriro ekushandura kwemazuva ano anoshumira zvokudya zvezvirimwa zvakagadzirwa kubva munzvimbo dzakawanda munzvimbo dzakasanganiswa, organic ingredients (uye chaizvoizvo, dzinoshumira friji dzeFrench).
- Kubhakwa kwekoroka ndiyo misika yakakurumbira zvikuru yekicheki muNorth America sezvo inyanzvi yewaini inowedzera kuda kunakisa bhiza. Maererano nebhuku reBeer Canada, nhamba yemakambani ekurairirwa muCanada yakakura ne70% mumakore mashanu anotungamira kusvika muna 2014. MuUnited States, bhizimisi remabhizimisi rakakura kusvika $ 20 mabhiriyoni gore roga roga pakutengesa.
2) Imwe misika yemakwenzi inowedzera inowedzera kune vakwegura - mamiriyoni makumi manomwe eAmerica akaberekerwa mumakore pakati pa1946 na1964 (avo vanonzi vana-chizvarwa) uye iye zvino vari kusiya kana kutungamirirwa kubhadhara uye maererano nekutsvakurudza neAmerican Association of Vanhu Vakasiya Basa (AARP) vanenge 90 kubva muzana vavo vanoda kuramba vachigara pamba mumisha yavo. Izvi zvakazarura mikana yakawanda yemabhizimisi maduku anokonzera mutengesi uyu wecheki:
- Kutyaira uye kuendesa mabasa kune avo vasingakwanisi kutyaira kana kuti vanoenda kumba
- Pamba pekuchengeta mabasa akadai sekuchenesa, kugadzirira kudya, nezvimwewo.
- Kubata uye kugadzira nzvimbo
- Ona Izvo Zvakanakisisa Bhizinesi Nokushanda kana nevakuru kune dzimwe pfungwa.
3) Indasitiri yekuchengetedza mhuka ndeyeimwe yemakethe yakakurumbira zvikuru yepamusoro - VaAmerica vakashandisa madhora makumi matanhatu nemakumi mashanu emadhora ezvipfuwo zvavo muna 2015 (American Pet Products Association (APPA)). Kukurumbira kwepfu kwakazarura mikana yakasiyana-siyana yemabhizimisi maduku , kusanganisira:
- Pet kugara kwevanenge vasipo
- Pet kufamba nekudzidzisa
- Kugadziriswa (kunogona kunge kushandiswa kwefoni)
- Zvimwe zvidimbu zvekudya zvepanyama zvakadai sembwa inobata, zvinodyiwa zvekudya, nezvimwewo.
Uyewo Anozivikanwa se: Market niche, niche marketing, niche business.
Onawo:
Tsvaga uye Utengese Kumakambani Ako Akakosha
7 Mabhizimisi Maduku Hamuna Kuda Kutanga
Nzira Yokuwana Nayo Kudzidza Niche Market