Ndezvipi Vatsva Vokudya Zvitsva Vanoyeuka Wakawanda
Chirevo Chinyorwa
Chinhu Chisingakanganwiki Chitsva Chekutanga Kuongorora Ongororo
Ndiri kungoenda kune imwe nzvimbo yepaIndaneti inowanikwa yeNorable Memorable New Product Launch 2011 Ongororo nhasi naJulie Hall naAaaron Reid. Chinhu Chisingakanganwiki Chitsva Chekutanga Chinotanga gore ra2011 kumhanya kwekuti Social Media inoshandiswa sei pakuchinja kwakakura kwekugadzirwa kwemagetsi uye kubvumirwa kwevatengi.
Kwemakore anodarika gumi Schneider Associates anotarisira gore negore Risingakanganwiki Rutsva Rokutanga Rinotanga kuongorora mukubatana neSentient Decision Science, LLC uye The SymphonyIRI Group.
Ichi ndicho chimwe chezvinhu zvakatsvakurudzwa pashure pekutsvakurudza kwekutengesa kwekutengesa zvinotengeswa zvakasiyana-siyana maererano nemanzwisisiro akasiyana-siyana ekushandiswa kwemishonga uye nei vachibudirira zvakadaro.
Chimwe chezvinhu zvikuru pamusoro peMas Media Media vanhu vamunosangana navo. Handirangariri kana kwaive kuburikidza ne Facebook kana Twitter, asi kana tambobatana isu tose takarangarirana mumwe nemumwe webinar waakapa gore rapera.
Takabvumirana kuti chiitiko chegore negore pamusoro pekugadzirwa kwezvigadzirwa, zvose mabhizimusi makuru uye zvigadzirwa zviduku zvishoma, zvinobatsira zvikuru vaverengi veShoko neBeji site. Tsvaga zvinyorwa zvekare pamusoro pezvitsva zvekudya zvekudya.
Schneider Associates akasika gore regore Rinonyanya Kuyeukwa Zvitsva Zvokutanga Rinotanga kuongorora mukubatana neSentient Decision Science, LLC uye The SymphonyIRI Group. Ichi ndicho chimwe chekutsvakurudza kwemashamba ekutsvaga kunoteverwa pamusana pekusaziva kwakasiyana-siyana pamusoro pekuti maitirwo anotengeswa sei uye nei achibudirira zvakadaro.
Ini naJudlie taitaura kwenguva yakareba pamusoro pekuongorora uye zvakakosha, maonero anoenderana Nezvokudya Zvokudya Zvakatengesa Zvakatengeswa pazvitoro. Kuongororwa kwakazara uye kunodarika zvinodhaka zvekudya, somuenzaniso Apple iPad yakanga iri nhamba yekuyeuka zvikuru mitsva yekugadzirwa kwemiti. Sezvo iyi sangano iri pamusoro peKudya neZvirwere, takatarira pane, chii chimwe; zvokudya!
Julie neshamwari dzake vaiva netsitsi zvakakwana kundipa ine "ton" yemashoko, kupfuura zvinogona kuvharwa mune imwe nyaya. Saka ndichaisa pfungwa pamusoro pezvokudya zvine chokuita nekudya uye mazano aunogona kudzidza kubva pane iwe uri mubhizinesi rekudya, kutanga bhizimusi rekudya bhizimusi kana kungoda kuziva.
Julie akati "Gore roga roga Rinoyeuka Nhamba Izvo Zvitsva Zvokutanga Kuongorora kunotidzidzisa nezvekuti tsika yedu inotungamira sei. Ndinofunga kuti zvigumisiro zvinoratidza kuti vamwe vatengi vari kutsvaga teknolojia itsva kuti vabatsire nehupenyu hwedu hwakabatikana, pamwe nekukurumidza uye kunodhura kwezvokudya zvipfeko zvinopa isu tose mukana wekuzvibata isu tisina kuputsa bhanga. "
Saka chii chakasiyana nezvekutsvakurudza uku? Isu tose tinoziva plethora yezvinhu zvitsva zvinowanikwa gore negore; kunyange kana iwe usina kukwanisa kutsvakurudza isu tose tinotenga uye tinoona michina mitsva pane zvinyorwa zvezororo nguva zhinji. Chinhu Chisingakanganwiki Chitsva Chinhu Chinotanga hachiri kutora nhamba dzakaoma dzezvinhu zvitsva mumusika. Chinoita ndeyekuedza kwekuyeuka kwechigadzirwa chetsva kune mutengi. Izvo zvinotaridzirwa ndeyekuti mutengi anoyeuka chigadzirwa chitsva uye icho chinonyanya kukosha kana chiri chikuru chechirongwa chekwenyika kana chikwata chekune imwe nzvimbo. Kana mutengi asingakanganwi, vachaitenga sei?
Ndinonyanya kuda izvi nokuti inokuratidzai mose murima vezvokudya kuti kuumba kunakidzwa kwechigadzirwa hazvibatsiri kana kuedza kwako kuti uende padhipatimendi revatengi kunokundikana kubatisisa pfungwa dzevatengi.
Mutsara Wepamusoro Mutsva Wakayeuka Wakawanda Unotanga Dhina
Vanenge hafu (45% muzana) yevatengi vaisakwanisa kuyeuka chimwe chinhu chitsva chekugadzira kubva muna 2010. Apo kuyeuka kuchiri pasi, kwaive kuvandudza kunopfuura 2008 (69%) uye 2009 (51%). Girafu inoratidzira uku kudengenyeka zvakajeka.
Mari inobudiswa (kushambadzira) haina kuratidza mumatunhu gumi anonyanya kukosha ekunzwisisa apo vatengi vanotarisa kutenga chigadzirwa chitsva.
Zvipfeko zvepachena (86%), kugamuchira chikamu (82%), mazano kubva kune shamwari neshamwari (82%) uye ruzhinji rwehukama hwehukama hwematongerwo enyika huwandisa urongwa.
Mhosva, Kurudziro & Mazano anokurudzira vatengi kutenga. Zvikamu zvisingabhadhari (86%), kugamuchira chikamu (82%) uye mazano kubva kune shamwari neshamwari (82%) ndiyo inonyanya kukosha yekuwana ruzivo pakati pevanopindura vakashandisa.
Kudonhora Kunounza Kudzoka: Mabhodhi akatsigira vatengi kutenga muna 2010. Simba rekugamuchira chikwata chawedzera nezvikamu 10 pamusoro pe 2009,
kubva 72% kusvika 82%. Zvisinei, famba kupfuura mapeji emapuraneti, kune nyika yose kunze kwehukama hwavo neInternnee Coupon sites uye Social Media Couponing. Ahhh, chidzidzo cheimwe chinyorwa.
Utano Huchenjeri hunoenderera mberi. C onsumers akaratidza hutano hunoonekwa sehuwandu hunopesana nekutenga zvokudya. Zvinyorwa zvishanu zvepamusoro zvezvokudya zvakave: hazvina mafuta (53,8%), zvine zvigadzirwa zvemazuva ano (48.9%), zvine zviyo zvakakwana (48.9%), zvinowanikwa munzvimbo (47%), uye zvakaderedza mafuta / pasi (45.7% ).
Julie's book, The New Launch Plan yakanga ine nhamo inosuruvarisa: inenge hafu yezvitsva zvitsva zvakatangwa mugore ripi neripi zvinokundikana mushure memakore maviri mumusika.
Ngatitangei tichinyatsoona 2 yezvokudya 4 izvo zvakagadzira nhamba yepamusoro gumi. Tichafukidzira maviri akasara muChipiri Chinoyeuka Chinhu Chisingakanganwiki Chinotanga nyaya.
Yakatangwa : April 2010
Kuratidzira : Chirwere chinotyisa mukati memukati chokateti mukati mevaraidza candy shell. Ndivo kuwedzerwa kwekupedzisira kune M & M's line.
Vakazviita sei?
Chimwe chezvinhu zvikuru zvinotengeswa zveM & M mumakore gumi uye M & M's Pretzel Candies chikamu chekugadzirisa kwavo mutsva mukugadzirwa kwezvinhu zvakagadzirwa ne "sweet and savory".
Social Media yaiva chinhu chakakura pakubudisa buzz.
Vakagadzira webhusaiti iyo inosanganisira pretzel kuita stand-up comedy.
Vakatanga YouTube Video ye Pretzel M & Ms pamwe neAmerican Idol 49 yekurwendo rweguta uye vakaiisa mukati meG Major M & M muHerald Square, New York muguta.
Vakagadzira mapeji anobatanidza pane Facebook kuitira kuti vatsva vaone kuti vangatenga sei Pretzel M & Ms. Izvo hazvina kungobatsira chete kuwana chigadzirwa pane rafuro asi zvakare kubatsira kubatsira kuitenga mumaoko evatengi. Vaishandisa Twitter kuti vataure nemafanisi uye vakakumbira mhinduro uye kunyange ikozvino kune huripo hukuru hwema pretzel M & Ms pa Twitter. Peji yavo ye Facebook yakagunzva vanenge mamiriyoni 1,5 mumiriri! Pazuva rimwe vaive nerwendo rwekufarira Twitter posts:
- Pakupedzisira ndakabata maoko angu pane mamwe M & M's pretzel. Vanotengeswa kunze kwose. Zvandinotarisira hazvina kumbokwirira
- Iyi m & m mitsva ne pretzel is sooooo ZVAKANAKA!
- Ini ndiri muropa kune pretzel m & m's
- Ndinoshuva kuti ma Pretzel M & M akauya muna King Size ... Akanaka kwazvo :-P '' '' '
- kune kushaikwa kwakaoma kwe pretzel M & M muhofisi iyi
- Ndiri ku #BJs. Pamusoro pezvinhu zvakawanda, asi kunyanya kune bhokisi guru reMT & M's. Wakawana iyi monkey monofu kubva kumusana wangu .
Yakatangwa: July, 2010
Mukurumbira: McDonald's aida kujekesa kuti mutengi aifunga nezvezvibereko uye nenzira ipi iri nani kupfuura kutora michero kuva mhemberero Real Fruit Smoothies. Inopiwa mu Wild Berry uye Strawberry Banana flavour, idzi itsva McCafe dzinobatanidza dzakasviba uye dzakanaka, zvichigadzira chibereko chitsva chiitiko. Kutanga kwezvinotapira zvitsva zve smoothies uye muvakidzani wavo, Frappe, zvakaguma nekusvetuka mukutengesa kwekudya kukuru kwekudya, nekusimbisa nzvimbo ye smoothie munzvimbo yezvitoro.
Vakazviita sei?
Vakagadzira Real Fruit Smoothie webhusaiti nemafadza emufananidzo we smoothies uye 'shandisa seni smoothie' yekushanda iyo yavakadana McDonalds Spin Art, achibvumira vatengi kuti vakasiyana-siyana kunakidza, mavara, nezvimwe zvinhu. "Usafunga kwekanguva kuti McDonalds kwete kushandisa iyi senzira yekuenderera mberi kwezvinhu zvitsva zve smoothie mune ramangwana. Ndeipi nzira iri nani yekuvandudza chigadzirwa chitsva pane kukumbira vatengi vako!
McDonald anonyatsonzwisisa kukosha uye kusingakwanisi kunakidzwa. Saka ivo vakataurirana nezvemhando yavo yepamusoro, vachitsigira $ 2.29 mutengo we 12-ounce smoothies. Kwete zvakaipa paunofunga nezve Starbucks nzira dzakapetwa kaviri iyo yakawanda uye most Starbucks haina motokari kuburikidza.
Zvikamu zvitsva mumasvondo anotungamira kusvika kuhurumende yepamutemo zvakabudirira zvikuru zvokuti vaifanira kurega kupa zviyero nokuti vakanga vabuda kunze kwekugadzirira uye vakasarudza kuregera mu-restaurant chikafu chinonaka chiitiko chakanga chagadzirirwa kubva munaJuly 22-24.
Zvemagariro eMasisita hazvishamisi kuti haisi chikamu chepamutemo cherongwa, kunyange zvazvo ndichifungidzira kuti zvichachinja. Somuenzaniso vakanga vasina Twitter kana Facebook iripo chaiyo ye smoothies, asi vakawana buzz inokosha pa Twitter uye vachiri ne buzz pa smoothies. Vafudzi vakanga vakangwarira nezvechigadzirwa icho vanhu vakaumba mapeji avo e Facebook kuti vataure pamusoro peS smoothies.
Icho ndiko kukwirira kwehuputi kusvika pandinenge ndine hanya.
TV Zvitengesi zvaive chikamu chechigadzirwa chitsva. McDonalds ine huru yekudhura madhora uye yakaita zvekutengeswa kweTV imwe yakanzi McCafe- Real Fruit Smoothies "Simply" iyo inoratidzira kuwirirana nekudururira mazai echando. Chimwe chezvinyorwa zvinonzi McCafe Smoothies "Disfruta- Chirungu", zvose zviri zviviri zvakanyorerwa kuYouTube kuti zviparadzire zvehutachiona, kunyanya kuMillennial Generation iyo inopedza nguva yakawanda paIndaneti vs. TV.
Saka zvakaguma nei? Kutengesa kwakasimudzirwa 5.7% (yakafanana-kuwedzera kwezvitoro) muU.S. munaJuly mushure mekunge shandiso yekutanga, yepamusoro yekutengesa kuwana mugore. Pasi resechete-store yekutengesa kuwedzera kwe7 muzana munaJuly. Shamba yekutsvaga kwezvitoro yakawedzera 5.3 muzana muEurope uye 10.1 muzana zvakafanana nechitoro chekutengesa kuwedzera muAsia / Pacific, Middle East neAfrica. Ini ndingati izvi zvakanga zvakajeka!
Saka ikozvino kuti tinogona kuva nechirwere chekuchengetedza Pretzel M & Ms pamwe chete naMcDonalds Real Fruit Smoothies ane utano, ndakabvunza Julie Hall zvinyi zvingadyiwa nevemabhizimisi uye avo vanotanga kuwedzerwa kwezvokudya zvebhizimisi zvekudya kubva kune izvo zvokudya zviviri zvekudya muNew Recolable New Product Launches?
" Kunyange zvazvo teknolojia inogadzira zvinhu zvisingakanganwiki Zvitsva Zvokutanga Kutanga rondedzero..America yeuka" kukanganisa-kutengesa mari, "kusarudza indulgences duku se Starbucks VIA (Ndinovhara Via nenzira yedu inotevera), McDonald's Smoothies uye Pretzel M & Ms.
"maererano naJulie.
Ndinoona izvi zvisingagadziriswi Zvinyaradzo zvinokanganisa zvisingatauriki zvichitengesa kuva mutengi uye dzakatarisa izvi kakawanda pano pano paZveswa neBeji. Chimwe chikonzero chandakadzidza kubva pakuverenga bhuku raJulies: kana vanhu vari kutsvaka kuderedza kudhura kwemari muzvikamu zvakawanda zvehupenyu hwavo, vanofanirwa kuita zvishoma kuti vaenzanise "kushaya" ivo vangave vari kunzwa.
"Sampling ndiyo SOOOOOOO inokosha yezvokudya ." Indasitiri yezvokudya ine izwi rokuti, "Itai chimwe chikamu chemuviri" kusiyana nemugove wemusika. "Iwe unofanira kuita kuti vanhu vaedze." Somuenzaniso KFC yakapa chika yakakangwa kaviri. "
Julie akanga ari chena yakachena kuti "Zvitengo zvitsva zvitsva" zviri pano kwechinguva. "Vanhu vanoda kuzvibata pachavo. McDonalds akashandisa" Sweet Treat receipt "pakutenga kare kare musi wekufambisa vanhu kare mushure mezuva reMene Fruit Smoothie"
Saka mazano ezvokudya mabhizinesi nemabhizimisi maduku ezvokudya:
- Funga nezvekusagadzikana kwekushushikana.
- Muenzaniso, sampuli, samuenzaniso.
- Funga nezvezvinhu zvisingakanganwiki muzvigadzirwa zvako zvekuti iwe unogona kuwana mutengesi wekutengesa zvekutengesa kuti awane chigadzirwa chako pachifukidzo uye kutenga mutengi kuti aise pachiganda.
Chinhu Chisingakanganwiki Chitsva Chinhu Chinotanga Chikamu 2 Zvikamu Starbucks Via Instant Coffee uye KFC Kentucky Double Down Chicken Sandwiches.