"Zvichida Quiznos, Subway, Schlotzky's uye plethora ye" burgers "uye pfungwa dzinowedzera munguva pfupi yapfuura. Sandwich mabhizimisi akafanana nekudya kwekutsanya kwekutsvaga kana kuti inonzi term Quick Service Restaurants (QSR) KuAmerica, indasitiri yebasa rekudya inogoverwa kuva kudya kwakakurumidza, nguva yakawanda-yakawanda, yekudya, uye kudya kwakanaka.
Pret A Manger NdeAnomaly Inoshanda
Pret A Manger mhemberero inobva kuUnited Kingdom iyo inonyanya kushandiswa kwechikwama sandwich asi inonzwa semafungiro asinganzwisisiki akadai sePanera Bread.
Pret (kwenguva pfupi) ndiro resitorendi inotengesa sandwiches, salads, soda, uye zvinhu zvakabikwa. Vanozvirumbidza pakuvaka kicheni mune imwe shopu. Mutsva ndiro shoko rinouya mupfungwa.
Maererano newebsite yavo, "hamuzowani 'kutengeswa ne' mazuva pama sandwiches edu matsva uye salads." Izvo zvakawanda zvekuenda kune imwe yekutoro pane shopu rekudya sandwich. Pfungwa yePret ndeyekutsvaga nguva-crunched, hutano, inotakurwa-inotungamirirwa nevatengi vemuguta nemhando yezvigadzirwa mu $ 3.89 kusvika $ 6.99 mutengo.
Zvokudya Zvokudya Zvokudya Zvokudya Zvokutsanya
Kana uri kushamisika kana Pret's brand positioning is Upscale Fast Food kana "Kachimbidzika" Zvichida Zvichida Zvichida "Zvichikurumidza" nokuti vanozvirumbidza pakuwana mutengi kunze kwemukova mumasekondi makumi 60 kana mutengi achiita sarudzo yavo. "Hatina kuedza kuedza uye kupinda mune imwe niche. Tariro, vatengi vedu (vanhu vakuru uye vaduku zvakafanana) vanotitarisa sekuita kuti zvidikanwe, zvokudya zvinonaka uye zvinodhura zvinokurumidza uye zviri nyore kubata-uye-kuenda apo uchishandisa zvishandiso chete rusununguko rwezvidziviriro zvisingaoneki. " ( Martin Bates, Mutungamiri, Pret A Mushandi we US)
Bates 'mafungiro anoita seakashanda nokuti nepo Pret achitarisana nemakwikwi mumisika yemitoro-yakaoma seNew YorkCity, chikwata chave chakaveza chikamu chakasarudzwa chevarume vezvekudya, vanoporesa, vanogona kutengesa vanoda kukurumidza. Izvi zvinoreva kuti makwikwi akafanana nePanera Bread muNew York City haasi makwikwi chaiwo.
Pret's own research inopupurira izvi. Vavhareji Pret mutengi anouya kanomwe pavhiki. Zvisinei, Pret ari kutarira Panera Bread nekuti vari kuramba vachiwedzera mumusika weManhattan.
Pret's Passion Zvinyorwa zvisinganzwisisiki Mitemo
Kufanana neAlele Foods, Pret ine maitiro ehutano hwehutsva, zvigadziriswa zvinoshandiswa, uye zviri nani-kune-iwe michina. Kuti kusimbise mitemo iyi yekudhinda , vane maPassion avo maPaul inotengeswa muchitoro.
Kushushikana Mhedziso inosanganisira kuverenga uye kunoratidzira kutarisa kufema pamwe chete nemashoko mashomanana pamusoro pezvokudya uye kuchengetwa kwega kwega kwega kunowanikwa kubva kuPeti Chefs. Semuenzaniso, dzakawanda zvekutengesa dzinoti dzinoshandisa huku yakabikwa asi chaizvoizvo, iyo inokonzerwa nehuku inogadzira mavara. Saka, imwe yekushushikana Ichokwadi ndeyekuti chikafu chavo chakakangwa chinonyatsotsva uye chinobva kune kambani inonzi Murray's Chicken.
Imwe Passion Ichokwadi ndeyekuti vane kicheni chekuchengetedzwa kwepamusoro kune zvivako zvakawanda zvine sandwiches, soups, uye saladi zvakasikwa mukati mekutengeserana. Izvi zvinopa Pret mano okuti "Nhasi Nhasi ... yaenda nhasi".
Kwete Zvokudya Zvikuru paPett
Kana iwe ukashanyira doro re Pret A Manger pa Broadway muManhattan, uchaona kuti sandwiches kazhinji zviduku pane "supersized" zvokudya zvekudya zvishoma zvekudya pane dzimwe dzakawanda zvekudya.
Panewo hutano hwakanaka hweprotheni, chingwa, uye mavhenekeri. Ichi ndicho chimiro chakanakisisa chekugadzirisa nzvimbo inopa chiyamu chinotyisa chekurema uye mutengi chido chekudya chakanaka uye, pasinei nekushaya, hazvisi nyore kutengesa utano hwakanaka .
Maonero aPretti ndeyekuti zvimwe zvokudya zvekutsanya uye zvinokurumidza kushandiswa zvinotora kukosha sekupa zvokudya "zvinopfuura iwe unogona kudya." Mukutaura, Pret vatengi vanodavira kuti Pret's part size is correct ;; "Kururamisa Kunyorera kunoreva kuti Pret anoita sarudzo kune mutengi maererano nehuwandu hwakawanda hwekushandura mumasarudzo ekusarudza pane mamwe maketani" maererano neketani. Izvi hazvishandi mumazvokudya zvakawanda zvinokurumidza uye pfungwa dzisinganzwisisiki. Iyo inouya pasi kuvimba nevatengi vaPret vane chivimbo chepamusoro pakusarudzwa kwechiratidzo chavari kuita kwavari zuva rega rega.
A Tarisa Kuda Kwemunharaunda uye Kuita Munhu
Iketani ine makambani ezvokudya zvekumba ayo anokurudzira zvokudya muZimbabwe neUnited States
nokuti misika mbiri idzi dzakasiyana chaizvo uye dzePret A Manger dzinopfuura kudarika kwezvikamu zvezvikamu. Zvimwe zvinonakidzwa zvakakurumbira muBeat's home base ye UK chete hazvirevi zvakanaka muUnited States Maererano na Pret A Manger, "Vatengi vedu veAmerica, somuenzaniso, vanonyanya kuchenjera nezve mayonnaise kupfuura ivo vaBritain vavo. zvinhu zvakapiwa pane imwe nzvimbo huru yokudyira. "
Affordability, Better-for-You, uye Unhu hwemunhu chinhu chakakosha chokudya & nekumwa maitiro uye uchapupu hwekuti Pret inoteerera vatengi vavo inoratidzirwa neSlim Range rune line ye sandwiches.
Slim Range zvigadzirwa ndeyesi sandwiches izvo zvinobvumira mutengi kuvhenganisa uye kuenzanisa, pamwe nehafu yehafu sandwich flavor kana saladi kana kunyange dessert. Izvi zvinoreva kuti kunyange zvazvo mutengi ane sandwich yavo muchisarudzo chebhokisi chisati chagadzirirwa kwavari, mutengi achiri nechisarudzo che "kuronga" zvokudya zvavo, zviite nenzira inokwanisika, uye inogona kuva chikamu chakanaka chikamu.
Pret A Manger: Urban Upscale Trend Goes Suburban
Misha yekuMuganhu inzvimbo yePrett yekare inowanikwa nevakawanda vatengi vatengi vanobva kuguta rehofisi kumasvingo nemabhizimisi. Iyi ndiyo nguva yakatengeswa nevatengi vanoda zvakanakisisa, zvinonakidza zvekudya zvekusarudza. Kune mikana yakawanda mumisika yemaguta muguta rePtt, asi nekufamba kwenguva vanoona gwaro ravo rekudya mumaguta rekushandura nyore nyore mumisika yemasvingo.
Guta reChitatu reTagget richangobva kuparidzira Pret A Manger muchitoro chavo cheChicago chave ichangobva kuzarurwa, inobvunza mubvunzo uyu, "kune here synergy yakananga ne Target?"
Maererano naVa Pret A Mager, "Target uye Pret vane hutano hwakawanda, zvikurukuru kuburikidza nokudzorera kumisha yatinoshumira. Pakupedzisira kwezuva, zvose zvakasara Zvokudya zvePeti zvinopiwa kune zvipo zvekunzvimbo, zvakadai seThe Greater Chicago Food Depository muChicago. Pakati pekuda, Pret inopa masikati kusvika 150 kusvika ku 250 kuburikidza nekubatana kwayo neThe Greater Chicago Food Depository, uye zvinodarika mamiriyoni 1.7 mishonga kune zvipo zvegore negore muUnited Kingdom.Tinoda icho icho Chinangwa chinoitawo zvakafanana kutsigirwa kunharaunda dzavanoshanda. " Izvi zvinosungirirana zvakanaka chaizvo nekukura kwemaitiro muCause-Related Marketing uye Bhizinesi Zvekuchengetedzwa Kwevanhu.
GutaTarget mumugodhi mutengi ndiyewo chaizvo zvakada Pret A Manger mutengi. Ivo nguva-vane nzara, vane hutano, vanokoshesa vanoendeswa kumaguta muguta. Saka, kuzarura nzvimbo yakakwirira yepamigwagwa-yepamusoro mune imwe yemisika yavo inokura inonzwisisa.
Zvokudya Zvokudya Zvokudya Zvokudya Zvokutsanya
Hazvina basa. Idzi idzi dzinoshandiswa mune zvemabhizimisi maererano neshoko rekudya . Steve Johnson, Grocerant Guru anobvumirana, "Iwe paunofunga kuti unoenda kupi kunodya, iwe unoti 'ngatitei tichikurumidza' kana kuti 'QSR'? Kwete Iwe unoti, 'ngatiende kuApplebees kana Panera kana Pre Pre Manger. '"