Ona kuti ichi chigadzirwa chinokonzera sei kukunda michina itsva yekugadzira michero
Pretzel Crisps yakatangwa nevashambadzi vezvikoro Sara naSarren Wilson. Warren ndiye munhu we-get-at-it-and-go uye Sara ndiyo tsanangudzo yemunhu. Vose, vanoumba boka rakakwana re "yin na yang" iro vanhu vanonyora mabhuku pamusoro.
Pakutanga
IWilsons 'yakasikwa yekutanga yaiva Factory Cake factory. Vakatanga kuvhura doro muParamus Park Mall kuNew Jersey, ndokubva vatora mutsara wezvokudya zvepayipi zvakaiswa mumadhipatimendi.
Bagels vaiva misika inotyisa mumakore ekuma1980, saka kubudirira kwavo neFinnel Cake Factory zvakagadzirwa neNew York Style Bagel Chip Co. Vakatengesa kambani kuRJR Nabisco mumakore ekuma1990 uye zvakare vakashandura kushingaira kwavo mune zvemabhizimisi kune zvisikwa zvitsva- chirevo chekutanga chepasi, Pretzel Crisps.
Hezvino izvo Perry Abbenante, Vachigaro weMutungamiri weKurisa, anofanira kutaura pamusoro pezvakavanzika zveWilsons zvekushandiswa kwechigadzirwa mumutambo wekukwikwidza.
Titaurirei Kuti Sei Mishonga Yenyu Idzva Ichitanga Ichinyatsotariswa paDhidhi?
Abbenante inoratidza kuti apo Warren naSara vakatanga kutanga neBylish Style Bagel Chips, ivo vakanga vasina mari inowanika kune mari inodhura mari. "Iwe unoziva, pakati pechitoro, iyo tsika yekudya nyoka, inodhura. FritoLay naSnyders vanoita kuti zvive nyore kuwana." Asi vatengi vanotenga zvinoshanda zvakasiyana. Vanoona michina mitsva sekupa kukosha kune imwechete kunze kwekugadzirisa kutengesa mutengesi wekutengesa, saka chigadzirwa chitsva chinotumira Pretzel Crisps chakashandisa iyo iyo nzira yekuparidzira nzira.
Abbenante anonzwa kuti vanhu havasi kuenda kumusi wekudya. A deli is a place for appetizers, uye saka ine nzira shoma shomani. Pretzel Crisps yakasika nhengo yavo pachayo isina mumwe munhu aifunga pamusoro payo: flat pretzels iyo inogona kushandiswa seye uye inofadza. Vatengesi vari kuronga mapato vanodikanwa zvakasiyana-siyana zvekunakidza, uye vanowanzotanga nezvekudya kwekutanga.
"Takagadza Pretzel Crisps sechinhu chinowirirana chekuputika, cheeses, uye nyama inopisa," Abbenante anoti. "Iyo nyoka yakagadziriswa inofungidzirwa ye'mutambo 'kana kuti kungova munhu oga."
Iwe Unoitei Zvakasiyana Nechimutambo?
"Kutinhira kwedu mumutambo kunosanganisira marita akaita saStacy's Pita chips, New York Bagel Chips uye Athene," Abbenante anoti. "Zvadaro, isu takagadzirirwa sechepereta, tisinganzwisisiki kudarika chetsika yekare uye pasina kuzadza pretzel nguva dzose. Izvo zvinotitungamirira kuva noutano hwakanaka, huri nani-iwe-hauna-cholesterol kana mafuta anotengesa."
Pretzel Crisps haisi chaiwo pretzels. IWilsons haiti kukwikwidzana zvakananga ne pretzels kuitira kuti vatungamirire madhora avo ekutsvaga kutengesa iyo index yakaderera ye pretzels. "Somuenzaniso, kuCalifornia nyaya dzakaderera dze pretzels uye dzakakwirira kune dzidzo, hupfumi uye mararamiro ehutano uye mafungiro, saka California ndiyo misika yakasimba kwatiri nekudzoka zviri nani pakushambadzira kwekutsvaga," anotsanangura Abbenante.
Ndezvipi Zvaunotengesa Pitch kuMutengesi?
"Tine mukana wekuti tine mumwe munhu mushandi uyo aimbova mutariri wevanhu ... ini!" anodaro Abbenante. "Ndakatarisa pasi rose kutenga Whole Foods. Ndinogadzira mharidzo itsva yemagetsi.
Ndinotarisira mibvunzo yakaoma inogona kuitika. Ndinoziva izvo mutengi anoda. Ndakanga ndine mazana ezvikiti zvinodarika dafura rangu gore negore. "
Zvokudya zvakawanda mabhizimisi havazive kuti vangagadzira sei mukutenga mutengesi mutengesi wekutengesa. Unofanira kuziva chii chinoita kuti mutengi ati, "Ndinogona kutengesa izvi." Imwe mutengesi yepamusoro inotoda mapeji emugwagwa wekutengeswa kwechigadzirwa chako chitsva uye inoda mhinduro dzemibvunzo yakafanana, "Nei ndichifanira kukupa rakafuridzirwa nzvimbo?"
Munzvimbo Dzipi Wakakundikana uye Wadzidzei?
Abbenante anoti Pretzel Crisps anoenderera mberi nekucherechedza zvose zvavanoita uye kuti Wilsons vanobvuma zviri nyore kana chimwe chinhu chisingashande. "Somuenzaniso, isu takagadzira mapaiti maduku eC-Stores uye takaona kuti mavara emapurasitiki nemafuta zvakagadzirwa hazvina kushanda zvakanaka pamutambo iwoyo wokugovera. Kuvhara kwaisava" C-Store "yakanaka.
Chakanga chisingafambi kubva pashefu. Vakabva vasimuka, vakashandura dime uye vakadzoka uye vakadzorerazve 2-ounce line. Yakashanda! "
Iwe Unoshandisa Sei Media Media mu Marketing Your Mix?
Nhau dzezvemagariro ndeyekuenda-kushandiswa uye Facebook Pretzel Crisps Page ine vheji vanopfuura 100 000. Icho uchapupu hwekutevera kwakasimba uye inopa kuti zvose zvinokosha "shoko rehupenyu hwemuromo." Abbenante anoti huwandu hwemagariro evanhu hunovabvumira kuti vatengese vatengi vavo nguva dzose.
Pretzel Crisps (@pretzelcrisps) anoshandisa Twitter nenzira inofadza uye inobatsira yekuita shanduro yekugadzirisa shanduro pamwe chete. Mumisika yakadai seBoston, New York, neWashington DC, vane vanhu vavo pachavo vanoona manzwiro pa Twitter. Mapoka avo anoteerera mamwe mazwi ekutumira ma tweets. Mitsva yekutsvaga pamusoro pemashoko awo ezvinyorwa anovabvumira kuti vauane nevanogona vhiki vomuti uye vobva vatumira samples kumisha yavo. Vanhu ivavo vobva vadzorerazve kuvateveri pamusoro pezvakaitika. Vane mamiriyoni zana anoona.
Zvokudya Vashambadziri Kutora: Mazano Okubudirira Kutengesa Pitch
Sezvo aimbova Whole Foods mutengi, Abbenante anoziva chii chinokurudzira mutengesi wekutengesa kupa Pretzel Crisps nzvimbo yekuchengetedza nzvimbo yekuchengetedza. Vari kubudirira asi vashoma mukuenzanisa nemadzimambo makuru anocheka seFrito Lay. Abbenante akanga asina tani yemari yaaigona, asi akabudirira mune izvi zvitsva.
Zvokudya zvakawanda vevatengesi havanyatsonzwisisi mamiriro ekutengesera -iyo izwi rinoshandiswa ne "fantail chain chain". Kune vanyori mune zvekutengesa kushandiswa kwezera uye mumwe nomumwe ane chidimbu chakakura chinodiwa. Mutemo wegumbo ndeyekuwedzera mari yako yezvigadzirwa zvezvinhu, kunyanya kudya, kuvhara, uye kushanda, nevatatu. Ichi chiyero chinonzwisisika chemari yako inotarisirwa kutengesa.
Abbenante anokurudzira vashandi vezvokudya kuti vatarise zvakanyanya kushandiswa kwebhizimisi, kutanga nemutengo wekutengeserana kana SRP inogona kutsigirwa muchikamu chako. Gadzira kadhigiramu yekutsvaga nekutengesa kakawanda kuti utakure kukosha kunokosha kudzokorora. Chigadzirwa chechigadzirwa chitsva chinosanganisira zvinopfuura zvokudya. Iwe unofanirwa kugadzira chigadzirwa chako chemari kuti uone kuti iwe une mari yakawanda yakavakwa mukutengeswa. Izvi zvinokonzera zvokudya zvinogadzirisa uye zvinobatsira.
Uye nguva dzose yeuka kuti mutengi anoda kutenga mari pachigadzirwa chako!