Dhipatimendi Rokugoverwa Kwezvokudya Kutaura Zvokudya Zvitsva Kuderedza Kurasikirwa Kwemitambo
Pane imwewo Zvokudya Zvokudya kunze uko kutora; The Fresh Diet. Mari yavo inowedzera nokuita chiuno chako chizere
Chii Chinonzi Kudyiswa Kwekudya?
Vanopa zvikafu uye vanonunura "tariro", tariro yekurasika uremu nenzira isingaiti. "Tariro" yavanenge vachitengesa ndeyekuti vanhu vanozofukidzira ( vaifanira kushandisa chirevo chekudya ) kubva pa $ 300 kusvika ku $ 1 000 nokuda kweurongwa hwezuva 31.
Maererano neCent for Disease Control US Kuderedza Kuipa Kwemashumo inoshuma iyi iyi inoshamisa : "Mumakore makumi maviri adarika pane kuwedzera kukuru kwekuneta kwepamusoro muUnited States Muna 2009, Colorado chete uye District of Columbia yakawanda kuneta kudarika 20%. " Tarisa nzvimbo yacho, vane mapeji ane hutano anoratidza kuwedzera kwekuwedzera kwehupfumi kubva muna 1985 kusvika muna 2009.
Funga nezveZvipa Zvokudya Zvokudya sekubatanidza wako wekucheka neine chikafu chekudya chikafu chinoita zvose kana zvizhinji zvezvokudya zvekudya, zvichikubatsira kuti uzadzise chinangwa chekuderedza uremu.
Kune vatengi vakawanda, kutenga mabhizimusi inobasa uye nguva yevatengi.
Kana ukangotenga, pane nguva yekicheni yekugadzirira kudya kunowedzera zvakaoma kana uri kutarisa "zvakanaka kuti iwe udye". Kuronga kwekudya kwekugadzirira kunodzivirira kusuruvara kwekusarudzwa kusarudzo ndeyehondo nguva dzose. Kuchengetedza kudya kwakagadzikana kwakagadzikana kwakaoma zvikuru kune vese vashandi, saka izvo zvinotyisa zvinowedzera mukudisa.
Pakupedzisira hapana anofarira kucheneswa kunobatanidza kudya kwekudya kwakagadzirirwa kumba.
Zvizhinji zvekudya kwekudyisa mazvipatara zvinomira ivo pachavo sezvokudya uye vadzidzisi vezvokudya vanogadzirira "gourmet" kudya izvo zvisingagone kugadzirira iwe pachako uye kuzvitumira kumba kwako, kana kuburikidza nehusiku hwekushumira husiku, seFedEx kana kuendeswa mumagetsi akachengetedzwa .
Chivimbiso chinopisa, kudya uye kurasikirwa nehupenyu munguva shoma shoma, kuwana chinangwa chako mumazuva makumi matatu nemakumi matatu.
Isu tose tinonyatsoziva mazita makuru akadai saJenny Craig, Nutrisystem. Iwe unenge wakaoma zvakaoma kuti uende kwemazuva mashomanana usingaoni Nutrisystem yeNew You You Revolution commercials kana mutauriri wavo Marie Osmond.
Izvo Zvokudya Zvitsva zvichienderana neHot Food & Beverage Companies paIn Inc. Nhamba ye5000 inowana mari inoda kusvika $ 30 Million uye ine makore matatu ekukura kwekuwandisa 1582% inotarisa ivo # 4 mune zvekudya newaini yewaini inoshandiswa. Zvokudya Zvitsva zvakatanga muMiami muna 2006 uye zvakagoverwa kuLa, Dallas, Miami, New York neChicago.
Zvokudya zvaro zvinogadzirirwa maererano neyakanyatsozivikanwa Dr. Barry Sears 40/30/30 yemhando iyo inomiririra 40% carbs, 30% protein uye 30% mafuta. Vanoti isu "... kupa vateereri vatsva-vakagadzirira kudya zuva rimwe nerimwe risati rakanyorova, kusviba-rakaomeswa kana kusviba rakazara" ndicho chinhu chakanyanya vatambi vasingagoni kutora. Vanonunura 3 zvokudya zvitsva zvakagadzirirwa gourmet pamwe 2 zvinonwiwa zvinopiwa zvakananga kumba kwako zuva rega rega.
Zvadaro - Ona Kuti Vakasika Sei Kuziva kuburikidza neHurumende neHuman Media
Zvakaoma kuenda kunopikisana nemabhizimisi makuru akaita seJenny Craig, Nutrisystem iyo inoratidzika ine mega bucks yekutsvaga, kutengesa uye vatauriri vevanhukadzi. Zvinoratidzika kuti vari kutarisa zvikamu zvevatengi vanogona kukwanisa purogiramu yavo kuburikidza nehukama hwevanhu nehupfumi.
Public Relations
Urombo hunooma hwakashandura unhu hwevatengi vatengi vari kugara "mumba" maererano nenheyo.
Kana iwe uchienzanisa kuenzanisa nemutengo wekudya kunze, zvigadzirwa zvazvo zvekutengeserana zvakanaka. Iyi i "meta" mamiriro ekuti ini ndakashuma muU.S. Grocery Shopper Trends . Mutungamiri weA Food Marketing Institute, VaLeslie Sarasin, vanoti kushandiswa kwekugara kwemusha kuri kuitawo vatengi kuti "zvokudya zvavanodya pamba zvine utano kupfuura kudya kunze kwemusha." Saka The Fresh Diet ichave nekukwikwidzana kwekutengesa sezvo zvipasitetesi zvinosimbisa maitiro avo senzvimbo dzinobatsira vatengi vavo kuchengetedza mari uye kuvabatsira kuita sarudzo dzakanaka. Kubudiswa kweAmazon Amazon Fresh chiratidzo chokuti vatengesi vanonzwisisa zvakajeka kuti vanofanira kutarisana nehutano uye hutano hwakanaka, iyo inogona kugadzirisa chinhu uye nyore.
Pamusoro pekubudiswa kwemashoko muO Magazine, Ocean Drive nevamwe ... vane chikamu chinogutsa cheuchapupu hwevatengi ... nhau dzechokwadi pamusoro parwendo rwevanhu chaivo ... vanhu vanogona kutarisa sewe.
Social Media muZvikudya
Maikirwo makuru uye zviduku zviduku zvakagadzirwa zvekudya zviri kuziva simba reMasidhiya Media. Imwe mienzaniso yakanakisisa yekushamwaridzana mune zvekudya ndiyo Chobani Yogurt chigadzirwa chekambani yekutanga mishandirapamwe iyo inosanganisira mari yakawanda yekutengesa madhora yakaenda kuYouTube neIndaneti zvirongwa.
Zvokudya Zvitsva zvinoratidzika kunge zvakanamatira kumagariro evanhu munzira huru. Ivo vane yavo yeHydney Fresh Diet TV chiteshi chekukurukurirana neInside Edition, Fox News uye spoof Undercover Boss -The Fresh Diet.
Vhesi yavo ye Facebook inotarisa kupfuura 200,000 mafirimu ayo ini anowanikwa anonakidza ne $ 30 Million company. Vanofananidzira fitness model Amanda Adams naFitWithEmina vachiratidza maitiro avo anodikamwa uye vane post yeFitness Friday kuti vashandise uye kukurudzira vateveri vavo.
Vanoita kuti iwe unzwe sechikamu chemhuri yavo nekutaura kune vatengi savo, zvakanaka ..., mhuri, muwebhu rese, blog yavo ne facebook.
Bhuku ravo rakanyorwa zvakanyatsonaka ... kwete mutengesi wekutengesa asi huwandu hwemashoko ehutano hwakanaka uye hutano hwakanaka nemashoko akakodzera uye ruzivo rwakakosha uye maziso makuru ... zvakakosha kubva pa Facebook mapepa nemifananidzo inopa 50% zvimwe Kuda kupfuura zvigadzirwa zvisina mifananidzo.
Ipapo pane "gorosi duku" iro rinoreva bhegi rinodzoka rinodyiwa iro ndiro zvokudya zvavo. Michael Ventrella (uyo anokunda mutsva 9 panguva yakakurumbira yakaratidzwa The Biggest Loser) iye zvino ane chinyorwa chake chakatumirwa neFair Diet chikwama chando. Green Bag yakaonekwawo pane firimu yaFantasia yechokwadi paVH1.
Zvadaro, Ngationei Chii Chaunogona Kudzidza Nezvokudya Zvako Zvokudya
Saka Takadzidzei
Sezvo nguva dzose ndinoda kupedzisa nemapurogiramu ezvokudya mabhizimisi saka pano ndidzo dzinotora zvekuti iwe wose unotanga bhizinesi rezvokudya zvepamusoro kuitira kuti iwe uwane pfungwa yako kunze kweKicheni, kuenda kuRetail Shelf uye kuVatengi Plate.
Sarudza kana Mhinduro yako iri Mikana . Kunyange zvazvo Fresh Diet ine nyanzvi yekuwedzera kwezvinhu zvepasi, zvakajeka kuti haina kukwira mumusika nemakumbo ose maviri nokukurumidza.
Imari ye $ 7 mamiriyoni izwi guru, asi yakavatora makore mashanu kusvika kusvika ipapo. Kutanga zvishoma uye zvinotarisirwa munzvimbo yeMiami zvakagadzirisa kuti vakange vane mukana chaiwo wezvokudya mukana unovabvumira kukura kuenda kwavari nhasi.
Ramba Uchitarisa uye Uzi Mutengi Wako. KANA uri kuita chigadzirwa chekudya nyika yose HASI mutengi wako nokuti isu tose tinofanira kudya. Zvokudya Zvitsva hazvisi nzira yakakwana yevanhu vazhinji, kunyanya avo vane mhuri. Zvakanaka nokuti pane vashandi kunze uko vanoda kudya hutano, vasina nguva kana kufarira kubika, vanoda kuve nyore kuronga kurasikirwa chirongwa uye vanogona kuzvipa.
Funga Social . Social Media yezvikamu zviduku zvekudya zvinokurumidza kuva chimwe chezvinhu zvinobudirira zvikuru zvekutaurirana nevatengi vako. Iko inokubvumira kuti uite mutengi wako nenzira dzinoita kuti vanzwe vachinakidza uye chikamu cheboka kana vakafanana nevanhu vanofunga. Iko mari yakaderera yeSocial Media inopesana nekuedza uye nguva yekuzviita zvakanaka.
Kuchengetedza bhaibheri rako uye Facebook zvitsva uye zvinongororwa ndezvebasa, asi zvakakodzera kukosha kunoratidzwa nevanopfuura 200,000 Facebook fans.
Ita Aspirational Brand. Social Media inobvumira izvo zvinonzi kushamiswa kwekutengeserana, kuisa mararamiro ako kumutengi kuitira kuti vatende kuti vari kutenga nokuda kwekuvandudza mararamiro emararamiro.
Kutengesa kushamwaridzana kwepamweya mune zvezvimwe zvinhu uye zvakabatsiro zvepurogiramu yezvokudya zvakanaka here? Sei? Nemhaka yekuti zvikamu uye zvikomborero kune vose vakwikwidzana zvakafanana zvakafanana.