Pretzel Crisps® Mazano Okushambadzira uye Kubudirira Zvekutengesa Kutengesa
Pretzel Crisps ® VP Yokutengeserana Perry Abbenante anoziva chinhu kana maviri nezvekutengeserana kwekutengesa-ndiye Mupepeti Mukuru kuMuzinda we Whole Foods Market muAustin, Texas uye aiva nebasa rekutenga kwenyika uye kutengeserana.
Perry munguva pfupi yapfuura akatipa mazano pamusoro pokukunda mazano matsva ekudzidzira mazano, kwete chete urongwa asi mamwe maitiro ezvinyorwa zvezvaanoita neChristmas Crisps brand kuti adzire kutengesa panguva yekutenga.
Iwe Unobata Sei?
Unowana sei kupindira, kuwana vatengesi vatsva kutenga iyo chigadzirwa? Perry akati, "Paunenge uine chigadzirwa chitsva, kugadziriswa kana kuratidza kunze kwehutano hwako huripo ndiyo nzira yakakosha. Mukutengesa kwedu misika, tinowana vashandi vedu pasi kuti vagoisa kunze kwekupa kwatinogara tichitengeserana. mazano anobatsira kukwevera vanhu vatsva vasina kumboona chibereko chako. "
Ipai Zvakawanda Kupfuura Kushandisa Rimwe
Kuwana vatengi vemazuva ano kutenga zvakawanda ndiro ropa rehupenyu hwezvokudya zvevatengi. Perry akatipa mienzaniso yekuti tingaita sei izvi.
"Pretzel Crisps inoshandiswa nemiti yakasiyana-siyana. Kuwedzera pakuva hurukuro yakakosha, yakakosha kudonha uye inogona kuwirirana nenyama, jisi, michero, kana veggies.
Muenzaniso weiyi ndiTortellini Delight, Slider pane Pretzel Crisp, iyo inoratidza kuti isu tine hukuru hwakakura hwechimboti. Dzimba dzedu dzinoratidza vanhu kuti vangashandisa sei nenzira inopfuura imwe chete. Zvemagariro ezvemagariro anotibatsira kuti tibatane nevatengi vedu pamashandisirwo edu akawanda ekushandisa. Tarisa paZvino Zvokudya Zvitsva Itaiti mapeji pa Facebook .
Vhiki yoga yoga, mapurisa epepeti anopa vateveri vedu 250 000-pamwe chete nzira itsva yekushandisa chigadzirwa chedu zvakasiyana. "
Promotional Price Points
Kuwana vatengi vemazuva kuti vatenge zvakawanda panguva yekupa rwendo rwekutenga kunobatsira kudzivisa mutambo. Perry akatsanangura kushandiswa kwaakaitwa mutengo wekutsvaga kuti awane mamwe Pretzel Crisps muvatengi vemapurisa. Iye akati, "Zvose zvinotengeswa nekutengesa, vazhinji vatengesi vakagamuchira mutengo wemari yakawanda mantra." 2-for- $ 5 inoshanda kupfuura $ 2.49 mumwe nomumwe. "Kana une 2-for, iwe unenge uchitsigira kuti mutengi wese tenga yakawanda. "
Kubudirira Kukunda Mu-Store Promotions
Ndeipi matanho ekugadzirisa kukundwa kwe-store? Inotanga nekutengesa kuzvipira-kuwana huwandu huwandu hwevatengesi pedyo nepako. "Zvose zvinotanga nekuva neukama nevatengi vekutengesa nekusimbisa mapurogiramu avo anokosha ekutengeserana," Perry akati. "Zvikwereti zvakawanda zvakakundikana kuvabvunza zvakakosha kwavari sevatengi vekutengesa.Kana chimwe chikwata chakakosha kune mutengesi, tsigirei! Mutengesi anogona kunge akawedzera kutarisira kukubatsira mune ramangwana. Iva zvose pamusoro pedu! "
Stop the Shopper!
Ita shopper-ita iyo yakareba, yakajeka uye iri nyore.
Perry akatiudza kuti zviratidzo zvako zve-in-store zvinofanira kuva zvakakwana zvakakosha kuti titeerere. Anoratidzira kurongedza kuratidzwa kunobva mavara ehuturo uye nekusika mabheji kana marefu. Akapa mifananidzo yakasiyana-siyana kuenzanisira.
Perry akati, "Iwe unofanirwa kunge uine chikwata chekutengeserana kwako zvakanyanya paunenge uchiratidzira.Zvirokwazvo iwe ita zvekutengesa yako-anogona! Kuzviratidza kwako kunogona kukwanisa kurarama maawa akawanda ekutengesa tisati tadzorerazve. "
Mutero wekutengesa chimwe chinhu icho chitoro chisingagoni kukupa nokuti chakanyanya, asi chakakosha. Funga kuita zvishoma kutsvaga mumunda-shanyira dhaka kakawanda kuti uverenge vanhu mukati memakore maviri kusvika matatu.
Zvinogona kuva zvishoma zvinotyisa, asi zvinodzorera zvikomborero zvikuru munzira yekuwedzera ruzivo rwevatengi vako.
Zvikwereti-Zvinosanganisira Zvibvumirano
Tarisa pane zvinodhura-zvakataurwa-inofanira kuva inodzvinyirira mutengo. Izvi hazvirevi kuti zvakaderera, asi zvinofanira kunge zvakakosha kune mutengi uye zvinomukurudzira kuita. Kana iwe uri mutengi wako, chii chaizokukurudzira iwe semutengo wematengo? Iva akatendeseka newe pachako paunopindura mubvunzo uyu.
Funga nezvekutsvaga maitiro ekutaura, kubatana nevamwe. Edza "kutenga chimwe chinhu uye kuwana chimwe chinhu" kuswedera. Perry akatiudza, "Takatumirwa kutengesa mabhegi maviri e Pretzel Crisps uye tine chigadziro chemasmus for free.Icho chakabudirira zvikuru Chero chero chigadzirwa chako, tsvaga michina inobatanidza newe uye uione kana uchikwanisa mudyidzani pamabatanidzwa ekukwirirana. "
Mamwe mafungiro ekupedzisira paSupermarket Promotion Success
"In-store promos ndiyo chinhu chinonyanya kukosha chechirwere chekubudirira." Pasina ivo, chiratidzo chacho chichapera, "Perry akati. "Ndinoudza vatengi kuti havafanire kupinda mumusungo wekutenda kuti vachachengetedza mari nekudzivirira mari yekutsvaga mukutengeserana kwekutengesa. Iwe haugoni kuchengetedza mari ... iwe ucharasikirwa pakachengetwa."
Perry akarayirwa kuti, "Zvisizvo zvisingabhadharwi uye TPR's-zvekugadziriswa kwemazuva ano, izvo zvinowanika pamarabheti-iyo combo inotungamirira izwi.Hamudi kukosha kukuru kweTPR. ita izvi nokuti mutambo unokwezva kutarira. Iwe uchasimudza uye mutengi anofanira kuona kusimudzira kupikisa ".
Promo promotion lift? Zvinorevei izvo? "Kana iwe kazhinji uchitengesa zvikamu 10 pavhiki uye iwe wakatengesa zvikamu makumi maviri pamusangano, iwe unenge uine kukurudzira kwemasuniti gumi uye chikamu chekusimudza chezana," Perry akatsanangura. "Vatengi vanewo rimwe shoko raunofanira kuziva-rinosimudza hwaro. Vatengi vanoda kuona kusimudzira kwako kushandura kunoshandiswa mune zvepamusoro zvisina kusimbisa zvekutengesa. Saka kana taive nekutengeserana kwemauniti gumi pavhiki, mutengi angada kuwona yako -promotion base sales inowedzera kusvika kuma13 kusvika ku15 maundi pavhiki.Zvirongwa rinosimudzirwa rinoratidza kutendeuka kwevatengi vatsva nekutengeswa kwako. "
Uye isu tose hatidi here vatengi vakawanda uye kuwedzerwa kutengesa?