Mibvunzo yekutsvakurudza inonyatsopindurwa kuburikidza nehuwandu hwemaitiro
Chii Chisingakanganisi Nzira Dzose?
Izvo zvakanyanya kukanganisa kwemikana yakavhenganiswa , iro ndiro izwi rekubatanidza qualitative uye yakawanda nzira , inowanzofungidzirwa kuti inokodzera kuwedzera kwekuita uye inokodzera mari yakawedzerwa.
Iko guru revhavha ndechekuziva kuti mubvunzo wekutsvakurudza unobvunzwa unofanirwa kutarisirwa kwaunoda uye zvingadyiwa. Mune mamwe mazwi, mubvunzo wokutsvakurudza yemusika unofananidzwa nemaitiro akavhenganiswa unofanira kunge wakarurama mubvunzo wokutsvaga kubvunza , uye inofanira kuva nguva yakakodzera yekubvunza mubvunzo.
Nheyo dzeUnited Market Market Research
Vatsvakurudzi vemusika vanoshandisa tsananguro kana kuti yakawanda yemakambani ekutsvaga kupindura mubvunzo wakadaro , unogona kuratidzwa nenzira yehufungidziro apo tsvakurudzo inoratidzwa nehuchapupu-hwakagadzirirwa sarudzo.
Kutsanangurwa kwemakethe kutsvaga kunobatanidza zvitsva zvinoratidzwa nemashoko akawanda:
- Averages
- Percentages
- Top-Box Rankings
- Quartiles
- Statistical measures
Simba rekutsanangurira misika yemakambani kuti rienzaniswe mumitauro yakawanda inobva pakufungidzirwa kwemashoko, zvakadai sokuenzanisa soro nekusimudzira, kuvimbika, kuvimbika, nekudzikisa kukanganisa kwekuedza.
Zvinotsanangurwa Market Research Designs
Tsvakurudzo yepamusi yakagadzirirwa kuita zvirevo zvinotsanangura kana kuwandisa kakawanda inoshandisa imwe yezvinhu zviviri zvakagadziriswa: Cross-sectional design kana urefu hwekugadzira.
Cross-sectional Research Design
Mutsara wekutsvaga misika yekuongorora mhando ndeye rudzi rwekutsvaga-kupfura kunowanzoshandisa tsvakurudzo tsvakurudzo, kuparadzira mubvunzo wevheti kune imwe kana zvidzidzo zvevanhu pane imwe tsanangudzo inotsanangurwa nenguva.
Nzira dzekutsvakurudza dzepamuchinjikwa dzinobvumira kushandiswa kwechiridzwa chevashandi pane imwe nguva, uye dzimwe nguva nemashizha kubva kuvanhu vakafanana uye dzimwe nguva dzine zvikamu zvakasiyana zvakasiyana zvevanhu .
Funga nezvekutsvakurudza kwevatengi kunoitirwa mutengi wekugadzirwa kwemuchina wezvinhu zvinotengeswa mune imwe nzvimbo yekutengesa yekugadzirwa kwezvinhu zvakadai seCococo: Sampuli dzezvinotapira zvinotengeswa zvinopiwa kuvashambadzi muimba yekuchengetera kwenguva shoma, uye vatengi vanokumbirwa kuti pedza nharo ye-3-mhinduro mukuchinjana. Vaya vanopindura vanoita shanduro yakanaka chete nokuti inenge iri kutengesa muimba yekutengesa pazuva apo zvinyorwa zvepachena zvezvitsva zvinotengeswa zviri kugoverwa. Zvaisazobvira kutarisa muenzaniso wevanhu vakaongororwa pane chero zuva rakapiwa panguva yekugadzirwa kwechigadzirwa. Ichi ndicho chimwe chezvikonzero nei rutivi rwechikamu chekutsvakurudza ruzivo rwunofungidzirwa sechinhu chisinganzwisisiki chekutengesa kwevatengi kugadzirwa idzva.
Longitudinal Research Design
Apo mhinduro dzemuenzaniso umwechete wevakabvunzurudzwa dzinoongororwa kuburikidza nekutsvakurudza kwemusika kwechinguva, kudzidza kwekugadzirisa kunoshandiswa sekureba kwenguva refu.
Funga nezvekugutsikana kwevashandi kunowanikwa gore negore nekambani: Vamwe vevatengi vachange vakafanana kubva pagore negore, uye kuongorora kuchazoparidzirwa kune vanenge vapindura panguva imwe chete gore negore.
Kuchengetedza izvi zviyero zvekutsvaga kwekutsvaga zvakafanana ndizvo zvinokosha kukwanisa kwekambani kuunza uye kutarisa kune zvinoitika pane nguva. Makambani ane bhajamiro yekutsigira inogona kutenga kuwanika kune vhizha rekutengesa kuitira kuti vawedzere kugadzikana kwekutsvakurudza kwavo kwemisika kwenguva refu. Izvi zvinoita kuti kambani ichengetedze munwe pamusana pekutengesa kwekutengeswa kwevatengi nemafambiro sezvo ichienderana nechigadzirwa kana marashi. Vatengesi vemagetsi vanogona kupa mavhesi evhiki nepamwedzi kana pamwedzi maererano nekutenga kwavo kumuchengetedzi wemusika kana kumutengi zvakananga, iyo inowanzoshambadzira makambani makuru emakambani akatengeswa seColgate-Palmolive, Johnson & Johnson, Procter & Gamble, uye Unilever.
Chinhu
Solomon, MR, Marshall, GW, Stuart, EW, Smith, JB Charlebois, S., & Shah, B. (2013). Kutengesa: Vanhu chaivo, mazvisarudzo chaiwo (4th Canadian ed.). Pearson Canada Inc.