Mutengo Wacho Kuvimbika Nyaya Yokudzidza Coca-Cola Inogona Kuchinja-Up

Coke Vatengesi Vakatendeseka Kutengesera Kwemakore 125

Coke Customer Brand Loyalty is High Pasinei Nekugona Kugadzirwa kana Bhutiro Chigadzirwa. Kutendeseka Coca-Cola & Copy;

Chikwata chekutendeseka kweCoke chakasimba. Coke inoshandura matangi ayo, asi vatengi vachiri vakavimbika. Kuyepemberera makore 125 eCoca-Cola, ICoco-Cola Company iri kuratidza gore nenzira dzakawanda. Coke haana kumbove ane nyanya yekuita shanduko - yeuka New Coke? - uye dzimwe nguva kambani inotamba nemarongwa pamakona ayo. Iyi yechando, Coke akabatana nesimba neWorld Wildlife Fund (WWF) kuti adzidzise mari panzvimbo yezvigaro zvebhinzi, Coca-Cola mascot kubva kuma1920s.

Nyanzvi dzakawanda dzakagadzirirwa dzeCoke dzakashongedzwa nemapuranga emapurisa kuti ataure nezveActic Home Initiative.

Coca-Cola Inotamba neCheni, Ungagona Here?

Nzvimbo dzenguva dzeDeet Coke dzichazviratidza mune sirivha nemagetsi echando. Vamwe vanyoro vakavimbika veCokeke vanoita sevakanaka nazvo, zvisinei, vamwe vemuCoke vanoda rutsvuku uye havafari nekuchinja kumakani machena, kunyange kwemazororo. Izvi zvakanyanyisa kuipa kubva pakushanduka kune machena machena ndezvokuti chikonzero chakanaka-kuchengetedza pira yebere. Zvinoratidzika sevamwe vanonwiwa zvinodhaka vatengi vanokanganwa kuti mazororo haasi kungoita kupemberera, asiwo nezvekutarisira uye kupa mutsa mune zvekugarisana .

Coca-Cola yakagara ichibatanidzwa nekudhindwa kwakasarudzwa uye zvirongwa zvezororo. Gore rino, kuchinja kunogara kwenguva refu kuchaitwa kuDeet Coke inogona-kudarika nguva yakawanda yekuzorodza kwezororo. Muna 1982, Coca-Cola akawedzera chikamu chacho nekutanga Diet Coke.

Gore rino, Diet Coke inogona kugadziriswa zvakare ne Turner Duckworth yekugadzira mhizha muSan Francisco. Izvo rinogona kuva nemaitiro matsva, mazuva ano asi rakachengetedza maitiro akafanana emashizha, matsvuku, uye esirivha kuitira kuti kukoshesa kunofanira kuva nyore uye kukurumidzira vatengi.

Ikambani yeCoca-Cola inoratidzika kunge yakanyatsoziva nzvimbo dzekugara panzvimbo dzevanhu uye masangano ezvesuzhinji senzira yekugadzirisa vamwe vanovimbika nevatengi.

Kubva pa Facebook, vateki vemikati vanogona kuva Coca-Cola AHHH Mupiki (thats ahhh!) Se "Ahhh, ndinoda kuravira kukuru kweCoke!" Uye "Ahhh, zvinofadza sei - shamwari yangu yaifunga neni!") Nokutumira coke to a friend Chipo ichocho cheCoke chinogona kuuya kubva muruoko rwomugadziri weCoke, Dr. John Pemberton, uyo anowedzera chipo pamwe newink, kana kuti inogona kuva coke chaiyo inopa mazano anogona kushandiswa kubatsira kudzivirira mhuka yebere yebere kuburikidza neArctic Home initiative.

Bhuku Refivha Bhuku reChoke Fans

Coke Inopemberera Makore 125 Nokugovera Pfuma Inokosha

Coke Celebrates125 Makore Okugoverana Nokuita Nesangano Rekuzvipira Kuzvipira

Iyo Coca-Cola Company yakauya nenzira dzakawanda dzinofadza dzokuonga vatengi vayo vakavimbika pakuita Coke zvazviri nhasi. Mhemberero dziri kuitika pasi pose.

Iko Coca-Cola Company inoshandisa nzira yevashandi- kutsvaga kutsvakurudza misika, kwete chigadzirwa-based approach. Nokuda kweukama hweK Coca-Cola nevashambadziri vayo, inokwanisa kugadzira zvigadzirwa zvinowanikwa pamakakatani avo. Ongororo yepamusika inoita kuti Coca-Cola inzwisise rudzi rwevashandi vanogadzirira, nzvimbo dzakanakisisa dzekusimudzira uye kugovera zvigadzirwa, uye mutengo unopa vatengi zvakanakisisa kune mari yavo.

Vashandi vari mumisika yakasiyana vanogona kunge vakasiyana, kunyange kana vashandi vavo vanofanirwa kufanana. Coca-Cola Vanilla muenzaniso wakanaka wechinhu ichi. Coca-Cola Vanilla yakasimbiswa muUnited States nemakwenzi akanaka akatevera, asi Coca-Cola Company yaida kuparidzira chikwata kune vekiti vemu UK Market vakaedza pfungwa yekugadzira muKritain kuti vaone kupindura kwevatengi naVaCoke fans. Nenzira inonaka, Coca-Cola akakwanisa kujekesa kuti chigadzirwa chacho chinofanirwa sei kuvira kweVaCoke vanwiwa mumakambani eChit Focus akatevedzerwa nevatengi ndiyo yaiva nheyo yekuona yakanakisisa yekugadzirisa michina kuva neBritish kukwidza.

Basa revatsvakurudzi vemusika mune imwe kambani yakafanana neCoca-Cola yakaoma. Ingofunga kuti chii chinoita kuti uedze uye uwedzere maruva ezvigadzirwa zvinokwezva kune vatengi pasi rose. Ikambani yeCoca-Cola nedhipatimendi rekutsvakurudza kwemusika uye vashandi vekutsvakurudza misika vanoita izvi zvakanyatsonaka. Ongororo yepamusika inochengetedza mabheji ekutengesa kwevatengi pamusoro pemhando yezvino ye Coca-Cola michina, uye inobatsira kambani kuti iwedzere ruzivo rwekushandisa kuburikidza nekuisa pfungwa pamikana inotungamirirwa nevanhu .

Iko Coca-Cola Ikambani inotarisa kutsvakurudza kwemashamba zvakanyanya zvokuti yakabatsira kugadzirisa nekubhadhara The Coca-Cola Center yeKuongorora Dzidzo kuYunivhesiti yeGeorgia. Mudzidzisi wekutengesa chirongwa chekutsvaga anopiwa kuunivhesiti.