3 Zvinhu Zvaunofanira Kuita Usati Watanga Direct-Mail Kuchengetedza Purogiramu

Nzira Yokushandisa Nzira Dzako Dzokushandisa

Kunyange zvazvo tichitaura nekusingaperi, zvinoratidzika, pamusoro pepaIndaneti kupa mazuva ano, chokwadi ndechokuti iyo-mail-fundraising haisati yafa.

Ichokwadi kuti mail yakananga inodhura. Zvizhinji zvizhinji zvisina maturo zvinowedzera muvashandi, vadzidzisi vezvesayenzi, uye teknolojia inodhura kuti vabvise zvinyorwa zvavo zvakaoma uye zvakanyatsozivikanwa. Haisi chinhu chinoitika nokukurumidza kana nyore.

Kunyange zvakadaro, kukwidza mari kuburikidza newebsite uye email kunenge isina kukwana, uye isingabatsiri haigoni kusvika kune wese wese nenzira iyoyo.

Vakawanda vanoita hupiro hwepabonde vachiri mabhuku ekutsvaga hupenyu .

Asi, mberi kwekambani kana kutanga kusina purogiramu kunowanikwa mune zvakananga-mail fundraising, inofanirwa kuisa zvimwe zvidzidzo zvekutanga uye mailings nguva dzose. Itai kuti ishamwari-yega yezvinhu zvikuru.

Nyanzvi in ​​mail yakananga inoratidza zviito zvinotevera zvekusina purogiramu kutanga kungotora fundraise:

Shamwari Yenyu Yitsva Yakanakisisa: Periodic Newsletter.

Kuvandudza uye kutumira tsamba inoverengeka kazhinji pagore. Pane humwe humwe uchapupu hwokuti tsamba yakatumira tsamba inobudirira zvikuru mukusimudza mari kudarika emaily newsletters. Saka chengetai mune imwe tsamba yekutumira mushure mokunge muchikwira kuIndaneti.

Nguva dzose inosanganisira kukokwa kupa mupepanhau rega rega (iyi inogona kuva mubhanhire wepasi peji peji rimwe nerimwe kana bhokisi riri papeji yekutanga), uye uvhare envelope yekudzoka (iyi inogona kusungirwa ne printer).

Chimwe chinhu chiduku chine rudo munguva pfupi yapfuura yakatumira tsamba yavo yegore negore yekubhadhara mari neyepanhau remashoko, pane kuvaendesa vari voga.

Vanhu vanoda kuverenga mabhuku emashoko, uye urongwa uhwu hunogona kuwedzera kuverenga kwechikwata chekubhadhara mari.

Ita hurukuro yako yemashoko ezvinyorwa pamusoro pezvipi zvipo zveunopa wako zvaibatsira sangano rako kuti riite. Itai kuti zvive nehurukuro-yekutanga kuburikidza nekubvarura tsamba kubva kuMutungamiri Mukuru uye chero imwe sangano rehurumende.

Nyora nyaya pamusoro pevanhu vamunoshumira zvakanaka nekubatsirwa kwavanopa.

Kana iwe une webhusaiti (uye iwe unofanirwa) neyo nzira yekuti vanhu vape mari paIndaneti, sanganisira iyo mashoko munyaya ino. Vanhu vazhinji vanofarira kuverenga pepanhau rakadhindwa kana tsamba yekutsvaga yekutsvaga ikozvino vanoenda paIndaneti kuti vape zvipo zvavo. Ita kuti zvive nyore kwavari kuti vayambuke migwagwa nenzira iyi.

Nyaya yemashoko ndeye nzira yakaedzwa uye yechokwadi yekuparadzira shoko pamusoro pekusina maturo, kuvaka sarudzo yako yevamwe shamwari, uye kukurudzira zvipo.

Nyora Iko Kushandura Tsamba Yekutenda

Nguva dzose paunogamuchira mupiro, kunyange kana usina kukumbirwa, tumira munhu aunotenda .

Tsamba yacho haifaniri kuva yepepa tsamba. Pane kudaro inofanira kunge yakasikwa kune mumwe munhu anopa uye inotaridzira kune chakanaka chake chaicho chichapiwa. Ita kuti mutungamiri webhodhi, kana CEO, wesangano rako isayine tsamba.

Nyanzvi dzinopesana pamusoro pekuve kana kusapindira iyo envelope yekudzoka ine tsamba iyoyo , asi kana iwe usingaiti chimwe chipo mune tsamba yako. Rega mhopepipe inopindura ive ichinyatsooneka. Iwe unogona kushamiswa nekuti vangani vanopa mari vanozotumira imwe mhipi munguva pfupi kana munguva inotevera.

Kunyangwe kana mupiro anopa zvipo kuburikidza newebsite yako, iva nechokwadi chokuti email yako ndinokutendai yakanaka, uye funga zvakare kutumira tsamba yekukutendai ndinokutendai lette r zvakare.

Ita yeRS Requirement, Batsira Donor, uye Simbisa Zako Pasi

Pakutanga kwegore roga roga idzva, tumira tsamba iyo yose yakagamuchira kubhadhara mitero uye yekutendesa tsamba iyo inoratidzira kuratidza kuvonga kwekutsigirwa kwevatsigiri munguva yegore rapfuura.

I IRS inoda kuti mupiro ave nehuchapupu hwekuti zvipo zve $ 250 kana kupfuura zvakavabatsira (kupa 501 (c) (3) rudo). Tumira tsamba iyi kunyange kune vanopa mari inopfuura madhora 250. Ichava chiremba chakanaka chechipo uye imwe mukana wekuyeuchidza mupi we sangano rako. Tarisa zvinodiwa zve tsamba yakadaro.

Kuita kuti uone kuti iwe uri nani pamabasa aya uchagadzirira sangano rako remangwana rinonyatso-mail fundraising, rakadai segore rekuunganidza mari . Iwe uchakudziridza mazita akanaka mazita uye kuisa munzvimbo iyo chirango, kufarira, uye hurumende dzichava hurumende yekushambadzira mari.