Kuvandudza iyo ROI yeEndaneti Yenyu Isingabatsiri neNyaya Yenyaya Yakakosha

Imeyiri Izvo Inounza Mamwe Mipiro kupfuura Social Media

Imeyiriri Ichiri Kicking It

Pakave nemanyevero akaoma pamusoro pekufa kwemaimeri nokuti huwandu hwemagariro evanhu hwakakurumidza kupararira kune vose vanoverengeka.

Asi, nhepfenyuro yehupfumi, kunyange zvazvo ichivandudza, ichiri basa rinoenderera mberi kana rinouya pakudzidza mari. Kunyangwe kugadzirisa mari kuburikidza ne email kwakazviratidza pachako.

Salsa, mazano ekubhadhara mari, akawana kuti email ine ye ROI yakanakisisa yeyese yekutsvaga mutengesi, kuunza $ 40 ye $ $ 1 yakashandiswa.

Wati wakambozvibvunza here kuti nei tsamba yako yeEndaneti yakawanda nguva dzakawanda kupfuura yako Facebook vateveri?

Usafunga uri woga; Ndiyo nzira yevose. Zvechokwadi, kana une vamiriririri vemu-mail 1000, iwe unogona kunge uine 199 FB fans uye 110 vateveri ve Twitter (pane Salsa infographic).

Asi, iwe uri kutendesa ma email vako vabhadha kune vanopa ? Munhu uyo ​​ane zviuru 1000 anongorongedza mabasa kana hurukuro yako inotora kuvhara uye vanhu verenga zvaunofanira kutaura.

Zvine Zvinyorwa Zvekubudirira Email Subject Lines

Hapana mubvunzo kuti iwe unoti sei email yako kune vanopa uye vatsigiri vanogona kuita kana kupedza kutaura kwako. Unoda here kuti imeyeri inofanira kuvhurwa? Zvadaro teerera zvakanyanya nyaya yenyaya.

1. Ita zvishoma . "Handigoni kukutendai zvakakwana" yaiva iyo musoro wekutenda email kubva paIsita Seals. Imwe yeramende yekupera kwegore yakangoti, "Hazvisi Zvishoma Kubatsira!" Kutsvakurudza kwakawana kuti mutsara wechidzidzo ne 29-39 mavara unowana zvakanakisisa-kupfuurira kubudiriri uye kuti 4-15 mutsara wemukati une ine yakanakisa yakaenzana.

1. Shingaira kunze nokukurumidza kubatsirwa . Kurudzirai muverengi kuti azarure email iyo ikozvino nekusanganisira nguva. Somuenzaniso, imwe magumo egore email yakati, "DEADLINE: Ita chipo chako chekubhadhara mutero pakati peusiku."
2. Simutsa chishuwo. Imwe nzira yakadzidza kubva kuzviuru zvematongerwo enyika emapurogiramu emaimeri Ive munguva pfupi (!) Ndeyekupikira humwe ruzivo runobatsira munyaya yehurukuro. Vanhu vazhinji vanopindura mubvunzo, migumisiro yemutsarudzo, kana kuti kuguma kwenyaya inotanga mune imwe email yekare. Dhiyabhorosi yeDemocratic I have got said, "Tinogona kufungira Senate!" Icho chaiva chivimbiso chandaida kuziva zvakawanda pamusoro.

1. Gadzirai zvakanakira kukosha . Ndeupi rubatsiro uyo muverengi achawana nekuzarura email yako? Edza izvi kumushandirapamwe wakafanana: "Wedzera zvakanaka zvako - tichafananidza chipo chako kusvikira Dec. 31."

Kutumira Pepanhau neIndaneti? 6 Mazano Okuwana Icho Chinyorwa Chikarurama

Elizabeth Nielsen, Senior Interactive Consultant kuConvio, akapa mazano ekunyorwa kwemashoko ehurukuro isina ruzivo:

1. Tiudzei zviri mukati , Nielsen anoti. Usatora mutsva, asi panzvimbo iyoyo sarudza zvinyorwa zvako zvakanyanyisa uye zvakakosha zvehurukuro yepamusoro kutora kufarira kwemuverengi mukuverenga zvakawanda.
2. Iva akafanana . Shandisa mutsara wehurukuro unosanganisira zvinhu zvekuti nguva dzose muverengi azive uyo akatumira shoko iri. Icho chinogona kunge chiri zita remashoko, asi zvino chinokasiyanisa zvimwe zvese zvehurukuro kubva munyaya yekubuda kuitira kuti muverengi asanetseka.
3. Ita zvishoma . Yeuka kuti ma-platform mapepa anoratidzira mitsara yezvinyorwa zvakasiyana uye kuti tinogona kunge tine mazita 50-60 chete okushanda nawo. Tora nguva yekuita kuti vanhu ivavo vaite basa ravo.
4. Drop the issue / volume numbers . Izvi hazvina maturo uye zvinotora nzvimbo inokosha.
5. Kana zita rako sangano riri mu "Kubvira", hapana chikonzero chekudzokorora zvakare munyaya yako . Saizvozvowo, usanetseka nezuva rinotaurwa.

1. Test . Shandisa miedzo yeA / B kuti uone zvinoshanda uye zvisingaiti.

Chinhu chimwe chete iyo nyanzvi dzinobvumirana pane kuti iwe unofanirwa kurega mazwi akadai se "nguva shoma," "akasununguka," "mukana," uye "chete" munyaya yako. Icho ndimashoko e-spam uye, kana isingabviswa nemafuta epepam, hazvizobvisi vadzidzisi vako vanogona. Kune rumwe rutivi, mazwi "thank you" akanyanya pakuwana vaverengi kuti vatange mharidzo yenyu.

Kunyora iyo mutsara wechikamu kunoratidza kuva nzira yakakosha zvakare kuti isakanganwe kana kuti kuputira mukanguva. Tora nguva yako, edza mikana yakasiyana-siyana, tevera mazano evanyori, uye iwe ungaona maturo ako akavhura uye zvipo zvinokwira.