Ungaita sei kuti vanhu vatsinhanise kupa uye kuwana zviuru zvemadhora semafungiro makuru? Ndizvo zvavanotengesera mari ? Aiwa. Usanetseka kana une bhajeti shoma. Kunyange giant mabhiriyoni-dollar isingabatsiri inonyadzisa e-newsletters dzavo. Ndizvo zvavanokurudzira here? Nha. Kubwinya kunobatsira, asi hazvizoiti kuti vanhu vataure kuburikidza ne e-newsletter.
Saka chii chakavanzika? Zvose zvaunoda ndezvekugona kunyora zvakanaka uye kurukurirana nguva dzose-uye shandisa mazano gumi.
01 - Dzai Chinyorwa Chinodiwa
Nyaya yako yehurukuro inogona kuita kuti vanhu vasunungure e-newsletter kana kuti ibudise. Usati, "Rosemary's Blog." Taura chimwe chinhu chakadai, "Dzidza kuti Ko Leopard Yave Nayo Mahara!" Kana "Maawa 48 kuenda: Iwe unogona kupa $ 9 nhasi?" Ndine mhinduro yemashoko gumi okuisa munyaya yako mutsara. Kushandisa kushandiswa kwemashoko aya kwakandibatsira kuti ndiende kubva kune-10 kubva muzana yakazaruka mutengo kusvika kune 40-muzana yakazarurirwa mukana we e-newsletter yangu. 02 - Gadzira Musoro weKunogona Kuvhura
Vavengi vako vachave vachida kupa kana vari kudzidza, kana uri kuvapa ruzivo rutsva, uye kana iwe uchivatora parwendo. Muenzaniso wakandifuridzira munguva ichangopfuura wakabva kuS Smithsonian Magazine e-newsletter. Musoro unoti zvinhu zvakadai se "Masayendisiti Ita Kufambira Mberi Purogiramu Yomukati Yemuviri" uye "Aya Rainbow-Mavara Anoratidzika Masvosve Ndezvavanodya." Ndiani angakunda avo?
Kune misi yakasiyana-siyana yemisoro uye iwe haufaniri kuva nemamiriyoni emadhora e Smithsonian inofanira kukanda pane e-newsletters yako. Asi iwe unogona kuchengeta nhau dzemashoko ako mumunda mako, ingave kodzero dzevashandi vekuenda kune dzimwe nyika kana kuperevedzwa kwezvipembenene, uye kupa ruzivo rutsva kuvakapa vako mune imwe e-newsletter. 03 - Tsanangura Migumisiro Kana Havana Kupa
Mupiro anofanira kutenda kuti mumwe munhu angarwadziwa kana asingakwanisi kupa mari. Izvi zvingaita sokuti hazvina kunaka kana kuti zvakashata, asi ndinzwei kunze. Vanhu vachabvumira kuti chimwe chinhu chakaipa chirege kuitika kakawanda kupfuura zvavanenge vapa kuti vatange chimwe chinhu chakanaka. Ndizvo zvinogadzira nyaya. Kakawirirana kunobatsira vanyori vako. Inomutora kubva mumutsara wekutanga uye inoita kuti averenge tsamba yako yose. Izvi zvinokuita kuti iwe upe mupiro wako protagonist wenyaya yacho, munhu anogona kuchinja kusagadzikana kuguma kuva mune kufara.
04 - Itai Kuti Mupiro Wenyu Ive Hero
Zvibvunze, "Izvi zvinogona here kuita kuti mupiro afare kana kuti akaipa?" ne e-newsletter yose yaunonyora. Taura nezve "iwe" uye "kuvonga kwauri." Usazvidza munyori wako nekutaura nezve "isu" uye "isu." Chikamu chimwe nechimwe chee-newsletter yako inofanira kusanganisira shoko rokuti "iwe." Meso evanhu anorega kuenzana neshoko iroro, uye hazvisi zvinyanyisa kudarika kutaura mazita avo nguva dzose. 05 - Usaita Vaverengi Click to a PDF
Iwe uri nemhosva ye e-newsletter chivi here? Usati "Kota pano kuti uchengetedze e-newsletter yedu se PDF." nokuti muverengi wako haafaniri kutora danho rinowedzera. Apo vanhu vanofanira kumirira kuti vadzidze nezvechinetso chenyu nekukanda chimwe chinhu, iwe ucharasikirwa nevanovabatsira. Vanhu vari kukurumidza. Vari kukwira. Havana kushivirira. Kamwe kunonoka kwechinguva inzira huru. Muverengi wako anofanira kukwanisa kuongorora e-newsletter yako pawebsite yako uye uverenge zvikamu zvekuchengetedza pawebsite yako zvakare. 06 - Usaisawo Tsamba Kubva kuMutungamiriri
Tsamba haingaiti kuti vanhu vape. Ichokwadi, chiri chakanaka chakanaka mune imwe yese e-newsletter kana mushumo wegore wandakamboverenga-kunze kwekuti iine simba rakanyanya kuchema. Ndaimboverenga nyaya pamusoro pebhuku raWayne Pacell pamusoro pekutaura zvakanaka kune imbwa yakatendeka. Pacell ndiye CEO weThe Humane Society yeU.SA, uye nzvimbo yake chaiyo yakange ine ini mumisodzi, yakagadzirira kupa. 07 - Nyanidza Imeyili Nezita Romugamuchira
Kana iwe usingazivi kuita sei izvi, kana kana software yako e-newsletter isingakwanisi kuchiita, dzidza kana kuti uwane purogiramu itsva. MailChimp yakasununguka kusvika kune imwe nhamba yevanyori uye inokubvumira kuti uite e-newsletters yako. 08 - Itai Kuti Vape Nyaya Inopesana
Usangoshandisa magwaro. Iwe unogona kuva nehutano mumagwaro ako ose, asiwo ipe bhomba huru yezvipo pasi. Usaita kuti zvive nyore kunyatsocherechedza: - Pota-pota nemhepo yakachena
- Isa museve pane kana pedyo nayo
- Isa dhiini-dhimoni pamusoro payo kuti unyatsotsvaga verenga vaverengi kuti ichi chinhu chimwe chekubatana nacho
- Isa kadhi rechikwereti pasi pebhokisi rekubatsira kuti vabatsiri vako vawane chivimbo chokuti mutengesi uyu uchava wakachengeteka uye uri nyore
- Ita bhodhi yako yekupa mimwe mararamiro akasiyana kubva pane zvese zvemashoko ako
09 - Kuputsa Nyaya
Usatendera magwaro kuvhara kudhonza pane chero nguva yakareba kupfuura mazana mashanu. Iwe unogona kushandisa teasers inobva kune vanhu vane cliffhanger uye inovabvumira kuti vashandise pawebsite yako kuti vapedzise nhau. Dzoverengazve imwe yezvaunofarira nyaya kana uchida rubatsiro kusika cliffhanger. Chii chakaita kuti iwe ugare uchiverenga pashure pekutanga? Unogona sei kudzorera izvozvi kuitira kuti isingabatsiri kugovera vanhu uye kuti uite kuti vapedze nyaya pawebsite yako?
10 - Chikamu Chekutumira Mazita
Iwe uchange uchibudirira zvikuru pakuita kuti vanhu vatsanise bhatani iroro rekupa kana iwe uchitsvaga mharidzo yako kumapoka chaiwo evanhu. Enda kuburikidza ne database yako uye utange kuisa maimeri kumazita. Iwe unogona zvakare kutanga nokutarisa vanhu kumusoro uye kuvadana navo. Iwe unogona kutanga neyemeri imwe kune vanhu vakapa mumwedzi 18 yekupedzisira vachienzanisa nevamwe vasina kumbobvira vazvipa, kana kuti iwe unogona kuzviputsa zvakanyanya. Iwe unogona kutumira ma e-mail akasiyana kune:
- Vaimbova vatengi kana vanhu vanoziva mumwe munhu akabatsirwa nehupfumi hwako
- Vanhu vanongouya kune zviitiko zvenyu-kutaura pamusoro pekuseka kwezviitiko izvi, uye kuita zvakanaka uye kufara ndeyei mose muri
- Vanopa mimwe mwedzi-varatidze zvawave uchiita nemari yavo uye uvaudze kuti iwe haungave wakazviita pasina ivo, uchivaita magamba
- Vakuru vakuru
- Vanhu vasina kumbobvira vapa avo vasina ruzivo-vasati vataurire kuti vamanikidze zvikonzero zvokupa zvino
- Volunteers
- Mamiriyoni-usavatumira email vachivabvunza kuti vape, asi zvichida nhau inozivikanwa kuti inogona kuzivisa
Emailed newsletters inonyanya kukosha kuunganidza mari, saka tora iwe zvakanaka. Isa nguva yakawanda uye kunyatsotarisa mukati mavo sezvaunoda email yakakura kana zvakananga mail pakutsvaga mari. Kana zvisina kudaro, uri kungosiya nguva nemari.
Munyori wevatambi Mazarine Treyz ndiye guru-guru-guru reWild Woman Fundraising.