01 - Nzvimbo dzepaIndaneti Vanoratidziri Rudo Rudo Ndinokutendai Tsamba neMavhura
Vapei vanopa paIndaneti (uye kune dzimwe nguva nguva dzose), nyora tsamba yekutumira . Nzvimbo yako yepaIndaneti inopiwa iwe inofanira kuisa imwe panzvimbo.
Asi, heinoi kubata. Izvo zvinyorwa zvekutenda ndinokutendai hazvina kukwana. Iwe unodawo kutumira tsamba yekutenda kuti iwe unopa mupi wako kuti anzwisise.
Kuita Chiyeuchidzo
Ludis Herrera, Mutevedzeri wekuvandudzwa kweMabasa kuBoston Medical Center, mukukurukurirana pa LinkedIn akati,
"Pamusoro peBCC, tine email yakabva yatumirwa kune vanopa vedu nguva pfupi mushure mokunge mupiro wepaIndaneti wapihwa (iyi ndiyo yaizova muteri) Nenzira iyo vatsigiri vedu vanoona vakachengeteka kuti mhiko yavo yakaenda kuburikidza newebsite. Zvisinei, tinotumira pepa kubvuma pamwe chete mumakadhi kuti tiratidze kuvonga kwedu nekuita kuti ive yakakosha zvikuru .... Mamwe masangano angaona ichi sechinhu chakasviba pepa, asi vatsigiri vedu vanochikoshesa. "
Snail mail inowanzonyangadzwa, asi ndiani asingatarisiri kuenda kumabhokisi epositi? Vazhinji vanopa mari yavo vanoita kuti vakuvonei tsamba, vaise pafriji kana kuti muzviise kumabhodhi ebhodhi. A mail tsamba "tsvimbo" nenzira iyo email inokutendai chete haiti. Izvi ndezvechokwadi kunyanya kune vanopa nguva yekutanga.
Uye fungidzira ndiani ari kupa paIndaneti? Vokutanga-nguva vanopa. Chidzidzo cheBlackbaud chezvikwata zvakasiyana-siyana zvekubhadhara mari zvakawana kuti vatsva vatsva vanowanzoita chipo chavo chekutanga paIndaneti. Zvinosuruvarisa, ava vanopa zvipo vane zviyero zvepamusoro. Havana kudzoka.
Asi, chii vanopa vanopa nguva imwe chete? Vanova vanozvipira vanopa, vanozvipira, kana vanopa mwedzi mumwe nomumwe.
Kutenda mupiro, nekutumira, ndiyo yakanakisa kupururudza pakuita izvi kutendeuka.
Ndeipi Mupiro Wakawanda Wakawanda?
Hazvikwanise kuwana mari iyi yekuonga kubva pabheji? Zvino funga kupa kupa mambo kune avo vanopa zvinopfuura zvishoma. Asi chengetedza chikumbaridzo chakakwana. Iwe hauzombozivi kuti kana mupi mudiki aizotanga kuva mupi mukuru wenyu anotevera.
A Mailed Anokutendai Icho Chimwe Chiteshi Munharaunda Yako
Multichannel fundraising inyaya inotyisa, kunyange pasina munhu anotaura nezve multichannel kuonga. Funga kuonga nekunyora maziso kamwe chete chikwata chemushandirapamwe wako. Vanhu vazhinji vanogamuchira tsamba yako yakananga kukumbira inogona kupindura nekuenda kune webhusaiti yako uye kupa. Icho nyaya yekusununguka, kwete kudikanwa kwemashoko.
Uri kutenda vatsigiri vako vepaIndaneti vane tsamba yekukutendai yekutendai kune kuwedzera kune imwe online? Kana zvisina kudaro, funga kuzviita. Ini ndinopa zvishoma zvishoma kune zvipo zvakawanda zvakadai sechikamu chekutsvakurudza kwangu pamusoro pekugadzirisa mari zvakanakisisa maitiro. Pandinopa paIndaneti, dzimwe nguva ndinotumira tsamba yekukutendai asi kwete kazhinji. Kunyanya, kazhinji, iyo yakatumirwa kukutendai inouya pashure pekumirira kwenguva refu.
Asi kana ndikawana tsamba yekukutendai panguva yekutora uye kuti nyeredzi ini, mubatsiri, ndinofara. Ona muenzaniso weimwe yakadaro ndinokutendai pane peji rinotevera.
02 - Iri Ingava Iko Yakakwana Inokutendai Tsamba?
Dear Joanne,
Munyori Henry James akamboti, "Zvinhu zvitatu muhupenyu hwevanhu zvakakosha: yekutanga inofanira kuva nemutsa, yechipiri inofanira kuva nemutsa, uye chechitatu inofanira kuva nomutsa."
Joanne, mutsa wako hauzivi misi uye, nokuda kwokuti, tinoonga nokusingaperi.
Chipo chako chechipo che _____ chiri kuvandudza hupenyu muSouth Arizona. Apo kwaimbova tafura isina chinhu, mhuri inogara pamwe chete uye inofarira kudya. Iko yaimbova dongo rekuparadzwa, ikozvino inosanganisira munda muduku wechirongwa apo mukomana muduku wechidiki anodzidza nezvoutano hwakanaka. Uye, mukadzi asina pokugara uyo aimbofunga kuti haana tariro, anowana kukurudzirwa mukati mekunyaradza kwekudya kunonyaradza.
Mutsa wako wakaita kuti zvinhu izvi zvigoneke, uye isu tinokutendai nokuda kwekubatsira kwako kunofungisisa.
Isu tinozvirumbidza kuva shamwari yako mukurwisana nenzara mu _____. Vanhu vanopfuura 16 000 vanobatsirwa nepurogiramu yedu yekubatsira kwekudya kune imwe nguva mwedzi wega wega, asi timu yedu yekurima yemunda inoshanda kuvaka minda yemhuri ine matambudziko emari. Panguva imwecheteyo, tinopa zvokudya zvekugara kwedu kwevanhu vasina pokugara, zvose kuMuJiki Kitchen uye pamasangano anobatana kumativi ose edunhu.
Kupa kwakadzika mumutsa, uye iwe watiratidza kuti _____ inharaunda yomutsa. Ndinokutendai nokuda kwekutarisira, uye ndinokutendai kuburikidza nekupa, asi zvinonyanya kukosha, ndinokutendai kuti mune mutsa.
Kutendeseka,
Michael McDonald
Chief Executive Officer
PS Ichinyakare inokurumidza kusvika uye, pamwe nayo, inodhura mari yezvokudya uye zvekubatsira sezvo vana vasipo kuchikoro. Ndapota tibatsirei vabereki vane ruzivo kuti vawane munguva ino, iyo inogona kuva yakaoma kwazvo.