Chii Chinonzi Crowdsourcing Marketing uye Inoshandiswa Sei?

Crowdsourcing iri kushandisa hungwaru hunounganidza kubva kuvanhu uye kushandisa ruzivo urwo kuzadzisa mabasa ane chokuita nebhizimisi. Izvi zvinowanzogadzirwa nekambani kana mutatu webasa rekupa basa asi kuburikidza nekuwanda kwevanhu vanobatsira rubatsiro pakupera kwemabasa aya. Makambani anowanzotorwa neboka revanhu nokuti rinowedzera tarenda ravo uye rinowanzosununguka.

Crowdsourcing inobvumirawo kambani kuwana ruzivo kune vatengi vavo uye zvavanoda.

Mabhizimusi, mabhizimisi , uye masangano asiri e-profit haafaniri kushanda vashandi venguva yakazara kana vanozvipira kuti vaite zvinangwa zvavo. IInternet yakavapa kuti vasvike kune tarenda guru pane dzose munyika: boka revanhu.

Popular Popular Types of Crowdsourcing

Crowdsourcing uye Marketing

Kubhadhara uye kutengesa kunoenda pamwe chete. Iwe hausi kungoita rubatsiro kubva kune boka revanhu kuti uite basa rako richienda, iwe uri kuisawo mukana wevashandi.

"Veronica Mars" yaiva yakakurumbira yeTV yakatevedzana yakave yakakura zvikuru uye yakazvipira. Mutungamiri nemunyori Rob Thomas vakange vaida kuita firimu ye "Veronica Mars" kwemakore asi akange asingakwanisi kuwedzera mari yacho oga.

Saka akatendeukira kuKickstarter, nzvimbo yakakurumbira yevanhu vakawanda. Chinangwa chake chekutanga chaiva $ 2 mamiriyoni. Akaguma achirera $ 4.7 mamiriyoni.

Vavengi vekuratidzirwa vakakurudzirwa kupa mari nenzira mbiri. Chokutanga, vaiva vateki, uye vaifarira kufarira kuona firimu ichiitwa. Chechipiri, vanhu vakapa imwe mari yakawanda vakagamuchira matikiti ekutanga kwetipepeti yemufirimu.

Zvinhu Zvokufungisisa Kana Iwe Uchiedza Kuedza Kubhadhara

Ratidza zvinangwa zvako. Chinangwa chako chii? Iwe unotarisira kuitei?

Kana mhando yevanhu vakawanda iwe waunoda kuita inoda rudzi rwehuwandu hwewebhu webasa, ita tsvakurudzo yako. Enzanisa nzvimbo dzakasiyana-siyana, uye sarudza kuti ndeipi yakakunakira iwe kubva pane zvinangwa zvako.

Iva pachena nezvemirairo yako. Kana uri kuedza kushandura microtasking kana vanhu vakawanda, ita kuti mirayiridzo yako ive yakajeka uye yakajeka sezvinobvira.

Kana iwe ukapa mazano akaoma kunzwisisa, unogona kuzviwana uchifamba nemurwi wekutumira kana mitemo yebasa isingasviki zvaunotarisira.

Crowdsourcing ndiro izwi rakagadzirwa muna 2006 naJeff Howe, richipa mhariri kuWired Magazine. Iye zvino anonyora blog CrowdSourcing.com.

Uyewo Anozivikanwa Sekutsvaga, kufungidzira vanhu vazhinji, kubatana kukuru

Zvimwe Mienzaniso: Muenzaniso weCrowdSourcing iStockPhoto. Vanobvumira vateereri uye vashandi vadzidzisi, zvifananidzo uye vhidhiyo mafirimu kuti vaite basa ravo uye vanowana mvumo apo mifananidzo yavo kana mavhidhiyo atengwa uye akadzikunurwa.