Kutengeswa ibhizimisi guru
Zvishambadzo izvi zvinonakidza zvaunoona gore rega rega muSupp Bowl haisi nyaya inoseka. Kutengeserana ibhizimusi guru uye United States iri kure, iyo inotengeserana zvikuru mumakethe munyika. Muna 2016, zvinodarika madhora mabhiriyoni emadhora emadhora emadhora emadhora eAmerica zvakashandiswa pakugadzirwa Ichi chiyero chinopfuura kaviri mari inoshandiswa pamushambadziri muChina, yechipiri guru kudengesa mutengo munyika yose.
Zvakafanotaurwa zvinoronga hupenyu hwakanaka $ 207 bhiriyoni reAmerica huchashandiswa pakupera kwe 2017. Nenguva isipi, Kutengeserana kunoshandiswa kuita munhu (kana chimwe chinhu) achizivikanwe uye anoonekwa zvikuru mune imwe chikamu chese nyika, kana munyika yose. Pasinei nokushandiswa kwakawanda kwezviziviso (kubva kuGoodyear blimp kusvika kune zvinyorwa zvemashoko mumatekisi tekisi) vashomanana vanhu vanoziva shoko rokuti "counter-advertising".
Kuparidzira-Kutaura Kunotsanangurwa
Kupikisa-kutengesa ndeye apo kushambadzira kunokonzera nharo pamusoro pepfungwa yakatarisana pamusoro peimwe nyaya, munhu, kana chigadzirwa. Mune mamwe mazwi, zviziviso hazvisi izvo zvinoshandiswa kune zvose chigadzirwa kana munhu, zviziviso zvinogonawo kutarisana nezvimwe zviziviso zvine chokuita nekukakavadzana nyaya.
Chaizvoizvo, kutengesa-kutengesa kuri kutarisa chikwata chekare uye chibereko chacho kana michina. Semuenzaniso, tora mhizha yekutsanya kudya. Kune zviziviso zvisingaverengeki zvezvokudya zvebhamburger zvisingadhuri pamaketani enyika.
Chimwe chiziviso chinenge chiri chiziviso chinoratidza mikana yehutano inobatanidza neyekudya iyo yegurger kudya. Chirongwa chacho chinogona kubhadharwa nesangano rine utano hwemwoyo kana kambani yekukwikwidza yezvokudya zvezvirimwa.
Kupikisa-kutengesa kunowanzovhiringidzika uye kwakaoma kuziva. Izvi zvinowanzotengeswa zvinotarisana nemakambani makuru anogadzira michina yakafanana nedoro, fodya, uye zvokudya zvinokurumidza.
Zvisinei, chinhu chimwe chete chokufunga kana chichigadzirisa kuparadzirwa kwemashoko ndechekuti zviripo, kupikisa-kutengesa hakusi iyo yakaoma. Chikamu chakaoma ndechekutsvakurudza kwekusika chiziviso. Paunopedza tsvakurudzo yako, kugadzira chirevo chako chiri nyore.
Mhando mbiri Mhando dzeKutsvaga-Kuzivisa
Nenzira, kune marudzi akasiyana e-counter-advertising. Yakawanda kwazvo (uye yakareba-yakashambadza matangazo) ndezvokudhinda izvo "zvinopikisa" kuda kwevanhu kusvuta fodya. Zvizhinji zvinopesana nekuputa zvinoshambadza zvinopa vataridzi vane ruzivo rwehuwandu pamusoro pehungwaru hwekusvuta. Mienzaniso inosanganisira nhamba yevakafa inokonzerwa nokuputa gore roga roga, nhamba yehupfu (kureva, marcogogeni) fodya ine, uye nengozi dzehutano dzakabatanidzwa.
Imhizha yekutsanya nekutsanya ndiyo imwe yezvinangwa zvekutengesa-kutengesa nokuti mhuri dzakawanda dzinotora mari shoma dzinotarisa pane idzi dzinotengesa kuti dzifudze mhuri dzavo. Aya matatu matanho makuru ndeatatu emaketani makuru, McDonald's, Taco Bell, uye Wendy's.
Kugadzirisa-kuparidzira hakungogumiri kumasevi 30 kana 60 chete. Imhizha yefirimu ine rimwe ganda mumutambo. Tora Super Size Me, somuenzaniso. IWest Size Me documentary ndeyekuratidza kushambadzira kwenguva refu nokuti iyo firimu yefirimu inopikisa kwete McDonald's chete asi inonyanya kukosha yezvokudya zvekutsanya.
Iyi firimu yakapa ruzivo rwakanyatsotsigira zvakashata zveMcDonald zvekudya pamwe nehuwandu hwehutano nehutano hwemwoyo, zvibereko zvekudya kwemafuta akawanda. Mafirimu uye zvinyorwa zvinotungamira makambani makuru (zvisinei kuti akabudiswa neAl Gore kana Michael Moore) inongova hurukuro huru yekutsvaga.