Kutaura Tsanangudzo

by Susan Ward

Kutengeswa Kunotsanangurwa Nechinangwa Chayo

Kutsanangurwa tsanangudzo. Mufananidzo (c) Susan Ward

Tsanangudzo:

Kutsvaga kuri kuedza kuchinja maitiro ekutenga kwevatengi vako kana vatengi kuburikidza nekupa shoko rinotengesa rekutengesa pamusoro pezvinhu zvako uye / kana mabasa.

Mune bhizimisi chinangwa chekutengesa ndechokukwezva vatengi vatsva nekutsanangura mararamiro anotarisirwa uye kuvashanyira navo nemushandirapamwe unobudirira.

Target Market

Kugadzira misika yekutsvaga ndiyo inonyanya kukoshesa mumushandirapamwe wekutsvaga - iwe unoda kuziva kuti vateereri vako vanoda chii usati wasvika kwavari.

Kana chinangwa chevateereri chiri vanhu vakwegura, somuenzaniso, chikwata chekutengeserana chakafanana neChristo chisarudzo chisina kunaka. Saizvozvowo, zviuru zveMillennials hazvikwanisi kuverenga mapepanhau kana kushandisa Yellow Pages.

Kutsanangura mararamiro anotsvaga kunosanganisira kuvaka nhamba yevanhu vanotarisira mutengi nekufungisisa zvinhu zvakadai sezera, zvepabonde, mararamiro, mararamiro, mararamiro, nezvimwewo.

Zvakakoshawo kutarisa huwandu hwekukwikwidzana kwechigadzirwa chako kana kushanda nechinangwa chevateereri iwe unogona kudikanwa kukwikwidza pamutengo uye / kana kushanda.

Nzira Dzakashambadzira Dzakashambadzira

Kune marudzi akawanda akasiyana-siyana ekutsvaga ayo anowanzoshandiswa nemabhizimisi maduku:

Kutengeswa kweIndaneti
- Nzvimbo yekutengeserana kwepaIndaneti - Zvizhinji zvemasuo uye Chamber of Commerce zvitsauko zvine mawebsite anopa mazita emabhizimisi emunharaunda.
- Mabhizha emabhizimisi - Kuumba nekuchengetedza unyanzvi webhusaiti nekunotsanangurwa zvakajeka kwezvinopiwa zvebhizimisi, yakagadzirirwa kutsvakurudza .
- Imeyili - Inoda muteveri wepa email tsamba uye kutevedzera mitemo yekurwisa-spam. E-mail newsletters inogona kubatsira pakuramba uchitarisana nevatengi vekare uye kupfuudza ruzivo pamusoro pezvinhu zvitsva kana mazano.
- Facebook - Kutora ruzivo rwemagariro evanhu nekugadzira bhizinesi Facebook peji uye kushandisa naro kugara uchikurudzira michina nemabasa. Nzvimbo inowanikwa yekutengesa yebhizimisi dzakadai seresitorendi dzinoshandisa Facebook fan mapeji kukurudzira mitsva yezvinhu zvitsva kana kuti specials uye kugamuchira mhinduro kubva kune vatengi. Iko kunewo nhamba yeiyo inowanikwa 3 yekuita bhizinesi pa Facebook.
- Twitter - A ssuming the business has Twitter followers tweets inogona kushandiswa kutumira mishodzo shomanana.

Newspapers advertising - Zvichiri kuderera (pepanhau reU.S. ad revenue rakaderedzwa nepamusoro pe50% kubva muna 2006 kusvika 2015) zviziviso zvepepanhau zvinogona kuva nzira inobatsira yekusvika kune vatengi. Nharaunda dzakawanda dzinofarira mapepanhau dzinogona kushandiswa nemabhizimisi ekutengeserana kwemukati.
Yellow Pages - Kushandiswa kwemapeji akadhindwawo kunowedzera. Zvisinei, pane inowanikwa muIndaneti.

Tumira mail - Inogona kubatsira. Zvinogona kuva zvinodhura kana zvakatumirwa kuburikidza nepositi, asi kunyange pasina mahwendefa emahofisi ekunyora, mapurisa, nezvimwewo zvingave zvichiri kuendeswa kune zvakananga kune zvekugara uye / kana mabhizimisi munzvimbo dzinotarirwa nzvimbo. Zvinosuruvarisa nhamba dzinoratidza kuti inenge hafu yezvinyorwa zvakananga zvemashumo hazviverengwi nevagashiri uye dzinodzingwa kure se "mail isina basa".
TV yefoni neredhiyo - Makambani emakanda anowanzova nemigwagwa yemunharaunda iyo inopa kutengesa kutengesa kumabhizimisi maduku.
Kudzoka kwehasha - Nefoni kana mumunhu kunogona kushamisa zvinoshanda. Semuenzaniso, paunenge uchishevedza kambani yebasa inogona kutora mukana wekushanyira kune vagari vomunharaunda yekugara / mabhizimusi uye utaure maitiro avo (kana kuregera mapurisa kana mabhurocha). Foni yekukumbira ikozvino iri pamutemo muCanada kune nhamba dzakanyoreswa muNational Do Not Call List kunze kwekuti bhizinesi ine ukama huripo kune mutengi.
Motokari (kuputira) kushambadzira - Kuvhara motokari mu "mobile billboard" inzira inofadza yekuwedzera bhizinesi. Motokari dzinoshambadza ziso uye mune imwe nzvimbo inowanikwa mutaundi inogona kuonekwa kanopfuura mamiriyoni pamwedzi.

Kutengeswa KwepaIndaneti ndiko Kutora

Kutengesa kuIndaneti inoramba ichingokura nokukurumidza, uye inopfuura $ 229 mabhiriyoni inotengeswa pasi rose mukushambadzira paIndaneti muna 2017.

Maererano nesheti, izvi zvinotarisirwa kukwira ku 335 mabhiriyoni kusvika 2020.

Nevanoshandisa mabhiriyoni maviri vanoshandiswa pakushambadzirana kwevanhu, kushandiswa pamasangano ehupfambidzani chete zvakakwira kusvika kudarika $ 35 bhiriyoni muna 2017 kubva kunenge pasina muna 2010 (kushandiswa kaviri kubva muna 2014 kusvika muna 2016). Zvemagariro evanhu anonyanya kufarirwa nevashambadziri - nekunyoresa nyore kudhiyabhorosi yemadhora (sezera, zvido, kushandiswa kwemitambo, nezvimwewo) makambani anogona kugadzirisa matanho kune vateereri.