Nzira Yokuwana Nayo Bhizinesi Yenyu Yenyika Yakawanikwa & Yakashanyira Kazhinji
Asi mumazuva ekutanga, "webhutaneti rose" yakafanana zvikuru nesayenzi yekirasi yemuenzaniso wezuva-mashirikiti mashomanana anotenderera zuva.
Zvakasiyana chaizvo iye zvino kana mazwi makuru asina kunyanya kukoshesa uye webhusaiti yako iri kukwikwidzana neMilky Way yose yakazara yewebsite, blogs, uye maforamu.
Saka chii chaunogona kuita kuti nzvimbo yako yepaiti ive kunze kweNorth Star? Shandisa urongwa huri pasi apa kuti uwane nzira dzekutyaira vatengi vanogona kuwebsite yebhizimusi rako.
Zviripo pakutanga
1) Mufaro hausi mambo chete; ndiyo dare rose. Ipa vatengi vako chikonzero chokushanyira nekuvimbisa kuti pane chimwe chinhu kwavari - chigadzirwa (s) kana ruzivo rwavari kutsvaga.
2) Ita chiito chekuita pane peji rimwe nerimwe. Ita zvakajeka kuvashanyi vako kuti chii chaunoda ivo kuti vaite, pasinei nekunyora tsamba kana kuti kutenga chinhu.
3) Ita kuti zvinyorwa zvako zviri nyore kugovana. Itai kuti mabhii ehurukuro akakurumbira muhutano hwako kuitira kuti zvive nyore kuvanhu kuti vataure zvaunenge uchiverenga pa Facebook, LinkedIn, Reddit, Google+, Pinterest, nezvimwe.
4) Kana zvichibvira, nyora uye nyora mimwe mibvunzo panzvimbo yako. Apo BuzzSumo yakarongedza huwandu hwehuwandu hunoverengeka huwandu hwemamiriyoni zana ezvinyorwa zvemwedzi we8 mwedzi vakawana kuti 8 yepamusoro 10 yakawanda yakagovera zvinyorwa yaive inotsvaga.
5) Mazano haabatsiri? Gadzira zvimwe zvinyorwa. Ivo vanogovanawo zvikuru!
6) Funga nezvekushanyira muenzi kune mamwe mawebsite anoshandawo pamusika wako. Kubatanidza kubva panzvimbo yakadaro neine zvinotevera zvinogona kuva mutyairi wepamberi.
7) Shandisa zvinyorwa zvakadai seGoogle Analytics kuti uongorore kuti vashandi vako vepaiti vanobatana sei nehuwandu hwehupenyu hwako nekufungidzira kuti iwe unogona sei kubvisa zvinyorwa zvako kuti uwedzere kutendeuka kwako.
8) Ita tsamba ye email nguva dzose - uye upe mukana wevatenzi vako vepawebsite kuti vasainire iyo pamapeji ose ebhizinesi rebhizimusi.
9) Ipai mitemo yakawedzerwa pane webhusaiti yako iyo inobatanidza nebhizimisi rako uye ichakumbira kumusika wako. Izvi zvinogona kusanganisira mapurogiramu ekubatana, mabhuku, uye zvakakurudzirwa.
10) Mamwe mazano ekupa mutengo wakawedzerwa: Shandisai e-book yekusununguka kana pepa repepiti panzvimbo yako. Kukura kwaro hazvibatsiri kana uri kuripa pasina. Iva nechokwadi chokuti yakanyorerwa zvakananga nekuda kwekombiki yako yakanaka - uye iva nechokwadi chokuti iwe unobvumira vashanyi vepawebsite kuziva kuti vanogona kutumira e-bhuku kana pepepe kune vamwe.
Gara Wakanaka muSERPs
11) Tsvakurudzo dzinoramba dzichipa huwandu hwevashanyi kune mamwe mawebsite kuitira kuti zvive nechokwadi kuti nzvimbo yako inotsvaga injini.
12) Ita nechokwadi kuti peji imwe neimwe yewebsite yebhizimisi yako yakanyatsogadziriswa kutsvaga. Kuda rubatsiro? Tarisai Google Search Engine Optimization Starter Guide.
13) Nyora zvakanyanya kuumba meta description tag yako. Ndiyo tsanangudzo yepaji yako yewebhu iyo inowanzoratidza mumitsva yekutsvaga injini. Izvo zvakanyatsonyorwa zvakanyorwa, ndeyekuti iwe pachako peji rako richakunda pakananga.
14) Shandisa michina yakawanda pamapeji ako, kana yakakodzera.
Rich snippets kupa iwe unogona kukwanisa vaeni vepanzvimbo mazano ane chokuita nehutano hwako mumigumisiro yekutsvaga yeGoogle - ruzivo runogona kuita kuti vakwanise pane peji rako panzvimbo yeumwe munhu.
15) Ongorora iwe webhusaiti nguva dzose. Tsvaga injini dzinoda zvinyorwa zvitsva (uye zvinokupa chimwe chinhu chinokurudzira mumagariro evanhu .)
16) Tarisai bhizinesi renyu rewebhu rekutsvaga webhusaiti nguva dzose kuti vaone kuti vose vanoshanda. Shandisa mahwisi akabatanidza akadai seXenu's Link Sleuth kana kuti Online Broken Link Checker.
Ita Kuti Vashanyi Vanyaradzwe Zvakawanda Zvokukurudzira Iwe kune vamwe
17) Ita bhizinesi rako rebhizimisi rakavimbika. Iva nechokwadi chekuti iwe une purogiramu yega yega uye huwandu hwehutano hwemabhizimisi hwakatumirwa uye unoshandisa bhizinesi uye zvisimbiso zvehupfumi kuti uone ruzivo urwu kune vese vanoona nzvimbo yepawebsite Kana iwe uri kubhadhara kushandiswa, tora Certificate yeSSSL uye shandisa kushamwaridzana kwakachengeteka uye iva nechokwadi chokuti vashandi vanogona kuziva kuti kushamwaridzana kwako kwakachengeteka.
18) Pindura mibvunzo yevashandi vanofanotanga kuburikidza nekuva nehutano uye hunozadzika mazano pamusoro pebasa revatengi uye kuunganidza uye kushandiswa kwevashandi ve data.
19) Iva nechokwadi chokuti webhusaiti yako inoshandisa webhusaiti yakagadzirwa kuitira kuti munhu wese anokwanisa kunyatsoona nekushandisa webhusaiti yako pasinei nokuti inoshandisa chii - desktop, smartphone, tablet, nezvimwe.
20) Kana uri kutengesa chinhu chero chipi zvacho paIndaneti, shandisa motokari yemotokari uye nzira yakachengetwa yekubhadhara yemakadhi emakadhi. (Purogiramu ye-Turnkey e-commerce yepamatengesi inoita kuti izvi zvive nyore chaizvo, ona 8 Nzira Dzakakosha Kuti Uwane Bhizimisi Rako Muduku Ecommerce .)
Paridza Shoko
21) Isa nzvimbo yako yebhizimisi yepaiti yebhizinesi pamabhuku ako ose akadhindwa kusanganisira mabhizinesi ako ose, mabhurocha, zvinyorwa, tsamba uye tsamba.
22) Ita zita ne URL yewebsite yako chikamu chemasayina yako emaimeri.
23) Usakanganwa kutaura webhusaiti yako paunenge uchishandura munzvimbo yako.
24) Shandisa hutano hwevanhu kuti uwedzere nzvimbo yako. Gadzira peji Facebook, Google + peji, Twitter kana Pinterest account yebhizimisi rako - kana kuti yese uye uishandise nguva dzose kuti uite nekambani yako yekutengesa uye uvatumire kunzvimbo yako. Tanga Nekugadzira Sei Social Media Plan uye wobva waverenga mamwe magwaro pamusoro pekushandisa rubatsiro rwevanhu panzvimbo ino.
25) Usakanganwa kushandisa chero zvigadzirwa zvakakosha imwe nhepfenyuro yemagariro ehupfumi inopa, zvakadai seGoogle Hangouts kana maBlue LinkedIn kuvaka hukama uye munharaunda.
26) Isa nzvimbo dzekutengeserana pamusangano wehupfumi hwekuzvisarudzira kwako kutakura motokari kuenda kunzvimbo yako.
27) Itaiwo mazano muIndaneti nemapoka semudzidzisi. Iwe unogona kusanganisira bhizinesi rako nezita reIndaneti muweti yako mitatu kana ine masaini.
28) Tsvaga ruzivo rusununguko rwewebsite yako nekuva mutengo unokosha wevanyori. Zvinyorwa kuna HARO nevanyori venhau vachauya kwauri.
29) Shandisa mabhizimisi ekubudiswa kana une chimwe chinhu chokuzivisa, chakadai se e-bhuku idzva yawakanyora kana bhizimisi rebhizimisi rawakawana. Tumira tsamba kune vhidhiyo, vatengi vako, shamwari, uye shamwari. Iri rondedzero ye20+ Free Press Release Distribution Sites kubva ku Mashable ichave yakabatana.