12 Nhanho Dzakabudirira Kutengesa Mazano
Izvo zvakataurwa pasi apa zvinoshandisa mienzaniso kubva kune bhizimisi rekutengesa florist kuitira kuti dzimwe pfungwa dzive pachena.
1) Makambani
Iwe unonyatsoziva sei nezvemakisi ako aripo kana mumusika wemangwana ? Nei vatengi vako vachitenga kubva kwauri? Chii chaungagona kupa chinogona kukwezva vamwe vasati vatengi? Ungatengesa sei kune vakawanda vanobhadhara vatengi? Kana iwe uchiwedzera zvimwe zvinhu kana masangano, vanhu vachabhadhara zvimwe here kana kuti vachakwevera vatengi vakawanda ? Pane huwandu, masangano, mashizha, kana makambani emakambani kunze kwemazuva ose ekutengesa kuti iwe uri kukanganwa?
Florist: Wakambofunga nezvekutengesa nguva dzose yevhiki yega yegadziriro yemabhizimisi emunharaunda, kunyanya vatengesi vemotokari, mapurisa emitemo, zvivako zvemasimba, nezvimwewo zvishoma, asi nechibvumirano chegore rimwe chekugadzirira 50?
2) Kumupikisana
Ndivanaani uye ndevanaani ? Ndeipi iyo mamiriro ekutengeserana ose uye iwe uri kubata sei maererano nemashizha emakero uye nzvimbo inobatsira?
Iwe unonyatsokwanisa sei kusangana nevaswikwi? Ndezvipi zvinotsigira zviripo kune zvigadzirwa zvako uye kuti yakawanda ndeipi?
Florist: Kana bhizimisi rako rekuviga riri kuderera, ndeapi mitsika yemhando ("hapana maruva" zviziviso zvemuenzaniso) zvakakosha apa uye ungaita sei kuti uzvidzivirire (zvakadai sokutumira maruva kana chibereko chemichero kumba kwevanopona, somuenzaniso)?
Shandisa Competitive Intelligence kuchengetedza nekuvandudza mugove webhizimisi rebhizimisi rako.
3) Kuparadzirwa
Iwe ungawana sei zvigadzirwa zvako / maitirwo acho kune zvivako zvitsva zvinobatsira? Pane mikana isina kubhadharwa here? Unogona kutora zvigadzirwa zvako nemumwe munhu here?
Florist: Unokwanisa here kubatana nevatapi venhepfenyuro vekuchikoro chekusekondari munzvimbo iyo (vatevedzeri, limo services) uye kupa imwechete-stop package yevechidiki? Izvi zvinogona kuva itsva itsva yekutsvaga mutengo kwauri.
4) Shandisa Chain
Iwe uri pakunzwira tsitsi kwevatengesi vese nekuda kwezvinhu zvako zvakagadzirwa kana chigadzirwa chemiti? Iwe unogona sei kugadzirisa vatengesi uye kuwana mari yakawanda yekuzvitengera pamusoro pavo? Unogona here kurerutsa michina yako uye kuderedza zvaunoda? Unogona kutenga mune zvakawanda uye unozvichengeta pane imwe nzvimbo nenzira inodhura here? Unogona here kutenga zvimwe zvinhu zvakagadziriswa zvisingadhuri pane kuzviita iwe pachako (kana zvimwewo)?
Florist: Shandisa internet kuti uwane vaRussia-based rose varimi vanozoendesa roses rokutakura mumavhu iwe uye kushandiswa kwekudzivirira kwevamwe vafudzi munharaunda yako. Vachakupa zvakasiyana-siyana pamutengo wepamusika wepamusoro, zvichienderana nekuwanikwa kwakaderera uye kutengesa mutengo munguva dzezororo kubva kune vatengesi vemunharaunda. Iva akagadzirira kupesana kubva kwavari, zvakadaro.
5) Kugadzirisa
Ndeipi kupi zvigadzirwa zvako / maitirwo anowa muhutano kune marusi ose? Ndizvo chaizvoizvo chinzvimbo chaunoda here? Iwe uri "zvinhu zvose kune vanhu vose," kana iwe unofanirwa kuenda kune imwe nzvimbo yepamusoro-kukwirira (kutengesa premium yebasa rakasiyana), kana nzvimbo yakaderedzwa (kutengesa zvimwe zvevatengo asi kune purofiti, nekuda kwepamusoro kubudirira)? Kana iwe uri "pakati," unofanirwa kuongorora kuti uri kuita sei nguva dzose (uchibatsirwa nehuwandu hwekuverenga mabhuku ).
Florist: Unofanira kufunga here kubuda pasina-kukura "mitambo yemadzitateguru" yakadai semaruva echechi uye kuenda kumhanho-kukura zvakadai semaruva esiriki emichato? Shamba yako inoratidza nzvimbo yaunoda kuva nayo here?
6) Kukurudzira
Unonzwa usingaoneki? Ungashandura sei kutengesa kwako nekutengesa nzira yekushandura izvi? Ndezvipi zvinokurudzira zvishandiso zvinonyanya kukoshesa kukurudzira zvigadzirwa zvako asi zvinoenderana nemufananidzo wekutengesa waunoda kuita?
Unoziva sei kana vachibhadhara? Uri kukurudzira paIndaneti zvakanaka here?
Florist: Une webhusaiti yebhizimisi . Zvichida inguva yekuumba bhizinesi Facebook peji uye ona kana iwe unogona kusvika kune vamwe vangave vatengi kuburikidza neSocial Media campaign . Icho chikamu chekusvika pamusika wako wemangwana.
7) Mutengo
Ndeipi nzira yako yekutengesa ? Iko kushandiswa kwemitengo kunonzwisisika mumisika yakasiyana, zvigadzirwa zvinoparara, kana nguva-based sales sales processes, kana marudzi akasiyana-siyana emakambani? Uri kutengesa pane zvose zvaunoita here?
Florist: Iwe une Poinsettia mitengo paKrisimasi inowanzoenderana nekukura kwemuti. Iwe unofanira kufunga nezvekuderedza mitengo inotangira musi waDecember 5 (kukurudzira kutengesa kwekutanga), nekusimudza zvishoma zvishoma pashure peDecember 20 (kuwedzera mari kubva kune vatengi vemaminitsi ekupedzisira)? Wati wambotarisa zviviri-kune-imwe yekutengesa kwemazhizha eholide kana kuti chikwata chemvura yechitubu yevanhu vanotenga matongedzo matsva munaJanuary naFebruary?
8) Kutengeswa Kwebasa
Zvakanyatsojeka sei uye sei iwe uri kuunza / kubudisa zvinhu zvako / maitirwo? Ndezvipi zvinetso zvevanhu zvinofanira kutariswa? Iwe unonyatsodzidzisa vanhu mubasa ravo rose uye basa , kwete kungoita magetsi emabasa avo here? Iwe unoziva sei kuti kubasa kwako kwevatengi kunogutsa? Iwe ungashandisa sei kusarudzwa kwemamiriro ezvinhu ekuvaka kuvimbika kwevabereki ?
Florist: Wakambomutevera here nevatengi avo vakamira kutenga (kana kunonoka kutenga) kuti vaone kana pane nyaya dzakanaka / dzebasa dzakabatanidzwa?
9) Mari
Chii chaunoshandisa guta guru? Iko ndiko, kuenzana kwemari, kubhadhara kwebhangi, kukweretesa zvimwe, kubhadhara mari, uye mari yakawanda kumabasa ako? Iwe unogadzira mushumo wegore negore uye mushumo wemwedzi wemwedzi here? Pane imwe nzvimbo yemiti yaunofanira kutarisa? Pane nzvimbo dzisingabhadhari dzinoti, zvikwereti zvebhangi , kana kuti iwe unokwanisa kuwana vatengi vevatengi kana vashandi vekuda mari yekuenzanisa mari ?
Florist: Sezvo uri nhengo yemabhizimisi emabhizimisi boka (FTD somuenzaniso), pane mari yemari kana zvikwereti zvavanokwanisa kupa izvo zvingabatsira here? Iwe uri mukuru zvakakwana ikozvino kweCPA kuti uongorore mabhuku ako nekududzira nzvimbo yako?
10) Nzira
Iwe ungavaka sei kuvimbika kwevabereki ? Iwe ungawedzera sei kutengesa kune vatengi varipo (kunyanya kushandisa kana kutengesa, kutengesa mukana wakawanda wemakiti kwavari) kana vatengi vatsva (zviripo uye zvitsva)? Ungapinda sei mune zvitsva zvinobatsira? Ndezvipi zvitsva zvinoshandiswa zvinoshandiswa kubudirira paWal-Mart kana zvimwe zvivako zvawakanyora pausingave chikamu chebhizimisi rako redu? Ndeapi mari inogona kubviswa pasina kuchinja kukosha kwekuenzanisa?
Florist: Kutengeswa kwezhizha kunoshayiwa; wakambofunga here kubata munda wekudzidzisa mumasikati? Zvimwe zvinounza nyanzvi yebhanzu neyekurima kumudhaka wako kutengesa michina yavo yegwenzi uye yebindu, nokuda kwekutumwa kwauri. Izvi zvichakubatsira kuti usangane nevatengi vako vari mumasukisi uye mumunda mabhizha panguva ino yegore.
11) Kutungamira
Ndezvipi njodzi dziriko nhasi uye dziri papi? Ndeipi mukana uye chinetso cheumwe neumwe? Iwe unogona sei kuderedza zvose zviri zviviri? Pane zvibvumirano zvinonzwisisa here? Pane mapoka emabhizimisi iwe unofanirwa kunge uri? Kune hukama hwepanyama hwokuti hakuna munhu ari kushandisa-kufanana nechitoro chevhidhiyo achiita kuti vanhu varonge vhidhiyo nechisarudzo che pizza kubva pane imwe nzvimbo yekutengesa pizza kwenguva yakati? Kana kuti kurega vatengi kudzorera mavhidhiyo avo kune Starbucks yemo vanomira mangwanani?
Florist: Shopu yako iri muguta guru. Ziva uye taura nevatori vakanyanya kubudirira uye ona kana pane nzvimbo yehubatano pano, paine chikonzero chokuti iwe unogona kuunzana pane zviitiko zvikuru iwe unopa maitirwo.
12) Mashoko
Ndeupi ruzivo rako rekuverenga rako rinokupa pamusoro pemiganhu inobatsira, mari, uye mumiganhu? Kana "hapana," wadii kugadzirisa uye wotanga kuita zvisarudzo zviri nani? Ndeapi mazano aungawana kubva kune rimwe boka rezvemabhizimisi kana sangano rekutengesa zvekunze ?
Florist: Iwe une muchato, mariro, kereke, iwe pachako, miti, uye mitsara. Gore rapera pakutengesa madhora mazana mashanu emadhora, iwe wakanga uine purofiti ye $ 40,000 (8%). Unoshamisika kuti ndeipi mitambo yaibatsira? Ndezvipi zvakarasika-vanoita?
A Cohesive Marketing Strategic Equals More Sales
Zviri pachena kuti izvi zvinongova kutanga kwekuvandudza nzira inobudirira yekudhinda , asi inofadza. Zvinonzwa zvakanaka kuti uone ku "OK" pane imwe yeizvi, asi inofanira kunge iine simba rekuisa hukuru kune avo vashomanana vanoda kukunyorera.